The Tools of Engagement

The TOOLS OF ENGAGEMENT Marketing & Experiencing Educational Institutions through Web 2.0 Rich Media Presented by: Planit

Communications, Marketing and Technology: Staying on the Cutting Edge ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Communications, Marketing and Technology: Staying on the Cutting Edge

Culture of Innovation ,[object Object],[object Object],[object Object],[object Object]

Being innovation ,[object Object],[object Object],[object Object]

Culture of Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Products are made in the factory. Brands are made in the mind.

What is a Brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PHYSICAL: trademark or distinctive name identifying an organization and its products and/or services. EMOTIONAL: The promise of an experience or lifestyle. It is the bonding elements between the organization and the customer/user.

Stating the obvious... What a Brand Is Not

The Brand Drives All Sub Brand Advertising Image Product Innovation Promotions New Product Design

Sony Bravia Spot Strikes An Emotional Chord Sony Bravia

Emotional Rescue ,[object Object],[object Object],[object Object],[object Object]

Getting their Attention ,[object Object],[object Object],[object Object],[object Object]

Experience Economy Extract Commodities Stage Experiences Deliver Services Make Goods Experience Economy Pine and Gilmore

Celebrity Nike.com Online e-commerce The Nike Experience Nike Town

Citizenship—Guide Transformation

Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 ,[object Object],[object Object],[object Object]

Fasten your seatbelts ,[object Object],[object Object]

The Journey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Remember Innovation ,[object Object],[object Object]

Just Do It – Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Just Do It (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User Generated Advertising ,[object Object],[object Object],[object Object]

Humor and User Generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]

Bringing the physical to the virtual ,[object Object],[object Object],[object Object],[object Object]

Know Your Brand -- Tours ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Animation and Games ,[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 TOE Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Are at least three of these terms somewhere on your website?

Are we there yet? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Tools of Engagement

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (10)

Andere mochten auch

Andere mochten auch (9)

Ähnlich wie The Tools of Engagement

Ähnlich wie The Tools of Engagement (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

The Tools of Engagement