2. CONTENTS
• MARKETING
• DIGITAL MARKETING
• SEARCH ENGINE OPTIMIZATION
• SEO - TYPES AND TECHNIQUES
• SEO STATISTICS- HOW IT HELPS TO INCREASE OUR BUSINESS
• GOOGLE KEYWORD PLANNER
• GOOGLE ANALYTICS
• SEARCH CONSOLE
5. OBJECTIVE OF DIGITAL MARKETING
DIGITAL MARKETING HELPS IN WIDER MARKETING OF
PRODUCTS/SERVICES
• REACH THE RIGHT AUDIENCE
• ENGAGE WITH THE AUDIENCE
• MAXIMIZE RETURN ON INVESTMENT
6. SEARCH ENGINE OPTIMIZATION
SEO IS AN ORGANIC WAY OF RANKING THE SERP PAGE
• HOW SEARCH ENGINE WORKS?
CRAWLING
INDEXING
RETRIEVAL
8. TYPES OF SEO
• WHITE HAT SEO
EG: OFFERS QUALITY CONTENT AND
SERVICES
• GREY HAT SEO
EG: FAKING REVIEWS
• BLACK HAT SEO
EG: COPYING CONTENTS, KEYWORD
STUFFING, CLOAKING
9. TECHNIQUES OF SEO
• ON-PAGE SEO
MEASURES THAT ARE TAKEN DIRECTLY WITHIN THE WEBSITE
11. HOW SEO HELPS TO INCREASE YOUR
BUSINESS?
• INCREASES BUSINESS VISIBILITY AND BRANDING
• PROVIDES BUSINESS CREDIBILITY
• HELPS TO INCREASE WEBSITE TRAFFIC
• HELPS TO ANALYZE YOUR WEBSITE
12. SEO STATISTICS
• RANKING:
GOOGLE ACCOUNTED FOR OVER 79% OF ALL GLOBAL DESKTOP SEARCH
TRAFFIC, FOLLOWED BY BING AT 7.27%, BAIDU AT 6.55% AND YAHOO AT 5.06%
GOOGLE RECEIVES OVER 63,000 SEARCHES PER SECOND ON ANY GIVEN DAY
50% OF SEARCH QUERIES ARE FOUR WORDS OR LONGER
• LENGTH:
THE AVERAGE FIRST-PAGE RESULT ON GOOGLE CONTAINS 1,890 WORDS
13. • LOCAL SEARCH:
GOOGLE “NEAR ME” SEARCHES HAVE INCREASED BY TWO TIMES OVER THE PAST
YEAR
30% OF MOBILE SEARCHES ARE RELATED TO LOCATION
• TACTICS:
UPDATING AND REPUBLISHING OLD BLOG POSTS WITH NEW CONTENT AND
IMAGES CAN INCREASE ORGANIC TRAFFIC BY AS MUCH AS 111%