Social marketing teams often know more about the market and more about customers than anyone else in the firm, but internal org structure prevents them from sharing this insight more widely and from helping the firm adapt or change based on this market knowledge.

1. POST*SHIFT
Organising for Social
Marketing teams at the centre of organisational change | 2014
Photo credit http://www.flickr.com/photos/good_day/555533669/

2. Social marketing teams often
know more about the market
and more about customers
than anyone else in the firm

3. but internal org structure
prevents them from sharing
this insight more widely…

4. … and from helping the firm
adapt or change based on
this market knowledge

5. HOW CAN SOCIAL MARKETING TEAMS PLAY A ROLE IN CHANGE ?
‘Organising for social’ means being better connected internally, sharing and collaborating
with other teams and overcoming the silos and organisational limitations that keep
marketing teams on the edge of the organisation rather than at the centre.
Photo credit https://www.flickr.com/photos/altemark/337248947/

6. 6
ORGANISING FOR SOCIAL
Overcome silos
and disconnects
to become more
integrated and
aligned.
Looks at the relationship between externally facing
social teams and the rest of the organisation

7. 7
ORGANISING FOR SOCIAL
LEARNING & DEVELOPMENT
Make your organisation more social / web literate
COLLABORATION
Improving connections within and between teams
SOCIAL BUSINESS ENABLEMENT
Using social technology to enable new ways of working
ORGANISATIONAL DESIGN
Integrating and aligning teams and people
CUSTOMER CENTRICITY
How to pipe customer insights into all relevant teams
Overcome silos
and disconnects
to become more
integrated and
aligned.

8. THE POST*SHIFT TEAM
Our core team pioneered the use of
social technology inside companies,
and now works with corporate
clients to assist with new forms of
organisational structure and practice
to help create 21st Century firms.
Our team includes business
strategists, collaboration specialists,
online communications experts, digital
sociologists and technologists, plus
we have extensive associate network
of specialists in various areas.

9. ABOUT OUR WORK
SOCIAL BUSINESS LEADERS
‣Industry thought leaders
‣Experienced consultancy team
‣Technology agnostic, but knowledgeable
‣Extensive knowledge base & case studies
PROJECT MANAGEMENT
‣Tried and tested enablement methodologies
‣Service and user-centric design thinking
‣Co-creation & collaboration approach
‣Enabling for independence
Photo credit: https://flic.kr/p/4vG62g

10. AUTHORS
Cerys Hearsey
Serena Alboni
Ea Ryberg Due
Olga Kozanecka
!
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CONTACT US
info@postshift.com
!
FIND US
Our blog: www.postshift.com/blog
SlideShare: http://www.slideshare.net/Postshift
Twitter: @Postshift
POST*SHIFT