2. Josías De La Espada | josias@pirsonal.com
Source: Hotels & motels in the US. IBISWorld Industry Report 72111
Industry
revenue/year4.7%
3. “Demand for hotel rooms
has outpaced supply"
Source: Optimal Dynamic Hotel Pricing
Josías De La Espada | josias@pirsonal.com
4. Josías De La Espada | josias@pirsonal.com
Challenge
5. Josías De La Espada | josias@pirsonal.com
Everything changes
6. Josías De La Espada | josias@pirsonal.com
Everything changes
Source: Criteo
Mobile Booking
in Europe33%
7. Josías De La Espada | josias@pirsonal.com
Everything changes
Source: MarketingProfs
19%
More sales - web
personalization
8. Josías De La Espada | josias@pirsonal.com
Everything changes
Source: GDPR and the impact of marketing
individualization on hotel, travel and
leisure industries
400%
ROI - Email
personalization
9. Josías De La Espada | josias@pirsonal.com
Everything changes
Source: GDPR and the impact of marketing
individualization on hotel, travel and
leisure industries
160%
Personalized Video:
Higher CTR
10. Josías De La Espada | josias@pirsonal.com
Everything changes
Source: GDPR and the impact of marketing
individualization on hotel, travel and
leisure industries
116%
More conversions
17. Personalized Video Project Overview
Selecting
relevant data for
a 1:1
communication
Defining
business and
communication
goals
Results analysis
Performance
tests
Custom Template
design or
modification
Tech.StrategyCreativeTimeframe
Initial Setup: 3-5 weeks
Selecting data
(for video and
metadata)
Performance
tests
Personalized
Videos are
generated
App
Development +
API Integrations
Production: Automation starts
18. Josías De La Espada | josias@pirsonal.com
First Name Products # People
Josías All inclusive 2 adults, 1 baby
Jason Spa 1 adult
19. Marketing Automation Workflow Example
Hotel
Reservation
Personalized
Videos are
automatically
created
Email is sent to
lead
Has lead opened
the email?
Yes
No