What are the benefits of urban design placemaking? This presentation also proposes a Place Partnership of organisations to quantify these outcome further. More information is available at http://placefocus.com/Place-Outcomes/place-outcomes.html You can buy a copy of our manual or enrol in an on-line course at http://placefocus.com/Shop/placefocus-shop.html

1. PROGRAM – SESSION 8
1 Urban Design + Placemaking 101
2 Civic Principles
3 Place Qualities
8 Outcomes (p131)
4 Place Typology
5 Place process
6 Place roles
7 Toolkit - placemaking ideas
9/10 Links+ conclusions
Hitchcock Ave - Barwon Heads, VIC, AUS

2. PLACEMAKING...
Victoria Ave, Chatswood, Sydney, NSW, AUS

3. COSTS AND BENEFITS OF PLACEMAKING
▸ Avoid adverse effects
▸ Doesn't necessarily increase
costs
▸ Reduces Costs
▸ Delivers customers value
▸ Pro-development
▸ Delivers broad benefits to society
Northbridge Piazza, Northbridge, Perth, WA, AUS

4. REDUCE ADVERSE EFFECTS
▸ “The City of Casey has
the highest reported
incidence of family
violence and child
protection notifications
within Victoria.”
http://www.caseyconnect.n
et.au/promotingpeace-
familyviolence/
Victoria Ave, Chatswood, Sydney, NSW, AUS

5. DOESN'T NEED TO COST MORE
Section 8 Bar, Tatersalls Lane, Melbourne, VIC, AUS

6. COSTS AND BENEFITS OF PLACEMAKING
▸ Avoid adverse effects
▸ Doesn't necessarily increase
costs Costs
▸ Reduce Costs
▸ Delivers benefits customers value
▸ Pro-development
▸ Delivers broad benefits to society
Mann St, Gosford, NSW, AUS

7. REDUCE COSTS - POPUP
http://www.abc.net.au/local/photos/2012/02/07/3425109.htm

8. REDUCE COSTS - PROTOTYPING
http:// http://humanscalecities.tumblr.com/post/4955017402/transforming-nyc-streets-a-conversation-with

9. REDUCE COSTS - PARKLETS
http://laughingsquid.com/parklets-the-tiny-parks-of-san-francisco/

10. REDUCE COSTS – DISASTER RESILIENCE
Bardon, Brisbane, QLD, AUS

11. REDUCE COSTS – ENABLE THE LOCALS
http://www.greatcity.org/campaigns/streets-for-people/what-can-you-do/intersection-painting/

12. REDUCE COSTS - OVERALL
▸ Poor design can have significant adverse
effects
▸ May not always cost more upfront
▸ Utilise existing infrastructure
▸ Enable natural disaster resilience
▸ Enable the locals (SCIP)
North Tce, Adelaide, SA, AUS

13. COSTS AND BENEFITS OF PLACEMAKING?
▸ Avoid adverse effects
▸ Doesn't necessarily increase costs
▸ Reduce Costs
▸ Delivers benefits customers value
▸ Pro-development
▸ Delivers broad benefits to society
Burnett Lane, Brisbane, QLD, AUS

14. PLACEMAKING
Costs
Benefits
Centre Place, Melbourne, VIC, AUS

15. PLACE = AFFORDABLE LIVING
▸ AusHomes Villa House
▸ 320 m² (two community titles – Villa + loft)
▸ 3 bedrooms, 2.5 bathrooms (121 m²)
▸ $299,900 in 2011
▸ Fitzgibbon Chase Snapshot
▸ Housing Innovations
Kuranda Park Way,Fitzgibbon Chase, Brisbane, QLD, AUS
Palmerston Lane, Fitzgibbon Chase, Brisbane, QLD, AUS

16. 8.4 HOUSING AFFORDABILITY
▸ Matusik Missive 26th May 2010
▸ How can we actually deliver a cheaper home?
▸ Maximum built product size of 150 m². Owners could extend in the future if they wished.
▸ Allotment sizes below 400 m². Frontages, if possible, kept at 10 metres.
▸ Rear lane access wherever possible.
▸ Offset density, in clusters, adjacent to open space and where appropriate, institutional land
use such as schools, sports facilities etc.
▸ Provide carports rather than garages.
▸ Tandem parking – designed to hold two cars off the street.
▸ Double storey construction.
▸ Alternative building materials – brick and tile, takes way too long to construct.

17. 8.4 AFFORDABLE LIVING
▸ Next Generation Planning
Source:
http://versatile1.wordpress.com/2008/03/13/

18. PLACE = SAFETY
Darwin Waterfront, Darwin, NT, AUS

19. PLACE = HEALTHY
▸ If one in ten Massachusetts
adults started a regular walking
program, the state would save
$121 million in heart disease
expenditures annually. [MA
Dept. of Public Health, 2008]
▸ Combining vigorous exercise
and walking each week
produced a 50% reduced
mortality. [Arch Internal
Medicine, 2007]
▸ 1 in 3 children born in USA in
2000 will develop diabetes
▸ Car accidents are the leading
cause of deaths 0-24
State Library, Swanston St, Melbourne, VIC, AUS

20. PLACE = FITNESS
▸ Exercise affects learning, memory
and cognition. College students
showed improved performance on
recognition memory tasks after
exercise. [NYU current research]
The Lark, Given Tce, Paddington, QLD, AUS

21. PLACE = TRANSPORT SAVINGS
Flinders St, Adelaide, SA, AUS

22. PLACE = MORE TIME, LESS CONGESTION
▸ Living car-free in walkable areas fits younger lifestyles. Fewer
young people want cars. In 1995 people age 21 to 30 drove 21
percent of all miles driven in the U.S.; in 2009 it was 14 percent,
despite consistent growth of the age group. [Advertising Age,
2010]
Clarkson, Perth, WA, AUS

23. PLACE = CONVENIENCE
Duke St, Sunshine Beach, Sunshine Coast, QLD, AUS

24. PLACE = CHOICE
Victoria Ave, Chatswood, Sydney, NSW, AUS

25. PLACE = OPPORTUNITIES
Wharf St, Maryborough, QLD, AUS

26. PLACE = FUTURE PROOFING
▸ Ellen Dunham Jones
▸ 85% of households in 2025 will not have kids
▸ 77% of Millenniums/Gen Y want to live in urban
core
▸ 75% of retiring baby boomers say they want
mixed use and mixed age
Princes Highway, Cobargo, NSW, AUS

27. PLACE = FUTURE PROOFING
Princes Highway, Cobargo, NSW, AUS

28. WHAT CAN YOUR PLACE DELIVER?
▸ Affordable housing
▸ Affordable Living
▸ Safety
▸ Fitness – physically and mentally
▸ Less money on transport
▸ More time, less congestion
▸ Convenience
▸ Choice
▸ Opportunities
▸ Future proofing
Lakeside Dve, Joondalup, Perth, WA, AUS

29. COSTS AND BENEFITS OF PLACEMAKING
▸ Avoid adverse effects
▸ Doesn't necessarily increase
costs
▸ Reduce Costs
▸ Delivers customers value
▸ Pro-development
▸ Delivers broad benefits to society
Queen St Mall, Brisbane, QLD, AU

30. THE BENEFITS – UNDERPERFORMING ASSETS
Mizner Park - Boca Raton USA

31. 8 RETROFITTING SUBURBIA?
▸ New York Times -
February 5, 2012
▸ Near-record vacancy rates
(11%) at malls of all kinds.
▸ There are about 108,000
shopping centres in
America.
▸ A new enclosed mall has
not opened in the United
States since 2006.
Mizner Park - Boca Raton USA

32. 8.6 RETROFITTING SUBURBIA

33. 8.6 RETROFITTING SUBURBIA

34. 8.6 RETROFITTING SUBURBIA

35. 8.6 RETROFITTING SUBURBIA

36. 8.6 RETROFITTING SUBURBIA

37. 8.6 RETROFITTING SUBURBIA

38. AUSTRALIA?
▸ The Australian May 05,
2012 12:00AM
▸ “A pall over the mall”
▸ “Shopping malls may be booming
across China and parts of the Middle
East but in the US, the birthplace of
the mall, they're dying and in
Australia they're haemorrhaging”

39. A SLOW DEATH HERE?
▸ The Australian June 15, 2011 12:00AM
▸ Some are saying the end is nigh for the traditional
shopping mall retail model.
▸ Online retailing is making its mark
▸ Typical anchor tenants such as fashion stores and book
shops are struggling.
▸ "The retailers that are most at risk are in the shopping
strips that aren't somewhere like Toorak Road or Bridge
Road in Melbourne, where there's upmarket coffee
shops and lifestyle options to attract people to the area."
Victoria Ave, Chatswood, Sydney, NSW, AUS

40. DEVELOPMENT FACILITATION (DA)
Education City Dve, Springfield, QLD, AUS

41. PLACE = FUTURE PROOFING
Princes Highway, Cobargo, NSW, AUS

42. COSTS AND BENEFITS OF PLACEMAKING
▸ Avoid adverse effects
▸ Doesn't necessarily increase
costs
▸ Reduce Costs
▸ Delivers customers value
▸ Pro-development
▸ Delivers broad benefits to
society
Angel Place, Sydney, NSW, AUS

43. THE BENEFITS – CREATIVE ECONOMY
Murray St Mall - Perth, WA, AUS

44. THE BENEFITS – BRANDING + PROMOTION
Swanston St, Melbourne, VIC, AUS

45. THE BENEFITS – ENHANCE VALUES
▸ A one-point increase
in Walk Score is
associated with
between a $700 and
$3,000 increase in
home values. [CEOs
for Cities, 2009]
Lane off Winn St, The Valley, Brisbane. QLD, AUS

46. THE BENEFITS – LOCAL BUSINESS
Goyder Square, Palmerston City, NT, Australia

47. THE BENEFITS – INTERACTION
Swanston St, Melbourne, VIC, AUS

48. THE BENEFITS - CONNECTED AND VITAL
Marine Pde, Labrador, Gold Coast, QLD, AUS

49. THE BENEFITS – EXTEND ECONOMIC LIFE
▸ Homes in walkable
urban neighbourhoods
have experienced less
than half the average
decline in price from
the housing peak in the
mid-2000s. [Brookings
Institution, 2011]
High St, Freemantle - Perth, WA, AUS

50. SUSTAINABILITY
▸ Any sound principles for a good
urban place must be sustainable
▸ social equity
▸ economic vitality
▸ environmental responsibility
▸ Cities can make a significant
contribution
Good urban design is a powerful tool for achieving a higher
quality of life, greater economic vitality and a more efficient use of
resources. It is key to making places where talented people will
want to live, and which will nurture economic success.”
Urban Initiatives, 2003, p. 3
Christie Walk Eco-Village, Sturt St – Adelaide, SA, AUS

51. CLIMATE CHANGE: REDUCTION + ADAPTION
▸ Average urban dweller in the USA has 1/3
carbon footprint of suburban dweller.
▸ “ClimateSmart innovation in urban
▸ compact, self-contained regional
development
▸ active and public transport-based
community
▸ maintaining ecologically diverse and
viable natural habitats.
Hastings St, Noosa, QLD, AUS

52. DELIVERS BROAD BENEFITS TO SOCIETY
▸ Attract creative class
▸ Brand + Promote cities and regions
▸ Enhance the value of land and buildings
▸ Support local shops and facilities
▸ Promote social connectedness and vitality
▸ Extend the economic life of buildings and public
spaces
▸ Sustainability
▸ Climate change mitigation and adaption
Palmerin St, Warwick, QLD, AUS

53. STAY AHEAD OF THE GOVERNMENT
▸ http://www.urbandesign.gov.au/
▸ National Urban Design Protocol
▸ draft Urban Design Framework in QLD
▸ Growth Management QLD
▸ Public Sector training (DLGP,DTMR, Health,
Arts, ULDA, DPW, Councils, etc)
▸ Next Generation Planning – for streets?
▸ Outcomes... Reduces government expenditure
Hitchcock Ave - Barwon Heads, Vic, AUS

54. COSTS AND BENEFITS OF PLACEMAKING
▸ Avoid adverse effects
▸ Doesn't necessarily increase
costs
▸ Reduce Costs
▸ Delivers customers value
▸ Pro-development
▸ Delivers broad benefits to society
James St, Brisbane, QLD, AUS

55. PLACE PARTNERSHIP
▸ Information and tools for consumers
▸ Advocate
▸ Quantify benefits
▸ Promote best practice
▸ Identify case studies
▸ Professional training
▸ National coordination
King George Square, Brisbane, QLD, AUS

56. 8. REFLECTION – OUTCOMES
8.19 (P159) What outcomes of placemaking
can you add to the list? Why?
10.21 (P160) What could you do differently to
deliver urban design and placemaking
outcomes?
▸ Think Like a Fool
Federation Square - Melbourne, Victoria