1. PlayStation VRx
Sydney Low
Melanie Montanez
Nick Audet
Pongstorn Chirawatpongsa
http://static3.gamespot.com/uploads/original/1179/11799911/3022384-psvr_03.jpg
https://upload.wikimedia.org/wikipedia/commons/thumb/d/d8/Person_icon_BLACK-01.svg/2000px-Person_icon_BLACK-01.svg.png
https://www.youtube.com/watch?v=cw6x80Qdzak

2. https://www.youtube.com/watch?v=cw6x80Qdzak

3. PlayStation’s
Challenges
http://wall.wallrage.com/wp-content/uploads/Playstation-4-Wallpaper-Desktop.jpg

4. 3 OUT OF 10
PEOPLE
ARE SENSITIVE TO
MOTION SICKNESS
http://vignette4.wikia.nocookie.net/logopedia/images/3/3e/PlayStation_logo.svg.png/revision/latest?cb=20130313233657https://upload.wikimedia.org/wikipedia/commons/thumb/d/d8/Person_icon_BLACK-01.svg/2000px-Person_icon_BLACK-01.svg.png http://emojipedia-us.s3.amazonaws.com/cache/02/a0/02a012ca8c96b51a02de79e25de70801.png

5. Symptoms
https://www.twentymilliseconds.com/post/all-about-motion-sickness/https://i.ytimg.com/vi/5gAsmP1zrOE/maxresdefault.jpg

6. To Define and Champion Interactive
Entertainment for all Consumers
https://media.glassdoor.com/l/117138/sony-playstation-office.jpg

7. Proposed Solution
PlayStation VRx
Next Generation Virtual Reality Headset
PlayStation VRx PlayStation VR
https://cdn1.vox-cdn.com/thumbor/0DCFb4HzLGdyTkrF0wRqF6rnNUg=/0x78:2400x1428/1280x720/cdn0.vox-cdn.com/uploads/chorus_image/image/49091247/PSVR_08.0.0.jpg http://www.androidcentral.com/sites/androidcentral.com/files/styles/large/public/topic_images/2016/playstation-vr-topic.png?itok=wNaW8Yix

8. Customer Demographics
• Owns a PS4
• Average user is 31 years old
• 59% are gamers, 41% use the console for home
entertainment
• Loyal fans to the Sony PlayStation brand

9. PlayStation VR
http://www.androidcentral.com/sites/androidcentral.com/files/styles/large/public/topic_images/2016/playstation-vr-topic.png?itok=wNaW8Yix
Release Date:
October 2016
Price:
$399
http://vignette1.wikia.nocookie.net/criminal-case-grimsborough/images/b/bd/PS4.png/revision/latest?cb=20141224124624

10. Competition
Price:
Platform:
Release Date:
HTC Vive Oculus Rift Samsung Gear VR
$799
Steam VR (PC)
April 5, 2016
$599
Oculus Home (PC)
March 28, 2016
https://www.htcvive.com/managed-assets/shared/desktop/vive/VR_Web_Product_HMD.png blogs-images.forbes.com/davidewalt/files/2016/03/oculus-rift-vr-headset-1200x698.jpg http://www.androidcentral.com/sites/androidcentral.com/files/article_images/2015/12/GearVR_desktop_buyNow_gearVR.png
$99
Samsung Phones
November, 27 2015

11. PlayStation VRx
Features

12. Headphones
http://pngimg.com/upload/headphones_PNG7640.png
1

13. Timer
+ Timer Interval
http://rocketdock.com/images/screenshots/uhr.png
2

14. Fixed
Reference
Point
http://www.wired.com/2015/04/reduce-vr-sickness-just-add-virtual-nose/
3

15. Instant refresh button
4https://cdn1.vox-cdn.com/thumbor/0DCFb4HzLGdyTkrF0wRqF6rnNUg=/0x78:2400x1428/1280x720/cdn0.vox-cdn.com/uploads/chorus_image/image/49091247/PSVR_08.0.0.jpg

16. Budget
Year 1
(PS VR)
Year 2
(PS VRx)
Year 3
(PS VRx)
Sales $568,400,000 $803,600,000 $1,379,000,000
Operations $346,000 $350,000 $300,000
Marketing $120,000,000 $100,000,000 $90,000,000
Legal $12,000,000 $8,000,000 $6,000,000
Distribution $100,000,000 $90,000,000 $85,000,000
TOTAL $232,346,000 $198,350,000 $176,300,000
Net Profit $336,054,000 $605,250,000 $1,202,700,000

17. Sales Projection
Year 1
(PS VR)
Year 2
(PS VRx)
Year 3
(PS VRx)
Projected Units
Sold
3,600,000 5,400,000 7,000,000
Unit Price $399 $299 $299
Unit Cost $350 $250 $250
TOTAL $176,400,000 $264,600,000 $693,000,000

18. Sales Projection (Cont.)
Year 1
(PS4)
Year 2
(PS4)
Year 3
(PS4)
Projected Units
Sold
8,000,000 11,000,000 14,000,000
Unit Price $299 $299 $299
Unit Cost $250 $250 $250
TOTAL $392,000,000 $539,000,000 $686,000,000

19. Legal
https://upload.wikimedia.org/wikipedia/commons/4/42/Copyright_symbol.png
• Intellectual Property
• Defamation
• Licensing
https://upload.wikimedia.org/wikipedia/commons/thumb/2/2b/RegisteredTM.svg/2000px-RegisteredTM.svg.png http://www.kaptest.com/blog/lsat-the-180/wp-content/uploads/sites/11/2014/02/www_copyrightauthority_com_copyright-symbol_Copyright-Symbol-images_Circle_P_symbol_1.gif.gif

20. Ethical
http://vignette3.wikia.nocookie.net/videogames-fanon/images/5/53/Video_Game_Ratings.png/revision/latest?cb=20140226045229

21. PS VRx Timeline
R&D for
PS VRx
April 2016
September 2016
Mass Marketing
for
PS VR Begins
October 2016
PlayStation VR
Released
January 2017
PS VRx Prototype
Finished
Year 2
Year 1
June 2017
Unveil PS VRx at
E3 2017
Pre-Order
for
PS VRx Starts
PS VRx
Production
Begins
September 2017
Mass Marketing
For
PS VRx
Holiday 2017
PS VRx
Hands-on
at
PlayStation Experience
PS VRx Released
Year 3
January 2018
PS VR World 2
Released
March 2018
PS VRx
Exclusive Content
at GDC
http://cdn3.dualshockers.com/wp-content/uploads/2015/03/Morpheus1.jpg

22. Marketing
Official
Website
Advertising
Posters
E3 Marketing
Campaign

23. E3 Marketing Campaign

24. Official Website Mock-Up

25. Future Plans
https://i.ytimg.com/vi/5gAsmP1zrOE/maxresdefault.jpg

26. Thank You
For
Listening
https://www.youtube.com/watch?v=cw6x80Qdzak