1. Overview of Pointlogic’s company profile and products.
Smart tools to optimise
communication effectiveness
August 30, 2016.

2. communication
effectiveness
using tailored
software
based on data
& analytics
The essence of our business and the promise to our clients
enhancing
collaboration
leading to better
performers
Decision-support solutions to improve….

3. Five offices on four continents, servicing clients in over 80 countries.
Our presence across the globe
Rotterdam
London
New York
Sao Paulo
Singapore

4. Mix of global brands, leading media owners and international agency networks.
Pointlogic has an international client base

5. Over twenty years of experience and a growing international footprint.
Our history in a nutshell
1992
Pointlogic founded
by Peter Kloprogge
& Sjoerd Mostert
.
1997
OMD Denmark 1st
international client
2005
US office started by
Peter Kloprogge
in New York
2012
Launch of Pinpoint
as first single-source
X-media optimiser
2003
Birth of Commspoint
in the Netherlands
2002
UK office started
by Tim Foley
in London
2006
Launch of HR Metrics
division in the Netherlands
2010
Brazil office started
by David Eastman
in São Paulo
2011
SEA office started by Peter
Kloprogge in Singapore
2016
Acquisition of
Media business
by Nielsen
2015
Move to HQ
in Rotterdam
2013
Joint-venture
with Tapestry

6. The advertising industry used to be simple & straight-forward
BRAND
MEDIA
AGENCYCONSUMER
back in the nineties when
Pointlogic was founded…

7. …but it has become a complex & highly dynamic landscape
BRAND
MEDIA
AGENCY
CONSUMER
Today’s need for
fact-based insights
on communication
effectiveness

8. Jointly enabling our solutions to optimise the effectiveness of marketing.
Our work spans a wide range of disciplines…
software
analytics
data science
research
business
intelligence
consultancy

9. Our approach to optimise communication effectiveness
BUSINESS BRAND COMMUNICATION ACTIVATION EVALUATION
Pointlogic Effectiveness∞Link
better financial
management
of marketing
identify and prioritise
brand opportunities
and threats
select channels to
increase influence
on consumers
assure the
best delivery
of communication
measure the
value delivered
by marketing

10. Our software solutions driving the Effectiveness∞Link
attribution analysis
& planning
cross-media
planning
communication
planning
marketing mix &
brand planning
budget setting
& allocation

11. For further extending Nielsen’s data and planning assets across its Watch and Buy divisions, Nielsen has
acquired Pointlogic, in March 2016.
Through this acquisition, Nielsen advances the adoption of Nielsen Total Audience data, including
Digital/Total Ad Ratings and Digital/Total Content Ratings around the world.
Among the benefits for Pointlogic, the acquisition provides the opportunity to strengthen and better
leverage the company’s product portfolio, which includes Bizpoint, Brandpoint, Commspoint, Pinpoint and
Valuepoint.
Nielsen and Pointlogic formed a strategic alliance in 2014 to co-develop Nielsen Media Impact, an
innovative tool using best-in-class media measurement, and advanced analytics that enable clients to predict
the Impact of their plans on sales and brand equity before committing investments.
Nielsen Media Impact delivers integrated Reach, Resonance and Reaction data in a single platform, helping
clients improve their marketing effectiveness with easy to use software.
Pointlogic, A Nielsen Company