This document summarizes key findings from the 2018 Infinite Dial study on audio consumption trends in the United States. Some of the main points include:
1) Future podcast listeners will likely have different demographics than current listeners as podcast adoption increases. Distribution across multiple platforms will be important.
2) Growth of podcast listening on Android devices is a key to further growth, as the podcast app ecosystem on Android is more fragmented.
3) Smart speaker ownership is growing faster than smartphone adoption initially did. Smart speakers are currently well-suited for news podcasts but other formats may emerge.
4) It's important to learn from the experiences of more developed podcast markets like the US to avoid similar challenges
13. Ireland
Norway
Denmark
United States
Sweden
Australia
Canada
New Zealand
United Kingdom
Finland
Spain
Switzerland
France
South Africa
Germany
Belgium
Portugal
Netherlands
Austria
Singapore
Mexico
Hong Kong
Israel
Philippines
UAE
Italy
Brazil
Hungary
Czech Rep
Chile
Ricerche di PODCAST
(normalizzate per popolazione)