Posterscope OOH Marketplace 2017

Posterscope
Out-of-Home
Marketplace
2017

Posterscope’s Out-of-Home Marketplace is a yearly media guide providing details for
the media offer available on the Belgian and Luxemburg Out-of-Home markets.
The data contained in this publication is non-exhaustive and provided for general
information purposes only. Please note that every effort has been made to ensure the
accuracy of the information at the time of its inclusion.
However, Posterscope shall not, under any circumstances, be liable for the use that
readers may make with the content shown in this document. In the event of any doubt
or misunderstanding, we strongly recommend to contact Posterscope.
About this publication
© Posterscope Belgium 2017
Managing Editor : Benoît Van Cottem
Copy : Valérie De Coster
Prepress : Valérie De Coster
Posterscope is the world’s leading Out-of-Home Communications agency.
We are the location experts.
We know more about what people think, feel and do out of home.
We translate this understanding into compelling, creative, quantifiable Out-of-Home
solutions which make a meaningful difference to our clients’ businesses by investing in
data, technology and our people.
Pioneering Out-of-Home
About Us

OOH Trends 4
Cinema 6
Proprietary Researches 7
Audience 8
Outdoor investments 9
OOH environments 12
OOH Recent Developments 14
OOH Convergent Features 16
Street 18
Stations 106
Metro 118
Public Transports 128
Airport 144
Cinema 164
Bars & Restaurants 176
Supermarkets 186
Shopping Malls 195
Sports 202
Education 205
Exhibitions Centers 209
Video & Night Shops 215
Medical Venue 217
Fashion Outlets 219
Parkings 221
Concert Halls 223
Petro Stations 225
Boxes activation 227
Want more... 230
Luxembourg 232
Digital OOH 259
Outdoor Calendar 265
Stay Tuned!
PIONEERING OOH
Pioneering Out-of-Home brings the latest innovations, best campaigns and
essential worldwide industry news.
pioneeringooh.com
POSTERSCOPE WORLDWIDE
Posterscope Worldwide network website
posterscope.com
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twitter.com/Posterscope_Bel
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facebook.com/Posterscope-Belgium
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POSTERSCOPE BELGIUM
Posterscope Belgium website
posterscope.be
Table of Contents

‘Open data’
Data exchanges improving planning
Relevancy: From the few to the many
The rise of scalable content
Blending real and virtual experiences
Technology is changing your media plan
Contextual content clicks in
Are traditional demographics dead?
Advertising with utility
Not just advertising, advertising for good
Programmatic is here
From theory to practice
1
2
3
4
5
6
4 5
OOH Trends
Things to know about Out-of-Home
OOH Trends
Things to know about Out-of-Home
For further information, please check the link here: fr.slideshare.net/PosterscopeBelgium

6 7
Cinema
On-screen & off-screen opportunities
“On-screen” advertising is integrated into our global cinema approach
At Posterscope, we consider cinema as a very specific out-of-home communication
environment, providing a qualitative context for brands to start a conversation with the
consumers. People go to the cinema to live a social and entertaining experience. They
are more receptive to the messages aimed to them and more likely to respond positively.
Of course not everyone goes to the cinema, but its recent digitalization delivers new
contents which brings in a new audience and enlarges the socio-demographic profile
of the typical cine spectator. Nowadays, cinema and more particularly “multiplexes”
offers a great variety of advertising formats ranging from posters to brand activation
and enabling the stimulation of all five human senses.
No one understands better how Out-of-Home works, and that is why Posterscope
Belgium is in charge of this particular environment as a whole.
On-screen advertising
Full screen
Pack 12 Flex
Art Pack
Family Pack
Jingle Take-Over
Cine Bumper
3D Pack
Odorama
Opera Pack
Cinevox
Movie Match
...
Off-screen advertising
Cineposter
Cinestar
Cinegift
Cinecube
The Cards
Face2Face
Pop Kiosk
Events
Activation
Animation
Tailor Made
...
Proprietary Researches
Out-of-home Consumer Survey (OCS)
At Posterscope, we always put the consumer at the heart of our planning to ensure that
we deliver the most relevant out-of-home communications for our customers.
OCS drives our thinking
Exclusive to Posterscope, our global Out-of-Home Consumer Survey (OCS) is a
sophisticated planning tool based on a survey of over 1,500 adults in Belgium offering
insight into consumers, their lifestyles and attitudes and their relationships with media
and advertising.
OCS is designed to get a better understanding of people’s behavior and attitude
towards out-of-home to achieve the optimum consumer connection. OCS tells us how
people travel, where they want to be, what they are thinking about, which environments
and formats best engage with them and how they are most likely to respond. This
unique knowledge ensures we understand consumers’ out-of-home behavior better
than anyone else. So when a customer approaches us with a brief, we know who their
consumers are, their moods and mindsets, their media consumption and the best time
and place to connect with them.
OCSOut-of-Home
Consumer Survey

8 9
46%
JCDecaux
42%
Clear
Channel
11%
Belgian
Posters
0,4%
Brightfish
0,4%
Mobilad
The CIM Study is the market’s official audience measurement system. It provides
the reach and frequency figures for the main outdoor formats belonging to the media
owners participating to the study.
Methodology
The audience of a panel is generated by the contacts occurring between the panel and
the people passing-by. The study is build on two layers: the travels layer (gathers all
the travels made by the sample 12+ across a whole week within the 48 CIM cities) &
the panels layer (gathers all the panels located within the CIM’s 48 cities in the street,
stations and tube).
Participating media owners
Clear Channel (2m² street / stations - 16m² / 36m²)
JCDecaux (2m² street - digital metro - 8m² / 20m² - 21m² / 38m²)
Belgian Posters (8m² / 10m² / 20m²)
Habitat CIM
A brand new CIM OOH study with a new methodoly will be launched at the
end of May 2017. For further information, please contact Posterscope Team.
Audience
CIM Out-of-Home Study
5 main cities
16 regional cities
27 small cities
Outdoor investments
Adex Monitoring
The Adex Monitoring is the market’s official investments study. It provides the advertising
spends across multiple media and sectors. MDB stands for “Media Data Bank”, it
contains the facts and figures of the advertising investments in the Belgian “above-
the-line” media. By regular data deliveries, the advertising industry is kept aware of the
advertising pressure and the evolution in the Belgian media scene.
Important : only 5 OOH media owners (JCDecaux, Clear Channel, Belgian Posters,
Brightfish (Cineposter) and Mobilad) take part into the Investment Study, therefore all
other existing media owners/formats are not taken into account in the below figures.
Outdoor Advertising spends 2016
Source : Nielsen MDB Study 2016
Participating media owners and shares 2016
332
€mio
+0,3% vs 2015
8% media share

10 11
54%
(2m²)
19%
(8/10/20m²)
11%
(transport)
8%
(36m² / DL)
5%
(16m²)
3%
(21+
38m²)
Outdoor investments
Adex Monitoring
Top 5 OOH Ranking Economical Groups 2016
3,7%
3,3%
2,3%
2,1%
2,0%
=
+1
-1
+1
+7
-18%
+32%
-9%
-4%
+46%
Outdoor investments
Adex Monitoring
Breakdown per OOH format 2016
OOH Seasonnality 2006-2016
TRANSPORT
78mio €
23% share
+2% vs 2015
FOOD
55mio €
17% share
-2% vs 2015
CULTURE,
TOURISM...
51mio €
15% share
+14% vs 2015
DISTRIBUTION
50mio €
15% share
-3% vs 2015
SERVICES
32mio €
10% share
-1% vs 2015
Top 5 OOH Ranking Advertisers Groups 2016
D’IETEREN
GROUP
16,3mio €
5% share
+15% vs 2015
CARREFOUR
GROUP
12,3mio €
4% share
-12% vs 2015
ORANGE
9,5mio €
3% share
+10% vs 2015
PROXIMUS
8,7mio €
3% share
+43% vs 2015
PSA
PEUGEOT - CITROEN
7,5mio €
2% share
-6% vs 2015
332
€mio
Source : Nielsen MDB Study 2016Source : Nielsen MDB Study 2016
€ 20
€ 21
€ 21
€ 22
€ 22
€ 23
€ 23
€ 24
€ 24
€ 25
€ 25
€ 26
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Millions

OOH environments
• • • • • • • • • • • • • • • •
STREETNIG
HTCLUB
PHARM
ACY
FASHIO
N
O
UTLET
M
ETRO
STATIO
N
M
EDICAL
VENUE
EDUCATIO
N
THEATRE
TRAVEL
AG
ENCY
LEISURE
PARK
CO
NCERT
HALL
SHO
PPING
CENTER
SUPERM
ARKET
PETRO
L
STATIO
N
TRAIN
STATIO
N
RESTAURANT
• • • • • • • • • • • • • • •
PRESS
SHO
P
BAR
INDO
O
R
PLAYG
RO
UND
PARKING
G
RO
CER’S
HOTELSPO
RT
VENUE
AIRPO
RT
NIG
HTSHO
P
CINEM
AGYM
FITNESS
EXHIBITIO
N
CENTER
HAIR
SALO
N
HIG
HW
AY
(...)

In this section, you will find the most recent OOH marketplace developments. For
further information, please refer to your local Posterscope contact.
Out-of-Home
Recent developments
Out-of-Home
Recent developments
Street
Street Furniture
• Clear Channel launched The City Play: the first street digital network of 100 screens
75’’ located in the city center of Brussels at key locations. And by extension, new
street Brussels’ local opportunities mixing static 2m² posters and digital screens
were created.
• The media owner also reinforces its 2m² targeted offer with the Be Affinity
networks: street sides are optimized according to their geographical proximity of
households’ living place with specific profile (advanced audience profile based
on socio-demographic, behavioral or lifestyle criteria’s defined by 3rd party data).
• JCDecaux renews and enriches its targeted street 2m² offer with new pre-custom
and customized networks;
• JCDecaux also launches the Urban 3 network: 5.200 sides distributed across
street (2m² & Insert frames) and metro (2m²) environments.
Proximity
• Replacement of all Bonnie & Clyde frames into one single format (60cm x 80cm).
Billboards & XXL
• The SNCB/NMBS bought Publifer activities from Clear Channel sales house and
its material assets from the 8th of May 2017. From now, Publifer is an independant
media owner, responsible for the advertising contract in railway stations and the
commercialization of the MO’F 36m²-16m² inventory;
• JCDecaux has decided to refresh its panoramic Prestige network by replacing 33
trivision panels by new backlit fixed frames and by changing its format distribution
with 75 stand-still LED backlit panoramic billboards + 55 scrolling 8m² located in
the 5 main centers;
• The I-Conic Van Praet: New 87m² street monumental digital screen in Brussels;
• The LED Delta 411: New 35m² street monumental digital screen in Brussels.
• JCDecaux extends its Brussels metro digital network by adding 5 screens to reach
a total of 160 screens 70’’ across 16 stations.
• The SNCB/NMBS bought Publifer activities from Clear Channel sales house and
media owner, responsible for the advertising contract in railway stations;
• New temporary Video Cube and Video Wall (XL) offers.
Subway
Stations
• JCDecaux extends its Carrefour digital network by adding 10 screens to reach a
total of 110 screens 72’’ across 63 point of sales;
• HighCo also extends its OOH offer with a brand new indoor digital screens
network (with an interactive terminal) in Carrefour Market & Hypermarkets at the
very entrance of stores’ gates: 127 screens in 84 point of sales.
Retail
Guidooh launches the Face2ube; a face2face frame with an integrated LCD 7’’ motion
sensor screen.
Leisure & Students
JCDecaux acquires majority stake into DOOH-Media sales house, active with a wide
network of 136 indoor digital screens across 25 Shopping Malls in Belgium.
Shopping Malls
Mobilad extends its parking offer with new opportunities like wobblers on exit tickets
terminals, lift wrapping, tickets branding and cubes.
Parkings
14 15

Clear Channel Connect
Clear Channel Belgium is the first operator to
introduce three permanent interactive networks
equipped with Near Field Communication (NFC)
and Quick Response (QR) technologies. NFC
enables consumers to interact with a poster
site thanks to the NFC chip contained in their
smartphone. The launch of these networks
makes OOH interactive and even more mobile.
It puts OOH online and allows advertisers to
develop a closer relationship with consumers.
JCDecaux Swarm
Every JCD 2m² panel is now located on Swarm
offering advertisers the opportunity to cross
both off- and online campaign. Through a simple
check-in at a poster site containing the Swarm
logo, consumers can now directly interact with
the advertised brand.
Out-of-Home
Convergent features
Out-of-Home
Convergent features
JCDecaux iBeacons
250 JCD street 2m² panels (from Authentic Lady
network) are now equipped with the iBeacon
technology. Beacons are fast becoming the
technology of the moment. Different kind of
sectors are all harnessing the benefits of using
these small, wireless devices, to very different
ends. Beacons are a type of low-cost, micro-
location-based technology that uses Bluetooth
low energy (BLE 4.0) to communicate with
mobile devices. They offer brands the ability
to get to know target audiences and their
preferences better through location and
interaction data. This enables marketers to serve
locally-relevant content or vouchers on people’s
mobile phones or push notifications through to
build loyalty programmes. With the introduction
of Beacons across the globe in so many different
environments, global consumer adoption is
looking like it will be relatively fast-paced.
JCDecaux Buzzyfy
Buzzyfy is a new tool from JCDecaux that
enables to analyse specific public audience’s
conversations on social networks close to
JCD furniture. These collected data can give
additional insights on a target but also enrich the
‘point of interest (POI)’ geographical approach
for customized networks. Thanks to this tool,
JCDecaux introduces a digital ‘retargeting’
offer enabling brands to retarget their audience
in proximity of JCD OOH campaign via social
media.
16 17

Source : OCS Posterscope Belgium
Street
78%
of 17-64 y.o notice
ads on street
furniture

Street Furniture
What’s new in 2017?
2m²
Street Furniture
JCDecaux
• JCDecaux renews and enriches its targeted street 2m² offer with new pre-custom
and customized networks:
- Pre-custom offers: 100% targeted and based on specific thematics (Going
Out, Family & Well Being);
- Fully Customized offers: 200, 300, 400, 500 or 600 fully targeted sides;
- National Customized offers: 200, 300, 400, 500 or 600 targeted sides
within Pure Booster, Authentic or Taste national networkss.
• JCDecaux also launches the Urban 3 network: 5.200 sides distributed across
street (2m² & Insert frames) and metro (2m²) environments.
Clear Channel
• Clear Channel launched The City Play: the first street digital network of 100 screens
75’’ located in the city center of Brussels at key locations. And by extension, new
street Brussels’ local opportunities mixing static 2m² posters and digital screens
were created.
• The media owner also reinforces its 2m² targeted offer with the Be Affinity
networks: street sides are optimized according to their geographical proximity of
households’ living place with specific profile (advanced audience profile based
on socio-demographic, behavioral or lifestyle criteria’s defined by 3rd party data).
20 21

Street
Street Furniture
2m²
Street
Street Furniture
Source: CIM OOH Study Wave 2016-2 / (*) Not contractual Source: CIM OOH Study Wave 2016-2 / (*) Brussels 2 Business - Event - Place 2Be / (**) Not contractual
N ET WOR K D ET A ILS
JC D P UR E
B OOST ER
JC D A UT H EN T IC JC D T A ST E
SIDES 2.600 2.400 2.100
NETWORKS 1 2 2
FORM AT 2m² 2m² 2m²
DURATION (DAYS) 7 7 7
COVERAGE National National National
PRESENCE Street Street Street
LIGHTING Yes Yes Yes
START ON Tuesday Tuesday Tuesday
M EDIA COST (NET) / INDEX 70 176.960 € 165.480 € 147.350 €
TAXES (NET)* 13.260 € 12.240 € 10.710 €
COST PER SIDE (INDEX 100) 97 € 99 € 100 €
SALES HOUSE JC Decaux JC Decaux JC Decaux
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER NATIONAL NATIONAL NATIONAL
TARGET 12+ 12+ 12+
POP SIZE 9.518.730 9.518.730 9.518.730
REACH 1+(%) 70 70 69
GRP 2.366 2.224 1.972
OTS 34 32 29
GROSS CONTACTS 225.197.801 211.682.539 187.734.548
JC D
LIEGE
JC D
B R USSELS 300
JC D
B R USSELS 150*
SIDES 250 300 150
NETWORKS 1 1 3
COVERAGE Brussels Brussels Brussels
TAXES (NET)** 1.275 € 1.530 € 765 €
GEOGRAPHICAL LAYER LIEGE BRUSSELS 19 BRUSSELS 19
TARGET 12+ 12+ 12+
POP SIZE 404.409 960.487 960.487
REACH 1+(%) 81 84 79
GRP 2.545 1.643 955
OTS 32 20 12
GROSS CONTACTS 10.294.012 15.779.583 9.174.902
22 23

JC D T A ST E* +
IN SER T SM A R T M ON T Y
JC D T A ST E* +
IN SER T SM A R T IES
SIDES 7.100 4.600
NETWORKS Taste +Proxicity Taste +Proxicity
FORM AT 2m² +frames 60x80cm 2m² +frames 60x80cm
DURATION (DAYS) 7 7
COVERAGE National National
PRESENCE Street Street
LIGHTING Partial Partial
START ON Tuesday Tuesday
M EDIA COST (NET) / INDEX 70 200.900 € 180.075 €
TAXES (NET)** 20.978 € 15.844 €
COST PER SIDE (INDEX 100) 40 € 56 €
SALES HOUSE JC Decaux JC Decaux
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%)
GRP
OTS
GROSS CONTACTS
CIM performances are only available for the
JCD 'street' sides
(please refer to JCD Taste)
JCD 'street' sides
Street
Street Furniture
Street
Street Furniture
2m²
Source: CIM OOH Study Wave 2016-2 / (*) also available with Booster or Authentic Networks / (**) Not contractual
JC D UR B A N 3
JC D T A ST E +
D IGIT A L M ET R O*
JC D B R USSELS
ST R EET +
D IGIT A L M ET R O
SIDES 5.200 2.260 460
NETWORKS
Taste +M etro 100 +
Proxicity
Taste +Digital M etro
Brussels 300 +
Digital M etro
FORM AT 2m² +frames 60x80cm 2m² +digital screen 70'' 2m² +digital screen 70''
COVERAGE National National Brussels
PRESENCE Street +Brussels M etro Street +Brussels M etro Street +Brussels M etro
TAXES (NET)** 17.476 € 11.254 € 2.074 €
GEOGRAPHICAL LAYER NATIONAL BRUSSELS 19
TARGET 12+ 12+
POP SIZE 9.518.730 960.487
REACH 1+(%) 69 87
GRP 2.220 3.542
OTS 32 41
GROSS CONTACTS 211.344.941 34.020.133
CIM performances are only
available for the JCD
'street' sides
(*) also available with Booster or Authentic Networks / (**) Not contractual
JC D T A ST E* +
JC D T A ST E* +
SIDES 7.100 4.600
NETWORKS Taste +Proxicity Taste +Proxicity
FORM AT 2m² +frames 60x80cm 2m² +frames 60x80cm
DURATION (DAYS) 7 7
TAXES (NET)** 20.978 € 15.844 €
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%)
GRP
OTS
GROSS CONTACTS
JCD 'street' sides
JCD 'street' sides
24 25

A D SH EL &
P LA Y**
A D SH EL
M IX M ED IA XL**
A D SH EL 5 M A IN
C IT IES XL
SIDES 2.500 2.200 1.710
NETWORKS Adshel +City Play Package Package
FORM AT 2m² +Digital 75'' 2m² 2m²
DURATION (DAYS) 7 days / 10%loop SOV 7 7
COVERAGE National National 5 M ain Cities
M EDIA COST (GROSS) 291.817 € 256.058 € 233.119 €
TAXES (NET)* 11.934 € 10.733 € 8.321€
COST PER SIDE 117 € 116 € 136 €
SALES HOUSE Clear Channel Clear Channel Clear Channel
GEOGRAPHICAL LAYER NATIONAL N/A N/A
TARGET 12+ N/A N/A
POP SIZE 9.518.730 N/A N/A
REACH 1+(%) 68 N/A N/A
GRP 2.181 N/A N/A
OTS 32 N/A N/A
GROSS CONTACTS 207.558.148 N/A N/A
Street
Street Furniture
Street
Street Furniture
2m²
Source: CIM OOH Study Wave 2016-2 / (*) Not contractual / (**) NFC Connect enabled
A D SH EL
OP T IM UM ** XL
A D SH EL
M A XIM UM ** XL
A D SH EL
M A XIM UM ** XXL
SIDES 2.650 3.010 3.200
NETWORKS 2 2 2
M EDIA COST (GROSS) 288.400 € 312.090 € 325.480 €
TAXES (NET)* 12.896 € 14.652 € 15.574 €
COST PER SIDE 109 € 104 € 102 €
GEOGRAPHICAL LAYER NATIONAL NATIONAL NATIONAL
TARGET 12+ 12+ 12+
POP SIZE 9.518.730 9.518.730 9.518.730
REACH 1+(%) 68 70 70
GRP 2.218 2.463 2.544
OTS 32 35 36
GROSS CONTACTS 211.090.542 234.454.331 242.115.406
Source: CIM OOH Study Wave 2016-2 / (*) Not contractual / (**) NFC Connect enabled
26 27

Street
Street Furniture
Street
Street Furniture
2m²
Source: CIM OOH Study Wave 2016-2 / (*) Not contractual Source: CIM OOH Study Wave 2016-2 / (*) Not contractual
A D SH EL GOLD EN
T R IA N GLE
P R EM IUM
A D SH EL GEN T &
A N T WER P P LUG
IN
A D SH EL
A N T WER P P LUG
IN
SIDES 400 550 300
NETWORKS Package Package 1
COVERAGE Bxl +Antw. +Gent Antwerpen +Gent Antwerpen
M EDIA COST (GROSS) 60.189 € 66.436 € 34.866 €
TAXES (NET)* 2.122 € 2.631€ 1.435 €
COST PER SIDE 150 € 121€ 116 €
GEOGRAPHICAL LAYER ANTW +GENT +BXL N/A N/A
TARGET 12+ N/A N/A
POP SIZE 2.146.047 N/A N/A
REACH 1+(%) 64 N/A N/A
GRP 1.269 N/A N/A
OTS 20 N/A N/A
GROSS CONTACTS 27.236.411 N/A N/A
A D SH EL
A N T WER P
P R EM IUM
A D SH EL
A N T WER P
C EN T ER
A D SH EL
A N T WER P
SIDES 150 225 270
NETWORKS 1 1 1
COVERAGE Antwerpen Antwerpen Antwerpen
M EDIA COST (GROSS) 22.557 € 31.286 € 34.484 €
TAXES (NET)* 717 € 1.076 € 1.291€
COST PER SIDE 150 € 139 € 128 €
GEOGRAPHICAL LAYER ANTWERPEN ANTWERPEN ANTWERPEN
TARGET 12+ 12+ 12+
POP SIZE 618.872 618.872 618.872
REACH 1+(%) 72 83 90
GRP 1.899 2.781 3.307
OTS 26 33 37
GROSS CONTACTS 11.753.043 17.209.062 20.467.595
28 29

Street
Street Furniture
Street
Street Furniture
2m²
A D SH EL
A N T WER P +
A D SH EL
GEN T
C IT Y P LA Y
SIDES 350 250 100*
NETWORKS 1 1 4
FORM AT 2m² 2m² Digital screen 75''
DURATION (DAYS) 7 7 7 days / 20%loop SOV
COVERAGE Antwerpen Gent Brussels
M EDIA COST (GROSS) 40.737 € 31.570 € 49.000 €
TAXES (NET)** 1.674 € 1.196 € 512 €
COST PER SIDE 116 € 126 € #VALUE!
GEOGRAPHICAL LAYER ANTWERPEN GENT BRUSSELS 19
TARGET 12+ 12+ 12+
POP SIZE 618.872 240.862 960.487
REACH 1+(%) 95 95 57
GRP 4.597 4.424 1.186
OTS 48 47 21
GROSS CONTACTS 28.449.198 10.655.756 11.387.695
30 31
Source: CIM OOH Study Wave 2016-2 / (*) In process / (**) Not contractual Source: CIM OOH Study Wave 2016-2 / (*) Not contractual
A D SH EL
B R USSELS
P R EM IUM
A D SH EL
B R USSELS
C EN T ER
A D SH EL
B R USSELS 250
SIDES 100 150 250
NETWORKS 1 1 1
COVERAGE Brussels Brussels Brussels
M EDIA COST (GROSS) 15.038 € 21.990 € 31.930 €
TAXES (NET)* 618 € 927 € 1.545 €
COST PER SIDE 150 € 147 € 128 €
GEOGRAPHICAL LAYER BRUSSELS 19 BRUSSELS 19 BRUSSELS 19
TARGET 12+ 12+ 12+
POP SIZE 960.487 960.487 960.487
REACH 1+(%) 57 60 79
GRP 521 685 1.565
OTS 9 12 20
GROSS CONTACTS 5.007.175 6.579.657 15.035.264

Street
Street Furniture
Street
Street Furniture
2m²
32 33
A D SH EL B R USSELS
P R EM IUM & P LA Y* 150
SIDES 150 200
NETWORKS Adshel +City Play Adshel +City Play
FORM AT 2m² +Digital 75'' 2m² +Digital 75''
DURATION (DAYS) 7 days / 10%loop SOV 7 days / 10%loop SOV
COVERAGE Brussels Brussels
LIGHTING Yes Yes
M EDIA COST (GROSS) 38.144 € 45.663 €
TAXES (NET)** 565 € 875 €
COST PER SIDE 254 € 228 €
SALES HOUSE Clear Channel Clear Channel
GEOGRAPHICAL LAYER BRUSSELS 19 BRUSSELS 19
TARGET 12+ 12+
POP SIZE 960.487 960.487
REACH 1+(%) 62 64
GRP 1.459 1.707
OTS 23 27
GROSS CONTACTS 14.013.158 16.394.870
SID ES D IST R IB UT ION
JC D P UR E
B OOST ER
JC D A UT H EN T IC JC D T A ST E
ANTWERPEN 220 204 182
BRUXELLES 828 701 673
CHARLEROI 98 114 78
GENT 0 0 1
LIEGE 310 300 252
T OT A L 5 M A IN C IT IES 1.456 1.319 1.186
AALST 49 33 40
ARLON 2 6 2
BRUGGE 84 72 69
HASSELT 146 151 117
KORTRIJK 44 38 33
LA LOUVIERE 0 0 0
LEUVEN 0 0 0
M ECHELEN 88 80 66
M ONS 14 11 11
NAM UR 87 87 77
OOSTENDE 40 37 30
ROESELARE 41 42 34
SINT-NIKLAAS 56 57 42
TOURNAI 50 41 40
TURNHOUT 31 26 24
VERVIERS 30 32 24
T OT A L 16 R EGION A L C IT IES 762 713 609
TOTAL 20 SM ALL CITIES NL 228 224 185
TOTAL 7 SM ALL CITIES FR 27 24 21
T OT A L 27 SM A LL T OWN S 255 248 206
T OT A L OT H ER S 127 120 99
T OT A L N ET WOR K 2.600 2.400 2.100
Source: CIM OOH Study Wave 2016-2 / (*) In process / (**) Not contractual

Street
Street Furniture
Street
Street Furniture
2m²
34 35
JC D
LIEGE
JC D
B R USSELS 300
JC D B R USSELS
150
ANTWERPEN 0 0 0
BRUXELLES 0 300 150
CHARLEROI 0 0 0
GENT 0 0 0
LIEGE 250 0 0
T OT A L N ET WOR K 250 300 150
JC D UR B A N 3
JC D T A ST E +
D IGIT A L M ET R O
JC D B R USSELS
ST R EET +
D IGIT A L M ET R O
ANTWERPEN 692 182 0
BRUXELLES 1.415 833 360
CHARLEROI 183 78 0
GENT 317 1 0
LIEGE 482 252 0
T OT A L 5 M A IN C IT IES 3.089 1.346 360
AALST 49 40 0
ARLON 2 2 0
BRUGGE 69 69 0
HASSELT 123 117 0
KORTRIJK 51 33 0
LA LOUVIERE 101 0 0
LEUVEN 64 0 0
M ECHELEN 84 66 0
M ONS 84 11 0
NAM UR 97 77 0
OOSTENDE 47 30 0
ROESELARE 44 34 0
TOURNAI 54 40 0
TURNHOUT 24 24 0
VERVIERS 53 24 0
T OT A L OT H ER S 752 99 0
T OT A L N ET WOR K 5.200 2.260 360

Street
Street Furniture
Street
Street Furniture
2m²
36 37
JC D T A ST E +
JC D T A ST E +
ANTWERPEN 796 489
BRUXELLES 2.619 1.646
CHARLEROI 352 215
GENT 219 110
LIEGE 682 467
T OT A L 5 M A IN C IT IES 4.668 2.927
AALST 84 62
ARLON 2 2
BRUGGE 123 96
HASSELT 169 143
KORTRIJK 69 51
LA LOUVIERE 72 36
LEUVEN 42 21
M ECHELEN 122 94
M ONS 87 49
NAM UR 123 100
OOSTENDE 114 72
ROESELARE 78 56
SINT-NIKLAAS 82 62
TOURNAI 74 57
TURNHOUT 38 31
VERVIERS 72 48
T OT A L 16 R EGION A L C IT IES 1.351 980
TOTAL 20 SM ALL CITIES NL 363 274
TOTAL 7 SM ALL CITIES FR 119 70
T OT A L 27 SM A LL T OWN S 482 344
T OT A L OT H ER S 599 349
T OT A L N ET WOR K 7.100 4.600
A D SH EL
OP T IM UM XL
A D SH EL
M A XIM UM XL
A D SH EL
M A XIM UM XXL
CHARLEROI 134 153 162
GENT 318 357 379
LIEGE 154 179 190
T OT A L 5 M A IN C IT IES 1.829 2.046 2.175
AALST 0 0 0
ARLON 0 0 0
BRUGGE 11 14 15
HASSELT 14 19 20
KORTRIJK 64 81 86
LA LOUVIERE 58 70 74
LEUVEN 0 0 0
M ECHELEN 0 0 0
M ONS 64 71 75
NAM UR 88 104 111
OOSTENDE 51 62 66
ROESELARE 0 0 0
TOURNAI 45 52 55
TURNHOUT 2 4 4
VERVIERS 37 39 41
T OT A L OT H ER S 161 190 202
T OT A L N ET WOR K 2.650 3.010 3.200

Street
Street Furniture
Street
Street Furniture
2m²
38 39
A D SH EL & P LA Y
A D SH EL
M IX M ED IA
A D SH EL 5 M A IN
C IT IES XL
ANTWERPEN 489 N/A N/A
BRUXELLES 789 N/A N/A
CHARLEROI 119 N/A N/A
GENT 294 N/A N/A
LIEGE 133 N/A N/A
T OT A L 5 M A IN C IT IES 1.824 N/A N/A
AALST 0 N/A N/A
ARLON 0 N/A N/A
BRUGGE 12 N/A N/A
HASSELT 15 N/A N/A
KORTRIJK 52 N/A N/A
LA LOUVIERE 47 N/A N/A
LEUVEN 0 N/A N/A
M ECHELEN 0 N/A N/A
M ONS 56 N/A N/A
NAM UR 76 N/A N/A
OOSTENDE 46 N/A N/A
ROESELARE 0 N/A N/A
SINT-NIKLAAS 30 N/A N/A
TOURNAI 37 N/A N/A
TURNHOUT 4 N/A N/A
VERVIERS 28 N/A N/A
T OT A L 16 R EGION A L C IT IES 403 N/A N/A
TOTAL 20 SM ALL CITIES NL 138 N/A N/A
TOTAL 7 SM ALL CITIES FR 52 N/A N/A
T OT A L 27 SM A LL T OWN S 190 N/A N/A
T OT A L OT H ER S 83 N/A N/A
T OT A L N ET WOR K 2.500 N/A N/A
A D SH EL GOLD EN
T R IA N GLE
P R EM IUM
A D SH EL GEN T &
A N T WER P P LUG
IN
A D SH EL
A N T WER P P LUG
IN
BRUXELLES 150 0 0
CHARLEROI 0 0 0
GENT 90 250 0
LIEGE 0 0 0
T OT A L 5 M A IN C IT IES 400 550 300
A D SH EL
A N T WER P
P R EM IUM
A D SH EL
A N T WER P
C EN T ER
A D SH EL
A N T WER P
BRUXELLES 0 0 0
CHARLEROI 0 0 0
GENT 0 0 0
LIEGE 0 0 0
T OT A L 5 M A IN C IT IES 150 225 270

Street
Street Furniture
A D SH EL
A N T WER P +
A D SH EL
GEN T
C IT Y P LA Y*
ANTWERPEN 350 0 0
BRUXELLES 0 0 100
CHARLEROI 0 0 0
GENT 0 250 0
LIEGE 0 0 0
T OT A L N ET WOR K 350 250 100
A D SH EL
B R USSELS
P R EM IUM
A D SH EL
B R USSELS
C EN T ER
A D SH EL
B R USSELS 250
ANTWERPEN 0 0 0
CHARLEROI 0 0 0
GENT 0 0 0
LIEGE 0 0 0
T OT A L N ET WOR K 100 150 250
ANTWERPEN 0 0
BRUXELLES 150 200
CHARLEROI 0 0
GENT 0 0
LIEGE 0 0
T OT A L N ET WOR K 150 200
Street
Street Furniture (Proximity)
2m²
JC D GOIN G OUT JC D F A M ILY JC D WELL B EIN G
SIDES 600 600 600
%TARGETED SIDES* 100% 100% 100%
NETWORKS 1 1 1
COVERAGE NOT National NOT National NOT National
TAXES (NET)** 3.060 € 3.060 € 3.060 €
(*) Selection (by JCDecaux) of 100% targeted sides according to specific POI/POS/target geographical affinity
(based on JCD’s database)
(**) Not contractual
Sides distribution depends on the selection
Performances on demand according to the sides selection
40 41
(*) In process

Street
JC D B OOST ER
C UST OM IZ ED
200
JC D B OOST ER
C UST OM IZ ED
300
JC D B OOST ER
C UST OM IZ ED
400
SIDES 2.600 2.600 2.600
NETWORKS 1 1 1
TAXES (NET)** 13.260 € 13.260 € 13.260 €
COST PER SIDE (INDEX 100) 101€ 103 € 105 €
(*) Selection (by JCDecaux) of 200 to 600 targeted sides according to specific POI/POS/target geographical affinity
(based on JCD or external database)
Also available with Authentic or Taste network
Street
2m²
42 43
JC D B OOST ER
C UST OM IZ ED
500
JC D B OOST ER
C UST OM IZ ED
600
JC D F ULLY
C UST OM IZ ED
200
SIDES 2.600 2.600 200
NETWORKS 1 1 1
COVERAGE National National NOT National
TAXES (NET)** 13.260 € 13.260 € 1.020 €
Also available with Authentic or Taste network

Street
Street
2m²
JC D F ULLY C UST OM IZ ED
500
600
SIDES 500 600
%TARGETED SIDES* 100% 100%
NETWORKS 1 1
FORM AT 2m² 2m²
DURATION (DAYS) 7 7
COVERAGE NOT National NOT National
LIGHTING Yes Yes
TAXES (NET)** 2.550 € 3.060 €
44 45
300
400
SIDES 300 400
%TARGETED SIDES* 100% 100%
NETWORKS 1 1
FORM AT 2m² 2m²
DURATION (DAYS) 7 7
LIGHTING Yes Yes
TAXES (NET)** 1.530 € 2.040 €
COST PER SIDE (INDEX 100) 191€ 170 €

Street
A D SH EL B E
P R OXIM IT Y XL
500
A D SH EL B E
P R OXIM IT Y XL
750
A D SH EL B E
P R OXIM IT Y XL
1000
SIDES 500 750 1.000
NETWORKS 1 1 1
M EDIA COST (GROSS) 63.860 € 95.790 € 127.720 €
TAXES (NET)** 2.433 € 3.650 € 4.866 €
COST PER SIDE 128 € 128 € 128 €
Street
2m²
A D SH EL
OP T IM UM
P R OXIM IT Y XL
30%*
A D SH EL
OP T IM UM
P R OXIM IT Y XL
40%*
A D SH EL
M A XIM UM
P R OXIM IT Y XL
30%*
SIDES 2.650 2.650 3.010
NETWORKS 1 1 1
M EDIA COST (GROSS) 303.417 € 308.423 € 344.636 €
TAXES (NET)** 12.896 € 12.896 € 14.652 €
COST PER SIDE 114 € 116 € 114 €
46 47
(*) Selection (by Clear Channel) of 100% targeted sides according to specific POI/POS geographical affinity (based
on Clear Channel’s or external database - on demand)
(*) Selection (by Clear Channel) of 5 to 40% targeted sides according to specific POI/POS geographical affinity
(based on Clear Channel’s or external database - on demand)

Street
Street
2m²
48 49
A D SH EL B E
A F F IN IT Y XL 500
A D SH EL B E
A D SH EL B E
SIDES 500 750 1.000
NETWORKS 1 1 1
M EDIA COST (GROSS) 63.860 € 95.790 € 127.720 €
TAXES (NET)** 2.433 € 3.650 € 4.866 €
COST PER SIDE 128 € 128 € 128 €
(*) Selection (by Clear Channel) of 100% targeted sides according to geographical affinity of specific target profile’s
living place (based on Clear Channel’s database)
(*) Selection (by Clear Channel) of 5, 10, 20, 30 or 40% targeted sides according to geographical affinity of specific
target profile’s living place (based on Clear Channel’s database)
A D SH EL
OP T IM UM
A F F IN IT Y XL 30%
A D SH EL
OP T IM UM
A D SH EL
M A XIM UM
SIDES 2.650 2.650 3.010
NETWORKS 1 1 1
M EDIA COST (GROSS) 303.417 € 308.423 € 344.636 €
TAXES (NET)** 12.896 € 12.896 € 14.652 €
COST PER SIDE 114 € 116 € 114 €

Street
Street
Street Furniture (Proximity retail)
2m²
JC D C ON SO
F 1F 2
JC D C ON SO
EXT EN D ED
SIDES 600 1.000
NETWORKS 1 1
FORM AT 2m² 2m²
DURATION (DAYS) 7 7
LIGHTING Yes Yes
COVERED POS 307 F1F2 stores 435 F1F2 stores
M AX SIDES DISTANCE FROM POS 200m 200m
TAXES (NET)* 3.060 € 5.100 €
COST PER SIDE (INDEX 100) 112 € 111€
GEOGRAPHICAL LAYER NATIONAL NATIONAL
TARGET 12+ 12+
POP SIZE 9.518.730 9.518.730
REACH 1+(%) 56 62
GRP 502 836
OTS 9 14
GROSS CONTACTS 47.763.932 79.605.961
50 51
LUXUR Y C A R A F F IN IT Y
B E P R OXIM IT Y & B E
A F F IN IT Y*
T R A VEL A F F IN IT Y
B E P R OXIM IT Y & B E
A F F IN IT Y**
SIDES 800 1.000
%TARGETED SIDES 62,50% 25%
NETWORKS 1 1
FORM AT 2m² 2m²
DURATION (DAYS) 7 7
LIGHTING Yes Yes
M EDIA COST (GROSS) 102.176 € 127.720 €
TAXES (NET)*** 3.893 € 4.866 €
SALES HOUSE Clear Channel Clear Channel
(*) Selection (by Clear Channel) of 500 targeted sides according to geographical affinity of specific target profile’s
living place and POI (based on Clear Channel’s database)
(**) Selection (by Clear Channel) of 250 targeted sides according to geographical affinity of specific target profile’s
living place and POI (based on Clear Channel’s database)
(***) Not contractual
Performances on demand according to the sides selection Source: CIM OOH Study Wave 2016-2 / (*) Not contractual

Street
JC D C ON SO
C OLR UYT
JC D C ON SO
D ELH A IZ E
SIDES 225 200
NETWORKS Package Package
FORM AT 2m² 2m²
DURATION (DAYS) 7 days 7 days
LIGHTING Yes Yes
COVERED POS 77 Colruyt F1stores 67 Delhaize F1stores
M AX SIDES DISTANCE FROM POS 200m 200m
TAXES (NET)* 1.148 € 1.020 €
GEOGRAPHICAL LAYER N/A N/A
TARGET N/A N/A
POP SIZE N/A N/A
REACH 1+(%) N/A N/A
GRP N/A N/A
OTS N/A N/A
GROSS CONTACTS N/A N/A
Street
2m²
B E P R OX F 1F 2
800**
B E P R OX F 1
SUP ER M A R KET S
B E P R OX F 2
SUP ER M A R KET S
SIDES 800 500 550
NETWORKS 1 1 1
COVERED POS 450 204 286
M AX SIDES DISTANCE FROM POS 150m 300m 200m
M EDIA COST (GROSS) 102.176 € 63.860 € 70.246 €
TAXES (NET)* 3.893 € 2.433 € 2.676 €
COST PER SIDE 128 € 128 € 128 €
52 53
Source: CIM OOH Study Wave 2016-2 / (*) Not contractual
(*) Not contractual
(**) Also available in 1000 and 1500 sides
Sides distribution and performances on demand
NFC Connect enabled

Street
B E P R OX
C A R R EF OUR
GR OUP
B E P R OX
C OLR UYT
GR OUP
B E P R OX
D ELH A IZ E
GR OUP
SIDES 500 200 200
NETWORKS 1 1 1
COVERED POS 183 95 110
M AX SIDES DISTANCE FROM POS 200m 250m 200m
M EDIA COST (GROSS) 63.860 € 25.544 € 25.544 €
TAXES (NET)* 2.433 € 973 € 973 €
COST PER SIDE 128 € 128 € 128 €
2m²
Street
JC D C ON SO
F 1F 2
JC D C ON SO
EXT EN D ED
ANTWERPEN 41 80
BRUXELLES 230 371
CHARLEROI 32 60
GENT 0 0
LIEGE 62 88
T OT A L 5 M A IN C IT IES 365 599
AALST 9 17
ARLON 4 4
BRUGGE 13 29
HASSELT 18 39
KORTRIJK 6 12
LA LOUVIERE 0 0
LEUVEN 0 0
M ECHELEN 9 15
M ONS 8 9
NAM UR 15 22
OOSTENDE 13 25
ROESELARE 8 16
SINT-NIKLAAS 5 10
TOURNAI 12 16
TURNHOUT 3 7
VERVIERS 13 17
T OT A L 16 R EGION A L C IT IES 136 238
T OT A L N ET WOR K 600 1.000
54 55
(*) Not contractual
Sides distribution and performances on demand

Street
JC D C ON SO
C OLR UYT
JC D C ON SO
D ELH A IZ E
ANTWERPEN 11 14
BRUXELLES 71 83
CHARLEROI 28 2
GENT 0 0
LIEGE 17 19
T OT A L 5 M A IN C IT IES 127 118
AALST 1 1
ARLON 0 0
BRUGGE 4 9
HASSELT 11 8
KORTRIJK 1 1
LA LOUVIERE 0 0
LEUVEN 0 0
M ECHELEN 1 4
M ONS 4 0
NAM UR 6 3
OOSTENDE 0 10
ROESELARE 1 3
SINT-NIKLAAS 6 5
TOURNAI 8 4
TURNHOUT 1 0
VERVIERS 2 9
T OT A L 16 R EGION A L C IT IES 46 57
8m²
Street
Large Size Billboards
JC D B R USSELS 8 - 50
SIDES 50
NETWORKS 1
FORM AT 8m²
DURATION (DAYS) 14
COVERAGE Brussels
PRESENCE Street
LIGHTING Yes
START ON Tuesday
M EDIA COST (NET) / INDEX 80 27.120 €
TAXES (NET)* 3.300 €
COST PER SIDE (INDEX 100) 678 €
SALES HOUSE JC Decaux
GEOGRAPHICAL LAYER BRUSSELS CIM
TARGET 12+
POP SIZE 1.286.313
REACH 1+(%) 71
GRP 1.467
OTS 21
GROSS CONTACTS 18.864.237
56 57

Street
Street
8-10-20m²
58 59
JC D B R USSELS 8 - 50
ANTWERPEN 0
BRUXELLES 50
CHARLEROI 0
GENT 0
LIEGE 0
T OT A L N ET WOR K 50
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
TAXES (NET)* 41.550 € 47.500 €
COST PER SIDE (INDEX 100) 511€ 463 €
SALES HOUSE
GEOGRAPHICAL LAYER NATIONAL NATIONAL
TARGET 12+ 12+
POP SIZE 9.518.730 9.518.730
REACH 1+(%) 74 76
GRP 1.914 1.965
OTS 26 26
GROSS CONTACTS 182.188.058 187.080.189
JC D SUP ER ST A R
N A T ION A L
755
1
20m² +8m²
Wednesday
14
National
Street
Partial
JC Decaux
48 CIM Cities
Wednesday
JC D SUP ER ST A R 48
14
1
20m² +8m²
615
Street
Partial
JC Decaux

Street
B P
C ON T A C T 350
B P
M OVIN G 400
SIDES 350 400
NETWORKS 1 1
FORM AT 20m² 20m²
DURATION (DAYS) 14 14
COVERAGE National Intercity National Intercity
START ON Wednesday Wednesday
M EDIA COST (GROSS) 137.000 € 170.000 €
TAXES (NET)* 14.900 € 14.950 €
COST PER SIDE 391€ 425 €
SALES HOUSE Belgian Posters Belgian Posters
GEOGRAPHICAL LAYER N/A N/A
TARGET N/A N/A
POP SIZE N/A N/A 9.518.730
REACH 1+(%) N/A N/A 70
GRP N/A N/A 1.518
OTS N/A N/A 22
GROSS CONTACTS N/A N/A
B P
A C C ESS 500
500
144.458.636
Belgian Posters
NATIONAL
12+
20m² +10m² +8m²
24 Urbans Centers
Street
Partial
Wednesday
310.000 €
33.400 €
620 €
1
14
Street
8-10-20m²
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)*
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.518.730 9.518.730 N/A
REACH 1+(%) 73 79 N/A
GRP 1.616 1.962 N/A
OTS 22 25 N/A
GROSS CONTACTS N/A
850
B P
GR A N D SLA M 850
B P
C OVER 600
B P
B ELGIUM 800
600 800
Access +Contact
20m² +10m² +8m²
14 14
20m² +10m² +8m²
Street
Partial
186.717.354
524 €
National
Wednesday
374.000 €
37.900 €
623 €
Belgian Posters
153.853.568
452 €
384.000 €
48.300 €
12+
419.000 €
47.500 €
N/A
N/A
Belgian Posters
NATIONAL
12+
NATIONAL
Belgian Posters
Wednesday
1
48 CIM cities
Street
Partial
Wednesday
National
Street
Partial
1
20m² +10m² +8m²
14
60 61

Street
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)*
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%)
GRP
OTS
GROSS CONTACTS
B P
GR A N D SLA M 900
B P
GR A N D SLA M 950
B P
GR A N D SLA M
1000
900 950 1.000
Cover +M ovingAccess +M oving Cover + Contact
14 14 14
20m² +10m² +8m²20m² +10m² +8m² 20m² +10m² +8m²
National National
Street Street
Wednesday Wednesday
483 €
459.000 €
52.800 €
PartialPartial
N/A
N/A
N/A
N/A
N/A
Street
N/A N/A
N/A
N/A
N/A
N/A
N/A N/A
N/A
National
N/A
N/A
Belgian Posters
481€
52.850 €
481.000 €
Wednesday
Partial
451€
406.000 €
48.350 €
N/A
N/A N/A
N/A N/A
Belgian Posters Belgian Posters
Street
8-10-20m²
SID ES D IST R IB UT ION 8m² 20m² 8m² 20m²
ANTWERPEN 11 39 11 42
BRUXELLES 139 53 140 54
CHARLEROI 3 63 3 63
GENT 8 23 8 23
LIEGE 10 61 10 62
T OT A L 5 M A IN C IT IES 171 239 172 244
AALST 0 8 0 6
ARLON 0 5 0 6
BRUGGE 0 3 0 5
HASSELT 3 15 3 21
KORTRIJK 4 7 4 10
LA LOUVIERE 0 12 0 15
LEUVEN 0 6 0 7
M ECHELEN 0 10 0 11
M ONS 4 8 4 10
NAM UR 1 9 1 10
OOSTENDE 0 8 0 9
ROESELARE 6 5 5 10
SINT-NIKLAAS 0 9 0 9
TOURNAI 0 7 0 9
TURNHOUT 0 3 0 4
VERVIERS 0 11 0 13
T OT A L 16 R EGION A L C IT IES 18 126 17 155
TOTAL 20 SM ALL CITIES NL 0 34 0 49
TOTAL 7 SM ALL CITIES FR 0 8 0 10
T OT A L 27 SM A LL T OWN S 0 42 0 59
T OT A L OT H ER S 2 17 2 106
JC D SUP ER ST A R
N A T ION A L
JC D SUP ER ST A R 48
615
62 63

Street
B P
C ON T A C T 350
B P
M OVIN G 400
SID ES D IST R IB UT ION 20m² 20m² 8/ 10m² 20m²
ANTWERPEN 0 2 21 26
BRUXELLES 19 17 120 49
CHARLEROI 12 2 1 46
GENT 3 1 13 9
LIEGE 12 6 13 43
AALST 1 0 0 7
ARLON 0 0 0 3
BRUGGE 0 0 0 3
HASSELT 0 1 0 10
KORTRIJK 4 1 3 8
LEUVEN 3 1 0 3
M ECHELEN 0 3 4 6
M ONS 11 6 0 12
NAM UR 1 0 1 6
OOSTENDE 0 0 0 2
ROESELARE 2 2 0 5
TOURNAI 3 6 1 5
TURNHOUT 0 0 0 4
VERVIERS 2 2 1 10
T OT A L OT H ER S 222 288 8 18
T OT A L N ET WOR K 350 400 500
B P
A C C ESS 500
Street
8-10-20m²
SID ES D IST R IB UT ION 8/ 10m² 20m² 8/ 10m² 20m² 8/ 10m² 20m²
ANTWERPEN 25 32 25 43 21 26
BRUXELLES 129 63 135 72 120 68
CHARLEROI 1 38 1 53 1 58
GENT 13 19 14 18 13 12
LIEGE 7 46 19 53 13 55
T OT A L 5 M A IN C IT IES 175 198 194 239 168 219
AALST 0 8 2 8 0 8
ARLON 0 4 0 3 0 3
BRUGGE 0 3 0 4 0 3
HASSELT 0 13 3 14 0 10
KORTRIJK 3 11 3 15 3 12
LA LOUVIERE 0 9 0 10 0 20
LEUVEN 0 10 1 11 0 6
M ECHELEN 4 5 4 11 4 6
M ONS 0 9 0 17 0 23
NAM UR 1 4 1 12 1 7
OOSTENDE 0 2 0 1 0 2
ROESELARE 0 7 0 11 0 7
SINT-NIKLAAS 5 8 3 12 3 10
TOURNAI 0 8 0 14 1 8
TURNHOUT 0 2 0 3 0 4
VERVIERS 0 8 3 6 1 12
T OT A L 16 R EGION A L C IT IES 13 111 20 152 13 141
TOTAL 20 SM ALL CITIES NL 1 36 4 51 0 40
TOTAL 7 SM ALL CITIES FR 0 20 1 18 1 20
T OT A L 27 SM A LL T OWN S 1 56 5 69 1 60
T OT A L OT H ER S 5 41 13 108 8 240
T OT A L N ET WOR K
B P
GR A N D SLA M 850
B P
B ELGIUM 800
800
B P
C OVER 600
850600
64 65

Street
Street
SID ES D IST R IB UT ION 8/ 10m² 20m² 8/ 10m² 20m² 8/ 10m² 20m²
ANTWERPEN 21 28 25 32 25 34
BRUXELLES 120 66 129 83 129 81
CHARLEROI 1 48 1 50 1 40
GENT 13 10 13 22 13 20
LIEGE 13 49 7 59 7 53
AALST 0 7 0 9 0 8
ARLON 0 3 0 4 0 4
BRUGGE 0 3 0 3 0 3
HASSELT 0 11 0 13 0 14
KORTRIJK 3 9 3 15 3 12
LA LOUVIERE 0 15 0 17 0 12
LEUVEN 0 4 0 13 0 11
M ECHELEN 4 9 4 5 4 8
M ONS 0 18 0 20 0 15
NAM UR 1 6 1 5 1 4
TOURNAI 1 11 0 11 0 14
VERVIERS 1 12 0 10 0 10
T OT A L OT H ER S 8 306 5 261 5 327
T OT A L N ET WOR K
B P
GR A N D SLA M 900
B P
GR A N D SLA M 950
1.000
B P
GR A N D SLA M
1000
950900
Street
Panoramic Billboards
Pano
The SNCB/NMBS bought Publifer activities from Clear Channel sales house and
media owner, responsible for the advertising contract in railway stations and the
commercialization of the MO’F 36m²-16m² inventory;
JCDecaux has decided to refresh its panoramic Prestige network by replacing 33
trivision panels by new backlit fixed frames and by changing the format distribution
with 75 stand-still LED backlit panoramic billboards + 55 scrolling 8m² located in the
5 main centers.
66 67

Street
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)*
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.518.730 9.518.730
REACH 1+(%) 69 75
GRP 1.182 2.083
OTS 17 28
GROSS CONTACTS 112.485.971 198.262.399
M OF 16+ M EGA 16m²
765
1
16m² + Digital 4m²
14
Yes
M onday
547.188 €
58.414 €
715 €
Publifer
NATIONAL
12+
32.281€
895 €
Publifer
14
24 urban centers National
425
1
Street +Stations
Yes
M onday
Street +Stations
380.420 €
NATIONAL
12+
Source: CIM OOH Study Wave 2016-2
(*) Not contractual / (**) Digital landscapes are not included in the CIM performances
Street
Pano
M OF 36 T R IVISION
SIDES 34
NETWORKS 1
FORM AT 36m²
DURATION (DAYS) 14
COVERAGE 5 M ain cities
PRESENCE Street
LIGHTING Yes
START ON M onday
M EDIA COST (GROSS) 119.050 €
COST PER SIDE 3.501€
SALES HOUSE Publifer
GEOGRAPHICAL LAYER N/A
TARGET N/A
POP SIZE N/A 2.797.840
REACH 1+(%) N/A 64
GRP N/A 634
OTS N/A 10
GROSS CONTACTS N/A 17.736.625
5 M ain cities
Street +Stations
13.369 €
2.980 €
Publifer
5 M AIN CITIES
Yes
M onday
178.818 €
12+
M OF 36/ 60
60
1
14
M OF 36 T R IVISION
SIDES 34
NETWORKS 1
FORM AT 36m²
DURATION (DAYS) 14
COVERAGE 5 M ain cities
PRESENCE Street
LIGHTING Yes
START ON M onday
M EDIA COST (GROSS) 119.050 €
COST PER SIDE 3.501€
SALES HOUSE Publifer
GEOGRAPHICAL LAYER N/A
TARGET N/A
POP SIZE N/A 2.797.840
REACH 1+(%) N/A 64
GRP N/A 634
OTS N/A 10
GROSS CONTACTS N/A 17.736.625
5 M ain cities
Street +Stations
13.369 €
2.980 €
Publifer
5 M AIN CITIES
Yes
M onday
178.818 €
12+
M OF 36/ 60
60
1
14
68 69

Street
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)*
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 2.797.840 2.797.840
REACH 1+(%) 73 78
GRP 995 1.191
OTS 14 15
GROSS CONTACTS 27.850.724 33.319.965
271.575 €
22.258 €
227.584 €
17.814 €
M ondayM onday
5 M AIN CITIES
M OF 36/ 100
100
1
80
2
M OF 36/ 80
12+
5 M AIN CITIES
12+
14
2.716 €
Publifer
14
5 M ain cities 5 M ain cities
Street +Stations
Yes
Street +Stations
Yes
2.845 €
Publifer
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)*
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 2.797.840 2.797.840
REACH 1+(%) 73 78
GRP 995 1.191
OTS 14 15
GROSS CONTACTS 27.850.724 33.319.965
271.575 €
22.258 €
227.584 €
17.814 €
M ondayM onday
5 M AIN CITIES
M OF 36/ 100
100
1
80
2
M OF 36/ 80
12+
5 M AIN CITIES
12+
14
2.716 €
Publifer
14
5 M ain cities 5 M ain cities
Street +Stations
Yes
Street +Stations
Yes
2.845 €
Publifer
Street
Pano
(*) Not contractual
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
TAXES (NET)* 30.480 €
COST PER SIDE (INDEX 100) 1.752 €
SALES HOUSE JC Decaux
GEOGRAPHICAL LAYER
TARGET
POP SIZE 2.797.840
REACH 1+(%) 83
GRP 1.657
OTS 20
JC D P R EST IGE SEN IOR
12+
5 M AIN CITIES
2
130
M onday & Tuesday
Yes
Street
5 M ain Cities
14 days (8m²) & 21days (21+38m²)
8 +21+38m²
70 71

Street
SID ES D IST R IB UT ION 16m²
D igital
4m² 16m²
D igital
4m²
ANTWERPEN 22 2 39 2
BRUXELLES 101 2 179 2
CHARLEROI 62 0 103 0
GENT 28 1 50 1
LIEGE 75 0 113 0
AALST 4 0 8 0
ARLON 2 0 5 0
BRUGGE 2 0 4 0
HASSELT 10 0 19 0
KORTRIJK 8 0 17 0
LEUVEN 7 0 13 0
M ECHELEN 5 0 11 0
M ONS 12 0 21 0
NAM UR 8 0 13 0
OOSTENDE 2 0 6 0
ROESELARE 7 0 13 0
TOURNAI 8 0 15 0
TURNHOUT 5 0 9 0
VERVIERS 8 0 15 0
T OT A L OT H ER S 7 0 23 0
M OF 16+ M EGA 16m²
765
Pano
Street
M OF 36 T R IVISION
SID ES D IST R IB UT ION 36m² 36m²
D igital
4m²
ANTWERPEN 10 9 2
BRUXELLES 16 20 2
CHARLEROI 3 7 0
GENT 3 10 1
LIEGE 2 9 0
M OF 36/ 60
SID ES D IST R IB UT ION 36m²
D igital
4m² 36m²
D igital
4m²
ANTWERPEN 14 2 21 2
BRUXELLES 29 2 32 2
CHARLEROI 11 0 11 0
GENT 7 1 12 1
LIEGE 14 0 19 0
M OF B 2B 80 M OF 36/ 100
72 73

Street
SID ES D IST R IB UT ION 8m² 21m² 38m²
ANTWERPEN 6 7 5
BRUXELLES 40 12 15
CHARLEROI 1 0 13
GENT 3 6 3
LIEGE 4 0 15
T OT A L N ET WOR K
JC D P R EST IGE SEN IOR
130
Mix’s
Street
Panoramic Billboards Mix’s
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)*
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%) 72 72 71
GRP 1.336 1.405 1.494
OTS 19 20 21
GROSS CONTACTS
12+12+
142.211.551127.180.880
9.518.730 9.518.730
Street +Stations
24 urban centers
Street +Stations
Publifer
NATIONAL
Yes
M onday
Yes
M onday
1.118 €
Publifer
469.567 €
43.946 € 45.651€
NATIONAL
Street +Stations
36 & 16m² +Digital 4m²
14
14
National
14
National
Yes
M onday
532.351€
48.390 €
1.210 €
Publifer
479.671€
999 €
M OF
SUP ER M IX 420
420
M OF16/340 +M OF 80
M OF
M A XIM IX 480
480
M OF16/420 +M OF36/60
M OF
SUP ER M IX 440
440
M OF16/340 +M OF 100
NATIONAL
12+
133.748.015
9.518.730
74 75

Street
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)*
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.518.730 9.518.730
REACH 1+(%) 71 71
GRP 1.646 1.719
OTS 23 24
GROSS CONTACTS
NATIONAL
12+
NATIONAL
12+
163.589.448156.627.994
516.318 € 564.543 €
1.086 €1.033 €
24 urban centers
M OF
M A XIM IX 500
500
M OF16/420 +M OF B2B 80
Publifer
14
24 urban centers
Street +Stations
Yes
M onday
Publifer
54.540 €50.095 €
Yes
M onday
Street +Stations
M OF
M A XIM IX 520
520
M OF16/420 +M OF36/100
14
Mix’s
Street
(*) Also available with the Booster or Authentic Network / (**) Not contractual
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (NET) / INDEX 100
TAXES (NET)**
COST PER SIDE (INDEX 100)
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%) 78 84
GRP
OTS 43 64
GROSS CONTACTS
742 €
68.400 €
12+12+
NATIONALNATIONAL
JC DecauxJC Decaux
660 €
M onday / Tuesday / Wed.
547.600 €
M onday / Tuesday
21& 14 & 721& 14
+21+20 +8 +2m²38 +21+20 +8m²
Prestige (75)
+SuperStar 48 (615)
JC D P R EST IGE
M IX 48
2.790690
JC D P R EST IGE
M IX N A T ION A L
830
512.100 €
Prestige (75)
+SuperStar National (755)
JC D P R EST IGE
ST R EET
M IX T A ST E*
Yes
StreetStreet
NationalNational
Yes
Prestige (75) +Superstar 48
(615) +Taste (2100)
21& 14
National
Street
Yes
38 +21+20 +8m²
M onday / Tuesday
74.350 €
JC Decaux
NATIONAL
12+
722.600 €
79.110 €
0 €
509.263.321
9.518.730
5.350
9.518.730
321.528.773
9.518.730
80
3.455
43
328.866.970
3.378
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (NET) / INDEX 100
TAXES (NET)**
COST PER SIDE (INDEX 100)
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%) 78 84
GRP
OTS 43 64
GROSS CONTACTS
742 €
68.400 €
12+12+
NATIONALNATIONAL
JC DecauxJC Decaux
660 €
M onday / Tuesday / Wed.
547.600 €
M onday / Tuesday
21& 14 & 721& 14
+21+20 +8 +2m²38 +21+20 +8m²
Prestige (75)
+SuperStar 48 (615)
JC D P R EST IGE
M IX 48
2.790690
JC D P R EST IGE
M IX N A T ION A L
830
512.100 €
Prestige (75)
+SuperStar National (755)
JC D P R EST IGE
ST R EET
M IX T A ST E*
Yes
StreetStreet
NationalNational
Yes
Prestige (75) +Superstar 48
(615) +Taste (2100)
21& 14
National
Street
Yes
38 +21+20 +8m²
M onday / Tuesday
74.350 €
JC Decaux
NATIONAL
12+
722.600 €
79.110 €
0 €
509.263.321
9.518.730
5.350
9.518.730
321.528.773
9.518.730
80
3.455
43
328.866.970
3.378
76 77

Street
36m² 16m² D ig.
4m²
36m² 16m² D ig.
4m²
36m² 16m² D ig.
4m²
ANTWERPEN 14 17 2 18 17 2 9 22 2
BRUXELLES 29 78 2 33 78 2 20 101 2
CHARLEROI 11 41 0 14 41 0 7 62 0
GENT 7 22 1 12 22 1 10 28 1
LIEGE 14 38 0 18 38 0 9 75 0
T OT A L 5 M A IN C IT IES 75 196 5 95 196 5 55 288 5
AALST 0 4 0 0 4 0 0 4 0
ARLON 0 3 0 0 3 0 0 2 0
BRUGGE 0 2 0 0 2 0 0 2 0
HASSELT 0 9 0 0 9 0 0 10 0
KORTRIJK 0 9 0 0 9 0 0 8 0
LA LOUVIERE 0 7 0 0 7 0 0 7 0
LEUVEN 0 6 0 0 6 0 0 7 0
M ECHELEN 0 6 0 0 6 0 0 5 0
M ONS 0 9 0 0 9 0 0 12 0
NAM UR 0 5 0 0 5 0 0 8 0
OOSTENDE 0 4 0 0 4 0 0 2 0
ROESELARE 0 6 0 0 6 0 0 7 0
SINT-NIKLAAS 0 9 0 0 9 0 0 8 0
TOURNAI 0 7 0 0 7 0 0 8 0
TURNHOUT 0 4 0 0 4 0 0 5 0
VERVIERS 0 7 0 0 7 0 0 8 0
T OT A L 16 R EGION A L C IT IES 0 97 0 0 97 0 0 103 0
TOTAL 20 SM ALL CITIES NL 0 23 0 0 23 0 0 13 0
TOTAL 7 SM ALL CITIES FR 0 8 0 0 8 0 0 9 0
T OT A L 27 SM A LL T OWN S 0 31 0 0 31 0 0 22 0
T OT A L OT H ER S 0 16 0 0 16 0 0 7 0
M OF
SUP ER M IX 420
M OF
M A XIM IX 480
440
M OF
SUP ER M IX 440
Mix’s
Street
36m² 16m² D ig.
4m²
36m² 16m² D ig.
4m²
ANTWERPEN 14 22 2 21 22 2
BRUXELLES 29 101 2 32 101 2
CHARLEROI 11 62 0 11 62 0
GENT 7 28 1 12 28 1
LIEGE 14 75 0 19 75 0
AALST 0 4 0 0 4 0
ARLON 0 2 0 0 2 0
BRUGGE 0 2 0 0 2 0
HASSELT 0 10 0 0 10 0
KORTRIJK 0 8 0 0 8 0
LA LOUVIERE 0 7 0 0 7 0
LEUVEN 0 7 0 0 7 0
M ECHELEN 0 5 0 0 5 0
M ONS 0 12 0 0 12 0
NAM UR 0 8 0 0 8 0
TOURNAI 0 8 0 0 8 0
VERVIERS 0 8 0 0 8 0
T OT A L OT H ER S 0 7 0 0 7 0
M OF
M A XIM IX 500
M OF
M A XIM IX 520
78 79

Street
8m² 20m² 21m² 38m² 8m² 20m² 21m² 38m² 2m² 8m² 20m² 21m² 38m²
ANTWERPEN 11 39 7 5 11 42 7 5 182 11 39 7 5
BRUXELLES 139 53 12 14 140 54 12 14 673 139 53 12 14
CHARLEROI 3 63 0 13 3 63 0 13 78 3 63 0 13
GENT 8 23 6 3 8 23 6 3 1 8 23 6 3
LIEGE 10 61 0 15 10 62 0 15 252 10 61 0 15
T OT A L 5 M A IN C IT IES 171 239 25 50 172 244 25 50 1.186 171 239 25 50
AALST 0 8 0 0 0 6 0 0 40 0 8 0 0
ARLON 0 5 0 0 0 6 0 0 2 0 5 0 0
BRUGGE 0 3 0 0 0 5 0 0 69 0 3 0 0
HASSELT 3 15 0 0 3 21 0 0 117 3 15 0 0
KORTRIJK 4 7 0 0 4 10 0 0 33 4 7 0 0
LA LOUVIERE 0 12 0 0 0 15 0 0 0 0 12 0 0
LEUVEN 0 6 0 0 0 7 0 0 0 0 6 0 0
M ECHELEN 0 10 0 0 0 11 0 0 66 0 10 0 0
M ONS 4 8 0 0 4 10 0 0 11 4 8 0 0
NAM UR 1 9 0 0 1 10 0 0 77 1 9 0 0
OOSTENDE 0 8 0 0 0 9 0 0 30 0 8 0 0
ROESELARE 6 5 0 0 5 10 0 0 34 6 5 0 0
SINT-NIKLAAS 0 9 0 0 0 9 0 0 42 0 9 0 0
TOURNAI 0 7 0 0 0 9 0 0 40 0 7 0 0
TURNHOUT 0 3 0 0 0 4 0 0 24 0 3 0 0
VERVIERS 0 11 0 0 0 13 0 0 24 0 11 0 0
T OT A L 16 R EGION A L C IT IES 18 126 0 0 17 155 0 0 609 18 126 0 0
TOTAL 20 SM ALL CITIES NL 0 34 0 0 0 49 0 0 185 0 34 0 0
TOTAL 7 SM ALL CITIES FR 0 8 0 0 0 10 0 0 21 0 8 0 0
T OT A L 27 SM A LL T OWN S 0 42 0 0 0 59 0 0 206 0 42 0 0
T OT A L OT H ER S 2 17 0 0 2 106 0 0 99 2 17 0 0
T OT A L N ET WOR K 2.790
JC D P R EST IGE ST R EET
M IX T A ST E
JC D P R EST IGE M IX
N A T ION A L
830690
JC D P R EST IGE
M IX 48
Street
Line-by-line Billboards
Line by Line
The 20m² billboards selection is being increasingly used as a complement to reinforce
existing large size networks. Others formats (36m², 38m², 2m²,...) are also available on
demand. This flexible buying format also provides good coverage of local geographic
areas.
For more information about the particularities of this unit-purchasing format, please
contact Posterscope Belgium.
JCDecaux +/- 120
Belgian Posters +/- 680
Mediageuzen +/- 940
TOTAL +/- 1.740
20m² BILLBOARDS LINE-BY-LINE
80 81

Street
Long Term
Long term directional billboards are used to provide a durable and local media coverage
for some location-based services such as car dealers, supermarkets, fast-foods, … ,
the main objectives are to create awareness for the advertised brands and to generate
some traffic towards the point of sales.
The average price: from 1.000€ to 10.000€ (net)* per year.
For more information about the particularities of this unit-purchasing format, please
contact Posterscope Belgium.
(*) Not contractual
Street
XXL Advertising
XXL
Scaffolds are very much part of the every-day appearance of towns. Through appealing
installations and regular changes of image, certain sites can become very attractive in
terms of advertising space. It’s precisely the reason why banners are being increasingly
used for advertising purposes nowadays in urban areas. Banner sites are only available
for a few months, during construction, renovation or maintenance works of buildings.
The average booking period amounts to 1 month and geographically the offer covers
only the top 5 cities (+ seaside towns). There are not less than 6 players on the market
(Pop Impact, Urban Media, BlowUp, JCDecaux, Swank Outdoor and Mercurious).
To get the latest updates and availabilities about supersize advertising, please call your
Posterscope contact.
82 83

Clear Channel Urban Media extends its outdoor monumental digital offer by placing
two new permanent big screens in the heart of Brussels at key locations:
• The I-CONIC Van Praet: a 87m² screen located on the high traffic axis ‘Pont Van
Praet’, next to the new Dockx shopping mall.
• The Delta screen: a 35m² LED screen located on the main Brussels’ entrance axis
from the E411 highway.
Street
XXL Advertising
XXL
Street
XXL Advertising
STREET
I-CONIC
VAN PRAET
I-CONIC
DE BROUCKERE
DELTA E411
COVERAGE
Brussels
(Van Praet)
Brussels
(De Brouckère)
Brussels
(Delta E411)
# SCREENS 1 1 1
FORMAT LED 87m² LED 132m² LED 35m²
DURATION
From 1 day /
20% loop SOV
From 1 day /
20% loop SOV
7 days /
20% loop SOV
MEDIA RATE (GROSS) 2.340 € 2.117 € 7.500 €
TAXES 33 € 50 € 750 €
SALES HOUSE Clear Channel Clear Channel Urban Media
PRODUCT DETAILS
THE WALL THE SKYBOARD
DESCRIPTION Monumental banner Monumental banner
QUANTITY 2 sides (recto / verso) 2 sides (recto / verso)
NETWORKS Tailor made Tailor made
FORMAT 60 m² 180m²
DURATION min. 1 day min. 1 day
MEDIA RATE (GROSS) 2.870 € 6.941 €
SALES HOUSE Mediafield Mediafield
84 85

Street
Urban networks
JCDecaux Insert has simplified its urban proximity offer by replacing of all Bonnie &
Clyde frames into one single format: 60cm x 80cm proxicity frame.
Street
Urban networks
Urban
F ULL M ON T Y SM A R T M ON T Y SM A R T IES
NETWORKS 1 2 4
NUM BER OF FRAM ES 10.000 5.000 2.500
FORM AT 60 x 80 cm 60 x 80 cm 60 x 80 cm
PRESENCE
Horeca / Proximity
shops +Brussels
M etro
Horeca / Proximity
shops +Brussels
M etro
Horeca / Proximity
shops +Brussels
M etro
TAXES (NET) 20.535 € 10.268 € 5.134 €
SALES HOUSE JCD Insert Belgium JCD Insert Belgium JCD Insert Belgium
86 87

Street
Urban networks
T H E ST R EET M OOH Z A IK T A R GET M ED IA
DESCRIPTION Street Wild Postering Ethnic Postering
Indoor Ethnic
Postering
NUM BER OF FRAM ES 10.000+ 700 3.034
FORM AT Variable Frames A2 Frames A1, A2 and A3
COVERAGE
M ain national
urban centers
Brussels, Charleroi,
Liège
+/- National
PRESENCE
5.200+outdoor
& indoor locations
377 proximity shops
+/- 1.900 proximity
ethnic POI's
M EDIA RATE (GROSS) 51.995 € 17.500 € 50.884 €
TAXES 1.861€ 1.400 € Yes
SALES HOUSE M ediafield Zoom ID Target M edia
Urban
Street
Highway
Highway
PRODUCT DETAILS HIGHWAY 100 HIGHWAY 200 HIGHWAY 250
DESCRIPTION
QUANTITY 100 150 250
FORMAT Full back wrapping Full back wrapping Full back wrapping
DURATION 28 days 28 days 28 days
PRESENCE Highways Highways Highways
MEDIA RATE (GROSS) 35.807 € 51.913 € 81.351 €
TAXES 300 € 450 € 750 €
SALES HOUSE Mobilad Mobilad Mobilad
PRODUCT DETAILS
HIGHWAY
NORTH
HIGHWAY
SOUTH
HIGHWAY
BRUSSELS
DESCRIPTION
QUANTITY 100 100 30
FORMAT Full back wrapping Full back wrapping Full back wrapping
DURATION 28 days 28 days 28 days
COVERAGE North South Brussels
PRESENCE Highways Highways Highways
MEDIA RATE (GROSS) 35.807 € 35.807 € 11.936 €
TAXES 300 € 300 € 90 €
SALES HOUSE Mobilad Mobilad Mobilad
Ad on transport trucks
Ad on transport trucks
88 89

Street
Want more?
Street
Want more?
PRODUCT DETAILS
OUTDOOR
PROJECTIONS
M OBILE
PROJECTIONS
DESCRIPTION Beaming projection Mobile beaming projection
QUANTITY 1 1
FORMAT Tailor Made TBD
DURATION 4 hours a day per hour
COVERAGE Main urban centers Main urban centres
PRESENCE On street building Indoor & Outdoor walls
MEDIA RATE (GROSS) 3.000 € 350 €
SALES HOUSE Rapid Affichage Rapid Affichage
NETWORK DETAILS ECO TAGS TAGS
DESCRIPTION Floor Tags (by water) Floor Paintings
QUANTITY 50 1
FORMAT Tailor made Tailor made
DURATION TBD TBD
COVERAGE Tailor made Tailor made
PRESENCE Street pavements Street pavements
MEDIA RATE (GROSS) 2.500 € 35 €
SALES HOUSE Rapid Affichage Rapid Affichage
NETWORK DETAILS
COVER CAP
BIKE
LED SCREENS KNOKKE
DESCRIPTION Branded cover caps bike LED screens
QUANTITY 6.000 16
FORMAT cover cap +/- 2m²
DURATION TBD 7 days / 6'' spot
COVERAGE Tailor made Knokke-Heist (coast)
MEDIA RATE (GROSS) 5.500 € 2.500 €
SALES HOUSE Rapid Affichage Medialed
More
Outdoor Projections
90 91

Street
Mobile Advertising
Mobile Advertising is a very flexible medium, providing a great variety of formats on
any geographical coverage from local to national (tailor-made). Nowadays, it is being
increasingly used with promotional teams for sampling operations in a variety of
OOH environments (street, retail, seaside, …). Another recent development is the
digitalization, which tend to be more and more present within the mobile industry.
Mobile
Street
Mobile Advertising
(*)Additional costs (net): City taxes, production & technical costs (to be confirmed)
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 8 hours 8 hours
MEDIA RATE (GROSS) / UNIT 725 € 975 €
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TAXES
SALES HOUSE
included included
SPICY PICK-UP SPICY POPUP STORE
Spicy Motion Spicy Motion
Yes Yes
included included
Yes Yes
2 2
20m² LED screen 6m² + 1 banner
SPICYCONCAVE SPICYLED
TBD Yes
2 Showroom
Pick-Up +/- 8m²
Yes Yes
92 93

Street
Mobile Advertising
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
SAMPLING RATES (NET)
SALES HOUSE
Full wrapped green tricycle 2
TBD 2m²
Yes Yes
SPICYGUM BA SPICYBIKE
included included
No No
SPICYWAY SPICY BACHE
No TBD
1 2
1m² segway 16m²
included included
TBD TBD
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
SALES HOUSE
Full wrapped green tricycle 2
TBD 2m²
Yes Yes
SPICYGUM BA SPICYBIKE
included included
No No
SPICYWAY SPICY BACHE
No TBD
1 2
1m² segway 16m²
included included
TBD TBD
Street
Mobile Advertising
Mobile
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 1 week 2 week 8 hours
MEDIA RATE (GROSS) / UNIT 1.355 € 2.055 € 685 €
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TAXES
SALES HOUSE
- included
SPICYTASTER SPICY LONGBOARD
Yes Yes
Yes TBD
1 Tailor made structure
LED screen 6m² fixed 3D
SPICY LED FIX SPICY 3D
included included
TBD TBD
Full wrapped vehicle 1
Showroom Longboard
Yes Yes
94 95

PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
SALES HOUSE
included included
Yes Yes
No No
SPICY WALKING BOARD SPICY TRICYCLE
2 2
Human Walking Board Tricycle + 2m²
included included
TBD TBD
SPICY TV TRICYCLE SPICY PIAGGIO
2 Full wrapped vehicle
Tricycle + 2m² + screen 93x52 Piaggio
No No
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
SALES HOUSE
included included
Yes Yes
No No
SPICY WALKING BOARD SPICY TRICYCLE
2 2
Human Walking Board Tricycle + 2m²
included included
TBD TBD
SPICY TV TRICYCLE SPICY PIAGGIO
2 Full wrapped vehicle
Tricycle + 2m² + screen 93x52 Piaggio
No No
Street
Mobile Advertising
93x52
Street
Mobile Advertising
Mobile
PRODUCT DETAILS BIG 20 / 8M ² PODIUM - SHOWROOM
NUMBER OF SIDES 2 Full wrapped vehicle
FORMAT 20m² or 8m² Podium - Showroom
LIGHTING Yes LED
DRIVER (NET) / 10H 245 € 265 €
PROMOPEOPLE (NET) / 10H - 265 €
SALES HOUSE Moving Ideas Moving Ideas
PRODUCT DETAILS
BIG 16M ²/SAM PLER BIG LED
NUMBER OF SIDES 2 2
FORMAT 16m² + Sampler LED 7m² / 15m²
LIGHTING Yes Yes
MEDIA RATE (GROSS) / UNIT 425 € 800 € / 1350 €
DRIVER (NET) / 10H 265 € 265 €
PROMOPEOPLE (NET) / 10H 265 € 265 €
PRODUCT DETAILS BIG 20 / 8M ² PODIUM - SHOWROOM
NUMBER OF SIDES 2 Full wrapped vehicle
FORMAT 20m² or 8m² Podium - Showroom
LIGHTING Yes LED
DRIVER (NET) / 10H 245 € 265 €
PROMOPEOPLE (NET) / 10H - 265 €
PRODUCT DETAILS
BIG 16M ²/SAM PLER BIG LED
NUMBER OF SIDES 2 2
FORMAT 16m² + Sampler LED 7m² / 15m²
LIGHTING Yes Yes
MEDIA RATE (GROSS) / UNIT 425 € 800 € / 1350 €
DRIVER (NET) / 10H 265 € 265 €
96 97

Street
Mobile Advertising
PRODUCT DETAILS BIKE SEGWAY
NUMBER OF SIDES 2 1
FORMAT 1m² Segway 1m²
LIGHTING No No
DRIVER (NET) / 8H 250 € 250 €
PRODUCT DETAILS SM ALL 2M ² BIG EVENT PODIUM
NUMBER OF SIDES 2 1
FORMAT 2m² Podium W(5,5 x 2) x H3m
LIGHTING Yes Yes
DRIVER (NET) / 10H 265 € 265 €
PRODUCT DETAILS BIKE SEGWAY
NUMBER OF SIDES 2 1
FORMAT 1m² Segway 1m²
LIGHTING No No
DRIVER (NET) / 8H 250 € 250 €
PRODUCT DETAILS SM ALL 2M ² BIG EVENT PODIUM
NUMBER OF SIDES 2 1
FORMAT 2m² Podium W(5,5 x 2) x H3m
LIGHTING Yes Yes
DRIVER (NET) / 10H 265 € 265 €
Mobile
Street
Mobile Advertising
PRODUCT DETAILS VELO TAXI M OBINSTORE
NUMBER OF SIDES Full wrapped green tricycle 1
FORMAT TBD Mobile indoor display
LIGHTING No No
DRIVER (NET) / 8H 250 € -
PRODUCT DETAILS SM ALL 4M ²/SAM PLER SM ALL 3D
NUMBER OF SIDES 1 1
FORMAT Sampler 4m² Truck + 2D or 3D structure
LIGHTING Yes TBD
DRIVER (NET) / 10H 265 € 265 €
PRODUCT DETAILS VELO TAXI M OBINSTORE
NUMBER OF SIDES Full wrapped green tricycle 1
FORMAT TBD Mobile indoor display
LIGHTING No No
DRIVER (NET) / 8H 250 € -
PRODUCT DETAILS SM ALL 4M ²/SAM PLER SM ALL 3D
NUMBER OF SIDES 1 1
FORMAT Sampler 4m² Truck + 2D or 3D structure
LIGHTING Yes TBD
DRIVER (NET) / 10H 265 € 265 €
98 99

PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 8 hours 10 hours 12 hours 8 hours 10 hours 12 hours
MEDIA RATE (GROSS) / UNIT 770 € 865 € 970 € 835 € 930 € 1.035 €
DRIVER (NET)
TAXES (NET)
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
MEDIA RATE (GROSS) / UNIT 840 € 930 € 1.035 € 1.060 € 1.320 € 1.585 €
DRIVER (NET)
TAXES
SALES HOUSE
No LED screen
H2m x L5m 2 x 5 m
2 Podium 3D + 1 screen LED
Yes Yes
included included
Euromobile Euromobile
2 2
PODIUM 3D PODIUM 3D LED
Yes Yes
20M ² CONCAVE 16M ² PANORAM IC
20m² 16m²
included included
Yes Yes
Street
Mobile Advertising
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 8 hours 8 hours 10 hours 12 hours
MEDIA RATE (GROSS) / UNIT 530 € 1.060 € 1.330 € 1.585 €
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
MEDIA RATE (GROSS) / UNIT 280 € 310 € 340 € 1.010 € 1.165 € 1.320 €
DRIVER (NET)
TAXES
SALES HOUSE
Yes Yes
170 € / vehicle / 4 hours included
Yes
LED screen LED screen
8m² rotating & telescopic LED 8m² LED + banner
No Yes
6m² +/- 20m³
Full wrapped green tricycle Full wrapped vehicle
GUM BA
SHOWROOM
M OBILE
included included
1 2
EUROLED
FIXE 8M ²
EUROLED
STATI & M OBILE 8M ²
Yes
Mobile
Street
Mobile Advertising
100 101

Street
Mobile Advertising
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
MEDIA RATE (GROSS) / UNIT 640 € 660 € 710 € 835 € 930 € 1.035 €
DRIVER (NET)
TAXES (NET)
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 8 hours 10 hours 12 hours 8 hours
MEDIA RATE (GROSS) / UNIT 790 € 865 € 1.005 € 355 €
DRIVER (NET)
TAXES
SALES HOUSE
Yes Yes
1 cube (4 sides) 2
PANORAM IC
LIGHT
16m² + sampling 8m²
included 275 € / vehicle / 8 hours
Backlighted No
Yes Yes
16m² 2m²
EUROCUBE EUROBIKE
260 € / vehicle / 8 hours included
Yes Yes
2 2
EUROSAM PLER
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
MEDIA RATE (GROSS) / UNIT 545 € 565 € 630 € 640 € 660 € 710 €
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 8 hours 10 hours 12 hours 8 hours 12 hours
MEDIA RATE (GROSS) / UNIT 820 € 915 € 1.020 € 1.360 € 1.725 €
DRIVER (NET)
TAXES
SALES HOUSE
Yes
260 € / vehicle / 8 hours
Yes
Euromobile
Yes Yes
Full wrapped vehicle
+/- 20m³
Yes
260 € / vehicle / 8 hours
Yes
Euromobile
SHOWROOM ANIM ATION
+/- 35m³
EUROBUS
260 € / vehicle / 8 hours 260 € / vehicle / 8 hours
No No
+/- 20m²12m²
2 sides + stocking unit
EUROPALETTE
PODIUM ANIM ATION /
DEGUSTATION
Mobile
Street
Mobile Advertising
102 103

PRODUCT DETAILS M EDIALED T6
M EDIALED T6
M OBILE
M EDIALED T10
NUMBER OF SCREENS 1 1 1
FORMAT
Fixed LED
screen 6m²
Mobile LED
screen 6m²
Fixed LED
screen 10m²
COVERAGE Tailor Made Tailor Made Tailor Made
DURATION 1 day 1 day 1 day
MEDIA RATE (GROSS) / UNIT 1.250 € 975 € 2.000 €
TAXES (NET) Yes Yes Yes
SALES HOUSE Medialed Medialed Medialed
M EDIALED T5
DOUBLE M OBILE
NUMBER OF SCREENS 1 2
FORMAT
Fixed LED
screen 15m²
Double Mobile
LED screen 5m²
COVERAGE Tailor Made Tailor Made
LIGHTING Yes Yes
DURATION 1 day 1 day
MEDIA RATE (GROSS) / UNIT 2.500 € 1.250 €
TAXES (NET) Yes Yes
SALES HOUSE Medialed Medialed
Street
Mobile Advertising
M EDIALED T6
M OBILE
M EDIALED T10
NUMBER OF SCREENS 1 1 1
FORMAT
Fixed LED
screen 6m²
Mobile LED
screen 6m²
Fixed LED
screen 10m²
COVERAGE Tailor Made Tailor Made Tailor Made
DURATION 1 day 1 day 1 day
MEDIA RATE (GROSS) / UNIT 1.250 € 975 € 2.000 €
TAXES (NET) Yes Yes Yes
SALES HOUSE Medialed Medialed Medialed
M EDIALED T5
DOUBLE M OBILE
NUMBER OF SCREENS 1 2
FORMAT
Fixed LED
screen 15m²
Double Mobile
LED screen 5m²
COVERAGE Tailor Made Tailor Made
LIGHTING Yes Yes
DURATION 1 day 1 day
MEDIA RATE (GROSS) / UNIT 2.500 € 1.250 €
TAXES (NET) Yes Yes
SALES HOUSE Medialed Medialed
Mobile
Street
Mobile Advertising
104 105

Stations
47%
of men 18-25 y.o
regularly visit
a train station
59%
of smartphone
owners notice
digital screens in
stations

Stations
Digital
(*) NFC connect enabled
Stations
Digital
Stations
108 109
NETWORK DETAILS
DNN (DIGITAL
NATIONAL
NETWORK*
DHST (DIGITAL
HIGH
SPEED TRAIN)*
DIGITAL
LANDSCAPE
SCREENS 122 22 5
NETWORKS 5 & 10 10 8
FORMAT 70 inches (1,35m²) 70 inches (1,35m²) 4m²
SCREEN TYPE LCD LCD LED
DURATION (DAYS) 7 days / 6'' spot 28 days / 6'' spot 28 days / 6'' spot
COVERAGE National
Brussels South &
Antwerpen Centraal
Brussels -
Antwerpen - Gent
PRESENCE
19 top
railway stations
Thalys - Eurostar -
TGV terminals
4 top
railway stations
LOOP DURATION (SECONDES) 30 60 60
SOUND No No No
START ON Tuesday Tuesday Monday
MEDIA COST (GROSS) 58.750 € 33.600 € 40.500 €
TAXES (NET) No No No
COST PER SCREEN 482 € 1.527 € 8.100 €
SALES HOUSE Publifer Publifer Publifer
CIM PERFORMANCES
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH
GRP
OTS
GROSS CONTACTS
CIM performances
are
not available on
this network
CIM performances
are
not available on
this network
CIM performances
are
not available on
this network
SCREENS DISTRIBUTION
DNN (DIGITAL
NATIONAL
NETWORK)
DHST (DIGITAL
HIGH
SPEED TRAIN)
DIGITAL
LANDSCAPE
ANTWERPEN 17 4 2
BRUXELLES 67 18 2
CHARLEROI 3 0 0
GENT 6 0 1
LIEGE 4 0 0
TOTAL 5 MAIN CITIES 97 22 5
AALST 0 0 0
ARLON 0 0 0
BRUGGE 4 0 0
HASSELT 2 0 0
KORTRIJK 1 0 0
LA LOUVIERE 0 0 0
LEUVEN 6 0 0
MECHELEN 3 0 0
MONS 1 0 0
NAMUR 3 0 0
OOSTENDE 0 0 0
ROESELARE 0 0 0
SINT-NIKLAAS 0 0 0
TOURNAI 1 0 0
TURNHOUT 0 0 0
VERVIERS 0 0 0
TOTAL 16 REGIONAL CITIES 21 0 0
TOTAL 20 SMALL CITIES NL 0 0 0
TOTAL 7 SMALL CITIES FR 0 0 0
TOTAL 27 SMALL TOWNS 0 0 0
TOTAL OTHERS 4 0 0
TOTAL NETWORK 122 22 5

Stations
Digital
Play & Create
Exclusive, creative and interactive opportunities on 10 digital screens in 6 railway
stations*.
• Exclusive presence on 10 digital screens for one week;
• Interactive opportunities like movement recognition and/or mobile technologies;
• Creative possibilities to integrate technology and special effects like 2D cutouts,
3D displays, interaction with smart devices, touchscreens, etc.
Media Costs (gross): 19.680 euros (on top of a DNN network) or 27.320 euros for
the Play & Create ‘alone’. This budget only includes the exclusive presence on 10
screens.
(*) Brussels South (3), Brussels Central (1), Brussels North (2), Antwerpen Centraal (2), Gent-St-Pieters
(1), Namur (1)
Stations
Urban furniture
Stations
NETWORK DETAILS
2M ²
STATIONS*
2M ² VERTICAL 1M ² VERTICAL
SIDES 580 Line by line Line by line
NETWORKS 2 Tailor made Tailor made
FORMAT 2m² 2m² 1m²
PRESENCE 44 main stations 44 main stations 198 stations
LIGHTING Yes Yes No
START ON Tuesday Tuesday Monday
MEDIA COST (GROSS) 75.420 €
From 285 €
to 610 €
From 49 €
to 67 €
TAXES (NET) No No No
COST PER SIDE 130 €
From 285 €
to 610 €
From 49 €
to 67 €
SALES HOUSE Publifer Publifer Publifer
CIM PERFORMANCES
GEOGRAPHICAL LAYER NATIONAL
TARGET 12+
POP SIZE 9.518.730
REACH 1+ (%) 9
GRP 45
OTS 5
CIM performances
are not available
on this network
CIM performances
are not available
on this network
(*) NFC Connect enabled
110 111

Stations
Urban furniture
NETWORK DETAILS
BUSINESS PREM IUM
PACK
CONVENIENCE
PACK*
SIDES 46 382
NETWORKS Package
Package (2m² Stations +
DNN network ½ rythm)
FORMAT 2m² + digital 70'' & 4m² 2m² + digital 70''
COVERAGE Brussels National
PRESENCE 3 Business stations** 44 main stations
LIGHTING Yes Yes
MEDIA COST (GROSS) 31.900 € 60.770 €
TAXES (NET) No No
SALES HOUSE Publifer Publifer
CIM PERFORMANCES
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+ (%)
GRP
OTS
GROSS CONTACTS
CIM performances are
not available on this network
not available on this network
(*) NFC Connect enabled
Stations
Urban furniture
Stations
SIDES DISTRIBUTION
2M ²
STATIONS
2M ² VERTICAL 1M ² VERTICAL
ANTWERPEN 63 NA NA
BRUXELLES 204 NA NA
CHARLEROI 27 NA NA
GENT 31 NA NA
LIEGE 15 NA NA
TOTAL 5 MAIN CITIES 340 NA NA
AALST 8 NA NA
ARLON 1 NA NA
BRUGGE 18 NA NA
HASSELT 7 NA NA
KORTRIJK 11 NA NA
LA LOUVIERE 11 NA NA
LEUVEN 15 NA NA
MECHELEN 16 NA NA
MONS 15 NA NA
NAMUR 33 NA NA
OOSTENDE 6 NA NA
ROESELARE 0 NA NA
SINT-NIKLAAS 3 NA NA
TOURNAI 8 NA NA
TURNHOUT 0 NA NA
VERVIERS 7 NA NA
TOTAL 16 REGIONAL CITIES 159 NA NA
TOTAL 20 SMALL CITIES NL 32 NA NA
TOTAL 7 SMALL CITIES FR 9 NA NA
TOTAL 27 SMALL TOWNS 41 NA NA
TOTAL OTHERS 40 NA NA
TOTAL NETWORK 580 NA NA
112 113

Stations
Line-by-line & Long term formats
Great variety of “Line by Line” and “Long Term” formats for specific coverage available
from Publifer.
Stations
Stations
Out of the Box
Great variety of “Out of the Box” formats to create impact available from Publifer.
114 115

Stations
Out of the Box
Stations
Out of the Box
Stations
NETWORK DETAILS
CUBES VIDEO CUBE
UNITS 1 1
SIDES 4 sides / cube 4 sides / cube
FORMAT Variable Full Digital 3m²
PRESENCE Railway stations Railway stations
MEDIA COST (GROSS) / TOP STATION* 8.950 € 11.900 €
MEDIA COST (GROSS) / OTHER STATION 6.725 € 8.950 €
TAXES (NET) No No
(*) Antwerp Centraal / Brussels South / Brussels Central / Gent Sint-Pieter / Liège
NETWORK DETAILS
VIDEO WALL VIDEO WALL XXL
UNITS 1 1
SIDES 4 sides / cube 4 sides / cube
FORMAT Full Digital 9m³ Full Digital 11m³
PRESENCE Railway stations Railway stations
MEDIA COST (GROSS) / TOP STATION* 14.850 € 19.750 €
MEDIA COST (GROSS) / OTHER STATION** 11.160 € 14.850 €
TAXES (NET) No No
(*) Brussels Central / Brussels South / Gent St Pieters / Anwterpen Centraal / Liège Guillemins
(**) Bruges / Namur only
116 117

Metro
48%
of 18-24 y.o think
brands that advertise
on digital seem more
innovative &
up-to-date
153(affinity index)
25-34 y.o
regularly visit
a subway station

Metro
JCDecaux has extended its Brussels metro digital network by adding 5 new screens to
reach a total of 160 screens 70’’ accross 17 stations.
The multi-format metro offer has also been enriched by new Out of the Box packages
in some key stations.
Metro
Digital
Metro
JC D D IGIT A L M ET R O
100%
JC D D IGIT A L M ET R O
50%
SCREENS 160 160
NETWORKS 5 5
FORM AT Portrait LCD 70'' Portrait LCD 70''
DURATION (DAYS) 7 days / 6 seconds spot 7 days / 6 seconds spot
LOOP DURATION 36 seconds 72 seconds
SOV 20% 10%
SOUND No No
COVERAGE Brussels Brussels
PRESENCE Top 17 M etro Stations Top 17 M etro Stations
LIGHTING Yes Yes
M EDIA COST (NET)/INDEX 70 35.875 € 23.310 €
TAXES (NET) 544 € 544 €
COST PER SCREEN (INDEX 100) 320 € 208 €
GEOGRAPHICAL LAYER BRUSSELS 19
TARGET 12+
POP SIZE 960.487
REACH 1+(%) 33
GRP 1.899
OTS 57
(See also Street environment)
not available
on this network
120 121

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