3. Social Media for Individuals.
Social Media for Companies.
Advertising through Social Media.
4. A sure-fire plan:
Become an expert on something.
Build a network.
Become known as an expert.
5. Start now on your network.
Be a specialist.
6.
7. So I want to get known for having
specialized knowledge as an expert in
Hotel Consulting...
8. Travel Patterns
Occupancy Rates
Currency Implications
Green Strategies
Maybe even become a specialist on
one of the above.
Let’s look at venues to post
links, share insights and get known…
11. Content Plan
Platform?
Hosted/Self Hosted?
Site possibilities?
SEO
12. Different
local, internation
al and vertical
strategies.
Excellent promo
tool for your
blog and vice
versa.
13. Facebook for Business, with $$$ involved.
Connect forever with everyone you meet
(and like) in business.
Access to folks you couldn’t otherwise get
to.
Ridiculously powerful if you use it
proactively (1/2 – 1 hour/week).
19. Results (with modest, systematic effort):
Contract – New York
Featured Case Study –
Texas/MarketingProfs.com
Contract x 2 – Tucson
Contract – Ottawa
Contract – Singapore/San Francisco
24. B2C?
◦ Make your customers look great and give them a
way to show the rest of the world (newsfeed).
◦ Engage and invite feedback.
◦ Incentivize engagement ONLY with relevant
rewards and reward the behaviours you want to
see.
◦ Keep it simple.
25.
26.
27.
28. Typical user
has well over
150 friends.
Having 10 photos from an event tagged on
your Facebook page can mean 1500+
impressions to the Friends of your tagged
subjects.
29.
30.
31. Still a tiny fraction of the ad click volume of
Google (think maybe 5% at the top end).
Not highly practical for B2B.
Fantastic demographic targeting.
Great opportunities for B2C.
32.
33.
34.
35.
36.
37. What’s the value of reaching your own portfolio of relevant
niches for a few dollars a day vs paying $500-$5000 on a
one-time, untargeted print ad?
38. Limited volume for broader offerings.
Fantastic targeting for B2B.
Overall, generally cost effective.
Accessible through other channels as well...
Hinweis der Redaktion
Come to mean anywhere there’s 2 way, “public” or group interaction online.