This document provides tips and strategies for using Pinterest effectively to drive traffic to blogs and websites. It recommends focusing pins and boards on relevant topics that people search for like recipes or tutorials. Pins should include links and images and using repins can multiply exposure. The document also suggests ways to build a following through strategic following of others and repurposing content into pin format.

2. Welcome! You’re on track to
battle your way though the
chaos of recipes, nail tutorials
and cute kittens to build a
Pinterest following and drive
traffic to your blog.
Training Level

3. About
the
track

4. Launched 2010
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©2014 Cynthia Sanchez

5. Drives more
referral traffic than
Twitter, LinkedIn
and Reddit
COMBINED
!
Pinterest referral
traffic grew 66.52%
from 2012-2013
https://blog.shareaholic.com/social-media-traffic-trends-10-2013/
http://thenextweb.com/socialmedia/2013/07/10/semiocast-pinterest-now-has-70-million-users-and-is-steadily-gaining-momentum-outside-the-us/
Speed
Racer: @ospinteresting
©2014 Cynthia Sanchez

6. Pins:
Most are links
Most are public***
6 is the magic
number
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©2014 Cynthia Sanchez

7. Boards
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©2014 Cynthia Sanchez

8. Strategy
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©2014 Cynthia Sanchez

9. Keep in mind why people go to Pinterest
!
To find something to buy- gift or for themselves
!
To find information- recipe or tutorial
!
To find people with similar interests
!
For inspiration- art or design
!
For fun
Speed
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©2014 Cynthia Sanchez

10. Do you have what you need?
Speed
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©2014 Cynthia Sanchez

11. Pimp your
ride
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12. Your account
Profile image
Account description
***business.pinterest.com***
Speed
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©2014 Cynthia Sanchez

13. Your boards: Think CARS
Complete
Attractive
Relevant
Searchable
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©2014 Cynthia Sanchez

14. Your site - Images
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©2014 Cynthia Sanchez

15. Your site - Pin it buttons
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©2014 Cynthia Sanchez

16. Secret weapon
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©2014 Cynthia Sanchez

17. Building
a Following
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©2014 Cynthia Sanchez

18. Use what you have:
Tell them why
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©2014 Cynthia Sanchez

19. Use what you have:
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20. Strategically follow:
Easy dinners board search results-
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©2014 Cynthia Sanchez

21. Strategically follow:
Easy dinners board search results-
Follow individual boards instead of
whole accounts
Speed
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©2014 Cynthia Sanchez

22. Only follow active pinners
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©2014 Cynthia Sanchez

23. Pinning vs Repinning
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©2014 Cynthia Sanchez

24. Driving
Traffic
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©2014 Cynthia Sanchez

25. 6 is the
magic number
Bonus Weapon:
branded images
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©2014 Cynthia Sanchez

26. The power of the repin
1 original pin 3 repins x 3 levels = 40 pins !
40 x 7= 280 potential links
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©2014 Cynthia Sanchez

27. Pin to multiple boards:
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28. ImagesProvide multiple
options in each post
!
Repurpose list posts
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©2014 Cynthia Sanchez

29. Images!
Pinnable quotes from your
posts or interviews
Speed
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©2014 Cynthia Sanchez

30. Group Boards:
!
Strategically
collaborate with
others to share
followers.
!
Keep your
audience in Mind!
Speed
Racer: @ospinteresting
©2014 Cynthia Sanchez

31. RichPins:
!
Article Pins
Recipe Pins
Product Pins
Movie Pins
http://business.pinterest.com/rich-pins/
WordPress Plugin- http://pinterestplugin.com
Speed
Racer: @ospinteresting
©2014 Cynthia Sanchez

32. RichPins:
!
Place Pins
http://business.pinterest.com/rich-pins/
Speed
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©2014 Cynthia Sanchez

33. Pinners,
Start your
engines!
Speed
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©2014 Cynthia Sanchez