This document provides tips for small businesses to make the most of their social media platforms like Facebook, Twitter, and Foursquare. For Facebook, it recommends updating frequently between 2-3 times per week, keeping posts brief between 100-250 characters, using visuals like videos and photos which receive higher engagement, and creating unique offers for customers. For Twitter, it suggests listening to conversations to find relevant hashtags, using hashtags in tweets, being consistent with a tweet calendar, and creating excitement with countdowns. For Foursquare, the tips include claiming and updating business listings, using local updates to share timely information, and promoting any offers both online and in-store.

1. Small business owners work hard engaging with
customers on social media, but how do these platforms
work hard to help you support your business?
Know about Facebook, Foursquare & Twitter what their
need - to - know tips are to make the most of their
platforms.
SOCIAL MEDIA INSIDER TIPS

2. 2. KEEP IT BRIEF
Trytokeeppostsshort.
Aimforbetween100-250characters
astheygenerallyreceive60%more
likes,commentsorshares.
1. UPDATE FREQUENTLY
Abusinessshouldtypicallyupdate
theirPage2-3timesperweek.
Experimentwithdifferentposting
timedtoseewhenyouraudience
engagesbestbycheckingthenumber
oflikes,comments&sharesperpost
inPageInsights.
Additionally,youcanalsolookat
metricsforhowmanypeoplesaw
yourposts&howmanytalkedabout
itwiththeirfriends.
FACEBOOK
3. USE VISUALS
Keepyourcontentrelevanttoyour
business&trytobevisual.
Videos,picture&photoalbum
receive100%,120%&180%more
engagementrespectively.

3. 5. BE PATIENT
WhenrunningFacebookoffers,
provideafewdaysofleads-time
beforethesaleends.
Youneedtoleaveenoughtimefor
posttobothreachyourfans&their
friends.
4. CREATE UNIQUE
OFFERS
Ifyourunabrickandmortar
business,tryusinguniqueFacebook
discounts&barcodesinyour
Facebookofferthatcustomerscan
claim&redeemin-storeatcheckout.
Thishelpstrackhowmany
customersclaimed&redeemedyour
offeratyourbusiness
FACEBOOK

4. 2. USE HASHTAGS
Referencepopular&applicable
hashtagsinyourTweetssoyour
messageshavegreaterreachbeyond
justthosewhofollowyourbusiness
1. LISTEN TO
CONVERSATION
Beforeyoustarttweeting,listento
theconversationsthatarealready
happening.
Findrelevantkeywordsorhashtags
toseewhat'spopularintheTrends
boxontheleft-handsideoftheHome
&DiscoverytabsorSearchforthem
insearchboxontopofthepage.
TWITTER

5. TWITTER
5. PROMOTE YOUR BUSINESS
PromotedTweetsareeasywaytoamplifyyourmessagewithpotentialfollowersorpromote
yourdeal,event,productorservice.
3. BE CONSISTENT
DevelopingaTweetcalendarcanhelp
provideaweeklycadencewhencreating
Tweetsthatletfollowersknowwhatto
expectfromyourbusiness.
Updatesaredisplayedonyourvenue
whenuserscheckinatyourbusiness.
4. CREATE EXCITEMENT
AcountdownonTwittercanbe
successful&simplewaytobuild
excitement,awareness&momentum
forproductlaunchorevent.
Eachdaycanincludeadifferentbehind
thescenesTweet,suchasphotosabout
howtheproductwasmadeorthe
progressofeventorganization.

6. 2. LIST YOUR HOURS
Remembertospecifyyourhoursof
operation.
Whenpeoplesearchforplacesto
visit,Foursquarewillletthemknow
ifyourbusinessisopenorclosed.
1. CLAIM & UPDATE
YOUR LISTING
Claimyourlisting&makesurethat
alltheinformation-suchasthe
spellingofyourbusinessname,phone
number&websiteUrl-isaccurate.
Quiteoften,acustomerhassetupthe
profileofabusiness,butlisting
unmannedbybusinessitself.
FOURSQUARE

7. FOURSQUARE
5. PROMOTE YOUR OFFERS
 Ifyoudecidetoofferaspecialofferpromoteitonallsocialchannelsandatyourphysicallocationwith
Foursquare'sprintablewindowsigndisplays(availableontheirwebsite).
3. USE LOCAL UPDATES
Ifyouwanttoshareupdatesaboutyour
businessavoidleavingtipsonyourown
listingsincethisisaplaceforcustomers
towriterecommendationaboutyour
businessforotherusers.
Instead,useLocalUpdates,atool
withinplatformthatallowsyoutotell
customersabouttimelynews,events,
sales&discountornewsitems.
Updatesaredisplayedonyourvenue
whenuserscheckinatyourbusiness.
4. OFFER CLEAR REWARD
Besuretoidentifyyour"offer",if
you'rerunningspecial.
JustnotethatFoursquaredoes
notallowbusinessestorun
specialswherecustomersmust
callformoreinformation,that
onlyincludea'welcome'or'havea
goodday'message,oroffera
physicalrewardlikeahighfiveor
ahug

8. Need Some More Help..??
Contact Pixilets
pixilets@gmail.com