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From Gutenberg
to Zuckerberg
Napsterisation of healthcare

Donald Clark
Moodle        2001
iTunes        2001
Wikipedia     2001
Blogger       2003
Wordpress     2003
Facebook      2003
Linkedin      2003
Flickr        2004
Youtube       2005
Twitter       2006
Slideshare    2006
Google docs   2007
Dropbox       2007
Evernote      2008
Pinterest     2009
Instagram     2011
Google +      2011
MOCs          2012
POLIC
         THEORY




Jade Lily & Torley Torgeson
Healthcare
More disintermediation
in last 10 years
than last 1000 years
Oct 2000
Dec 2010
May 2011
• 20,000 calls a day - around 8 million calls a year

• 40% of calls completed within NHS Direct, only seeking
  further advice if symptoms persist

• Of patients given self-care advice, if NHS Direct had not
  been available
      24% would have gone to A&E
      31% to see their GP
Healthcare
More pedagogic
change in last 10 years
than last 1000 years
Coursera MOOCs on:
Data analysis
Nutrition
Primary health care
Biostatistics
Principles of obesity economics
(175,000 students)
Informal learning
Spending paradox

120

100

80
                          Formal
60
                          Informal
40

20

 0
      Spend    Learning
University of Eindhoven




Recording can IMPROVE a bad
talk/lecture
Healthcare
More communication
change in last 10 years
than last 1000 years
Texting
Skype
Skype
Social media
Libya
Learner benefits
• Precis your thoughts
• Learning too short or too long
• Blogs make you concise but substantial

• Writing = deep processing = retention
• Aide memoire
• Comments and dialogue

• Good blogs have a ‘voice’
Teacher/trainer blogs
•   What I Taught This Week
•   second bite for students
•   expand with media & links
•   almost odd that a teacher, lecturer, trainer
    does not blog
Learner blogs
•   What I Learnt This Week
•   reflect & summarise experience
•   higher retention/notes for revision
•   writing and communication skills
•   continuous formative assessment
Manager/leader blogs
•   humanises organisation
•   gives a voice
•   others get to know that person better
•   consistency, change management
Expert blogs
Informal blogs
Published blogs

Blogs: vastly underused teaching & learning tool
http://donaldclarkplanb.blogspot.co.uk/search?q=blogs
"hello , this is Imogen
, Jan's daughter , just to
warn you if you are
meeting up with her or
due in work from her or
whatever - she is in
hospital after a stroke
on monday night so will
not be able to do
anything for a while."
“Nurses telling meboff for playing with my
 phone too much”

“it is my lifeline and link thome and I've had
 enough of this game can I stop now please?”

“Salad today consists of grated carrot, cress - slices of orange
 and lemons.......truly weird”

“Had a few blubbery moments over the weekend... I miss
 Imogen, I miss my as I just can't face it anymore ...”

“I'm going home hip hip hooraaaaay:):):)thank you everyone
 for your support these past 11weeks”
“ from my perspective it was you and all my
 other facebook friends sending me
 messages and just getting on with your
 daily lives that inspired me to get better –
 the world was still turning out there and I
 wanted to be included.”
Learner benefits
•   everybody’s there (1 billion+)
•   groups
•   tools (apps)
•   peer-to-peer
•   mobile
Learner benefits
•   in learning, less is more
•   plagued by cognitive overload
•   Twitter is short and sweet
•   boosted by rise in mobile

•   Twitter and professional network
•   Twitter as backchannel (#)
•   Twitter & courses/classes
•   Twitter & workplace learning (Yammer)
Twitter
•   Promote events
•   It’s the links that matter
•   Gather resources
•   Poll/opinions (twitpol.com)
•   Share resources (twitpic)
Tweetdeck
Twitter
•   Medical schools @yalemedicine
•   Medical Journals @bmj_latest
•   Health Organisations @whonews
•   Hospitals @mayoclinic
•   Medical Libraries @ymedlib
•   Academics
•   Students
Twitter
• 140 healthcare uses for Twitter Phil
  Baumann
http://philbaumann.com/2009/01/16/140-health-care-uses-for-twitter/



• 50 ways to use Twitter in class
http://www.onlinecolleges.net/2009/06/08/50-ways-to-use-twitter-in-the-college-classroom/




• Twitter: less is more
http://donaldclarkplanb.blogspot.co.uk/search?q=Twitter
Learner benefits
• TV out YouTube in
• less is more
• cheap to produce, free to distribute
• quality not important
• people, processes
• vast resource
• channels
Stanford University
•    New England Journal of Medicine
•    teaching hasn’t innovated in step with
     rapidly expanding body of medical
     knowledge
•    flipped course
•    core biochemistry class at Stanford’s
     medical school
•    attendance & attainment
scopeblog.stanford.edu/2012/05/stanford-professors-propose-re-
imagining-medical-education-with-lecture-less-classes/
• familiar medium (PPT)
• synchronise an MP3 audio file with
  slides to create a slidecast
• conference talks
• create and load
• use any of hundreds of medical
  education slidesets
• http://www.slideshare.net/russcucina/social-media-
  and-your-practice-ready-or-not-advances-in-internal-
  medicine-2012
> 1 BILLION     >500m       >175m




              >120m/hour    5th on web



                           4 billion views
               6 billion   per day
Social media & LEARNING
Find things                                      Share resources & ideas
Search effectively with Google                   Share your calendar
Search the Social Web with other tools           Share files
Useful sources on the Social Web                 Share weblinks
                                                 Share photos, videos and screencasts
                                                 Share presentations
Keep up to date                                  Share ideas and experiences by blogging
Monitor new stuff web content                    Share ideas and experiences by podcasting
Read industry, analyst & practitioner blogs
Subscribe to blog/web feeds with an RSS reader
                                                 Collaborate effectively
Build a trusted network                          Work collaboratively on a document
                                                 Collaborate on ad hoc documents in real-time
Facebook                                         Create a collaborative resource using a wiki
LinkedIn                                         Set up a group space
Twitter
Yammer
Other online communities                         Productivity gains
                                                 Use a good web browser
Communicate effectively                          Use a personal online dashboard
                                                 Use other personal productivity tools
Gmail webmail                                    Use other team productivity tools
Skype
Group chat
M-learning
M-learning = learning on the move
Healthcare
More technical change
in 10 years than last
1000 years
• reusable microfluidic
  device
• rapid, low-cost cell
  counts
• measurements of
  electrolytes, proteins &
  other biomarkers
• optics & nanostrip
  reagents for
  haematology, chemistry,
  and biomarker assays
• from single drop of blood
  or bodily fluid
Napsterisation of
healthcare:
• democratisation
• decentralisation
• disintermediation
The future is already
here….
….it’s just not evenly
distributed.
1) Everything that’s already in the world when
  you’re born is just normal



2) Anything invented before    you turn thirty is incredibly
  exciting & creative and with any luck you can make a
  career out of it



3) Anything invented after   you’re thirty is against the natural
  order of things and the beginning of the end of civilisation
  as we know it, until it’s been around for about ten years
  when it gradually turns out to be alright      really!
Douglas Adams
Email
donald.clark@hotmail.co.uk

Blog
http://donaldclarkplanb.blogspot.com/

Twitter
@donaldclark

Facebook
DonaldClark

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7 ideas on how ‘online technology’ can save the NHS

  • 1. From Gutenberg to Zuckerberg Napsterisation of healthcare Donald Clark
  • 2. Moodle 2001 iTunes 2001 Wikipedia 2001 Blogger 2003 Wordpress 2003 Facebook 2003 Linkedin 2003 Flickr 2004 Youtube 2005 Twitter 2006 Slideshare 2006 Google docs 2007 Dropbox 2007 Evernote 2008 Pinterest 2009 Instagram 2011 Google + 2011 MOCs 2012
  • 3. POLIC THEORY Jade Lily & Torley Torgeson
  • 4. Healthcare More disintermediation in last 10 years than last 1000 years
  • 8. • 20,000 calls a day - around 8 million calls a year • 40% of calls completed within NHS Direct, only seeking further advice if symptoms persist • Of patients given self-care advice, if NHS Direct had not been available 24% would have gone to A&E 31% to see their GP
  • 9.
  • 10.
  • 11. Healthcare More pedagogic change in last 10 years than last 1000 years
  • 12.
  • 13.
  • 14. Coursera MOOCs on: Data analysis Nutrition Primary health care Biostatistics Principles of obesity economics (175,000 students)
  • 16.
  • 17. Spending paradox 120 100 80 Formal 60 Informal 40 20 0 Spend Learning
  • 18. University of Eindhoven Recording can IMPROVE a bad talk/lecture
  • 19. Healthcare More communication change in last 10 years than last 1000 years
  • 21.
  • 22. Skype
  • 23.
  • 24. Skype
  • 26.
  • 27.
  • 28. Libya
  • 29.
  • 30.
  • 31. Learner benefits • Precis your thoughts • Learning too short or too long • Blogs make you concise but substantial • Writing = deep processing = retention • Aide memoire • Comments and dialogue • Good blogs have a ‘voice’
  • 32. Teacher/trainer blogs • What I Taught This Week • second bite for students • expand with media & links • almost odd that a teacher, lecturer, trainer does not blog Learner blogs • What I Learnt This Week • reflect & summarise experience • higher retention/notes for revision • writing and communication skills • continuous formative assessment
  • 33. Manager/leader blogs • humanises organisation • gives a voice • others get to know that person better • consistency, change management Expert blogs Informal blogs Published blogs Blogs: vastly underused teaching & learning tool http://donaldclarkplanb.blogspot.co.uk/search?q=blogs
  • 34.
  • 35. "hello , this is Imogen , Jan's daughter , just to warn you if you are meeting up with her or due in work from her or whatever - she is in hospital after a stroke on monday night so will not be able to do anything for a while."
  • 36.
  • 37. “Nurses telling meboff for playing with my phone too much” “it is my lifeline and link thome and I've had enough of this game can I stop now please?” “Salad today consists of grated carrot, cress - slices of orange and lemons.......truly weird” “Had a few blubbery moments over the weekend... I miss Imogen, I miss my as I just can't face it anymore ...” “I'm going home hip hip hooraaaaay:):):)thank you everyone for your support these past 11weeks”
  • 38. “ from my perspective it was you and all my other facebook friends sending me messages and just getting on with your daily lives that inspired me to get better – the world was still turning out there and I wanted to be included.”
  • 39. Learner benefits • everybody’s there (1 billion+) • groups • tools (apps) • peer-to-peer • mobile
  • 40.
  • 41.
  • 42.
  • 43. Learner benefits • in learning, less is more • plagued by cognitive overload • Twitter is short and sweet • boosted by rise in mobile • Twitter and professional network • Twitter as backchannel (#) • Twitter & courses/classes • Twitter & workplace learning (Yammer)
  • 44. Twitter • Promote events • It’s the links that matter • Gather resources • Poll/opinions (twitpol.com) • Share resources (twitpic)
  • 46.
  • 47. Twitter • Medical schools @yalemedicine • Medical Journals @bmj_latest • Health Organisations @whonews • Hospitals @mayoclinic • Medical Libraries @ymedlib • Academics • Students
  • 48. Twitter • 140 healthcare uses for Twitter Phil Baumann http://philbaumann.com/2009/01/16/140-health-care-uses-for-twitter/ • 50 ways to use Twitter in class http://www.onlinecolleges.net/2009/06/08/50-ways-to-use-twitter-in-the-college-classroom/ • Twitter: less is more http://donaldclarkplanb.blogspot.co.uk/search?q=Twitter
  • 49.
  • 50. Learner benefits • TV out YouTube in • less is more • cheap to produce, free to distribute • quality not important • people, processes • vast resource • channels
  • 51. Stanford University • New England Journal of Medicine • teaching hasn’t innovated in step with rapidly expanding body of medical knowledge • flipped course • core biochemistry class at Stanford’s medical school • attendance & attainment scopeblog.stanford.edu/2012/05/stanford-professors-propose-re- imagining-medical-education-with-lecture-less-classes/
  • 52.
  • 53. • familiar medium (PPT) • synchronise an MP3 audio file with slides to create a slidecast • conference talks • create and load • use any of hundreds of medical education slidesets • http://www.slideshare.net/russcucina/social-media- and-your-practice-ready-or-not-advances-in-internal- medicine-2012
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59. > 1 BILLION >500m >175m >120m/hour 5th on web 4 billion views 6 billion per day
  • 60. Social media & LEARNING Find things Share resources & ideas Search effectively with Google Share your calendar Search the Social Web with other tools Share files Useful sources on the Social Web Share weblinks Share photos, videos and screencasts Share presentations Keep up to date Share ideas and experiences by blogging Monitor new stuff web content Share ideas and experiences by podcasting Read industry, analyst & practitioner blogs Subscribe to blog/web feeds with an RSS reader Collaborate effectively Build a trusted network Work collaboratively on a document Collaborate on ad hoc documents in real-time Facebook Create a collaborative resource using a wiki LinkedIn Set up a group space Twitter Yammer Other online communities Productivity gains Use a good web browser Communicate effectively Use a personal online dashboard Use other personal productivity tools Gmail webmail Use other team productivity tools Skype Group chat
  • 62. M-learning = learning on the move
  • 63.
  • 64.
  • 65. Healthcare More technical change in 10 years than last 1000 years
  • 66.
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.
  • 73.
  • 74.
  • 75.
  • 76.
  • 77.
  • 78.
  • 79. • reusable microfluidic device • rapid, low-cost cell counts • measurements of electrolytes, proteins & other biomarkers • optics & nanostrip reagents for haematology, chemistry, and biomarker assays • from single drop of blood or bodily fluid
  • 80.
  • 81. Napsterisation of healthcare: • democratisation • decentralisation • disintermediation
  • 82. The future is already here…. ….it’s just not evenly distributed.
  • 83. 1) Everything that’s already in the world when you’re born is just normal 2) Anything invented before you turn thirty is incredibly exciting & creative and with any luck you can make a career out of it 3) Anything invented after you’re thirty is against the natural order of things and the beginning of the end of civilisation as we know it, until it’s been around for about ten years when it gradually turns out to be alright really! Douglas Adams

Hinweis der Redaktion

  1. 21stCorg Trustee UFI 6yrs Deputy Chair BDFL Digital strategy