Poke's selection of interesting panels from Social Media Week 2015.

1. Social Media Week 2015
Potentially good stuff
September 2015
@nickfarnhill

2. Tuesday 15.09.15
2

3. 3
Definitely not Content
Main Stage, B1 at Victoria House
9.00-9.30am
http://socialmediaweek.org/london/events/definitely-not-content/
Will Hayward is the Chief Commercial Director of Dazed, a print and digital
publication that has been at the forefront of youth and pop culture since
1991. This talk is about how the social web has evolved, media brands are
re-imagined, and why we can aim higher than “content” marketing and the
commoditisation of storytelling.

4. 4
The Rebirth of Owned: How The
World’s #1 Coffee Brand Is
Changing The Landscape w/ Tumblr
Main Stage, B1 at Victoria House
9.30-10.30am
http://socialmediaweek.org/london/events/rebirth-owned-worlds-1-coffee-brand-
changing-landscape-tumblr/
The advent of social media and mobile are leading to the end of the
traditional .com website as the primary destination to interact with brands.
Consumers are demanding more meaningful experiences and greater
personal exchanges when they engage with brands online and on the go.
Come learn how NESCAFÉ is taking a radical step toward a new “owned-
first” thinking with Tumblr as the first leading global brand to move its
entire .com presence to the platform.

5. 5
Using Social Intelligence For
Business Decision Making
Masterclass Room, B1 at Victoria House
10.30-11.30am
http://socialmediaweek.org/london/events/using-social-intelligence-business-decision-
making/
Social media analytics tools provide a ocean of data for marketers to
explore, but how do we extract useful insights which can help us make
better business decisions? Big Data only has value if we know how to
analyse it effectively. In this masterclass session, experts from Sysomos will
demonstrate various approaches for using social intelligence to help make
more informed decisions in business.

6. 6
Retaining Authenticity When
Working with Brands
Bankside 2
11.00-11.45am
http://socialmediaweek.org/london/events/retaining-authenticity-working-brands/
FleishmanHillard will host a roundtable debate between 3 top-tier bloggers
and an expert panel moderator on the subject of ‘Retaining Authenticity
When Working with Brands’. The participants will discuss the ongoing
challenge of maintaining their own transparency, unique tone of voice and
overall authenticity to a large trusting and engaged audience whilst driving
revenue and building working relationships with large corporate brands.
During the course of the debate, the moderator will also submit questions
to the panel from Twitter and for anyone unable to attend a Periscope
broadcast will offer the opportunity to engage from afar. This session offers
both bloggers, marketeers and anyone working with bloggers the unique
opportunity to hear 3 successful thought leaders discuss a relevant and
controversial topic.

7. 7
Radio - The Future Of Social
Storytelling?
Main Stage, B1 at Victoria House
12.15-1.00pm
http://socialmediaweek.org/london/events/radio-future-social-storytelling/
From music discovery to breaking news, radio is one of the oldest
storytelling mediums there is. But in a world where it’s competing for
attention with short form video and music streaming services ,how is radio
using social media to augment its stories and make them shareable? Join
Brett Spencer, Rowan Collinson and Jem Stone from BBC Radio as they
share just some of the ways radio is using social media assets, formats and
channels to bring their stories to new audiences and newsfeeds worldwide.

8. 8
Demanding Personalised Digital
Experiences in Physical Stores
Main Stage, B1 at Victoria House
2.30-3.00pm
http://socialmediaweek.org/london/events/demanding-personalised-digital-
experiences-physical-stores/
There was once a time when retailers tried to replicate their physical
presences online but as e-commerce has grown consumers are beginning
to demand digital style experiences in-store. What does this mean for the
future of retail?

9. 9
Connecting With High-Net-Worth
Individuals
Main Stage, B1 at Victoria House
3.00-4.00pm
http://socialmediaweek.org/london/events/connecting-high-net-worth-individuals/
Individuals swimming in capital don’t behave quite like us mere mortals. So
when it comes to attracting, engaging and impressing them, a unique set of
principles have emerged to inform digital and social strategies.
This panel explores this rarefied community; what they do, what they
consume and how they consume it and how brands and their agencies
need to navigate these behavioural eccentricities.

10. 10
The Secret Sauce For A Truly
Creative And Collaborative
Workspace
Main Stage, B1 at Victoria House
4.30-5.00pm
http://socialmediaweek.org/london/events/secret-sauce-truly-creative-collaborative-
workspace/
The way we work is shifting from the traditional corporate cubicle model to
an anytime, anywhere plug-and-play experience enabled by mobile
technologies. What began as a startup trend of young entrepreneurs
working at coffee shops expanded to non tech-related jobs,and even to
large organisations.
This new model of work requires physical spaces designed to foster
entrepreneurship, collaboration and getting things done. Today, massive
corporations allow employees to alternate between the company’s HQ and
coworking spaces in order to get exposure to an innovation-friendly
ecosystem.
WeWork is the world leader in creating these spaces, and in this fireside
chat Patrick Morselli, WeWork’s Head of Global Expansion, will share how
big and small companies can create collaborative work environments that
allow creative work to flourish, how to sustain a healthy community and
what skills are needed to thrive through this new way of working.

11. Wednesday 16.09.15
11

12. 12
Your Phone Is Changing
The World
Main Stage, B1 at Victoria House
9.00-9.30am
http://socialmediaweek.org/london/events/phone-changing-world/
Mobile devices are changing the world. How we communicate and how we
distribute and consume content is changing at a rapid pace.
Tariq Slim (Twitter) will discuss some of the key trends driven by the mobile
phone and share examples of how brands have embraced these trends to
evolve the way they connect with their audiences.

13. 13
Anti-social: Why Pinterest is All
About The Personal Experience
Main Stage, B1 at Victoria House
12.00-1.00pm
http://socialmediaweek.org/london/events/anti-social-pinterest-personal-experience/
1. Why Pinterest isn’t actually a social network
2. Why Pinners think differently than other platform users
3. How to target this audience and what you’re doing wrong right now

14. 14
Creating Emotional Connections
Through Content
The Hospital Club
1.00-2.15pm
http://socialmediaweek.org/london/events/creating-emotional-connections-content/
Stories are in our make-up. They help us define meaning, connect with
people across generations, and articulate complex concepts
But what does storytelling actually mean? How can brands tell their stories
meaningfully and authentically? What motivates people to share brand
stories?
The advertising and media industries were built on their ability to tell
compelling stories. As content has exploded and attention spans have
shortened, captive audiences no longer exist. As people, we set our own
filters, we tune into those we trust or care about most.
As the power to produce and share content shifts into the hands of the
individual, the role of brand and marketing teams, and the role of the
agency partners they trust, is perhaps in the midst of a fundamental shift.

15. 15
What Consumers, Brands, And
Agencies In The West Can Learn
From Asia
Main Stage, B1 at Victoria House
3.00-3.30pm
http://socialmediaweek.org/london/events/consumers-brands-agencies-west-can-
learn-asia/
Censorship, poverty and extreme connectivity in Asia combine to create a
unique series of digital ecosystems. Censorship of external platforms has
made China’s social media landscape is almost entirely homegrown;
Indonesian rice farmers have better cellphone connections than central
London while South Korea has more high speed Internet users per
population than anywhere on earth. By examining social media usage in
Asia, agencies and brands can learn to look at digital in a different way.
Concrete examples will be shared.

16. 16
Anticipatory Design: The Next Big Move in
Design Will be to Eliminate Choice,
Making and Executing Decisions for Users
Main Stage, B1 at Victoria House
3.30-4.00pm
http://socialmediaweek.org/london/events/anticipatory-design-next-big-move-design-
will-eliminate-choice-making-executing-decisions-users/
Technology has made our lives more convenient, but it has also subjected
us to a tyranny of choice. Thanks to the Internet, I can have anything I want
delivered to my door for dinner. The same goes for shopping, finding
information, playing games, or choosing a movie to watch. The Internet has
given us an abundance of choice and an abundance of information to
inform those choices. The end result is that our lives are burdened with
approximately 35,000 decisions a day.
In this talk, Aaron Shapiro, CEO of Huge, will demonstrate how the next big
breakthrough in design and technology is already underway: the creation
of products, services, and experiences that eliminate the needless choices
from our lives and make ones on our behalf, freeing us up for the ones we
really care about.

17. 17
How Can we Get More Social/
Digital Change Agents into
Leadership Positions?
Postshift Offices
4.30-6.30pm
http://socialmediaweek.org/london/events/can-get-socialdigital-change-agents-
leadership-positions/
During Social Media Week, POST*SHIFT will host a session to discuss how
those people promoting new ways of working and greater use of social and
digital technologies in their organisations can become the leaders of
tomorrow.
Why is it that the important work these internal change agents are doing in
promoting new and better ways of working is so poorly recognised and
rewarded within traditional hierarchies? Given how well connected these
people are, both inside the organisation and to customers and markets,
why is their position not more central to how things work today?
One approach is for these passionate change agents to connect and learn
from each other, across organisations and sectors. That is why we launched
the online community Shift*Groups, and we will share some of the insights
that members have shared on this question. But Social Media Week is a
great opportunity to widen this discussion and to create a vibrant and
dynamic discussion on the topic where we can all share our experiences
face to face.

18. 18
Thursday 17.09.15

19. 19
The Desirability of Products: Creating
New Relationships With the Things we
Buy Thanks to the Internet of Things
Main Stage, B1 at Victoria House
9.00-9.30am
http://socialmediaweek.org/london/events/the-desirability-of-products/
Today, desirability of products is manufactured by a brand – messages
from an army of advertisers and companies spending billions of euros
yearly to create a perception of desirability in their products or services.
Tomorrow, the desirability of products will be more about the relationship
created between an object and consumer – conversations before, during
and after purchase that reflect the understanding of each other’s needs.
This talk explores desirability in the age of connected products – a
provocation on designing for form, interaction and tone of voice when
products can speak for themselves.

20. 20
Innovate or Die: Practical Advice
on How to Approach Innovation
Demo Room, B1 at Victoria House
11.30-12.30am
http://socialmediaweek.org/london/events/innovate-die-practical-advice-approach-
innovation/
In the fast-paced world of marketing, standing still is the same as going
backwards. Innovation is a necessity, not a choice. Which is easier said
than done. This session will give you practical advice on how to innovate, or
die (let’s shoot for the former).
Part 1. How to Hack Social
Learn how We Are Social approaches innovation, and discover the secrets
behind their most successful hack days. Horny rabbits are welcome to
attend (a statement which may or may not become clear in the talk).
Part 2. Curiosity Stop
We Are Social’s Charlotte Miller takes you on a round the world trip of the
latest and greatest examples of innovative “social thinking”, taken from her
monthly Curiosity Stop report.
Part 3. Big Boy Innovation
Jeremy Basset from Unilever Foundry and Mark Adams from Vice talk about
how innovation makes an impact in their businesses.

21. 21
New Video – New Ways With An
Old Medium
Main Stage, B1 at Victoria House
3.00-4.00pm
http://socialmediaweek.org/london/events/new-video-new-ways-old-medium/
There’s something interesting happening to our attention spans and the
kinds of things we’re willing to watch across different platforms. If you’re
trying to figure out whether video should be long, short, cut in landscape or
portrait mode or something else entirely in order for it to work, you’ve come
to the right place.
This panel explores how video is changing as a medium, and what brands,
agencies and creators need to know before they start shooting.

22. 22
Food, Emotions and Emojis
The Lamb Tavern
4.00-6.00pm
http://socialmediaweek.org/london/events/food-emotions-emojis/
Social Media Week London (14th – 18th September) will see a fantastic free
event hosted by Karen Fewell, Founder of Digital Blonde and The Food
Marketing School. Taking place on Thursday 17th September, 4pm – 6pm
this special panel event will delve deeper into the emotions surrounding
eating and emoji use, exploring what this means for food marketing.
According to Digital Blonde research*, emojis might be more important in
marketing than first thought. When asked what they thought about brands
using emojis, the number one response from UK adults was that the
company in question was ‘fun and lively’. And, when it came to the reasons
people shared food emojis, the responses ranged from showing off about
dinner plans to pride in their own cooking or baking and even flirting.

23. 23
Reaching The Connected
Consumer
Main Stage, B1 at Victoria House
5.45-6.15pm
http://socialmediaweek.org/london/events/reaching-connected-consumer/
Facebook explores the three seismic shifts in consumer behaviour they are
witnessing, and share how communities, brands and advertisers can take
advantage of them.

24. 24
Friday 18.09.15

25. 25
Home of Social Presents -
50 wins for Foodies
Chief Coffee
11.00am-1.00pm
http://socialmediaweek.org/london/events/home-social-presents-50-wins-foodies/
This event is for anyone in food and drink; from street food traders, distillers
and brewers through to fine dining, bloggers and instagramers.
During this interactive improv workshop session we will be gathering the top
50 tips for any kind of foodie to use for their social media efforts which will
be published the following day.
Additionally there will be previews of Food Blogger Connect 15 & the next
EatChiswick festival

26. 26
States of Digital: Roles of The
Future, In-House Structures &
Agency Offerings
Lansons
3.00-5.00pm
http://socialmediaweek.org/london/events/state-digital-roles-future-house-structures-
agency-offerings/
Who should take ownership of digital? Join the debate as leading industry
figures discuss digital jobs of the future, the role of agencies and social
media developments. Lansons is holding this event as part of Social Media
Week London, a leadingEuropean week-long social media conference.
Knowing where digital fits in to our communications mix and its ownership
presents organisations with decision headaches; from long-term planning
challenges to noticing exciting opportunities.
A cross-industry panel will debate the evolution of the industry and will look
for thoughts and insight from you, the fourth panel member. Join the
conversation and discuss a range of topics from C-suite roles and digital
specialists of the future, through to the existence (or not) of digital
agencies, online advertising and social media platforms.

27. Thank you
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