Pixelfarm is a digital creative agency that believes in building exceptional relationships between people and brands. They treat consumers as people and make brands more human. Pixelfarm works with both large companies and smaller clients to craft digital solutions through social idea generation and a focus on long-term relationships. Their services include digital strategy, design, development, and social media campaigns.

1. a different type of agency
“The most captivating digital
experiences can only be born from
creating exceptional relationships.”

2. Pixelfarm
About us
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Who we are
We are Pixelfarm, a digital driven creative agency.
We believe great digital work is about connecting
people and brands. In order to do this we treat
consumers as people and make brands more
human.
We believe ideas can come from anywhere and anyone. That’s why Pixelfarm is an
eclectic mix of people who have a passion for digital. Digital natives who use their
passions, talents and vision to spark brilliant ideas and craft surprising digital solutions
every day.
We’ve worked for Reebok, Ambi Pur, GOGO, Samsung, Douwe Egberts, The Erasmus
University and other big brands but also work for smaller companies. We’ve won
FWA’s, BIMA’s and other awards. But more importantly; we get things done, book
results, focus on the personality of a brand and find out what we can do for them in
the long run.
That’s why Pixelfarm values long term relationships. Relationships that are real and
genuine. We help our clients. Not only with their projects, but we pro actively think
about opportunities for their company.
We love companies that think out of the box, are sincere and are good to people and
their environment.
If you are one of those companies or want to be
one, let us know. We’d love a chat.
© Copyright Pixelfarm 2012. All rights reserved.

3. Pixelfarm
The big idea
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Brilliant ideas
We believe that every successful digital campaign,
app, or platform starts with a great idea. We believe
ideas can come from anywhere and anyone.
That’s why Pixelfarm uses social as
a core element for idea generation.
Wether it’s simply inviting different
kinds of people from within our
agency to contribute to a concept,
involving creative communities
or letting students participate, we
believe having many people look
at a challenge always provides a
surprising solution.
“If everyone is
thinking alike,
someone isn’t
thinking”
© Copyright Pixelfarm 2012. All rights reserved.

4. Pixelfarm
Services
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We LOVE digital
Not only because it’s our work. We are people who
use digital in every aspect of our lives. We love the
fact that digital brings people together.
Below a list of the services we provide:
Digital
• Digital Strategy
• Creative Concepting
• (Interaction) Design
• Web Development
Social media
• Social Media Strategy
• Creative Concepting
• Consultancy
• Content Creation
• Campaigns
• Facebook Development
Mobile
• Mobile Strategy
• Creative Concepting
• Development (IOS and Android)
© Copyright Pixelfarm 2012. All rights reserved.

5. Our work
On the following pages you will find a selection of
work we’ve done.
“To craft surprising digital solutions through a
fresh, direct approach and process.”
© Copyright Pixelfarm 2012. All rights reserved.

6. Pixelfarm
Our Work
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Social media strategy and
implementation
for RSM MBA
The MBA department of RSM (Rotterdam School of
Management) wanted to engage their target group on
Facebook and build a stronger brand online. The challenge
was that Rotterdam and therefor the university is hard
to market with competition from London and other
international cities. Instead of saying what a wonderful
city Rotterdam is, we focused on the uniqueness of the
Netherlands as well as the student life within RSM.
We started with the styling of their new Facebook page,
as well as setting up a series of ad campaigns in the form
of sponsored stories to attract new fans. Next, the tagging
of photos, promotional actions amongst students and the
Facebook campaign “Day in the Life” further increased the
amount of fans and built the necessary engagement..
The campaign
The Day in the Life was an interactive
story where fans could see what a day
in the life of a students looks like. They
could also interact directly with Alex
Dalley, principal of the story.
Results
The page grew from 9 to more than
13,000 fans. Furthermore the MBA
department saw a rise in applications
and information requests from foreign
students. Alex Dalley, principal of “Day in
the Life” got the prestigous “MBA Student
of the Year Award“.
© Copyright Pixelfarm 2012. All rights reserved.

7. Pixelfarm
Our Work
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Reebok Lewis Hamilton
For Reebok we crafted a sleek microsite that portrayed Lewis Hamilton as an ambassador for
Reebok’s new line of apparel and shoewear. The detailed animations on the site portray what
Lewis Hamilton has to endure during a training session. Think washing machine showing how
much fluid he looses in a single race. The site got mentioned on the FWA.
Reebok Powerboot
Reebok approached us to create a promotional iPhone game for two
new football boots. The goal was to create a fun and addictive game
that showed the differentiation between the two boots; speed and power.
So we crafted an addictive retro styled action soccer game in the line of
Adidas power soccer where you could play as either Thierry Henry or Ryan
Giggs.
In the game you can activate the boot’s special powers by shaking the
device and either shoot flaming balls or use rocket shots that clear the
way. This action packed game with little red pumas, Ronaldos and mad
referees was translated into 5 different languages.
© Copyright Pixelfarm 2012. All rights reserved.

8. Pixelfarm
Our Work
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RSM Mobile
For RSM (Rotterdam School of Management) we concepted,
designed and developed an iPhone and Android application.
The app was targeted at both prospect students and current
students. Instead of building a branded app we decided to focus
on what’s really important; the current students. Current RSM
students can now check their grades and timetable on the go.
Prospect students can check where they need to go on the
interactive campus map, they can sign up for events and get
in touch with other students through the student network. A
programme finder and expertise search were also crafted so
prospect students could easily find what they were looking for.
Saint Gobain
For ISOVER, an insulation material
manufacturer we were asked to
craft an interactive presentation
that would raise awareness
about the importance of sound
insulation and educate
professionals on how to
implement the product. We build a
very extensive online tool with 3D
walls that could be transformed,
schematics, animations and other
digital ways to raise awareness.
© Copyright Pixelfarm 2012. All rights reserved.

9. Pixelfarm
Our Work
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RSM.nl
For RSM (Rotterdam School of Management) we rebranded their website. With a stunning 8.000 pages, a
complex Typo3 Content Management System and various objectives, the rebranding and redevelopment
was packed with challenges. We worked closely together with several departments within RSM and
explored various creative concepts. The final concept and design was tested in the EBL (Erasmus Behavioral
Lab) that measured the usability and structure of the site as well as the general impression of the target
groups. Pixelfarm also worked up the interactive video concept that allows current students to talk frankly
about their experiences with RSM and about studying and living in Rotterdam. The videos were used as a
central part in the various landing pages and homepage to provide prospect students a unique insight into
the life of a RSM student.
Just wondering if anyone ever bothers to read this line of text. If so, let me know: stephan@pixelfarm.nl

10. Pixelfarm
Our Work
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Werkenbijhouthoff.com
Houthoff Buruma, the second biggest law firm in the Netherlands, wanted a new recruitment website to
attract top legal talent and to streamline the process of applying. While most law firms focus on the hard
skills of candidates, this website focuses on the emotional aspect and experience by showing what it’s like
to work for Houthoff Buruma. To achieve this we used videos from interns, candidates and staff to convey
the unique atmosphere and culture of Houthoff Buruma.
And with success. Because of this website the procedure of applying for internships and positions at
Houthoff Buruma was streamlined and they witnessed a big increase in applicants. The website also got
nominated for a “Gouden Cursor“.
Copyright © Pixelfarm 2012. All rights reserved.

11. Pixelfarm
Our Work
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I WILL REUNITE
IWILL wanted to promote their reunion event. Pixelfarm
pitched an idea on how to communicate this and get
participants involved. We used LinkedIn as a basis,
as 80% of the target group has a LinkedIn profile.
The success of this event depended greatly on the
people who attended and we needed a way to show to
everyone who would attend.
Using this as a starting point, we crafted a microsite
that allowed people to see who would attend. We build
an interactive mosaic wall where participants were
able to connect using their LinkedIn profile. As a bonus,
participants could also download their own mosaic
photo and use this as a profile image for their Facebook
or LinkedIn account.
X-Travel
X-Travel is a travel organization focused
on teenagers looking for a trip to Salou or
Blanes. For this campaign the aim was to
“raise hell” and spread the word through
Hyves. So we came up with something that
showed what to expect when booking a
trip with X-Travel. By visiting the campaign
on Hyves you could select the friends you
wanted to prank. These friends then got a
message saying “What the hell happened to
your profile?” Upon visiting their profile they
saw it being transformed X-Travel style.
This meant loads of new sexy friends, hot
and steamy messages from vacation love
interests and a nice summery styled profile.
The campaign was a huge success with over
1 million unique views, 40,000 invitations
and a couple of disturbing emails to Hyves
of people wondering what just happened.
Copyright © Pixelfarm 2012. All rights reserved.

12. Pixelfarm
Get in Touch
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Get in touch
Either through one of our social channels or in real
life over some nice coffee or tea. Below various
ways to get in touch.
Pixelfarm Social Media Channels
Bijdorp Oost 42 twitter.com/Pixelfarm_NL
2992 LA
Barendrecht facebook.com/pixelfarmers
Call us +31 (0) 180 642 060
Write us work@pixelfarm.nl
See us www.pixelfarm.nl
If you want to talk about new opportunities please contact Boudewijn Boer,
Interactive Producer at Pixelfarm. If you want to talk about anything creative
get in touch with Stephan de Graaf, Creative Director and partner at Pixelfarm.
Stephan de Graaf Boudewijn Boer
Creative Director Interactive Producer
stephan@pixelfarm.nl boudewijn@pixelfarm.nl
0180 64 20 604 0180 64 20 603
twitter.com/steph8080
Copyright © Pixelfarm 2012. All rights reserved.

13. Thank you!