Virtuosity X - blending the best of both worlds, live and virtual. The unrivalled power of the live event - experienced remotely. Virtuosity X. is an integrated system of tried and tested technologies such as virtual reality, connected to amplify and blend the power of live.

1. Tomorrow
is going to
be unreal.
IntroducingPicoVirtuosityX
Thenextstepinvirtualreality

2. ExperienceMatters
For over 50-years, the Pico Group has continued to redefine its
approach to experience design. An approach that focuses on
creating and delivering audience experiences that matter.
Experiences that use the right engagements and platforms
to deliver on objectives – today and tomorrow.
Pico Virtuosity is a suite of virtual solutions, from virtual
platforms, to virtual worlds. And now, a truly business
focused take on virtual reality.
Virtuosity X.

3. OurApproachtoVirtual
Clients need a virtual solution that allows them to scale to different
marketing and engagement needs.
From a virtual event environment for customers, prospects or whitespace,
to virtual experiences aligned to specific pipeline objectives, our scalable,
modular approach offers a wide range of virtual solutions.
All underpinned by our proven expertise in experience design and
production so we can continue to reinvent the way you engage.

4. Unlocking thevalueof virtualreality

5. VR has come a
long way
Early memories of Google Cardboard,
and the motion sickness of early
headsets - the promise of VR felt remote.
But times have changed.
Processor speeds and connectivity have
finally caught up with the VR dream.
And it’s no longer just about consumer
entertainment.
Businesses are seeing its potential to
engage with key stakeholders -
investors, partners, customers and
employees.

6. An event or
experience
in a box
Now with Virtuosity X, standalone VR
headsets bring your brand to life
with rich immersive experiences.
Your key stakeholders are free to enjoy uniquely
personalised experience of your brand world - from
the comfort of their home or office.
Our new headsets ensure your account team is
available directly for scheduled or ad hoc calls.

7. Virtually exclusive
Select customers can be welcomed
into a bespoke digital universe.
Virtual showrooms are designed to
embody your brand, not the available
space.
Your most precious products exist in
glorious virtual 3D, accessible without
the relentless pressure of time.
Virtuosity X customers can indulge
their full curiosity for products in the
context of a beautifully scripted brand
story and interface.

8. VR Up close
Your products are now tantalisingly
close, in glorious colour.
Beyond touch, but within reach, in a
level of detail never before possible.
Scale and size are no obstacle.
Virtuosity X engages and rewards your
most loyal customers - or draws new
customers into your product story, as
craftsmanship and provenance stories
come vividly to life.

9. A safe investment
Personal and business investment
decisions assume an entirely
different dimension. Real estate,
luxury yachts and other ventures.
The full emotive appeal of your
value proposition is given full rein.
Commercial data is presented in
context, allowing simultaneous
access to the embodied experience
and key facts.
The business case is mapped
directly against the virtual reality.

10. Business amplified
Virtuosity X takes corporate stakeholders
far beyond simple 3D visualisation into
virtual worlds where they can engage,
learn and share.
Complex commercial questions can be
gamified into engaging 3D experiences.
Remote groups can find space and time
to explore business critical decisions.

11. Inside the process
Virtual Reality excels at visualising
systems, processes and components,
offering visitors an inside perspective.
From within, visitors can interact and
explore. Technological advantage
comes dramatically to life.
From internal training to investor
presentations, Virtuosity X dials up
brands’ power to engage in the
relevant detail.

12. Case study: Microsoft

13. Microsoft needed a new way to promote their
enterprise-class security technology. As this was quite
a complex piece of tech, we had to re-think the
methods of marketing. The challenge was how to
crystallise complexity into an entertaining experience?
The solution: with our strategic partners Macwell, we
created an unorthodox merge of VR gaming and
marketing within a team-played virtual reality escape
room. Why? Because VR was the perfect way to
present the Security Products offering in truly
unforgettably.
1nter5ec7ion premiered at Microsoft Ignite 2019 and is
expected to be deployed at various other events
around the world.
1nter5sec7ion @ Ignite

14. Participants were faced with a situation where they
were pitched against a notorious cyberhacker
threatening the future of the world
As they pass through various challenges, they are
required to assimilate a fresh understanding of
cybersecurity, along with Microsoft’s response to the
evolving and future needs of business.
Targeting major buyers, Microsoft were able to
assemble remote groups in the same room, and deliver
experiential learning.
Incredibly popular, Microsoft have run multiple
iterations of 1nter5sec7ion and are currently planning a
global roll out with hybrid experiential centres in their
main regional hubs.
1nter5sec7ion @ Ignite

15. Rollout possibilities
Our virtual reality experiences can be delivered to the user in many ways. We have defined three
possibilities for execution. They are not exclusive and the assets are interchangeable, so if you start
with one, you can still roll-out another either simultaneously or at a later date.
People access from their home or office
either via:
• a VR headset
• a computer screen
Headsets are sent to visitors wherever they
are. Courier service handles delivery and
pick-up of hardware. The package, which will
be branded, has all the equipment, along
with instructions on how to join.
A purely digital brand experience.
Users enjoy the experience at an on-site
installation, where they can participate with
VR headsets, as either single users or small
groups.
A bespoke VR booth is installed at either
local headquarters or offices. Guests are
invited to visit the location, where they will
be guided to the VR set-up to meet a host
from your organization.
This experience takes into account both
the physical and virtual world.
Users physically move around in a larger
space and interact with physical objects that
have “digital twins” in the virtual world.
This experience would engage all of the
senses: touch, scent and warmth in addition
to sight and sound.
This experience perfectly overlaps the
physical and virtual world, blending them
together.
On-Site Experience HybridIn Home/Office

16. Our approach to designing the VR
experience is less focused on sequence
or narrative but instead on the brand
experience matrix.
Each dimension offers the potential to
deliver a memorable experience. Our
planning looks to blend all four together
to create a boundless brand experience
narrative.
This approach reaches people on
different levels, ensuring a lasting
connection.
We then thread these four into a multi-
strand narrative, with the user always at
the centre of the experience.
The brand experience matrix
ENTERTAINMENT EDUCATION
ESTHETIC ESCAPE
ABSORPTION
ACTIVE
PARTICIPATION
PASSIVE
PARTICIPATION
IMMERSION

17. Future proof
platform
solutions
All of our virtual reality experiences are built to
be platform agnostic and use industry standard
software to ensure maximum compatibility.
We use platforms such as Unity and Unreal
Engine as a foundation, ensuring that all assets
of the product can be reused, re-purposed,
and continuously developed as needed.
These experiences are optimized so we can
grow them to keep up with future hardware and
technological advancements.
What this means is that our experiences are
made for today, but we are able to adjust and
improve as better, more powerful tech becomes
available.
640 x
800
1440 x
1440
2160 x
2160
The future
Scalable tech

18. A suite of innovative solutions to deliver high-
performance, virtual experiences with real emotion.
OurVRsolutionsarepartofPicoVirtuosity

19. Simple but clever technology to create connected events that blend physical and
virtual worlds, allowing remote audiences to engage deeply, wherever they are.
Removing the constraints of travel, maximising your event budget and creating
your own, powerful brand content.
High-performance, virtual events with real emotion.
A rich-media,
immersive & interactive
event platform
allowing brands to
amplify big product
stories to online and
remote audiences.
A secure, online
brand platform,
allowing guests to
listening, engage
explore, collaborate,
share and contribute..
Virtuosity One Virtuosity X
Virtual 3D
environments where
audiences can
explore and interact
with your brand.
Virtuosity 360
Our solution for the age of connectivity

20. Virtuosity X - blending the best of
both worlds, live and virtual. The
unrivalled power of the live event
- experienced remotely.
Virtuosity X. is an integrated
system of tried and tested
technologies such as virtual
reality, connected to amplify and
blend the power of live.
Virtuosity X - the blended
event of the future

21. The true value of Virtuosity
Image quality
We use software developed for
the gaming industry to produce
extremely realistic environments
and spaces, offering visitors a far
more immersive sense of
experience.
Interactivity
As a young, digital native company
with our roots in the East, we’re
obsessed with digital and tech, and
their interaction with the live
experience.
A dedicated division applies smart
technologies to engage audiences
within content ecosystems.
Bringing brands to life is our
drive – it has been since 1969.
We believe in our clients, we see
their value, we love their brands.
Bringing brands to lifeHighly customisable
Our platform allows extremely high
levels of design customization,
including : venue interior and
exterior, the size, look and
configuration of functional spaces,
stand design, location and size of
branding and interactive features,.

22. Why Pico?
A dedicated project
manager will help you
identify what virtual
platforms and add-ons
are right for you based
on budget, KPIs, and
audience profiles.
Virtual
Consultation
Our Virtuosity stack
of solutions is
supported by our
proven expertise in
experience design
and production.
With integrated audience
acquisition campaigns,
we provide our clients the
opportunity to reach their
target audiences and
drive them to virtual
events or spaces.
Reaching
Audiences
User tutorials through
videos, hosted
sessions or how-to site
pop-ups give
attendees, speakers,
and panelists the
support they need.
User
Tutorials
With many years of
experience in creating
digital campaigns and
hybrid-experiences, we
understand the value and
importance of content.
Content
Production
Pico’s tech teams will
manage all elements of
event production
including:Audio/Visual
Live Streaming, Tech
Integration and live
integratiom
Full Production
Management
Measure success with
detailed metrics, data
tracking, lead capture,
post-event follow up,
surveys, and analysis.
Post-Event
Analytics
Our unique Pico X
registration capabilities
include the ability to
create custom guest
profiles to generate user-
specific experiences.
Online
Registration

23. Some Virtuosity Case Studies

24. Alibaba Cloud
BRAND EXPERIENCE CENTER
CASE STUDY #1
Alibaba asked us to create a 3D Walk-
throughs for their famous Brand
Experience Centers.
We create an immersive walk-through
tour highlighting the company’s
history and brand content.
The Tour allows visitors to access six
different areas, offering multi-media
presentations of Alibaba Cloud
corporate history - alongside
interactive 3D and VR demos of their
products and services.

25. Google
GOOGLE’S ALPHAGO CHALLENGE 209
CASE STUDY #2
Pico provided design, fabrication,
multimedia, live streaming, live
broadcast, project management
and other services for this unique
event. The ancient game of Go –
invented over 2,500 years ago –
provided much of the creative
inspiration for this event. Key
visuals for the venue and the
overall event featured images and
icons from the game and the host
city Wuzhen.

26. Pico created a web-based H5
platform for Huawei developers with
live content shot in Shenzhen Huawei
Park Lecture Hall. The main venue
was supported by a cloud exhibition
area with customized videos and
talks, to satisfy Huawei’s ambition for
deep communication, participation
and interaction. Special features
included : Lucky Draw Feature
Engagement, code bean
engagement, Live Q&A, code-labs
and a developer play zone
.
Huawei
DEVELOPERS CONFERENCE 2020
CASE STUDY #3

27. Dupont
CHINA IMPORT EXPORT FAIR 2019
CASE STUDY #4
Dupont wanted to target businesses
across China with their presence at
the China Import Export Fair.
Virtuosity 360 allowed visitors to visit
a futuristic stand which presented
Dupont as a leading innovator in
chemicals and coatings.
It integrated imagery and modeling of
its sponsorships to demonstrate the
relevance and penetration of its
products, with clients treated to 3D
modelling of its F1 partnership and
virtual takeaways for online guests.

28. Takeda Pharmaceutical
CHINA IMPORT EXPORT FAIR 2019
CASE STUDY #6
Extended the brand’s presence to six
months vs. the original five day
traditional exhibition.
Hybrid Offline & Online
Attendees can view the booth with VR
headset, or on Desktop or Mobile.
1 on 1 Meetings
Attendees could book a 1-on-1
conversation with sales and company
representatives.
Customizable Content
Attendees can browse customizable
Company Info and Product modules.

29. Thank You
Shaun Whatling
VP, Growth
shaun.whatling@pico.com
+44 793 1234 022