How digital innovation helps brand create experience for fans

3. PRESENTATION OBJECTIVE

4. How Game of Thrones
marketing factory wins
advertising
- Case study -

5. the largestand most innovative marketing
campaign in HBO Canada history
O

6. Season 4launch:
strategic mix of paid and in-house media
Jon A rklay Senior Vice-President of Bell Media
Agency for Brand, Creative a nd Marketing
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8. “
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DIGITAL CAMPAIGN

9. “
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SOCIAL APPROACH

10. “
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INTEGRATED CAMPAIGN

11. “
”
Bringdowntheking

12. Bringdowntheking
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13. “
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MUSIC IMMERSION

14. “
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LIVE EXPERIENCE

15. CONCLUSION:

16. PHOTO CREDIT: