1. LATIN ONLINE VIDEO FORUM
BRONZE SPONSORS:
TOP LATIN ONLINE VIDEO MARKETING CAMPAIGN AWARD
PRESENTED BY:
2. Welcome
&
Introduc/on
Speakers:
Marcos
Baer
(Publisher,
Portada)
Bob
Oliva
(Business
Development
Director,
Portada)
General
Session
Bayfront
A
9:20
AM
3. The
Quest:
How
to
develop
industry-‐
wide
metrics
for
video
entertainment
experiences
Moderator:
Cynthia
Evans
(Managing
Director,
Group
M
LaFn
America)
Speakers:
ArFe
Bulgrin
(SVP
Global
Research
+
AnalyFcs,
ESPN)
Josh
Chasin
(Chief
Research
Officer,
ComScore)
Marylin
Aldir
(Digital
MarkeFng
Director
of
Editorial,
Televisa)
9:25
AM
4. The
Views
of
a
Global
Digital
Media
Player
Speaker:
Mark
Larkin
(SVP
and
General
Manager,
CNET)
Interviewed
by:
Carlos
Ernesto
GuFerrez
(CEO
Miami,
Chief
Growth
Officer
LaFn
America,
McCann
Worldgroup)
10:15
AM
5. The
Media
Owners
Perspec/ve:
World
Cup
2014:
Challenges
and
SoluFons
for
the
Advanced
MoneFzaFon
of
Premium
Contents
with
Video
AdverFsing
and
Payment
Speaker:
Nicolas
Amado
(Director
of
Media,
Southern
Europe
&
LaFn
America,
BrightCove)
11:30
AM
6. World
Cup
2014:
Challenges
and
SoluFons
for
the
Advanced
MoneFzaFon
of
Premium
Contents
with
Video
AdverFsing
and
Payment.
8. The Leading Online Video Platform
The Performance Leader
in Cloud Encoding
Cloud Ad Insertion
and Stream Stitching
Portfolio of global-scale online video platforms and solutions
Your partner to maximize revenue generation, innovation and ROI
Contact:
Nicolás
Amado
-‐
Director
of
Media,
Southern
Europe
&
LaFn
America:
+34
93
16000
44
/
+34
670
081
056,
namado@brightcove.com
Brightcove Media Group
14. Within any of the DIGITAL BUSINESS MODELS
TVOD: transactional or PPV
SVOD: subscription
FVOD: freemium, as Trial or Ad-based
CTA: Calls to Action [video e-commerce]
LIVE: streaming of events – Ad-based or Paywall
(TVE)
Simulcast (24/7 Live, OTT of broadcast signal)
Simulated Simultcast (VOD-based simulated LIVE)
21. Ad
InteracFvity
Content
Telemetry
Ad
Telemetry
Ad
InserFon
Content
Playback
Online video originally
evolved with the player at
the center of advertising
and consumer experience
35. Muchas
gracias
/
Thank
you!
Nicolás
Amado
Director
of
Media,
Southern
Europe
&
LaFn
America
–
Media
Group
namado@brightcove.com
-‐
@UniverseInside
@BrightcoveES
+34
670
081
056
www.Brightcove.com
En
Miami
hasta
el
Jueves
5,
inclusive
36. Mul/screen
Video:
Milennials
and
Younger
Moderator:
Bob
Oliva
(Business
Development
Director,
Portada)
Speakers:
Noel
Gladstone
(VP
Research
and
Consumer
Insights,
Viacom
InternaFonal
Networks)
Jorg
Nowak
(Head
of
LaFn
America
and
US
Hispanics,
YuME)
Maximiliano
Vaccaro
(Director-‐
Digital
Media
LaFn
America/
Brazil
and
US
Hispanics,
Discovery
Networks)
11:50
AM
43. S
Share Of Viewers By Age Group
SHARE OF VIEWERS
BY AGE GROUP
Sources: Havas
Media “The Power of
Online Video”
ComScore Video
Metrix, March 2014
25-34 / 27%
35-44 / 20%
45-54 / 12%
55+ / 8%
15-24 / 33%
Share Of Viewers By Gender
90% OF INTERNET USERS IN LATAM
WATCH VIDEOS ONLINE
51%
49%
Source: Comscore
47. 81% PREFER CONTENT TO BE FREE,
EVEN IF IT INCLUDES ADS
43% declare that when the ads
they see are related to the
content they’re viewing,
they’ll pay attention to them.
84%
81%
75%
74%
73%
Brazil
Argentina
Chile
Mexico
Colombia
Source: OLV Study- Havas Media, ESPN & Sony Crackle
48. ONLINE VIDEO ADS ARE ONLY EFFECTIVE
FOR BUILDING AWARENESS
MYTH 4
49. Niche
Categories
Mass Categories
ONLINE VIDEO POSITIVELY REINFORCES
ATTITUDINALS IN ALL PRODUCT CATEGORIES
Source: OLV Study- Havas Media, ESPN & Sony Crackle
50. ONLINE VIDEO IS FOR EVERYONE
THE FACTS:
ONLINE VIDEO IS EVER MORE PREMIUM
PEOPLE PREFER “FREEMIUMNESS”
ONLINE VIDEO ADS REINFORCE KEY ATTITUDINALS
51. THE FORMULA TO SUCCESS
Know your
target & the
role of online
for your
product
category
Match your Ad to
relevant content
Or
Create relevant
content to match
your Ad with
your target’s
interests
Use engaging
formats to
shift key
attitudinal
metrics
52. Roberto Ricossa
VP Marketing &
Inside Sales
Avaya
Maya Kosovalic
Digital & Duty Paid Manager
L’Oreal Lux Travel Retail
Americas
Andrea Isaac
Head of Strategy
Havas Media
International Miami
Our Panel Today