This document contains information from various websites about random facts and statistics related to the internet and digital marketing. It discusses PPC advertising and how marketers are responsible for the overall marketing strategy of their business or organization. Some key points mentioned include the year-over-year growth of PPC between 2013 and 2014, how ads can coincide with real-time trends, and that visibility can be achieved even with poor quality scores for the right price.

4. Source: http://www.buzzfeed.com/katienotopoulos/50-surprising-facts-about-the-internet#.suKe1N8EK

5. Source: http://www.thefactsite.com/2011/07/top-100-random-funny-facts.html

6. Source: http://www.thefactsite.com/2011/07/top-100-random-funny-facts.html

7. Source: uselessfacts.net

8. Source: uselessfacts.net

9. Mike Fitterer
PPC Team Lead
7 years @ Portent

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13. You are responsible for ALL marketing for your
business

14. You manage PPC, SEO, email marketing, content
creation, website updates, and more!

15. You guide the marketing strategy for a whole
organization

17. YoY growth of nearly $7 billion between
2013 and 2014

19. You knowexactly what you’re getting
from your investment!

20. Advertising efforts can coincide with real-
time trends

21. Even with poor quality scores visibility can
be had for the right price.

23. You are responsible for ALL marketing for your
business

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27. You guide the marketing strategy for a whole
organization

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32. Ads show up as a result of keyword searches

33. Ads show up on relevant sites

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79. YOU.