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Last year, average
smartphone usage
grew 81%...

TWEET THIS STAT

Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
...the number of mobileconnected tablets
increased 2.5X to
36 million...
	


TWEET THIS STAT

Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
...and global mobile
data traffic grew 70%

TWEET THIS STAT

Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
Mobile traffic will
exceed desktop traffic
in 2014

TWEET THIS STAT

Source: http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/
Last year’s mobile data
traffic was nearly 12X
the size of the entire
Internet in 2000
TWEET THIS STAT

Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
Global mobile data
traffic is expected to
increase 13X from 2012
to 2017
TWEET THIS STAT

Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
Personal computer
shipments are predicted
to drop by 7.8% this year
(that would be the worst
annual drop ever)
TWEET THIS STAT

Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html
In comparison, tablet
shipments are projected
to grow by 45%

TWEET THIS STAT

Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html
By 2015, global tablet
shipments (332.4 million)
are expected to overtake
personal computer
shipments (322.7 million)
TWEET THIS STAT

Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html
By 2017, tablet shipments
will have grown 25% (to
410 million) while personal
computer shipments just
3% (to 333 million)
TWEET THIS STAT

Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html
In 2017, it’s estimated
that there will be more
than 10 billion mobileconnected devices
TWEET THIS STAT

Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
Today, more than half of
mobile phone owners
(55%) use their phones
to go online
TWEET THIS STAT

Source: http://www.pewinternet.org/Reports/2012/Cell-Internet-Use-2012.aspx
Of those 55%,
31% use their mobile
phones as their primary
means of going online
TWEET THIS STAT

Source: http://www.pewinternet.org/Reports/2012/Cell-Internet-Use-2012.aspx
More than ⅓ of
Facebook users use
Facebook Mobile

TWEET THIS STAT

Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
50% of Twitter users use
Twitter Mobile

TWEET THIS STAT

Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
22% of Amazon visitors
and Wikipedia visitors
are mobile-only

TWEET THIS STAT

Source: http://allthingsd.com/20130325/among-big-properties-apple-and-amazon-have-greatest-portions-of-mobile-only-users/
77% of mobile searches
occur at home or at work
(both places where
personal computers are
typically available)
TWEET THIS STAT

Source: http://www.google.com/think/research-studies/creating-moments-that-matter.html
One half of all local
searches are performed
on mobile devices

TWEET THIS STAT

Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
46% of shoppers use
mobile devices exclusively
for researching local
products & services before
making a purchase
TWEET THIS STAT

Source: http://www.mobilepathtopurchase.com/wp-content/uploads/2013/04/xAd_Telmetrics_Mobile_Path_to_Purchase_Press_Release_2013_US_General.pdf
67% of mobile users say
they are more likely to
buy from a mobilefriendly site
TWEET THIS STAT

Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
61% of mobile users will
quickly move onto
another site if they have a
bad mobile experience

TWEET THIS STAT

Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
After visiting a mobilefriendly site, 74% of
people say they’re more
likely to return to that site
in the future
TWEET THIS STAT

Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
50% of mobile users said
that even if they like a
business, they’ll use them
less often if the website
isn’t mobile-friendly
TWEET THIS STAT

Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
48% of mobile users say
they feel frustrated and
annoyed when they get
to a site that’s not
mobile-friendly
TWEET THIS STAT

Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
36% of mobile users say
they feel like they’ve
wasted their time after
visiting sites that aren’t
mobile-friendly
TWEET THIS STAT

Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
52% of mobile users said
that a bad mobile
experience made them
less likely to engage
with a company
TWEET THIS STAT

Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
By 2017, 77% of online
shoppers will make at
least one purchase on a
mobile device...
TWEET THIS STAT

Source: http://www.adweek.com/news/advertising-branding/tablets-overtake-smartphones-big-shopping-device-149654
...78% of tablet owners
will use their tablets to
make purchases...

TWEET THIS STAT

Source: http://www.adweek.com/news/advertising-branding/tablets-overtake-smartphones-big-shopping-device-149654
...and it’s estimated that
nearly 25% of online
sales will be completed
on mobile devices.
TWEET THIS STAT

Source: http://www.adweek.com/news/advertising-branding/tablets-overtake-smartphones-big-shopping-device-149654
87% of marketers are
planning to increase
emphasis on mobile
this year
TWEET THIS STAT

Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html
52% of marketers plan
to create a mobile- or
tablet-optimized website
this year
TWEET THIS STAT

Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html
48% of marketers plan to
increase engagement in
mobile advertising
this year

TWEET THIS STAT

Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html
53% of marketers who
analyzed mobile metrics say
there’s a lot of untapped
opportunity & plan to
increase mobile spending

TWEET THIS STAT

Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html
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How Mobile Killed the Desktop: 33 Stats that Tell a Story

  • 1.
  • 2. Last year, average smartphone usage grew 81%... TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
  • 3. ...the number of mobileconnected tablets increased 2.5X to 36 million... TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
  • 4. ...and global mobile data traffic grew 70% TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
  • 5. Mobile traffic will exceed desktop traffic in 2014 TWEET THIS STAT Source: http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/
  • 6. Last year’s mobile data traffic was nearly 12X the size of the entire Internet in 2000 TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
  • 7. Global mobile data traffic is expected to increase 13X from 2012 to 2017 TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
  • 8. Personal computer shipments are predicted to drop by 7.8% this year (that would be the worst annual drop ever) TWEET THIS STAT Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html
  • 9. In comparison, tablet shipments are projected to grow by 45% TWEET THIS STAT Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html
  • 10. By 2015, global tablet shipments (332.4 million) are expected to overtake personal computer shipments (322.7 million) TWEET THIS STAT Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html
  • 11. By 2017, tablet shipments will have grown 25% (to 410 million) while personal computer shipments just 3% (to 333 million) TWEET THIS STAT Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html
  • 12. In 2017, it’s estimated that there will be more than 10 billion mobileconnected devices TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
  • 13. Today, more than half of mobile phone owners (55%) use their phones to go online TWEET THIS STAT Source: http://www.pewinternet.org/Reports/2012/Cell-Internet-Use-2012.aspx
  • 14. Of those 55%, 31% use their mobile phones as their primary means of going online TWEET THIS STAT Source: http://www.pewinternet.org/Reports/2012/Cell-Internet-Use-2012.aspx
  • 15. More than ⅓ of Facebook users use Facebook Mobile TWEET THIS STAT Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
  • 16. 50% of Twitter users use Twitter Mobile TWEET THIS STAT Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
  • 17. 22% of Amazon visitors and Wikipedia visitors are mobile-only TWEET THIS STAT Source: http://allthingsd.com/20130325/among-big-properties-apple-and-amazon-have-greatest-portions-of-mobile-only-users/
  • 18. 77% of mobile searches occur at home or at work (both places where personal computers are typically available) TWEET THIS STAT Source: http://www.google.com/think/research-studies/creating-moments-that-matter.html
  • 19. One half of all local searches are performed on mobile devices TWEET THIS STAT Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
  • 20. 46% of shoppers use mobile devices exclusively for researching local products & services before making a purchase TWEET THIS STAT Source: http://www.mobilepathtopurchase.com/wp-content/uploads/2013/04/xAd_Telmetrics_Mobile_Path_to_Purchase_Press_Release_2013_US_General.pdf
  • 21. 67% of mobile users say they are more likely to buy from a mobilefriendly site TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
  • 22. 61% of mobile users will quickly move onto another site if they have a bad mobile experience TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
  • 23. After visiting a mobilefriendly site, 74% of people say they’re more likely to return to that site in the future TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
  • 24. 50% of mobile users said that even if they like a business, they’ll use them less often if the website isn’t mobile-friendly TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
  • 25. 48% of mobile users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
  • 26. 36% of mobile users say they feel like they’ve wasted their time after visiting sites that aren’t mobile-friendly TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
  • 27. 52% of mobile users said that a bad mobile experience made them less likely to engage with a company TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
  • 28. By 2017, 77% of online shoppers will make at least one purchase on a mobile device... TWEET THIS STAT Source: http://www.adweek.com/news/advertising-branding/tablets-overtake-smartphones-big-shopping-device-149654
  • 29. ...78% of tablet owners will use their tablets to make purchases... TWEET THIS STAT Source: http://www.adweek.com/news/advertising-branding/tablets-overtake-smartphones-big-shopping-device-149654
  • 30. ...and it’s estimated that nearly 25% of online sales will be completed on mobile devices. TWEET THIS STAT Source: http://www.adweek.com/news/advertising-branding/tablets-overtake-smartphones-big-shopping-device-149654
  • 31. 87% of marketers are planning to increase emphasis on mobile this year TWEET THIS STAT Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html
  • 32. 52% of marketers plan to create a mobile- or tablet-optimized website this year TWEET THIS STAT Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html
  • 33. 48% of marketers plan to increase engagement in mobile advertising this year TWEET THIS STAT Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html
  • 34. 53% of marketers who analyzed mobile metrics say there’s a lot of untapped opportunity & plan to increase mobile spending TWEET THIS STAT Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html
  • 35. Thanks for checking out our slideshow! For more marketing insight, click here to visit our Academy