#TTLPresents - Mash Direct - Who tells your story?
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The Tomorrow Lab Presents - Social Media & Influencer Marketing - 25th May 2017 How Mash Direct built a brand on a shoestring budget.
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#TTLPresents - Mash Direct - Who tells your story?
- 1. Who Tells Your Story? How Mash Direct built a brand on a shoestring budget Jack Hamilton Marketing Director @JMHAMILTO N @MASHDIREC T
- 2. 1. What is Your @JMHAMILTO
- 6. 2. Building a Brand – Telling your story
- 7. 2. Building a Brand -
- 8. 2. Building a Brand - Low Cost High
- 9. 2. Building a Brand – Mash
- 10. 2. Building a Brand – Shout
- 11. 2. Building a Brand – Shout
- 12. 2. Building a Brand –
- 16. @JMHAMILTO
- 17. 2016 Campaign Highlights! ChristMash Tree - Reached Over 500,000 People Record Website Traffic Belfast Telegraph Article #CulchieLife- Reached Over 100,000 People Record Twitter Engagement ‘Champ’ Élysées – Tour of stores in NI Great response!
- 18. Burns Night – Reached Over 200,000 People. Targeted for Scotland, however, highlighted a demand in NI. 6 Nations, Sco v. Ire – 25,885 Competition Entries. Reached Over 460,000 People. Record breaking engagement. #SpudLove – Reached Over 250,000. 40 Blogger, Althetes & PR covered the campaign. 2017 so far…
- 19. • 607,420 video views on Facebook alone in 2016! • 2017 = 314,910 video views Video Strategy
- 20. 3. Working With @JMHAMILTO
- 21. 3. Working With
- 23. 3. How We Work with
- 24. 2,600+ Growing our community! Over 9,000+ followers & growing Over 33,500+ fans & growing
- 25. Fun Personal Touch ROFS – Return on Free Spuds
- 26. 4 Pieces of Advice From a Work with Brands as Dedicated as You Own Your Numbers – Analytics and Fake News Create a Clear Brief Listen to Your Followers – including listening to Brands
Hinweis der Redaktion
- 1. WHAT IS YOUR STORY What do you want to say? All about trust Hamper prize
- What is your product?
- What does your brand look like? Importance of heritage – Six Generations - they mean something to you Building a brand on a shoestring Agriculture business Where does digital sit vs advertising? Didn’t really exist when we started
- Drawing board – designing the brand
- Start at the drawing board – what do you want to look like? Telling your story
- First exhibition
- Low cost high impact – the importance of the visual message
- Know your audience Story of Mash Direct marketing
- Getting to your audience Not taking no for an answer Advertising mix
- History of advertising Advertising = gatecrashing a party The role of digital
- Trust
- Move to digital is not inevitable – FMCG defying direction of travel Billboards – marketing mix
- Influencers and PR
- Influencers are a form of advertising for brands BUT – thought of as friends – authentic and responsible Two key drivers: revenue and followers Be aware of the disconnect - keep up the good content
- Know your analytics – brands know their targets Avoiding fake news
- Two Key Drivers: Revenue and Followers Be aware of the disconnect – keep up the content Return on Free Spuds
- Real – Dedicated to social media – ideally dealing with a person How to work with a brand Listen to your followers Look for a brand that is dedicated to social