"Graphic Design for Readability" was presented at the Center for Health Literacy Conference 2011: Plain Talk in Complex Times by Eva Anderson.
Description: Learn design strategies that improve the readability and usability of print and Web materials. This workshop is for people who aren't designers but have to do their own graphic design at work and for people who hire graphic designers.
33. For screen design, too much contrast is not ideal. Black type on a stark wh ite background starts to flicker and tires the eye. { R=90 G=77 B=82} For screen design, too much contrast is not ideal. Black type on a stark white background starts to flicker and tires the eye. { Black}
34. For best contrast when designing for the visually impaired, choose dark colors from the bottom half of the color wheel, and lighter colors from the top half. Lighthouse International, lighthouse.org/accessibility
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39. Brand your campaign with consistent fonts, graphic elements, photo treatments and color palette. KISS!!!