Schedule shortcut for the 2018 Edinburgh International TV Festival.

1. EiTV 2018
Schedule shortcut
August 2018
@nickfarnhill

2. 2
Wednesday 22.08.18

3. 3
Meet the Controller:
Damian Kavanagh, BBC Three
The Sidlaw (Level 3)
10.00am-11.00am
http://www.thetvfestival.com/whats-on/programme/meet-controller-damian-kavanagh-
bbc-3/
Now in its third year online, BBC Three has redefined itself with an
expanding trophy cabinet to prove the switchover didn’t dent the quality.
With a string of successes, what does the next 12 months hold, with the
addition of a ‘third pillar’ of factual entertainment to join the ‘make me
laugh’ & ‘make me think’ mantras? With it all appearing to be going so
right, broadcaster Alice Levine uncovers Damian’s plans to keep the channel
relevant with its fickle 16-34 audience.
He and his team share their vision and wish list, with an insight into what
makes a hit BBC Three idea.

4. 4
Tomorrow’s World of TV
The Fintry (Level 3)
11.30am-12.30pm
Http://www.thetvfestival.com/whats-on/programme/tomorrows-world/
The way we watch TV is changing. In this session leading figures give us
their vision of the future ways we will view content, and unveil some of the
most exciting tech that’s coming in television.
VR promises to take viewers inside content, and is coming to a range of
genres, from sport to factual and maybe even drama. How will that change
content, and what will audiences actually want from TV in the future?
Others say the future of TV is social and very personal – with devices that
use AI to read your mood and offer engaging content based on that. And
then change content offered in real time if you display signs of losing
interest.
The Gadget-Show presenter and tech journalist Georgie Barrat presides
over this Tomorrow’s World-style session.

5. 5
The Insider’s Guide to Building
Your Audience on YouTube
The Sidlaw (Level 3)
11.30am-12.30pm
Http://www.thetvfestival.com/whats-on/programme/insiders-guide-building-ip-
youtube/
Devices and the internet are changing the ways we access, interact with
and consume content. Giving people choice in how they enjoy and engage
with the content they love is more important than ever. Youtube, with it’s 1.9
billion logged-in users, is more than a place for people to watch viral or
promotional videos but a destination to build your show.
Whether you are thinking about creating fresh content, or looking to grow
your existing IP, this session is a chance to hear from our panel of leading
producers about making the most out of your brands and connecting with
audiences on digital platforms.

6. 6
Luke Hyams, Head of Originals
at YouTube EMEA:
Commissioner Interview
The Moorfoot / Kilsyth (Level 0)
14.00-15.00
Http://www.thetvfestival.com/whats-on/programme/luke-hyams-commissioning-qa/
Luke Hyams, Head of Originals at youtube EMEA will be on stage revealing
how youtube Originals works, telling us what he has commissioned so far,
showing us what is coming up and challenging the delegates to respond to
his wants list with their ideas.
With a strategy and shopping list which comprises both scripted and
unscripted ideas, Luke will be quizzed onstage as to what opportunities are
open to the UK indie sector and how they can get their thoughts in front of
him.
We’ll also find out who else makes up the commissioning team in the UK HQ.

7. 7
Culture Secretary Jeremy Wright
Keynote Address
The Moorfoot / Kilsyth (Level 0)
15.30-15.45
Http://www.thetvfestival.com/whats-on/programme/culture-secretary-keynote-
address/
Jeremy Wright QC was appointed Secretary of State for Digital, Culture,
Media and Sport on 9 July 2018.
He was Attorney General from 15 July 2014 to 9 July 2018. He was elected
the Conservative MP for Kenilworth and Southam in 2010.
He served as a member of the Justice Committee and founded the All-Party
Parliamentary Group on Dementia in 2007.
He was made an Opposition Whip in 2007 and became a Government
Whip in 2010. He was appointed Parliamentary Under Secretary of State for
Justice in 2012.

8. 8
James MacTaggart
Memorial Lecture: Michaela Coel
The Lennox (Level -1)
17.45-18.30
Http://www.thetvfestival.com/whats-on/programme/james-mactaggart-memorial-
lecture-michaela-coel/
Michaela started her career in 2006, performing poetry at open mic nights,
and eventually performing on stages including: Wembley Arena, Bush
Theatre, Nuyorican, and Rotterdam De Doelen Concert Hall. Coel also
released an album in 2009 featuring her work as a poet and musician, and
in 2012 wrote Chewing Gum Dreams, a graduation …

9. 9
Thursday 23.03.18

10. 10
The SVOD ratings are in…
and it’s changing the
conversation with audiences
The Sidlaw (Level 3)
09.30am-10.30am
Http://www.thetvfestival.com/whats-on/programme/svod-ratings-inand-changing-
conversation-audiences/
How has the TV landscape evolved for the average TV viewer? Are viewing
habits really changing that much? How are SVOD audiences behaving?
Join some of the industry’s leading experts as we take a peek at the real
viewing habits of audiences and how it is leading to a change of thinking in
the way we launch and market our shows. How can programmes stand out
in a connected TV world? Are marketers and producers working closely
enough? How can data give marketers and TV producers a competitive
advantage?

11. 11
Masterclasses lightning talks
voice technology – the new
gatekeepers
The Lomond Foyer (Level 0)
10.40am-11.05am
Http://www.thetvfestival.com/whats-on/programme/voice-technology-new-
gatekeepers/
Voice Technology is about much more than smart speakers. Machine
learning and natural language processing has seen voice-enabled devices
disrupt radio and audio content providers. There now exists a race to
become the first result in a voice search, or else be banished to oblivion.
Amazon, Google, Microsoft and Apple, the gatekeepers behind
consumer orientated smart-assistants, will soon move from the audio world
and into television. Set-top boxes and screens will soon point to content that
best suits the query or the gatekeeper, and not necessarily your production.
How will your content be discovered or promoted in a world where whoever
owns the default result, stands to takes it all?

12. 12
EDTalks: How To Win The Future
The Fintry (Level 3)
11.15-12.15
Http://www.thetvfestival.com/whats-on/programme/edtalks-win-future/
If you believe the naysayers, TV’s dying. We’re told we’re entering a world
where the FAANGS will hoover up all the content, audiences are under-
represented and abandoning TV and AI is going to take all our jobs. But… it
doesn’t have to be this way.
Following in the rich tradition of ED TALKS, this year some of the world’s
preeminent experts in technology and media are taking to the stage to
share their views on how the TV industry can adapt, thrive and ultimately
‘win the future’.

13. 13
Performance Capture on
Augmented, Immersive &
Mixed Reality Platforms
The Lomond Foyer (Level 0)
12.25-12.55
Http://www.thetvfestival.com/whats-on/programme/performance-capture-augmented-
immersive-mixed-reality-platforms/
Steve Jelley is an award-winning producer and creative entrepreneur with
20 years of experience in content production, distribution and technology
innovation.
He is co-founder and joint Managing director of immersive content studio
Hammerhead, and of Dimension, one of the world’s most advanced
volumetric & 3D capture studios. As a producer, his passion is for immersive
storytelling and performance, and he is currently working on a slate of
dramas and immersive experiences for broadcasters, brands and
entertainment studios worldwide.

14. 14
Gamechanger:
Brandon Riegg, Netflix
The Pentland (Level 3)
13.00-14.00
Http://www.thetvfestival.com/whats-on/programme/gamechanger-brandon-riegg-
netflix/
In his first TV Festival appearance, Brandon Riegg, vice president
unscripted programming at Netflix, will outline his vision for unscripted
programming on the platform as the portfolio expands.
Netflix is driving a global unscripted TV renaissance and has ordered
second seasons of five of its new unscripted series, including the hugely
popular Queer Eye and comedy baking show Nailed It! Other recent
commissions include a docu-series with Formula 1, providing exclusive
access to the world’s fastest drivers, team principals and owners.
Riegg will be revealing some upcoming shows and discuss how the platform
is increasingly working with UK and European indies and talent.

15. 15
Can AI Make TV Better?
With Microsoft
The Tinto (Level 0)
14.00-14.45
Http://www.thetvfestival.com/whats-on/programme/can-ai-make-tv-better/
20 years ago, Big Brother was a pioneer of Reality, now it’s a pioneer of AI.
In the last year artificial intelligence has transformed how the brand is
made and consumed: now this technology is poised to transform all TV:
But is this a good thing? Is AI the key to the next creative revolution? Will it
help more good content reach a global market? Or – is it mainly a cost-
cutting tool, which could put personal data at risk?
Join Microsoft’s Tony Emerson for a lively discussion, with illustrations from
Big Brother showing AI’s potential.

16. 16
Using Social Video To Grow
Your TV Audience
The Lomond Foyer (Level 0)
15.50-16.20
Http://www.thetvfestival.com/whats-on/programme/using-social-video-grow-tv-
audience/
With the explosion of digital video and younger audiences migrating to
social platforms, broadcasters are increasingly experimenting with new
ways to distribute and monetise video content.
But with no clear playbook for broadcasters and so many publishers in the
social space, it can be difficult for broadcasters to justify the investment.
Join us in this workshop where we’ll explore what’s working for social video
publishers and the key lessons for broadcasters looking to use social video
to grow their audience.

17. 17
Friday 11.03.18

18. 18
In Conversation:
Steve Coogan & Christine Langan
The Pentland (Level 3)
10.00-11.00
Http://www.thetvfestival.com/whats-on/programme/conversation-steve-coogan-
christine-langan/
As well as creating the enduring comic character Alan Partridge, Steve
Coogan is also an acclaimed writer, producer, actor and co-founder of
Baby Cow Productions.
Steve Coogan and Christine Langan first collaborated on the Academy
Award nominated Philomena when Langan was Head of BBC Films. She
subsequently joined Baby Cow as CEO to build on the indie’s successful
comedy slate and further develop film and drama commissions.
Coogan and Langan will discuss their future plans for the indie and share
exclusive clips of the forthcoming Baby Cow series This Time With Alan
Partridge – marking the return of Partridge 25 years after his debut.

19. 19
For Pod’s Sake!
Podcasting, the new frontier
of entertainment
The Moorfoot / Kilsyth (Level 0)
13.45-14.45
Http://www.thetvfestival.com/whats-on/programme/pods-sake-podcasting-new-
frontier-content-production/
2018 has been the year of the pod. Audio is on the march with new entrants
Audible and Spotify commissioning original content alongside the BBC. But
it’s now possible for individuals and companies big and small to try out their
creative ideas with direct to audience podcasts. The global TV industry has
woken up with big studios licensing podcast hits to take to screen and
producers setting up podcast departments to develop IP on the cheap. In
this session Jason Phipps the BBC’s first Commissioning Editor for
Podcasts, Susie Warhurst the global head of content at rapidly growing
platform Acast and Podcast pioneer and comedian Richard Herring join
chairman Jez Nelson, the CEO of content company and Europe’s biggest
audio indie Somethin’ Else.
Subjects they’ll cover include who’s commissioning what, what’s working,
how do you make money and what can TV learn from Pods.

20. Thank you
20