2. Social Media Predictions for 2014

3. Top Social Networks in Romania, in 2013

4. 6.6 mil. users
4 mil. active users
27.501 pages
16.638 active pages
1.766.859 posts/month

5. 74.140 users
14199 active users
1.011.325 tweets/month

6. 704.617 users
74.553 active users
104.570 videos

7. 64.510 users
45.441 active users
412.990 photos

8. 1.992 active users
1.174 groups
7.102 posts

9. Top 10 Social Media Predictions for 2014
Based on 2013 moments

10. Coca-Cola used hashtags in
TV commercials.
Moment
Brands started to use real time content.
Oreo Tweet - during the
Super Bowl.
Lidl used the “Social Grill”
app to broadcast live on
Facebook.

11. Coca-Cola used hashtags in
TV commercials.
Prediction
Similar to how brands pay for product placement, they will start
using extremely timely, live and relevant content, more and
more.
Oreo Tweet - during the
Super Bowl.
Lidl used the “Social Grill”
app to broadcast live on
Facebook

12. Moment
More image-based content.

13. Prediction
Facebook advertisers will learn from television commercials.
The most popular ads will be humorous or contain a narrative
that serves as entertainment.

14. Moment
Instagram introduced Ads and the brands started to experiment.

15. Prediction
Instagram will improve the ads system.
By doing that, more brands will value this opportunity.

16. Moment
In 2013, Facebook attempted to acquire
the app Snapchat.

17. Prediction
Snapchat and Pinterest will continue
to be courted (and possibly
purchased) by bigger networks like
Google+, Facebook, LinkedIn.

18. Moment
Vine premiered - last January the video network premiered and it
already has over 40 million registered users.

19. Prediction
The 6-seconds videos will take off…

20. Moment
Facebook Launched Hashtags.
Hashtags have become a simple way to draw more eyes to the
content.

21. Prediction
Brands will use hashtags more - in print, television, and radio.

22. Moment
Twitter Went Public

23. Prediction
Twitter will have to develop a comprehensive analytics model in order
Twitter will have to develop a comprehensive analytics model in
order to make shareholders happy.
to make shareholders happy.
Also, Also, other networks will to find better ways to monetize their
other networks will try try to find better ways to monetize
success.

24. Moment
LinkedIn Today Became LinkedIn Pulse

25. Prediction
LinkedIn will need to follow Facebook’s example of creating a
feed that favors quality content.

26. Moment
Twitter Cards Were Revealed
Twitter Cards are the first step in Twitter’s shift to a more visual
and interactive news feed.

27. Prediction
Posting a picture, video, or sign-up form to Twitter will become
much more accessible and common among the average user.

28. Moment
Pinterest launched several important updates: places, analytics,
rich pins.

29. Prediction
Data will prove that Pinterest has stronger ROI than most
networks of its size. You’ll see a lot more brands establishing and
expanding their Pinterest presence in 2014.

30. These are some of the trends to watch and take in
consideration, when deciding on your Social Media Marketing
“recipe” for 2014.

32. THANK YOU.