Business plan for photography learning app proposition. This an idea for an that can teach photography in social interactive way using gamification features. Everybody takes photos - would you like to take better ones and see how your anonymous friends are doing? Visit places, compare results, customize your interface - discover these and many more in "Ph-club"

1. Ph club
A mobile app
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2. There are too many learning resources
for photography: books, magazines,
instruction manuals. Students feel lost.
There are no interactive online
exercises to learn photography.
Existing photography learning
resources are mostly too complicated,
providing advanced technical
knowledge.
Ph-club
Provide interactive summary and reviews
of exiting photography learning materials.
Game like educational course catered for
learners of all ages and abilities.
Simple, cheap and easily accessible multi
levelled educational app game that can
be played with virtual friends.

3. The focus customer group is to be students under the age of 25 who are
studying photography in schools, colleges and universities.
UK students are the primary target market.
Product innovators and early adopters, with moderate to heavy use of Ph-club.
They will be interested in photography knowledge, game-like learning and
achieving better grades in related subjects.
Enterprizes
Tablets have higher purchasing power
In 2014 China was ranked as the
most profitable country for app
revenue

4. 1. Subscription-based app that has educational enterprises as its prime customers.
2. It will facilitate photography learning in schools, colleges and universities.
3. It combines learning, social and gaming features.
4. Direct access to a large pool of photographic educational experience and app
content.
5. MVP launch before the full-feature app.
6. Connection with museums, galleries & other attraction sites.
7. Players can specialise. They don’t have to answer questions in every category to
progress. There are 8 categories with a vast number of tasks to choose from.

5. Informative
Social
Gamification
Rating on iTunes
Interactive learning
Popularity
Photo academy Megapolis Ph-club
App market barriers are low. New competitors are
likely to appear at any time.

6. Combination of freemium (combination of free and
premium) and subscription models. It will be free to install.
The trial version will include the first 3 tasks in each
category and reading access to the Guide. Tasks 4 upwards,
Friends, Gallery and personalisation features will be
available for subscription. Inner-App-Purchases (IAP) will
be used throughout the app.
In-app advertising will be CPA (Cost Per Acquisition)
incentivised.
Players will submit sellable data on the voluntary basis and
offered ‘Coins’ in exchange. They will be informed that
their data may be used by third parties. The data will be
sold to interested private and government bodies.

7. Click here to start >
Highest return on investment versus risk
• Just enough core features for customers
to start using it: 10 tasks in each
category, basic Friends structure with 20
pre-set messages, skeletal Attractions,
Competitions, Guide, Settings, My
photos and Gallery sections.
• Enough discounts to attract and retain
early adopters. First users will be
offered the app for free in exchange for
feedback.
• Feedback loops to guide future
development.

8. Customers will have various discounts for subscription and IAPs.
For enterprises (schools, colleges, universities and clubs) the price will be reduced depending
on number of downloads.
Ph-club is going to address the global market. The prices will be tailored for each country’s
buying ability, not converted through the exchange rate.
How much Ph-club will be able to charge for advertising will depend on the quality of the
app’s contents, app-traffic and app visitors’ buying potential.

9. Developing and deploying Ph-club MVP will cost between £50,000 and £235,000.
The number of subscriptions will be expected to constantly increase, starting with 20 in Q1
2016 and reaching 40,000, which is a mid-range figure for Ph-club competitors .
During 2016 estimated cumulative loss will be £152,478. Ph-club will need to have about
£170,000 in investment to cover design, production and deployment costs. It also includes
shortfall finance provision.
The breakeven point is expected to happen during Q1 in 2017. The sales should be rising
steeply while expenditure should drop after the initial subcontracts will come to an end.