In 2015, let social media campaigns be more about "strategy" and less about just content seeding and sometimes over-the-top media buying. Learn how agencies design campaigns with this presentation.

2. Do you
have the
right
Campaign
Strategy?
Loyal Fans
Social Media ROI
Brand Visibility
Quality Traffic
Repeat Exposure
Influencer Mention
To Generate

3. This webinar will help you understand:
I. Campaign Strategies: Before, During, After
II. The nuts and bolts: timeline, channels, content,
promotion, follow-through
III. Walk the Talk
IV. Tools and Analytics: manage, monitor, measure
V. Valuable Insights and Best Practices
Key Takeaways from this Session

4. Hi...thanks for joining me today and now that we are going to
spend the next 45 minutes together, let’s get acquainted a bit
- I head a boutique social media agency and run one of the
largest digital tech events in Asia - Click Asia Summit.
I simply love digital media…and it shows! My bucket list? Visit
all the top tech events in the world -
5 done ..and 5 to go!
You can find me on social media (of course!) @
LinkedIn: www.linkedin.com/in/kavitaj
Twitter: @write2kavita
Facebook: www.facebook.com/kavitaj
E-mail: kavita@pisocialmedia.com

6. 237 Likes!
129 Comments!
Creative
Captions Contest
Branded Incentive
Heinz Ketchup Singapore

7. The 4 Tenets of a Social Media Campaign
I. Well defined goal – Is it a PR campaign, a product launch campaign, a
seasonal campaign or a CSR campaign?
II. Relevant channels – A campaign is where the audience is.
III. Interested audience – Research, research and some more research.
IV. Attractive incentives – What's the most sought-after product or service
you can offer as your campaign incentive and ties in with the brand.

8. Before the Campaign

9. Traackr*
● 360° view of niche
influencers
● Geo-targeting, multi-lingual
search
● Influencer network,
relationship management
● Influencer classification:
Reach, resonance, relevance
● Influencer content tracking
Simply Measured*
● Audience reach breakdown
● Fan & influencer demographics
● Analysis of engaged users
● Analysis of ‘Like Sources’
● Shareability quotient of content
● Campaign monitoring, social
metrics integration
Followerwonk
● Twitter follower analytics
● Comparison of new & lost
followers
● Interactive charts of tweets,
retweets, mentions
● Influencer search &
classification
● Comparison of social graphs
1. Find your Audience and Influencers
* = paid tools

10. 2. Choose the Social Channel(s)
Audience volume in Singapore per platform mentioned below
3.8 MIL 2.7 MIL 2.4 MIL 1.38 MIL
1.35 MIL 1.2MIL 1.1 MIL 0.7 MIL
Vine’s Singapore user statistic
is currently unavailable.

11. Thanks for your interest in our webinar on Social
Media Campaign Strategies 101.
To see a video of the full webinar, as well as
other webinars from Pi Social Media, head on to:
www.pisocialmedia.com/webinars/videos