SlideShare ist ein Scribd-Unternehmen logo
1 von 22
A BRIEF HISTORY OF THE INTERNET
The internet history starts in
the 1960’s. Internet has
come a long way from simple
a computer network to
instantaneous wireless
communications. This
dramatic evolution of
internet can help us
understanding the changing
nature of technology and
communications. Internet
has become the most vital
and inseparable part of our
lives in this modern world.
DIGITAL PENETRATION AROUND THE WORLD
Data above gives an insight of internet,
mobile, & social media usage in 2019.
Hootsuite, 2019
DIGITAL DEVICES BEING USED
BY CONSUMERS
According to the Statista
survey conducted in the US in
the year 2017, 88% of the
consumers used laptop/ PC’s
for their professional and
personal use. Smartphone falls
in the second place with a
usage percentage of 75,
followed by the use of tablets
with only 48% respondents.
China, India and the United
States have the highest number
of internet users. By now world
without internet is completely
unimaginable
ONLINE BEHAVIOUR
Where tablets are still prevalent among
Smartphones, Laptops/PC’s
HOW CUSTOMERS
SEARCH ONLINE
Following are the most common channels
used to search information online
Consumers use
Search Engines
like Google,
Yahoo, Bing to
look for
information or
products through
specific keywords.
Consumers use
Social networks
such as
Facebook,
YouTube etc. to
look for products
or additional
information about
any retailer or
specific brands.
Alternatively
consumers use
direct browsing
through the
Websites of the
retailer or brands
they trust and
want to get
additional
information.
WHAT CONSUMERS BUY ONLINE
5 Most popular products purchased online
CLOTHING
57%
FOOTWEAR
47% ELECTRONICS
40% BOOKS,MUSIC
MOVIES
36% COSMETICS,
BODY CARE
32%
Statista, 2020
According to the Statista
survey for the year 2020,
57% of the total internet
users had bought fashion
products. Apparel being the
most popular online
shopping category across the
globe. Footwear at the
second position with 47%
and the graph goes down to
Stationary 17% and Garden
and pet products with 13%.
The number of digital buyers
is expected to go over 307
million buyers by the year
2023.
ONLINE VIDEO CONSUMPTION
According to the global forecast the online video consumption will
reach to 100 minutes per person everyday. And so is the increase in
expenditure of Ads associated with online videos is forecasted.
% OF INTERNET USERS WATCHING
ONLINE VIDEOS EVERYDAY
One in four internet users in the U.S views online
video everyday. Statista 2014
CONSUMER TRENDS
Instead of…..
CONSUMER TRENDS
People are now…..
•Email was
surpassed by
Social media
•85% of the
population now
engages in
Ecommerce
•Personalisation,
apps, mobile
friendly
websites,
promotional
videos.
Digital Marketing has led to an increase in online
shopping, social recommendations, online
entertainment.
All this can be done via smartphone, 24 hours a day, 7
INTERNET MINUTE
Every minute spent on internet represents the scale of dependency of humanity
on Digital technology and an extraordinary transformation of our world.
Over the years, technology has revolutionised our world,
putting useful information, tools and resources at out
finger tips.
• Technology advancement has strengthened our
relationship with elderly members, friends and
colleagues.
• Technology has been very useful for students as they
can take their desired courses online from anywhere
around the globe.
• We use digital technology to travel, communicate, do
business, entertainment and live a more comfortable
life.
• Technology also has a positive impact on the
fundamental aspects of our culture, including health
care, law enforcement, art, education, mobility and
TECHNOLOGY IN OUR LIFE TODAY & ITS
POSITIVE IMPACT
• Digital technology also have negative impact on
our lives, as it can lead to destruction of
creativity.
• People consume their several productive hours
in watching movies online, playing games or
social media.
• Children as well as adults suffer from health
disorders due to extensive use of digital gadgets
and technology.
• Introduction of few technologies has even
impacted our economy in a negative way.
TECHNOLOGY IN OUR LIFE TODAY & ITS
NEGATIVE IMPACT
DIGITAL TECHNOLOGY IS
HERE TO STAY !
Ride the wave of “Digital
Technology “& emerge as
“Winners”
Face the risk of being marginalized by digital competitors
OR
REFERENCES
OR
• https://thatnewdesignsmell.net/things-you-should-know-about-
internet-marketing/
• https://online.jefferson.edu/business/internet-history-timeline/
• https://sciencenode.org/feature/a-brief-history-of-the-internet-.php
• https://thenextweb.com/contributors/2019/01/30/digital-trends-
2019-every-single-stat-you-need-to-know-about-the-internet/
• http://spice4life.co.za/lets_talk_business/digital-technology-at-the-
heart-of-progress/
• https://www.statista.com/statistics/702471/electronic-devices-used-
in-us/
REFERENCES
OR
• https://blog.globalwebindex.com/trends/device-usage-2019
• https://assets.publishing.service.gov.uk/government/uploads/syste
m/uploads/attachment_data/file/607077/online-search-literature-
review-7-april-2017.pdf
• https://www.statista.com/statistics/276846/reach-of-top-online-
retail-categories-worldwide/
• https://www.marketingcharts.com/digital/video-110520
• https://www.statista.com/chart/2627/internet-users-watching-
online-video-every-day/
REFERENCES
OR
• https://www.garyfox.co/what-happens-internet-minute-2019/
• https://www.gbim.com/the-impact-of-digital-technologies-on-
society/
• https://www.gbim.com/the-impact-of-digital-technologies-on-
society/
• https://www.aginginplace.org/technology-in-our-life-today-and-
how-it-has-changed/
• https://www.online-sciences.com/technology/what-are-the-
positive-and-negative-effects-of-technology/

Weitere ähnliche Inhalte

Was ist angesagt?

The evolution of internet and how consumers use technology
The evolution of internet and how consumers use technologyThe evolution of internet and how consumers use technology
The evolution of internet and how consumers use technologyTheresaHamilton7
 
The Evolution of The Internet
The Evolution of The InternetThe Evolution of The Internet
The Evolution of The InternetJosephAustin15
 
The Digital Innovation for the world's population
The Digital Innovation for the world's populationThe Digital Innovation for the world's population
The Digital Innovation for the world's populationTerry Talbot
 
How consumers use technology and its impact on their lives
How consumers use technology and its impact on their livesHow consumers use technology and its impact on their lives
How consumers use technology and its impact on their livesNivaldo E Celina Dei Tos
 
Evolution of Digital Marketing
Evolution of Digital MarketingEvolution of Digital Marketing
Evolution of Digital MarketingJenniferVickers6
 
Assignment 2 task 1 - How consumers use technology and its impact on their lives
Assignment 2 task 1 - How consumers use technology and its impact on their livesAssignment 2 task 1 - How consumers use technology and its impact on their lives
Assignment 2 task 1 - How consumers use technology and its impact on their livesLizCarey5
 
How consumers use technology & it's impact on their lives.
How consumers use technology & it's impact on their lives. How consumers use technology & it's impact on their lives.
How consumers use technology & it's impact on their lives. Con Nagle
 
Evolution of marketing.
Evolution of marketing.Evolution of marketing.
Evolution of marketing.TeresaVanin
 
Evolution of internet
Evolution of internetEvolution of internet
Evolution of internetLiliaC3
 
WCIT 2014 Robert Kahn - The Evolution of the Internet
WCIT 2014 Robert Kahn - The Evolution of the InternetWCIT 2014 Robert Kahn - The Evolution of the Internet
WCIT 2014 Robert Kahn - The Evolution of the InternetWCIT 2014
 
The evolution of the internet
The evolution of the internetThe evolution of the internet
The evolution of the internetChaneHowitt
 
How consumers use technology and its impact on their lives
How consumers use technology and its impact on their livesHow consumers use technology and its impact on their lives
How consumers use technology and its impact on their livesGailGore1
 
The evolution of the internet
The evolution of the internetThe evolution of the internet
The evolution of the internetLuke Burgess
 
How consumers use technology and its impact on their lives
How consumers use technology and its impact on their livesHow consumers use technology and its impact on their lives
How consumers use technology and its impact on their livesEmmaLewis71
 
The evolution of internet
The evolution of internetThe evolution of internet
The evolution of internetSangeetaNaygar
 
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVESHOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVESCeriseUpham
 
Jolene jenkins 86065383 unit 1 assignment 2 task 1 evolution of digital marke...
Jolene jenkins 86065383 unit 1 assignment 2 task 1 evolution of digital marke...Jolene jenkins 86065383 unit 1 assignment 2 task 1 evolution of digital marke...
Jolene jenkins 86065383 unit 1 assignment 2 task 1 evolution of digital marke...Jolenejenkins2
 
How consumers use technology and the impact it has on their lives
How consumers use technology and the impact it has on their lives How consumers use technology and the impact it has on their lives
How consumers use technology and the impact it has on their lives BebeDyl
 
The Evolution of Internet
The Evolution of Internet The Evolution of Internet
The Evolution of Internet Eva Paroczai
 

Was ist angesagt? (20)

The evolution of internet and how consumers use technology
The evolution of internet and how consumers use technologyThe evolution of internet and how consumers use technology
The evolution of internet and how consumers use technology
 
The Evolution of The Internet
The Evolution of The InternetThe Evolution of The Internet
The Evolution of The Internet
 
The Digital Innovation for the world's population
The Digital Innovation for the world's populationThe Digital Innovation for the world's population
The Digital Innovation for the world's population
 
How consumers use technology and its impact on their lives
How consumers use technology and its impact on their livesHow consumers use technology and its impact on their lives
How consumers use technology and its impact on their lives
 
Evolution of Digital Marketing
Evolution of Digital MarketingEvolution of Digital Marketing
Evolution of Digital Marketing
 
The evolution of digital technology
The evolution of digital technologyThe evolution of digital technology
The evolution of digital technology
 
Assignment 2 task 1 - How consumers use technology and its impact on their lives
Assignment 2 task 1 - How consumers use technology and its impact on their livesAssignment 2 task 1 - How consumers use technology and its impact on their lives
Assignment 2 task 1 - How consumers use technology and its impact on their lives
 
How consumers use technology & it's impact on their lives.
How consumers use technology & it's impact on their lives. How consumers use technology & it's impact on their lives.
How consumers use technology & it's impact on their lives.
 
Evolution of marketing.
Evolution of marketing.Evolution of marketing.
Evolution of marketing.
 
Evolution of internet
Evolution of internetEvolution of internet
Evolution of internet
 
WCIT 2014 Robert Kahn - The Evolution of the Internet
WCIT 2014 Robert Kahn - The Evolution of the InternetWCIT 2014 Robert Kahn - The Evolution of the Internet
WCIT 2014 Robert Kahn - The Evolution of the Internet
 
The evolution of the internet
The evolution of the internetThe evolution of the internet
The evolution of the internet
 
How consumers use technology and its impact on their lives
How consumers use technology and its impact on their livesHow consumers use technology and its impact on their lives
How consumers use technology and its impact on their lives
 
The evolution of the internet
The evolution of the internetThe evolution of the internet
The evolution of the internet
 
How consumers use technology and its impact on their lives
How consumers use technology and its impact on their livesHow consumers use technology and its impact on their lives
How consumers use technology and its impact on their lives
 
The evolution of internet
The evolution of internetThe evolution of internet
The evolution of internet
 
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVESHOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
 
Jolene jenkins 86065383 unit 1 assignment 2 task 1 evolution of digital marke...
Jolene jenkins 86065383 unit 1 assignment 2 task 1 evolution of digital marke...Jolene jenkins 86065383 unit 1 assignment 2 task 1 evolution of digital marke...
Jolene jenkins 86065383 unit 1 assignment 2 task 1 evolution of digital marke...
 
How consumers use technology and the impact it has on their lives
How consumers use technology and the impact it has on their lives How consumers use technology and the impact it has on their lives
How consumers use technology and the impact it has on their lives
 
The Evolution of Internet
The Evolution of Internet The Evolution of Internet
The Evolution of Internet
 

Ähnlich wie Evolution of digital marketing

Digital Revolution
Digital RevolutionDigital Revolution
Digital RevolutionAnnaDeac1
 
Digital technology
Digital technologyDigital technology
Digital technologyMariaJose760
 
how we use technology
how we use technologyhow we use technology
how we use technologydannibailey
 
Evolution of Digital Marketing
Evolution of Digital Marketing Evolution of Digital Marketing
Evolution of Digital Marketing AshyraBristol1
 
THE IMPACT OF THE INTERNET AND TECHNOLOGY ON CONSUMERS
THE IMPACT OF THE INTERNET AND TECHNOLOGY ON CONSUMERSTHE IMPACT OF THE INTERNET AND TECHNOLOGY ON CONSUMERS
THE IMPACT OF THE INTERNET AND TECHNOLOGY ON CONSUMERSeflo3
 
Assignment_2 Technology!!.pdf (4).pdf
Assignment_2 Technology!!.pdf (4).pdfAssignment_2 Technology!!.pdf (4).pdf
Assignment_2 Technology!!.pdf (4).pdfmercyacheng
 
Assignment 2 task 2 - slideshow
Assignment 2   task 2 - slideshowAssignment 2   task 2 - slideshow
Assignment 2 task 2 - slideshowVishalNaker
 
Impact of digital technology
Impact of digital technologyImpact of digital technology
Impact of digital technologyTahsin Bushra
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
 
How Consumers Use Technology and its impact on their lives
How Consumers Use Technology and its impact on their livesHow Consumers Use Technology and its impact on their lives
How Consumers Use Technology and its impact on their livesMDROKIBULISLAM9
 
Assignment 2_Task 1_D Ferreira
Assignment 2_Task 1_D FerreiraAssignment 2_Task 1_D Ferreira
Assignment 2_Task 1_D FerreiraDeborah Ferreira
 
Assignment 2_Task 1_DFerreira
Assignment 2_Task 1_DFerreiraAssignment 2_Task 1_DFerreira
Assignment 2_Task 1_DFerreiraDeborah Ferreira
 
How Consumers Use Technology
How Consumers Use TechnologyHow Consumers Use Technology
How Consumers Use TechnologyRaimy Greenland
 
Unit 1: Evolution of Digital Marketing Assignment 2, Task 1
 Unit 1: Evolution of Digital Marketing Assignment 2, Task 1 Unit 1: Evolution of Digital Marketing Assignment 2, Task 1
Unit 1: Evolution of Digital Marketing Assignment 2, Task 1CharlotteFriggieri
 
Assignment 2 Task 1 - Evolution of Digital Marketing
Assignment 2 Task 1 - Evolution of Digital MarketingAssignment 2 Task 1 - Evolution of Digital Marketing
Assignment 2 Task 1 - Evolution of Digital Marketingenyataggart02
 
Digital marketing
Digital marketingDigital marketing
Digital marketingFridaThelin
 
How consumers use technology and its impact on their lives assignment 2
How consumers use technology and its impact on their lives assignment 2How consumers use technology and its impact on their lives assignment 2
How consumers use technology and its impact on their lives assignment 2Umeda Yeole
 
Technology is the Future and the Future is now.
Technology is the Future and the Future is now.Technology is the Future and the Future is now.
Technology is the Future and the Future is now.JosephSolomon39
 

Ähnlich wie Evolution of digital marketing (20)

Digital Revolution
Digital RevolutionDigital Revolution
Digital Revolution
 
Digital technology
Digital technologyDigital technology
Digital technology
 
how we use technology
how we use technologyhow we use technology
how we use technology
 
Evolution of Digital Marketing
Evolution of Digital Marketing Evolution of Digital Marketing
Evolution of Digital Marketing
 
THE IMPACT OF THE INTERNET AND TECHNOLOGY ON CONSUMERS
THE IMPACT OF THE INTERNET AND TECHNOLOGY ON CONSUMERSTHE IMPACT OF THE INTERNET AND TECHNOLOGY ON CONSUMERS
THE IMPACT OF THE INTERNET AND TECHNOLOGY ON CONSUMERS
 
Assignment_2 Technology!!.pdf (4).pdf
Assignment_2 Technology!!.pdf (4).pdfAssignment_2 Technology!!.pdf (4).pdf
Assignment_2 Technology!!.pdf (4).pdf
 
Assignment 2 task 2 - slideshow
Assignment 2   task 2 - slideshowAssignment 2   task 2 - slideshow
Assignment 2 task 2 - slideshow
 
Impact of digital technology
Impact of digital technologyImpact of digital technology
Impact of digital technology
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
 
How Consumers Use Technology and its impact on their lives
How Consumers Use Technology and its impact on their livesHow Consumers Use Technology and its impact on their lives
How Consumers Use Technology and its impact on their lives
 
Assignment 2_Task 1_D Ferreira
Assignment 2_Task 1_D FerreiraAssignment 2_Task 1_D Ferreira
Assignment 2_Task 1_D Ferreira
 
Assignment 2_Task 1_DFerreira
Assignment 2_Task 1_DFerreiraAssignment 2_Task 1_DFerreira
Assignment 2_Task 1_DFerreira
 
How Consumers Use Technology
How Consumers Use TechnologyHow Consumers Use Technology
How Consumers Use Technology
 
Unit 1: Evolution of Digital Marketing Assignment 2, Task 1
 Unit 1: Evolution of Digital Marketing Assignment 2, Task 1 Unit 1: Evolution of Digital Marketing Assignment 2, Task 1
Unit 1: Evolution of Digital Marketing Assignment 2, Task 1
 
Assignment 2 Task 1 - Evolution of Digital Marketing
Assignment 2 Task 1 - Evolution of Digital MarketingAssignment 2 Task 1 - Evolution of Digital Marketing
Assignment 2 Task 1 - Evolution of Digital Marketing
 
Evolution of internet.pptx
Evolution of internet.pptxEvolution of internet.pptx
Evolution of internet.pptx
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
The Impact of Technology
The Impact of Technology The Impact of Technology
The Impact of Technology
 
How consumers use technology and its impact on their lives assignment 2
How consumers use technology and its impact on their lives assignment 2How consumers use technology and its impact on their lives assignment 2
How consumers use technology and its impact on their lives assignment 2
 
Technology is the Future and the Future is now.
Technology is the Future and the Future is now.Technology is the Future and the Future is now.
Technology is the Future and the Future is now.
 

Kürzlich hochgeladen

Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Angeliki Cooney
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDropbox
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Orbitshub
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontologyjohnbeverley2021
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamUiPathCommunity
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesrafiqahmad00786416
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Victor Rentea
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdfSandro Moreira
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityWSO2
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 

Kürzlich hochgeladen (20)

Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 

Evolution of digital marketing

  • 1.
  • 2. A BRIEF HISTORY OF THE INTERNET The internet history starts in the 1960’s. Internet has come a long way from simple a computer network to instantaneous wireless communications. This dramatic evolution of internet can help us understanding the changing nature of technology and communications. Internet has become the most vital and inseparable part of our lives in this modern world.
  • 3. DIGITAL PENETRATION AROUND THE WORLD Data above gives an insight of internet, mobile, & social media usage in 2019. Hootsuite, 2019
  • 4. DIGITAL DEVICES BEING USED BY CONSUMERS According to the Statista survey conducted in the US in the year 2017, 88% of the consumers used laptop/ PC’s for their professional and personal use. Smartphone falls in the second place with a usage percentage of 75, followed by the use of tablets with only 48% respondents. China, India and the United States have the highest number of internet users. By now world without internet is completely unimaginable
  • 5. ONLINE BEHAVIOUR Where tablets are still prevalent among Smartphones, Laptops/PC’s
  • 6. HOW CUSTOMERS SEARCH ONLINE Following are the most common channels used to search information online
  • 7. Consumers use Search Engines like Google, Yahoo, Bing to look for information or products through specific keywords. Consumers use Social networks such as Facebook, YouTube etc. to look for products or additional information about any retailer or specific brands. Alternatively consumers use direct browsing through the Websites of the retailer or brands they trust and want to get additional information.
  • 8. WHAT CONSUMERS BUY ONLINE 5 Most popular products purchased online CLOTHING 57% FOOTWEAR 47% ELECTRONICS 40% BOOKS,MUSIC MOVIES 36% COSMETICS, BODY CARE 32%
  • 9. Statista, 2020 According to the Statista survey for the year 2020, 57% of the total internet users had bought fashion products. Apparel being the most popular online shopping category across the globe. Footwear at the second position with 47% and the graph goes down to Stationary 17% and Garden and pet products with 13%. The number of digital buyers is expected to go over 307 million buyers by the year 2023.
  • 10. ONLINE VIDEO CONSUMPTION According to the global forecast the online video consumption will reach to 100 minutes per person everyday. And so is the increase in expenditure of Ads associated with online videos is forecasted.
  • 11. % OF INTERNET USERS WATCHING ONLINE VIDEOS EVERYDAY One in four internet users in the U.S views online video everyday. Statista 2014
  • 14. •Email was surpassed by Social media •85% of the population now engages in Ecommerce •Personalisation, apps, mobile friendly websites, promotional videos. Digital Marketing has led to an increase in online shopping, social recommendations, online entertainment. All this can be done via smartphone, 24 hours a day, 7
  • 15. INTERNET MINUTE Every minute spent on internet represents the scale of dependency of humanity on Digital technology and an extraordinary transformation of our world.
  • 16. Over the years, technology has revolutionised our world, putting useful information, tools and resources at out finger tips.
  • 17. • Technology advancement has strengthened our relationship with elderly members, friends and colleagues. • Technology has been very useful for students as they can take their desired courses online from anywhere around the globe. • We use digital technology to travel, communicate, do business, entertainment and live a more comfortable life. • Technology also has a positive impact on the fundamental aspects of our culture, including health care, law enforcement, art, education, mobility and TECHNOLOGY IN OUR LIFE TODAY & ITS POSITIVE IMPACT
  • 18. • Digital technology also have negative impact on our lives, as it can lead to destruction of creativity. • People consume their several productive hours in watching movies online, playing games or social media. • Children as well as adults suffer from health disorders due to extensive use of digital gadgets and technology. • Introduction of few technologies has even impacted our economy in a negative way. TECHNOLOGY IN OUR LIFE TODAY & ITS NEGATIVE IMPACT
  • 19. DIGITAL TECHNOLOGY IS HERE TO STAY ! Ride the wave of “Digital Technology “& emerge as “Winners” Face the risk of being marginalized by digital competitors OR
  • 20. REFERENCES OR • https://thatnewdesignsmell.net/things-you-should-know-about- internet-marketing/ • https://online.jefferson.edu/business/internet-history-timeline/ • https://sciencenode.org/feature/a-brief-history-of-the-internet-.php • https://thenextweb.com/contributors/2019/01/30/digital-trends- 2019-every-single-stat-you-need-to-know-about-the-internet/ • http://spice4life.co.za/lets_talk_business/digital-technology-at-the- heart-of-progress/ • https://www.statista.com/statistics/702471/electronic-devices-used- in-us/
  • 21. REFERENCES OR • https://blog.globalwebindex.com/trends/device-usage-2019 • https://assets.publishing.service.gov.uk/government/uploads/syste m/uploads/attachment_data/file/607077/online-search-literature- review-7-april-2017.pdf • https://www.statista.com/statistics/276846/reach-of-top-online- retail-categories-worldwide/ • https://www.marketingcharts.com/digital/video-110520 • https://www.statista.com/chart/2627/internet-users-watching- online-video-every-day/
  • 22. REFERENCES OR • https://www.garyfox.co/what-happens-internet-minute-2019/ • https://www.gbim.com/the-impact-of-digital-technologies-on- society/ • https://www.gbim.com/the-impact-of-digital-technologies-on- society/ • https://www.aginginplace.org/technology-in-our-life-today-and- how-it-has-changed/ • https://www.online-sciences.com/technology/what-are-the- positive-and-negative-effects-of-technology/