Plunet Summit 2017 - Ralf Van Den Haute: 50 Ways to Satisfy Your Customers

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Ralf Van Den Haute from the LSP Scripto Sensu will give short motivational talk on his strategic approaches, experiences, planned actions and recommendations.

Präsentationen & Vorträge

50 Ways to Satisfy Your Customers
Ralf Van den Haute
Scripto Sensu

Customers are increasingly sophisticated and have high expectations
Q:In which of these disciplines do you
(need to) excel?
Customer: All.
A better answer: Achieve market
conformity in two and excel in one
discipline.
Q:Which one?

Customer retention requires a defensive strategy focused on customer intimacy
Yet: market conformity in operational excellence & product leadership

Industry Buyers/Users
Priorities(*) at a given
time
Quality
Timely delivery
Cost reduction
Terminology
Quick response
Personal contact
Transparency
Certification
Format requirements
Data security
Compliance with
specific instructions
…
(*) Room for improvement

Every industry and customer has specific
priorities
These priorities change over time
Know your customer’s priorities
Excel in your customer’s priorities
Maintain high customer service level
Gear your organization to handle changing
priorities
Monitor customer retention level

Thank you
Any Questions? Let’s talk.
Ralf Van den Haute∙ ralf.vandenhaute@scripto-sensu.be

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