This presentation discusses ways to gain competitiveness through developing lifelong learning culture, leadership development, and diaspora knowledge networks. It argues that lifelong learning and continuing education are underdeveloped in the region but can help address issues like brain drain. Business and executive coaching can help expedite lifelong learning culture development and addresses obstacles like an underdeveloped lifelong learning infrastructure and culture. Investing in lifelong learning through European development funds can help target knowledge transfer from diaspora populations and expanding the business coaching industry.