1. Mr.PongsakNgarmchanakijja
22 Suksawas 23, Bangpakok, Radburana, Bangkok 10140, Thailand.
Tel: 0-2427-2938 | Fax: 0-2427-5309 | Mobile no.: +668-5565-9591 |
Email: pongsak_n@hotmail.com
A master graduate with a Merit award from a Middlesex University Business School, London.
Extensive working background in Marketing, Digital Media, Business Development, and
Management. Challenge and result oriented. Value in teamwork, competitiveness, and
innovativeness. Fast learner and able to communicate in Thai, English, and French.
Working Experiences
July 2013 until present
Kreative Digital Ltd. is a Bangkok based mobile content provider company. The core
business is to promote lifestyle and entertainment related contents under subscription model.
The company has visionary business direction towards online market acting in both retailing
and media publishing. AIS, Dtac, and TrueMove are strategic partner.
General Manager
Responsible for all operations including marketing management & promotion, business and
product development, finance & accounting, and legal activities, and ongoing transactions.
The priority is to develop new business and stabilize the business to the profitable point.
Marketing
- Mobile content, service portfolio, and campaigns management.
- Media control on WAP, WEB, and other ATL choices.
- Sales maximization through numbers of subscription opt-ins.
- Regular performance monitoring and analysis.
Business and product development
- Create new mobile contents and services to serve ongoing and changing market
trends.
- New business development with telcos and business partners including AIS, Dtac,
and True Move.
Finance and accounting
- Allocate corporate budget for all investments and payments.
- Periodically control of payments daily, weekly and monthly, accounting documents
that may require including cash & budget, pre-closure, payment schedule, daily bank
balance, incomes & expenses, registry of invoices, invoices, tax invoices, and WT
documents.
June 2010 – June 2013.
Binbit Thailand Ltd. is a mobile content provider company with a headquarter in Monterrey,
Mexico. Binbit has operated business in 31 countries around the world, especially in South
and Central America. Binbit is specialized in providing a variety of mobile contents and
services under subscription model. Price value and product variety are the core competency.
Country Manager/Media and Marketing Manager
Responsible for all operations under Binbit Thailand Ltd. including marketing management &
promotion, business and product development, finance & accounting, and legal activities,
and ongoing transactions. Reporting to regional manager in Manila, the Philippines and
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2. coordinate with HQ team members in Monterrey, Mexico.
Marketing
- Maximize sales level through numbers of subscription opt-ins.
- Analyse and propose new contents, services, campaigns, and media choices.
- Organize content and service portfolio, and marketing campaigns.
- Organize media plan; select targets and make media choices (online/offline).
- Regular performance monitoring and analysis.
Business and product development
- Create new mobile contents and services to serve ongoing and changing market
trends.
- Develop new business opportunities with carriers in Thailand including AIS, Dtac,
and True Move.
Finance and accounting
- Allocate corporate budget for all investments and payments.
- Periodically control of payments daily, weekly and monthly. accounting documents
that may require including cash & budget, pre-closure, payment schedule, daily bank
balance, incomes & expenses, registry of invoices, invoices, tax invoices, and WT
documents.
Achievements
- Plan and execute marketing plan to leverage yearly revenue up to 300% for the past
3 years and maintain. (12M to 50M)
- Introduce new business model and mechanism to cope with changing local market
trend.
March 2008 – December 2009.
Index Corp (Thailand) Ltd. (previously known as Sam Click Ltd.) was one of the major
mobile content and service providers in Thailand. Operating business with the cooperation of
AIS, Dtac, True Move, and Hutch. The company has enjoyed the business growth in
Thailand and expanded the business territory to foreign countries. Company’s products
include mobile graphics, video clips, music ringtones, sound clips, java games, SMS bulk,
flash applications, and on-device-portal programs.
Marketing/Commercial/TV Manager
- Analyse and propose new products, services, and promotional campaigns
- Maintain business relationship with partners
- Develop business opportunities with foreign countries
- Launch a new business connection with HUTCH Thailand
- Develop and control sale promotion on SMS
- Develop and manage promotional campaigns with operators and content partners
- Produce TVCs to promote mobile contents and to support ACE satellite channel
- Laison with media agents to pursue commercial and media projects such as
GroupM, Minteraction, Maxus, Farest DDB, Carat, Arc, JWT.
Achievements
- A new business opportunities to further with Cambodia
- An established business with HUTCH Thailand with estimated revenue 2-5 million
Baht a year primarily
- Over 200 TVC spots launched on ACE satellite channel
- Generate additional revenue of over 20 million Baht a year
- Established a program of Pilates exercise with Pilates Studio Bangkok
February, 2007 – February, 2008.
Mit Mongkol Industry Co., Ltd. is a local manufacturer of household, personal care and
cosmetic products, pursuing a constant business growth in both local and international level.
The company has run the business with the recognitions of international manufacturing
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3. standards and know-how from Colgate Palmolive. The company’s products vary from OEM
products for modern trades to cosmetics and spa products for high-ended markets.
Key Account Manager
- Develop new local and international business opportunities
- Conduct business research and sales forecast
- Prepare new product concepts to propose potential customers
- Business coordination with partners and internal parties
Achievements
- Support a launch of complete spa product line to Pier 1 Imports - a chain of home
furniture in USA, with a value over 200 million Baht.
- A potential of business launch with Auchan – a retail chain from France.
January 2006 – January 2007.
Index Corp (Thailand) Ltd. (previously known as Sam Click Ltd.) was one of the major
mobile content and service providers in Thailand. Operating business with the cooperation of
AIS, Dtac, True Move, and Hutch. The company has enjoyed the business growth in
Thailand and expanded the business territory to foreign countries. Company’s products
include mobile graphics, video clips, music ringtones, sound clips, java games, SMS bulk,
flash applications, and on-device-portal programs.
Assistant Marketing Director
- Create new mobile contents and services
- Develop and control sale promotion on SMS
- Develop and manage promotional campaigns with operators and content partners
- Support TV commercial spot production, radio advertising production, and
copywriting
- Support and establish media connection locally and internationally
- Monitor and control international call-centre
- Conduct marketing research and analysis
Achievements
- Generate additional revenue over 20 million Baht a year on SMS promotion solely.
- Create more than 200 services to promote in all media channels.
_____________________________________________________
January 2005 - December 2005.
Ming Long Fine Jewelry Co., Ltd. is an extensive family business in jewelry. The company
is specialized in selling diamond jewelry and loose diamonds, and aiming for recognition of
an upscale diamond brand.
Brand Marketing Executive
- Responsible for marketing and sales of Winnie Diamond brand
- Build “Winnie Diamond” brand to a public recognition
- Generate product concepts and collections
- Plan media and promotion
- Develop sales training and CRM program
- Develop new distribution channels for Winnie Diamond
Achievements
- Introduce a new diamond brand, Winnie Diamond, to the market.
- Participate a campaign of “Right Hand Rings 2005” of De Beers as a selected brand.
March 2001 - March 2002.
Mit Mongkol Industry Co., Ltd. is a local manufacturer of household, personal care and
cosmetic products, pursuing a constant business growth in both local and international level.
The company has run the business with the recognitions of international manufacturing
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4. standards and know-how from Colgate Palmolive. The company’s products vary from OEM
products for modern trades to cosmetics and spa products for high-ended markets.
Marketing and Coordinator for launching new products
Assistant to General Manager
- Develop business opportunities with retailers in Thailand – BigC, Carrefour, Tops,
The Mall, Watsons, Boots
- Launch new products under OEM concepts – prepare product concepts, packaging,
launching date.
- Prepare sales, forecast, product research and development, promotional plan
Achievements
- Achieved the target of 20M THB per year.
- Launch over 200 product SKUs for modern trades with revenue over 20 million Baht
- Established a new business connection with Boots
_____________________________________________________
October 16 - December 1, 2000.
Embassy of France in Thailand,
Student trainee in the sector of High Technology Projects for the Regional Symposium of
French Space Technologies
- Responsible for assisting project manager, assembling document, and contacts for
symposium with the patronage of visit of Princess Sirindhorn in Bangkok
Student trainee in the sector of High Technology Projects for the paper work of national
prospect and regional provision
- July 18 - October 16, 2000.
- Responsible for assisting project manager, assembling document, and contacts for
business conferences between Thai and French organizations
_____________________________________________________
Education
2002 - 2004
Middlesex University Business School London, London UK
Merit Award of MA Marketing Management
1996 - 2000
Assumption University, Bangkok, Thailand
BA Business Administration in French and Marketing
1999
Scholarship obtained in France
Le Mot d’Or 1999, sous le patronage de Haut Conseil de la Francophonie, de l'agence de la
Francophonie (ACCT), du Ministere de l'Economie, des Finances et de l'Industrie, du
Ministere de l'Education Nationale, de la Recherche et de la Technologie et du Ministere de
la Culture et de la Communication
1995-1996
Scholarship obtained at Lockport High, Lockport, NY, USA.
YES – Young Exchange Service
ASSE – International Student Exchange Programs
Technical skills
Microsoft Office, Adobe Photoshop, Adobe Illustrator
Training and additional expertise
- Diamond Trade Centre (DTC) on August 3, 2005.
- Certificate of Sale Training for Right Hand Ring 2005
- Small business/Family business in Textile
- Part-time lecturer in French and English
- Interpreter
Interests
Archery, running, fitness, travel, art & design.
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5. Strength Finder Details
Your Signature Themes
PONGSAK NGARMCHANAKIJJA
Your Signature Themes
Many years of research conducted by The Gallup Organization suggest that the most
effective people are those who understand their strengths and behaviors. These people are
best able to develop strategies to meet and exceed the demands of their daily lives, their
careers, and their families.
A review of the knowledge and skills you have acquired can provide a basic sense of your
abilities, but an awareness and understanding of your natural talents will provide true insight
into the core reasons behind your consistent successes.
Your Signature Themes report presents your five most dominant themes of talent, in the rank
order revealed by your responses to StrengthsFinder. Of the 34 themes measured, these are
your "top five."
Your Signature Themes are very important in maximizing the talents that lead to your
successes. By focusing on your Signature Themes, separately and in combination, you can
identify your talents, build them into strengths, and enjoy personal and career success
through consistent, near-perfect performance.
Relator
Relator describes your attitude toward your relationships. In simple terms, the Relator theme
pulls you toward people you already know. You do not necessarily shy away from meeting
new people—in fact, you may have other themes that cause you to enjoy the thrill of turning
strangers into friends—but you do derive a great deal of pleasure and strength from being
around your close friends. You are comfortable with intimacy. Once the initial connection has
been made, you deliberately encourage a deepening of the relationship. You want to
understand their feelings, their goals, their fears, and their dreams; and you want them to
understand yours. You know that this kind of closeness implies a certain amount of risk—you
might be taken advantage of—but you are willing to accept that risk. For you a relationship
has value only if it is genuine. And the only way to know that is to entrust yourself to the other
person. The more you share with each other, the more you risk together. The more you risk
together, the more each of you proves your caring is genuine. These are your steps toward
real friendship, and you take them willingly.
Achiever
Your Achiever theme helps explain your drive. Achiever describes a constant need for
achievement. You feel as if every day starts at zero. By the end of the day you must achieve
something tangible in order to feel good about yourself. And by “every day” you mean every
single day—workdays, weekends, vacations. No matter how much you may feel you deserve
a day of rest, if the day passes without some form of achievement, no matter how small, you
will feel dissatisfied. You have an internal fire burning inside you. It pushes you to do more, to
achieve more. After each accomplishment is reached, the fire dwindles for a moment, but
very soon it rekindles itself, forcing you toward the next accomplishment. Your relentless
need for achievement might not be logical. It might not even be focused. But it will always be
with you. As an Achiever you must learn to live with this whisper of discontent. It does have
its benefits. It brings you the energy you need to work long hours without burning out. It is the
jolt you can always count on to get you started on new tasks, new challenges. It is the power
supply that causes you to set the pace and define the levels of productivity for your work
group. It is the theme that keeps you moving.
Focus
“Where am I headed?” you ask yourself. You ask this question every day. Guided by this
theme of Focus, you need a clear destination. Lacking one, your life and your work can
quickly become frustrating. And so each year, each month, and even each week you set
goals. These goals then serve as your compass, helping you determine priorities and make
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6. the necessary corrections to get back on course. Your Focus is powerful because it forces
you to filter; you instinctively evaluate whether or not a particular action will help you move
toward your goal. Those that don’t are ignored. In the end, then, your Focus forces you to be
efficient. Naturally, the flip side of this is that it causes you to become impatient with delays,
obstacles, and even tangents, no matter how intriguing they appear to be. This makes you an
extremely valuable team member. When others start to wander down other avenues, you
bring them back to the main road. Your Focus reminds everyone that if something is not
helping you move toward your destination, then it is not important. And if it is not important,
then it is not worth your time. You keep everyone on point.
Strategic
The Strategic theme enables you to sort through the clutter and find the best route. It is not a
skill that can be taught. It is a distinct way of thinking, a special perspective on the world at
large. This perspective allows you to see patterns where others simply see complexity.
Mindful of these patterns, you play out alternative scenarios, always asking, “What if this
happened? Okay, well what if this happened?” This recurring question helps you see around
the next corner. There you can evaluate accurately the potential obstacles. Guided by where
you see each path leading, you start to make selections. You discard the paths that lead
nowhere. You discard the paths that lead straight into resistance. You discard the paths that
lead into a fog of confusion. You cull and make selections until you arrive at the chosen
path—your strategy. Armed with your strategy, you strike forward. This is your Strategic
theme at work: “What if?” Select. Strike.
Responsibility
Your Responsibility theme forces you to take psychological ownership for anything you
commit to, and whether large or small, you feel emotionally bound to follow it through to
completion. Your good name depends on it. If for some reason you cannot deliver, you
automatically start to look for ways to make it up to the other person. Apologies are not
enough. Excuses and rationalizations are totally unacceptable. You will not quite be able to
live with yourself until you have made restitution. This conscientiousness, this near obsession
for doing things right, and your impeccable ethics, combine to create your reputation: utterly
dependable. When assigning new responsibilities, people will look to you first because they
know it will get done. When people come to you for help—and they soon will—you must be
selective. Your willingness to volunteer may sometimes lead you to take on more than you
should.
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