Personal Branding for Hospitality Students
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This document discusses personal branding and how to brand oneself. It recommends personal branding to stand out from competition and influence perceptions. Hospitality is highlighted as a good career choice due to opportunities for teamwork, travel, and career stability. The document then focuses on dynamic role changes in hospitality industries like food & beverage, front office, housekeeping, and stores & stocks. It provides tips for identifying and cultivating skills, creating inspiring resumes, using platforms like LinkedIn for branding, and maintaining personal brands online.
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Personal Branding for Hospitality Students
- 1. PERSONAL BRANDING H O W TO B R A N D O U R O W N S E L F
- 2. WHO AM I Pooja Sogani Gala Trainer, L&D Expert, Loves travelling Connecting with new people Let’s connect: https://www.linkedin.com/in/pooja- sogani-gala-94274932/
- 5. PERSONAL BRANDING TO Be Unique in this world of competition Create Awareness Influence perception
- 6. WHY HOSPITALITY IS GREAT CAREER CHOICE ? You’re not stuck in a cubicle all day Teamwork See the world It is in demand and stable
- 7. CONTENT Dynamic role changes in hospitality How to identify and cultivate your skills Inspiring resumes Platform for branding & things to keep in mind
- 9. DYNAMIC ROLE CHANGES IN HOSPITALITY F&B Front-Office Housekeeping Stores & Stocks Industry
- 10. DYNAMIC ROLE CHANGES IN HOSPITALITY FOOD & BEVERAGES TEAM •Wine certification •Great communicator •Mixologist •Flair Bartender •Polyglot
- 11. DYNAMIC ROLE CHANGES IN HOSPITALITY FRONT-OFFICE/RECEPTION TEAM •Polyglot •Local Travel Expert •Dapper/Stylish
- 12. DYNAMIC ROLE CHANGES IN HOSPITALITY HOUSEKEEPING TEAM •Gardener •Hiking •Creative ideas to decorate
- 13. DYNAMIC ROLE CHANGES IN HOSPITALITY STORES & STOCKS TEAM •MS Office Expert •Market Study
- 14. HOW TO IDENTIFY AND CULTIVATE YOUR SKILLS
- 15. IDENTIFY & CULTIVATE YOUR SKILLS Look at your hobbies you enjoy Find a mentor Start reading blogs and research Find online course Practice till you become expert
- 17. DO’S OF RESUMES Have only one font & be creative Include your lucrative skills Add your professional picture with contact information Include your strengths
- 18. DON'TS OF RESUMES Do not Include random hobbies Do not make resume more than one page Do not include your political views Do not include negative words about yourself
- 19. PL ATFORM FOR BRANDING & THINGS TO KEEP IN MIND
- 21. BUILD THE FOUNDATION Professional Headline Add a professional photo Write a dazzling About/Summary section Fill all sections
- 22. KEEP YOUR PERSONAL BRAND VISIBLE AND RELEVANT Build your connections Develop a strategy and emails to connect with relevant people Connect with executive recruiters in your field and hiring decision makers at your target companies Use LinkedIn’s “Find Alumni” feature to find and connect with school alumni
- 23. HOW TO ROCK LINKEDIN Share valuable content Interact and be active Research and write posts relevant to your desired role If you cant say nice, don’t say anything at all
- 24. SUMMARY
Hinweis der Redaktion
- Teamwork makes the dream work. Hospitality teaches the importance of team work. Not many cafes and restaurants have single- person teams so you have to learn how to work with others and the importance of team work and conflict resolution. In hospitality, you interact with people from all walks of life. This opens your mind to other cultures and ideas and teaches the values of tolerance and respect. You’re not stuck in a cubicle all day. Hospitality offers a job that changes all the time. It is a fast-paced environment where you are doing varied tasks each day. You are on your feet and moving around a lot which helps you think, feel, and react better. There are many and varied job roles available in hospitality. Waiters and baristas often come to mind when one mentions a career in hospitality. In truth, the hospitality industry is one of the largest sectors in the modern world, with enough variety in job roles for any kind of person, from the creative person to the corporate-minded. See the world. Many young people take time off after high school to travel and see the world. Hospitality is the best way to fund such travels. You can pick up a job anywhere around the world. The more qualified you are, the more experienced you are, the easier it will be to find a great hospitality job that will take you to your next destination. Trainees who have completed hospitality course have told us about the amazing places their hospitality skills have taken them. When you start your first job at a coffee shop, café, takeaway shop or family restaurant you don’t realize the opportunities that lie ahead. You can’t imagine all the job opportunities that are available once you have a basis in hospitality. It is in demand and stable. The demand for hospitality jobs will never run out as long as there are people and food. This makes hospitality one of the most stable industries today. It also makes hospitality one of the most ideal providers of lasting and solid careers.
- . Dynamic role changes in Hospitality business - This section would talk about how your hobbies can be converted into lucrative skills and bring the uniqueness in your profile 2. How to identify and cultivate your skills – This section would talk about explaining how to learn and upskill yourself 3. Inspiring Resumes to set yourself as exclusive in the markets – This section would give list of things to keep in mind while preparing resume 4. Platforms for Branding – This section would explain the different platforms that are used in professional world - LinkedIn, Blogs, Forums
- Whether you should include your hobbies in the fresher resume is an ongoing debate. If you necessarily have to avoid mentioning absolute random things like ‘watching TV’, ‘browsing the internet’ and ‘playing sports’. Your hobbies must be aligned with the job you’re applying for. For a creative writing role, you must mention ‘reading book/blogs’ as a hobby instead of ‘dancing’. Be precise and relevant throughout the resume to create an effective impact on the reader.
- Today, LinkedIn is the most important social network for making that brand clear: If recruiters don’t find you on LinkedIn, you may be virtually invisible to them. If you have a minimal, mediocre presence on LinkedIn, they’re going to wonder whether you know how to navigate the new world of work, which includes being social media savvy. If you have a strong and active presence on LinkedIn, and your personal brand is evident, you’ve probably upped your chances of being a candidate of interest.
- Tell your personal brand story. Generate chemistry! Skills & Endorsements section. Most people know enough to put at least some information in the About (formerly the Summary), Experience and Education sections. But take a look at all the other sections available to you, and use each one you can. Many people don’t know about, or neglect these sections:
- Build your connections to at least 500, to boost your LinkedIn search ranking.