The Pollis is a social network for content. This short presentation details why we created it and how we plan to monetize it.

1. The New Newspaper
Pollis.com

2. What is The Pollis?
• Pollis.com is a new social network where users
can subscribe to updates from their favorite RSS
feeds, find new sources of content, and debate
either privately or publicly with those who share
their interests.
• Our catalog of RSS feeds is sorted by the
community. Each user can rank their 10 favorite
feeds and give each post from an RSS feed 1 to 5
stars. The more high ratings a feed gets, the
higher it appears in the catalog.

3. The Problem We Solve
• Where do you go to find blogs and content and how can
you determine which outlets are better than others?
• “I always find myself reading the same things.” – Quote
from a Feedly, Zite, and Flipboard user at NYC Techday.
• Existing blog catalogs and RSS readers predominantly use
page hits to determine which outlets are the “best.”
• This tilts the playing field towards the larger outlets who
create more, but not necessarily better, content.
• We are trying to solve this problem by creating a social
network centered around content. Our catalog, sorted by
our users, not page hits, is what makes us unique. We aim
to empower an existing community by creating a virtual
community centered around our RSS catalog.

4. Target Market
• Our target market is anyone who reads or writes
on the internet, but bloggers are the key
segment. They are the most active readers and
writers in the content community.
• Mom bloggers are particularly important because
of their importance to brands (they review more
products than any other segment of the
blogosphere).
• 86% of brand influencers blog. By getting this
demographic to the site, we make ourselves
much more appealing to advertisers.

5. Who are Bloggers?
• There are somewhere around 200 million blogs
on the internet
• 69% are between the ages of 25-49
• 50% live in the United States
• 83% have been blogging for 2+ years
• 74% are employed full time or self employed
• 45% hold graduate degrees
Source: 2012 Technorati State of the Blogosphere

6. Why Target Bloggers?
• 47% make more than the median income in the United States (this figure
must be higher since 19% declined to answer the question).
• They spend 22 hours per week visiting social networks and consuming
content on the internet.
• 68% review products on their blog.
• 71% say they only write about brands or products whose reputations they
approve of.
• 90% say it is very important that the advertising on their blog aligns with
their values.
• Combine all this with the fact that the vast majority of bloggers are in the
18-49 age group that advertisers covet, and it becomes apparent that
bloggers are very important when marketing brands and products.
Source: 2012 Technorati State of the Blogosphere

7. Blogger Motivation

8. Blogger Motivation

9. How We Make Money
• Advertising
• Local
• Outside
• Search

10. How We Make Money
• comScore/Nielsen are a big factor in how brands
identify successful influencers, but only 1% of
influencers say those two metrics are how they define
success (with hits to their site being the top choice at
52%)
• 45% of influencers have been paid for a sponsored post
or article.
• The main complaint of influencers (68%) is that brands
expect them to write posts for free.
• There are plenty of opportunities to create better
relationships between brands and influencers. Our data
and potential scale present attractive options for both.

11. Exit Calculation
Company Enterprise
Value
Sales EBITDA EV/Sales EV/EBITDA
Facebook $62.78B $5.09B $1.19B 12.3x 52.8x
LinkedIn $19.74B $972M $136.7M 20.3x 144.4x
Angie’s List $1.4B $155.8M -$48.28M 9x -29x
Pollis Inc. 2015 2016 2017 2018 2019
Sales $250,000 $2,500,000 $25,000,000 $250,000,000 $500,000,000
EBITDA $32,000 $900,000 $4,500,000 $40,000,000 $80,000,000
Assumptions: $500K seed, $6M Series A, $18M Series B