3. The Birth of HootSuite
• Product of Invoke
• Team needed for better tools for managing social media
• Launched December 2008
4. How does Hootsuite Help?
HootSuite lets users and teams manage their entire social sphere from one easy-
to-use interface.
High level features include:
• Multiple users, Multiple account, Multiple Social Networks
• Twitter, Facebook, LinkedIn, Ping.fm, and Wordpress status updates, and
monitoring
• Schedule updates in advance
• Manage multiple Twitter profiles with multiple editors
• Track stats
• RSS their content
• Brand Monitoring
7. Success to date
• Currently at 400k accounts, up from 300k 1.5 months ago
• 400k messages/day, #3 url shortener Ow.ly
• HootSuite has been mentioned in 110 industry blogs
• Winner Shorty, Mashable OWA, CNMA, Finalist 2009 Groundswell Awards
8. Roadmap & Growth
• Increased analytics
• Enhanced team workflow
• Mobile platform coverage
• Freemium Model
• API starting with http://hootsuite.com/api
• Expect to cross 1m messages/day in year
• Building out team - Looking for Director BD and Board Director
with SAAS experience
