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Radio & Digital  A Dynamic Duo
Local Radio is Healthy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Local Radio is Healthy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Time Spent with AM/FM Radio Exceeds All Other Forms of Audio Entertainment, combined. Time Spent Listening (in minutes/day)  Total Adults Source:  Council for Research Excellence’s,  Video Consumer Mapping  –  How U.S. Adults Use Radio and Other Forms of Audio , October 29, 2009.  The study was underwritten by  Nielsen . Note: Radio usage does NOT include listening to online streaming of local radio stations;  it is included in Internet usage
Radio reaches 8 of 10 people 18-34 daily, more than newspapers and magazines combined. Daily  Reach by Media  18-34 Adults Source:  Council for Research Excellence’s,  Video Consumer Mapping  –  How U.S. Adults Use Radio and Other Forms of Audio , October 29, 2009.  The study was underwritten by  Nielsen . Note: Radio usage does NOT include listening to online streaming of local radio stations;  it is included in  Internet usage.
Radio:  Superpower of Sound and Story Fact: Local radio is the unchallenged leader in audio entertainment.   RADAR 106, Edison Media Infinite Dial 2010
Radio:  Superpower of Sound and Story
Music Rules in Recall
Local Radio helped raise over $20 million in 2010 local charities
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Sweepstakes with Radio Achieves  3.73%  feedbacks on one local Station - 2011  Radio works with Digital
 
 
Digital Even Adapted to Radio ipod & iphone
Digital Even Adapted to Radio ipod & iphone
Radio & Digital  A Dynamic Duo

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Portland Radio Is Healthy 2011

  • 1. Radio & Digital A Dynamic Duo
  • 2.
  • 3.
  • 4. Time Spent with AM/FM Radio Exceeds All Other Forms of Audio Entertainment, combined. Time Spent Listening (in minutes/day) Total Adults Source: Council for Research Excellence’s, Video Consumer Mapping – How U.S. Adults Use Radio and Other Forms of Audio , October 29, 2009. The study was underwritten by Nielsen . Note: Radio usage does NOT include listening to online streaming of local radio stations; it is included in Internet usage
  • 5. Radio reaches 8 of 10 people 18-34 daily, more than newspapers and magazines combined. Daily Reach by Media 18-34 Adults Source: Council for Research Excellence’s, Video Consumer Mapping – How U.S. Adults Use Radio and Other Forms of Audio , October 29, 2009. The study was underwritten by Nielsen . Note: Radio usage does NOT include listening to online streaming of local radio stations; it is included in Internet usage.
  • 6. Radio: Superpower of Sound and Story Fact: Local radio is the unchallenged leader in audio entertainment. RADAR 106, Edison Media Infinite Dial 2010
  • 7. Radio: Superpower of Sound and Story
  • 8. Music Rules in Recall
  • 9. Local Radio helped raise over $20 million in 2010 local charities
  • 10.
  • 11.  
  • 12.  
  • 13. Digital Even Adapted to Radio ipod & iphone
  • 14. Digital Even Adapted to Radio ipod & iphone
  • 15. Radio & Digital A Dynamic Duo

Hinweis der Redaktion

  1. On Christmas Eve 1906, Reginald Fessenden used an Alexanderson alternator and rotary spark-gap transmitter to make the first radio audio broadcast, from Brant Rock, Massachusetts . Ships at sea heard a broadcast that included Fessenden playing O Holy Night on the violin and reading a passage from the Bible . In 1920, Guylielmo Marconi came up with the brilliant idea of broadcasting music to the public. The first person to use this microphone was the famous soprano Dame Nellie Melba. The first broadcast took place in a makeshift studio at the Marconi Wireless Telegraph company in their factory in Chelmsford, Essex. It’s the birth of radio as we know it and also led to the birth of the BBC.
  2. On Christmas Eve 1906, Reginald Fessenden used an Alexanderson alternator and rotary spark-gap transmitter to make the first radio audio broadcast, from Brant Rock, Massachusetts . Ships at sea heard a broadcast that included Fessenden playing O Holy Night on the violin and reading a passage from the Bible . In 1920, Guylielmo Marconi came up with the brilliant idea of broadcasting music to the public. The first person to use this microphone was the famous soprano Dame Nellie Melba. The first broadcast took place in a makeshift studio at the Marconi Wireless Telegraph company in their factory in Chelmsford, Essex. It’s the birth of radio as we know it and also led to the birth of the BBC.