Pirelli aims to strengthen its leadership position in the premium motorcycle tire segment from 2011-2013. It focuses on the European, Latin American, and select Asian markets. Pirelli has #1 or #2 market share positions globally and is the exclusive tire supplier for Ducati motorcycles. To support growth, Pirelli will expand production capacity through a new Chinese factory and pursue customization initiatives to deepen relationships with end users.

1. TWO WHEELS AHEAD
Guglielmo Fiocchi
BU Moto

2. 2

3. 3
AGENDA
SCENARIO MOTO INDUSTRY
PIRELLI MOTO IN 2015
PIRELLI MOTO TODAY
TARGETS 2011-2013

4. 4
RIDING IS AN ENRICHING EXPERIENCE
TravelConsultancy
Control
Passion
Emotions
Innovation
TechnologyCompetence
Friendship
Right product
Safety
Community

5. 5
KEY MARKETS FOR PIRELLI
Mln pieces (OE + Repl)
CAGR 05-10 CAGR 10-15
Pirelli’s positioning
 In Europe and NA, we focus on premium
bikes
EMEA
2010 2013 20152005
7.3 7.4
7.7 7.8
2011
7.6
LATAM
2010 2013 20152005
13.4
19.3
23.3
26.8
2011
20.4
NAFTA
2010 2013 20152005
3.9
3.7
3.9 4.1
2011
3.8
 In Latam, we leverage our top of mind brand
across all segments
 Selective focus on markets with high % of
premium bikes, such as Japan,
Australia/NZ, South Africa

6. 6
PIRELLI MOTO TODAY
Leadership
2nd
1st
1st
End User Relationship
Product
Comparative Press Tests 2010 for Pirelli & Metzeler
11 first places (out of 13)
5 second places (out of 13)
100% Ducati OE supplies
Impressive racing palmares
Market
Brand community management
Blog ridexperience.it
E-commerce & customization

7. 7
PREMIUM SEGMENTATIONPerformance
Easy riding
Premiumness Sporty
 Passionate
 Competitive
 Cool
 Powerfull
Because Passions
Should Have no Limits
 Pure performance
 Italia / “Bello”
 Personalized
Two Wheels Ahead
 Expert
 Reliable
 Technological
 Comfort
 Safety
 Community
 Adventure
 2-wheel specialist
Premium area

8. 8
INTERNATIONAL PRODUCTION FOOTPRINT
Brazil
(conventional):
Germany
(radial):
10
2
 Strong exports in NA,
Asia, Pacific
 Cost competitiveness
 Hi-Tech
 Close to market
 Scale effect with Car
 Flexible and efficient
Production capacity (Mln pieces)

9. 9
FURTHER ENHANCED BY THE NEW CHINESE PLANT
 Production capacity of 1 mln radial tyres (operations starting in 2012)
 Premium Technology
 Main Goals
Better service capacity for Asian replacement markets (Japan, Australia, China, …)
Local for local sourcing of Japanese OE manufacturers
Lower cost source

10. 10
2015 PLAN GUIDELINES
being pioneer in the
premium industry
pursuing growth
developing end user
relationship
 China project
 Latam position
 Custom N.A.
 Community marketing
 Digital Tools
 Personalization
Keep on
 Performance
 Innovation
 Safety
 Racing
 Premium OE partnership

11. 11
MOTO BU ECONOMIC TARGETS
Moto Revenue Growth
€/Mln
2013E2009A 2010E
313
360
420
2011E
380
5%5%
MAINTAINING
A SOUND AND STABLE
DOUBLE DIGIT
EBIT MARGIN

12. 12
DISCLAIMER
This presentation contains statements that constitute forward-looking statements based on Pirelli & C SpA’s
current expectations and projections about future events and does not constitute an offer or solicitation for the
sale, purchase or acquisition of securities of any of the companies mentioned and is directed to professionals of
the financial community.
These statements appear in a number of places in this presentation and include statements regarding the intent,
belief or current expectations of the customer base, estimates regarding future growth in the different business
lines and the global business, market share, financial results and other aspects of the activities and situation
relating to the Company.
Such forward looking statements are not guarantees of future performance and involve risks and uncertainties,
and actual results may differ materially from those expressed in or implied by these forward looking statements as
a result of various factors, many of which are beyond the ability of Pirelli & C SpA to control or estimate precisely.
Consequently it is recommended that they be viewed as indicative only.
Analysts are cautioned not to place undue reliance on those forward looking statements, which speak only as of
the date of this presentation.
Pirelli & C. SpA undertakes no obligation to release publicly the results of any revisions to these forward looking
statements which may be made to reflect events and circumstances after the date of this presentation, including,
without limitation, changes in Pirelli & C. SpA business or acquisition strategy or to reflect the occurrence of
unanticipated events.
The Manager mandated to draft corporate accounting documents of Pirelli & C. SpA. Francesco Tanzi, attests –
as per art.154-bis. comma 2 of the Testo Unico della Finanza (D.Lgs. 58/1998) – that all the accounting
information contained in this presentation correspond to the documented results, books and accounting of the
Company.