Planet2025 Network’s outreach and educational activities promote healthy and sustainable lifestyle choices which enable people, organizations, and nations to become invested in a successful transition to a sustainable future. Decisive policies, citizen action, and political will are required to adequately respond to the challenges and opportunities of living within the reality of one planet.

1. Innovations for a Sustainable Future
www.planet2025.net

2. Vision and Values
Planet2025 Network was established in 2006
as a non-profit social venture* with a vision and
mission to mobilize new and additional funding
for sustainable development. Planet2025
Network aims at creating sources of sustained
financing for long term investment in the globe’s
life-supporting ecosystems through education,
outreach and its program activities.
Sustainability, precaution, equity, efficiency, and
choice are guiding principles for Planet2025
initiatives and activities, including active
cooperation with others.
Towards a Globally
Sustainable Lifestyle
Planet2025 Network’s outreach and educational
activities promote healthy and sustainable lifestyle
choices which enable people, organizations, and
nations to become invested in a successful
transition to a sustainable future. Decisive
policies, citizen action, and political will are
required to adequately respond to the challenges
and opportunities of living within the reality of
one planet.
A unique set of integrated and
mutually reinforcing Profits4Life™
initiatives, informed by a concrete
policy framework, seek to realize
our vision and values.
Current Profits4Life™
initiatives include:
• Planet2025 News Network
• Planet2025 Explorations
• Planet2025.tv
• Planet2025 Fund
Entrepreneurial DNA
Planet2025 Network emerged from activities of
the Eco-Insurance Initiative, a public private
partnership project initiated in 2002 by
• TransGlobal Ventures, Inc. — an eco-finance
and venture development company based
in Washington DC, USA, in cooperation
with the
• Institute for Environmental Security —
a non-profit organization based in
The Hague, the Netherlands.
Planet2025 Network initiatives are led by its
founder, Steven Lovink, a social entrepreneur
with international operating background in
venture development and eco-finance. His
passion is to create synergies between
information technologies, education,
life sciences, and sustainable development.
2
About Planet2025
*501(c)3 application in process

3. 3www.planet2025.net
21st Century Risk
Management
Planet2025 Network activities build upon
the main principles of Eco-Insurance for a
Sustainable Future (2003), a target-based
policy framework and financial mechanism
for managing 21st Century ecologically
originated risks. Its objective is to manage
humanity’s ecological footprint and strengthen
environmental, economic, and human security.
The approach urges decision makers to agree on:
• a sustainable size of humanity’s global
ecological footprint
• the time to reach this target
• the premium, fee or tax to compensate for
overuse of the planet’s regenerative capacity
As a policy framework, it provides the essential
building blocks for people, organizations, and
nations to equitably shrink and share humanity’s
ecological footprint over time. Implementation
may be mandatory or voluntary. The adoption of
market-based instruments has the potential to
accelerate the necessary transition to sustainability.
Life Insurance for the Globe
Eco-Insurance seeks to introduce an essential
financial safety valve into our global economic
system. Our ecological debt now exceeds 2.7
years of ecological production and continues to
accumulate. To the extent sustainable, ecological
footprint targets are not met, premium income
(fees or taxes) generated will offset mounting
risks by automatically capitalizing a global
community investment program to maintain and
restore the globe’s life-supporting ecosystems —
nature’s capital.
Planet2025 initiatives focus program and outreach
activities on creative voluntary approaches to
implementation. Even so, mandatory targets may
well become a necessity if humanity’s development
path maintains its unsustainable course.
A Prudent Investment
Substantial investments are required to make a
successful transition to a sustainable future, but
the returns appear to be well worth it.
The Stern Review (2006), an analysis of The
Economics of Climate Change, recommends one
percent of world GDP be invested per year to
avoid worst consequences of climate change.
Should we fail to do so, we might lose five to
twenty percent of world GDP per year.
Few private or public investments offer such clear
environmental and social benefits as well as
impressive financial returns.

4. Subscriber Services
As a unique, one-stop info-shop for professionals
and the general public alike, PNN offers full
scale, web-based news and information services,
including a weekly newsletter — all featuring a
wide range of news streams on key sustainability
themes, opinion, and analysis pieces.
Editorial Guidelines
PNN operations reflect Planet2025’s
organization’s mission and stipulates that
the integrity, independence, and freedom from
bias of PNN must be upheld at all times while
supporting the principles of sustainable
development.
PNN has strict policies in place to ensure
adherence to these principles.
Engage with PNN
PNN at www.planet2025news.net is fostering
relationships with sustainability leaders, freelance
reporters, and correspondents to write for us
and/or to provide audio/video casts on leading
sustainability themes and streams.
If you have access to
interesting information
about sustainable
transitions and
developments,
contact us.
(See back page.)
4
Planet2025 News Network
Focusing on
Sustainable Transitions
Planet2025 News Network (PNN) is the internet
news and information service that is becoming
a leading provider of reliable and actionable
information on the transition to sustainability.
PNN at www.planet2025news.net reports
about challenges, opportunities and associated
risks that relate current economic, social and
environmental events to lifestyle choices enabling
people to live well within the reality of one planet.
During the next decades, much of the world’s news
reporting will increasingly center on the issues
inherent to humanity’s quest for sustainability and
the knowledge to achieve it. PNN seeks to be at
the forefront of reporting on the understanding,
vision, and actions that are shaping’s tomorrow’s
events by communicating change.
PNN is also an integral part of and link to
Planet2025’s other initiatives and activities.

5. 5
Planet2025 Learning
www.planet2025.net
Planet2025 Learning offers a series of value-
added client services that help identify both
opportunities and unforeseen risks connected
with preparing organizations for a transition
into sustainability.
Planet2025 Learning focuses on the cascade of
implications of central sustainability questions.
This future oriented approach explores
pathways to accelerate learning for a globally
sustainable lifestyle, mobilize responsible
investment capital, catalyze the transition to
clean energy, or assess significant events,
emerging trends, innovations, policy changes,
new laws and regulations, and strategic goals
and objectives.
The Future Is Now
Using the I-Wheel®
and Strategic Matrix®
methods developed by futurist Joel Barker,
Planet2025 Learning facilitates more
effective and faster decision making, maps
connections based on collective wisdom of the
group, surveys the larger landscape with a longer-
term horizon, provides a historical record of
input into decisions, creates better understanding
of possible future outcomes, reduces the risks of
negative unintended consequences, and permits
multiple queries and views of information
aggregated that can be made visible online or
in print.
The process identifies risks and opportunities,
challenges and solutions, and strategic methods
to promote desirable events and obstruct
negative ones. Armed with strategic exploration
insights, decisions and plans are made with added
confidence, clarity, specificity, and accountability.
Services
We provide the following services to our
targeted global client base of businesses,
governments, NGOs, educational, and
international development institutions:
• Events — occasional conferences, symposia,
forums, and workshops
• Webinars — facilitated online strategic
explorations
• Training and Licensing — I-Wheel®
and
Strategic Matrix®
• Advisory Services — custom strategic
consultancy assignments on behalf of clients
Accelerating Learning for Sustainability

6. Got Bright Ideas?
Planet2025.tv is the first video social networking website dedicated to
solutions for a globally sustainable lifestyle. It is targeted at Generation
XYZ and anyone interested to enhance the future of our planet.
Planet2025.tv particularly empowers young people of 13–32 years old — the world’s next
generation of leaders — to create, produce, upload, broadcast, share, and discuss audio
and video interviews, stories, video clips, and cartoons focused on humanity’s quest to
live within the reality of one planet.
The website is organized around a
matrix of challenges — humanity’s
ecological footprint, water for life,
climate and energy, sustainable
living, food security, and diversity
of life; and solutions — good
governance, smart consumption,
smart production, regenerative
trade, responsible investment,
and clean technologies.
The focus is on enabling the sharing
of creative, positive visions that will
shape humanity’s future.
6
Planet2025.tv

7. Create a Better World
Planet2025.tv features exciting contests and
awards, and dialogue to stimulate GenXYZ’s
creativity and participation. Audiovisual content
may be about social and human ingenuity,
new products and services, path-
breaking technologies, innovative
solutions to pressing problems,
funny and creative ways of
communicating important
messages, cool
sustainable living
options, political
satire, and more.
Not even the sky’s
the limit when the
next generations’
collective intent
is unleashed to
create solutions for
a better world.
Planet2025.tv also actively
engages sponsors and
advertisers to promote
positive change by
organizing contests, awards,
and responsible advertising
addressing key sustainability
challenges and solutions.
Community members vote on the quality of the
content with winning content in leading
categories featured from the homepage.
Planet2025.tv is a for-profit social venture. It is
committed to reinvest most of its net income
and value created into the maintenance and
restoration of the planet’s life-
supporting ecosystems —
nature’s capital — as part
of a unique effort
to generate
Profits4Life.™
www.planet2025.net 7
Share Your Vision — Shape Our Future™

8. 8
Profits4Life™
Co-create with Us
Planet2025’s initiatives are building long-term
mutually beneficial relationships with like-minded
organizations and individuals to accelerate the
realization of our goals.
If you are interested in cooperation or wish to
become a value-added partner in our global
partner network, we would like to hear from you.
Planet2025 also offers a variety of attractive
sponsor and promotional packages targeted
at public and/or private sector organizations,
including NGOs, academic institutions, and
international development organizations that
have clear affinity with our mission and
objectives.
Economics in Service of Life
Planet2025 initiatives are pioneering a new
business model designed to generate
Profits4Life.™
Profits4Life™
Defined
Private and/or public sector activities
seeking to meet the needs of the present
generation without compromising the
ability of future generations to meet
their own needs — and to do so by
creating organizations as living systems
in alignment with nature so all life will
flourish forever.
There are many ways of mainstreaming
Profits4Life™
into an organizations’ operations.
All organizations should decide for themselves
how to do this. Planet2025’s family of initiatives
has resolved to set a bold example and seek to
realize Profits4Life™
in the following manner:
• A vision and associated values that are
in alignment with nature, so all life has
a better chance of flourishing.
• A commitment to reinvest the majority of
profits and value realized from Planet2025
operations into the health of the planet.

9. www.planet2025.net 9
Be the Change
Get Involved!
Sponsors4Good™
What? Sponsors4Good™
are businesses,
governments, NGOs, educational institutions,
international development organizations as
well as individuals contributing financially to
the launch and success of Planet2025 activities.
Why? Sponsors4Good™
wish to be recognized as
sustainability leaders interested to support all or
some of Planet2025’s family of complementary
initiatives dedicated to promoting solutions-
oriented thinking about humanity’s quest for a
globally sustainable lifestyle as well as a business
model seeking to generate Profits4Life.™
How?
• Become a Patron, Change Agent,
Mover, Shaker, or Friend.
Ads4Change™
What? Planet2025 offers responsible advertising
and promotional opportunities dubbed
Ads4Change™
to organizations that wish to align
themselves with our vision, purpose, and values.
Why? Ads4Change™
that support your
Corporate Social Responsibility (CSR),
Principles of Responsible Investment (PRI), and
Socially Responsible Investment (SRI) activities
are viewed by Planet2025 members, subscribers,
and visitors on our websites and events.
How?
• Awards4Vision™
Initiate a video contest with Planet2025.tv.
Feature awards for vision-sharing about
sustainability challenges and solutions
close to your heart. Show leadership and
commitment; inspire our next generation
of leaders.
• Reports4Life™
Reconnect with life in all its splendor by
entering Reports4Life™
at Planet2025.tv.
You can be a Sponsor4Good™
and
feature Ads4Change™
during challenging
Reports4Life™
contests.
• Content2Share™
Be recognized for leadership in accelerating
learning for a globally sustainable lifestyle by
providing access to Planet2025.tv users under
a Creative Commons license of their choice.
• Event Promotion
Promote your organization in association
with Planet2025 Explorations’ conferences,
symposia, forums, or webinars.
• Banner Ads
Feature your sustainable products and
services in different web-based ad formats
to enable the realization of a globally
sustainable lifestyle.
Questions, ideas, proposals?
Contact us at
Profits4Life@planet2025.net

10. 10
Development Corner
access to an online Profits4Lifestyle Shop™
offering eco-friendly products and services from a
network of value-aligned merchants at club prices.
Developed in cooperation with partners, these
financial instruments promote sustainable
consumption, production, trade, and investment
by and for local communities. They also enable
participatory governance of the planet’s natural
capital. Members allocate democratically online
how their membership premium is to be invested
by the Planet2025 Fund among a selection of
strategic alternatives recommended by experts.
Planet2025 Fund
The Planet2025 Fund is a proposed catalytic
global community investment program focused
on stabilizing the planet’s life-supporting eco-
systems. It will be capitalized by cash flows
from Profits4Life™
activities, the EcoSmartCard™
or EcoSmartFone™
and other regenerative
finance instruments.
The Fund will make long-term investments in
companies, projects, and initiatives active in the
strategic areas of water for life, climate and
energy, green building, healthy food supplies,
diversity of life, and clean technologies.
Investments may be in the form of equity, loans,
guarantees, grants, leases, and/or performance
payments for ecological services.
Expert eco-asset managers from the private
and public sectors will be engaged as financial
intermediaries pursuant to performance contracts
and competitive bidding procedures ensuring
accountability, transparency, and good governance.
One Percent for a
Sustainable Future™
A number of development stage innovations will
complement our Profits4Life™
initiatives and seek
to mobilize financial resources to be invested in
the planet’s natural capital.
Our ambitious goal is to help ensure that the
world community will start investing the
equivalent of
one percent of
global market
capitalization
or world GDP
per year into a sustainable future. We are
determined to do our part.
Regenerative Finance
Today we use bank/credit/debit/loyalty cards and
mobile phones to execute many daily transactions.
Imagine a world where most of these transactions
internalize a small premium or fee that help us
invest One Percent for a Sustainable
Future!
Our EcoSmartCard™
and EcoSmartFone™
are proposed financial instruments designed for
people and organizations to engage in creating a
sustainable future. For example, members would
pay a modest annual premium or fee in proportion
to the size of their ecological footprint, income
levels, and a global risk factor.
Multiple membership benefits offset or exceed
the cost of participation by individuals
organizations. Participating members will have

11. www.planet2025.net 11
Governance
Board of Directors
Ashok Khosla
Vice-chair, Planet2025 Network
Chairman, Development Alternatives Group, India
Maritta Koch-Weser
Chair, Planet2025 Network
CEO, Global Exchange for Social Investment, Germany
Steven Lovink
Founder and President, Planet2025 Network
Founder, TransGlobal Ventures, The Netherlands/USA
Thomas Lovejoy
Secretary/Treasurer, Planet2025 Network
President, Heinz Center for Science, Economics and
the Environment, USA
Jean François Rischard
Author of High Noon
Former Vice-president, Europe World Bank
Luxembourg/France
Wouter Veening
Chairman, Institute for Environmental Security
The Netherlands
Honorary Members
Mary Allegretti
Former Secretary, Amazonia Ministry of Environment, Brazil
Mohamed El-Ashry
Senior Fellow UN Foundation
Former Chairman and CEO, Global Environment Facility (GEF)
Egypt/USA
Frank Loy
Chairman, Resources for Future
Former Under-Secretary of State for Global Affairs, USA
Wakako Hironaka
Member of the House of Councilors, Japan
Global Advisory Panel
Michael Ben-Eli
President, Cybernetics Consulting
Pedro Costa
Co-founder, EcoSecurities
Hazel Henderson
Author and Futurist
Founder, Ethical Markets
Michael Jenkins
Managing Director, Forest Trends
Linda Sobel Katz
Founder, Love-Your-Planet Creative Communications
Gottfried Leibbrandt
Chairman, EuroCampus Institute
Julia Marton Lefevre
Director General, World Conservation Union (IUCN)
Emile Servan-Schreiber
Founder and CEO, NewsFutures, Inc.
M.S. Swaminathan
Chairman, Swaminathan Research Foundation
Leanne Tobias
Managing Partner, Malachite LLC
Mathis Wackernagel
Managing Director, Global Footprint Network
Founding Partners
Global Footprint Network
Institute for Environmental Security
iNSnet Foundation
TransGlobal Ventures, Inc.

12. Take Action!
For the latest information and updates on
Planet2025 Network activities and initiatives,
please subscribe to our mailing list via our
website at www.planet2025.net
Other web links:
• www.planet2025news.net
• www.planet2025.tv
You can support Planet2025 activities and
initiatives through our Profits4Life™
program,
strategic partnerships and alliances, or as a
volunteer. Contact us with your questions, ideas,
and proposals at info@planet2025.net.
Contact Us
• In USA
Steven Lovink
Planet2025 Network
1403 30th Street NW
Washington DC 20007
United States
Phone: +1 202 333 8878
Fax: +1 202 333 8879
E-mail: jslovink@planet2025.net
• In Europe
Peter van Vliet
Planet2025 Network
Anna Paulownastraat 103
2518 BC, The Hague
The Netherlands
Phone: +31 643 206 407
Fax: +31 848 327 053
E-mail: pvanvliet@planet2025.net
©2005–2007 Planet2025 Network
“To function and be competitive within our fast
changing world, people, organizations, and nations
need to possess the collective foresight, awareness,
wisdom, and know-how that enables them to visualize
and then shape the future society of their choice.”
©2005–2007 Planet2025 Network
www.planet2025.net