1. Prototyping Lean
Catriona Stephenson
Pidoco GmbH 02.11.2012
@pidoco
www.pidoco.com

2. • What is prototyping?
• How is it useful?
• How does it fit into the lean startup
principles?
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3. What is a prototype?
• An incomplete version of your product
• Often cheap and quick to make
• Built to test several key features
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4. Channel R at en.wikipedia [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)
oder GFDL (http://www.gnu.org/copyleft/fdl.html)], vom Wikimedia Commons
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5. “Lean thinking defines value
as providing benefit to the customer,
anything else is waste.”
(Eric Ries The Lean Startup, p.48)
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6. Prototype Subway Seats in Berlin
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7. How does this fit into being lean?
Build
Learn Measure
“We need to focus our energies on minimizing
the total time through this feedback loop” (Eric Ries, p. 76)
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8. Pidoco Wireframe
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9. In Web Design
Lean UX Model to for multiple iterations
(wireframes – prototypes – coded website)
Alternate: Waterfall Method
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10. “Success is not delivering a feature;
success is learning how to solve the
customer's problem.”
(Mark Cook – Kodak Gallery – see Eric Ries, p. 76)
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11. Conclusion
• Be agile
• Focus on your users
• Test your hypothesis
• Measure and learn
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12. “The products a startup builds are really
experiments; the learning about how to
build a sustainable business is the
outcome of those experiments.”
(Eric Ries, The Lean Startup, p.73)
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13. Further Reading
Lean UX
http://www.jeffgothelf.com – Blog on Lean UX – Book release 2013
Lean UX: Getting Out Of The Deliverables Business by Jeff Gothelf
http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-
deliverables-business/
Cennydd Bowles and James Box Undercover User Experience Design
(Voices that Matter)
General
Steve Krug Don't Make Me Think: A Common Sense Approach to Web Usability
Chip Heath and Dan Heath Made to Stick
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