1. Your Brand is Taking Off,
With or Without You
Presented by Brian I. Block,
Social Media Strategist

2. You’re having difficulty evaluating new
trends to utilize.

3. You went online and researched
hashtag campaigns, reddit and memes.

4. You saw some amazing marketing
campaigns and discovered
fantastic research.

5. However, you also found
something shocking…

6. The people (online users) are playing a
HUGE role in developing the brands.

7. Every campaign you create should
be an opportunity for anyone to
engage your brand.

8. Hashtag Campaigns
Reddit AMAs
Internet Memes

9. Hashtags are Magic…

10. #But #only #when #used #strategicly.

11. Benefits of Hashtags
• Increases
engagement
• Increases
clickthroughs
• Trackable
• Best when
branded
• Invites creativity

12. Hashtag Campaigns
Create
Hashtag
Provide
Incentive
Promote
and
Engage
Track
and
Reward
Demonstrate
Results

13. The price for
around £16
pizzas dropped
to about £8
Over 1,000
Offshore
Technology
Conference
related
hashtags used
during the
conference

14. When Hashtags Go Bad
AskJPM
MyNYPD
McDStories
NotGuilty
Jell-Os FML (Fun My Life)
Susan Boyle’s Album Party
BlackBerry

15. Be prepared
Research previous hashtag use
Identify misspellings and trends
Be familiar with modern txt speak
and slang
Have a real world understanding of
your brand’s perception

22. AMA – Ask Me Anything

23. AMA – Ask Me Anything
I am Barack Obama,
President of the
United States -- AMA
We are engineers and
scientists on the Mars
Curiosity Rover Mission, Ask
us Anything!
IamA Vacuum Repair
Technician, and I can't
believe people really
wanted it, but, AMA!
I am Alan Rusbridger,
editor in chief of the
Guardian - the news org
that broke the story of
NSA surveillance of US
citizens - AMAA
We're the staff of
Newsweek. Ask us
anything!
I’m Jesse Eisinger, a
Pulitzer-winning
financial reporter. AMA
about why only one
person is in jail for the
financial crisis.
I am David Belk. I'm a doctor
who has spent years trying to
untangle the mysteries of health
care costs in the US and wrote a
website exposing much of what
I've discovered AMA!

24. I am an oilfield worker in
West Texas with probably
a good 8 hours left to kill.
Ask me anything!
IamA former Sales
Professional at
Tiffany & Co. AMA!
IAMA Myspace
employee
about to be
laid off today
IAMA best buy
employee for 3
years, and was
forced to quit
today. AMA
I am a recently retired
investment banker and senior
executive of Bank of America
Merrill Lynch who feels that
ethics is the problem on Wall
Street. AMA!
AMA – Ask Me Anything

25. The Plan
• Research your demographics on Reddit
• Research successful AMAs
• Identify your goals for an AMA
• Plan for what you will and won’t answer
• Be as honest and transparent as possible
• Make a strategy for promotion
• Monitor, monitor, monitor

26. Prevention and Action
• Provide guidance on non-disclosure
agreements and social media policies
• Inform employees who engages the media
and public and for what situations
• Provide examples of positive social media use
• Review guidelines and situations with
HR/Legal
• Monitor, monitor, monitor

27. Internet MEME
(pronounced – meem)

28. Internet MEME
(pronounced – meem)
(not mee-mee)

29. You’re thinking of…

31. Should you be using memes?
• Unique way to get attention
• Spread good humor
• They engage an audience
• Creative way to share information

32. Internet Meme Process
Internet Culture

33. Internet Meme Process
Absorb, Edit
and Share
Internet Culture Internet Users

34. Internet Meme Process
Absorb, Edit
and Share
Internet Users Resulting Content

38. Internet Meme Process
Absorb, Edit
and Share
Marketers

44. Meme Making
• Have a sense of humor
• Set expectations on how it’s received
• Track it
• Measure it
• Promote results

45. I’m Brian Block,
Social Media Strategist for
Pierpont Communications who
presented at #TastefulPR, AMA!
Thank you for listening.
#TastefulPR
@PierpontCom
@BriguyBlock
bblock@piercom.com