1. POST-EVENT
REPORT
created byco-located with

2. INTRODUCTION

3. The 2016 IoT Show Asia was our biggest and best yet. We were delighted to welcome
more than 2,400 attendees from almost 40 countries, representing a truly global
gathering in Singapore.
Over 70 speakers from across industries offered their insights across 8 panel
discussions, 8 roundtable discussions, and 57 presentations. Topics addressed were as
diverse as smart cities, intelligent transportation system, smart utilities, smart
manufacturing, Industry 4.0, smart logistics, digital transformation in oil & gas and
more. In short, this was a business event, focused on the increasingly expanding
number of use cases IOT in the commercial world.
The two-day event attracted executives from various industry verticals and solution
providers involved in IoT projects, as well as consultants and government delegations.
Many of these executives arranged a number of meetings with one another around the
event. More than 200 individual meetings were confirmed in our networking app alone,
in addition to countless others conducted onsite. The exhibition featured a busy start-up
zone, technology talks and demonstrations and a packed IoT University, where
attendees got an introductory overview of the applications of IoT technology to
different businesses and industries, including the smart city, manufacturing, logistics,
utilities, analytics and more.
The IoT Show Asia was co-located with The Commercial UAV Show Asia, which brought
over 1,000 additional attendees, creating one of Asia’s largest emerging technology
shows.
We are proud of the success that we have achieved at the IoT Show Asia 2016,
alongside our sponsors, partners, exhibitors and speakers. We thank you for your
participation and support and look forward to welcoming you back to Singapore in
2017.
Warm regards,
Sharon Roessen
Managing Director
Terrapinn Asia
DEAR COLLEAGUES
INTRODUCTION

4. THEEXHIBITION

5. 2016 SPONSORS, EXHIBITORS & PARTNERS
THEEXHIBITION

6. HEADLINESTATISTICS

7. HEADLINE STATISTICS
premium
conference
attendees
400+
conference
speakers
76
sponsors,
exhibitors,
startups &
partners
55+
Attendees visited from
countries
38
unique
airlines75
TOTAL ATTENDEES
unique
airports16
2,400+
HEADLINESTATISTICS

8. Attendee Profile
Seniority
HEADLINESTATISTICS
3%
2%
11%
5%
19%
15%
19%
26%
Others
Investors
Media & Academic
Consultants
Smart Logistics
Smart Worksites
Smart Manufacturing
Smart Cities & Government Officials
5%
3%
28%
28%
25%
12%
Others
Academic & Researcher
Executive, Analyst & Engineer
Manager
VP, Director, GM, Head, Partner
Chairman, President, CXO, MD

9. 3%
3%
Attendees from across Asia Pacific
Australia and
Pacific Islands
North
America
Middle East
and Africa
Europe
Southeast
Asia
India and
South Asia
East Asia
Key companies
3%
3%
82%
5%
1%
HEADLINESTATISTICS
ABB
ADVANCED ENERGY TECHNOLOGIES
A*STAR
AIR LIQUIDE
AMSTERDAM SMART CITY
APRIL
AT&T
B CAPITAL GROUP
BECKHOFF AUTOMATION
BECTON & DICKINSON
BOLLORÉ LOGISTICS
BOSCH SOFTWARE INNOVATIONS
BUILDING AND CONSTRUCTION AUTHORITY
BUREAU VERITAS
CAPITALAND
CEI ELECTRONICS MANUFACTURING
CEVA LOGISTICS
CHANGI AIRPORT GROUP (SINGAPORE)
CISCO
CLP POWER HONG KONG
COATS PLC
COGITAT TECHNOLOGIES INC
CONTINENTAL AUTOMOTIVE SINGAPORE
DAIMLER SEA LTD
DATASONIC GROUP
DB SCHENKER
DEFENCE SCIENCE & TECHNOLOGY AGENCY
DELL
DEUTSCHE BANK
DHL
DIMENSION DATA
DYSON
ENGIE ASIA
EPSON PRECISION (JOHOR) S/B
ERICSSON
ERONGO RED
FEDEX
FUJITSU ASIA
GLOBALFOUNDRIES SINGAPORE
GT NEXUS
HEWLETT-PACKARD
HITACHI ASIA
IBM
INFINEON TECHNOLOGIES ASIA PACIFIC
IDA IRELAND
IDA SINGAPORE
INMARSAT
INTEL
JAKARTA CAPITAL CITY GOVERNMENT
KIMBERLY-CLARK
KRAUS & NAIMER
KUEHNE + NAGEL
LAND AND SURVEY DEPARTMENT
LAND TRANSPORT AUTHORITY
LAZADA GROUP
MASTERCARD
MICROSOFT
MINISTRY OF DEFENCE
MOH HOLDINGS
MOTOROLA
MSD
NCS
NYK AUTOMOTIVE LOGISTICS (CHINA)
PANASONIC
PSA INTERNATIONAL
PUBLIC UTILITIES BOARD
RAKUTEN ASIA
ROBERT BOSCH (SEA)
ROCKWELL AUTOMATION
ROLLS-ROYCE SINGAPORE
SALESFORCE.COM
SAP
SCG CHEMICALS
SCHNEIDER ELECTRIC
SEAGATE
SEMBAWANG SHIPYARD
SENOKO ENERGY
SERAYA ENERGY
SINGAPORE ARMED FORCES
SINGAPORE POST
SINGAPORE POWER
SINGAPORE-MIT ALLIANCE
SINGTEL
SMRT SERVICES
SP POWER GRID
SPRING SINGAPORE
ST ELECTRONICS
ST KINETICS LTD
ST LOGISTICS
STARHUB
SUMITOMO MITSUI BANKING CORPORATION
TATA COMMUNICATIONS INTERNATIONAL
TELENOR CONNEXION
TELSTRA
TEM SMART SOLUTIONS
THALES
THE ECONOMIST
TOSHIBA T.E.C. SINGAPORE
TRUSTED OBJECTS
TUV RHEINLAND
TÜV SÜD ASIA PACIFIC
UL INTERNATIONAL
UPS
VERIZON
ZALORA

10. THECONFERENCE
An exciting lineup of over 70 speakers from various sectors presented at
the IoT Show Asia 2016 conference. This year, our conference format was
refreshed to include the newest industry trends and use cases surrounding
four big themes: Smart Cities (including city planning, transportation,
utilities and telecom), Smart Manufacturing, Smart Logistics and Smart
Worksites. Each day the conference started with visionary keynotes and
then split into focused tracks with panels, individual case studies, and
interactive roundtable discussions.

11. THECONFERENCE
From blueprint to scale – What does it take to be a smart city?
Panellists Moderator
Andrew Milroy
SVP, ICT
Practice, APAC
Frost & Sullivan
Frans-Anton
Vermast
Senior Strategy
Advisor
Amsterdam
Smart City
Rasmus Bertelsen
Smart City Advisor
City of Copenhagen
Wilson Ang
Director,
Technology
Solution Division
IDA Singapore
Setiaji
Head of Jakarta
Smart City
Management
Unit
Jakarta Capital
City Government
2016 AGENDA HIGHLIGHTS
Connecting data, machines, people and processes – How IoT will
help to deliver the next generation of manufacturing
Bob Gill
GM, SEA
ARC Advisory
Group
Bertil Brandin
Group VP
Service
Manager, SEA
ABB
Indranil Sen
GM, Supply Chain
Management
APRIL Group
Krishnan Raman
CEO &
Co-Founder
Flutura
Yeoh Pit Wee
Director of
Operations
APAC & EMEA
Rockwell
Automation
Panellists Moderator

12. THECONFERENCE
Nicholas Yeo
Technical Director
A*STAR Advanced
Remanufacturing &
Technology Centre
Chris Lee
Country Manager
(Malaysia,
S’pore & Brunei)
Autodesk
David Chia
Managing
Director, SEA
Beckhoff
Automation
Dirk Slama
Director of
Business
Development
Bosch Software
Innovations
Bob Gill
GM, SEA
ARC Advisory
Group
Industry 4.0: What’s now and what’s next in the smart factory
of the future?
Panellists Moderator
2016 AGENDA HIGHLIGHTS
Carly Cummings
CIO, Asia
Linfox Int’l Group
John Hancock
VP, Integrated
Logistics
APAC Region
Kuehne+Nagel
Lai Teck Chong
CIO
NYK Automotive
Logistics (China)
Amit Dhupkar
VP, Group
Technology
(eCommerce
Logistics)
Singapore Post
Robert De Souza
Executive Director
The Logistics
Institute - Asia
Pacific, National
University of
Singapore
How APAC logistics industry can effectively harness IoT?
Panellists Moderator

13. THECONFERENCE
2016 AGENDA HIGHLIGHTS
IoT for Utilities: Top priorities to build a successful transformation
strategy
Panellists Moderator
Ronnie Belmans
Executive
Director
Global Smart
Grid Federation
Andre Blumberg
Director,
Information
Technology
CLP Power Hong
Kong
Pablo Viejo
Former General
Administrator &
Head of the EDF
Asian Center for
Sustainable Cities,
EDF Lab Singapore
EDF
Bert Deprest,
VP of Energy
Solutions
Senoko Energy
Andreas Hauser
Director
Digital Service
TÜV SÜD
Asia Pacific
Intelligent Transport Systems: Presentations & panel discussion
Gavin Teo
Partner
B Capital Group
Foo Soo Guan
VP, Digital Service
TÜV SÜD
Asia Pacific
Warren Tseng
GM
Uber Singapore
Lo Kien Foh
MD
Continental
Automotive
Singapore
Speakers
Fuad Alsagoff
Engineering
Director of
2getthere Asia
SMRT Services

14. INTERACTIVE ROUNDTABLE DISCUSSIONS
THECONFERENCE

15. ADDITIONAL WORLD-CLASS SPEAKERS
 Martin Ford, Author, “The Rise of the Robots”, Winner of the FT & McKinsey Business Book of the Year 2015
 Ben Chung, Director, Cisco Global Innovation Center
 Biren Gandhi, Principal Strategist, Corporate Strategic Innovation Group, Cisco
 Ferry Grijpink, Partner, McKinsey & Company
 Abhyuadaya Shrivastava, Associate Partner, McKinsey & Company
 Adam Gibson, Founder, Skymind
 Wilson Deng, Chief Executive Officer, Arcstone
 Chintan Raveshia, Cities and Transit Development Leader, Arup
 David Ng, Principal, B Capital Group
 Claus J. Nehmzow, Digital Innovation Organization, BP
 Maarten Hemmes, Founder & Chief Executive Officer, CarPal
 Chien Siang Yu, Chief Innovation Officer, Certis CISCO
 Stephen Huang, Head of Contract Logistics Asia, C.H. Robinson
 Anthony Lim, Director, Cloud Security Alliance (Singapore Chapter)
 Anders Nordahl, Director - Head of Ocean Customer Solutions, Asia Pacific, DB Schenker
 Timothy Kooi, Innovation Leader DHL - Asia Pacific Innovation Centre, DHL
 Antonio Della Pelle, Managing Director, Enerdata
 Irfan Soneji, Head of Industry & Society Practice RASO, Ericsson
 Oliver Risse, Founder & Chief Executive Officer, Floatility
 Cheng Jang Thye, Chief Architect and Head, IoT Solution Centre, Fujitsu Singapore
 Mohideen Shaikh, Director – Global Alliances & Partnerships, Hive Technology
 Ken Finnegan, Chief Technology Adviser, IDA Ireland
 Michael Wai, Vice President, Sales APAC, IDENTIV Asia
 Shoji Koike, Director of Transport, Media APAC, Enterprise Sector Development, Inmarsat
 May Yap, Vice President, Chief Information Officer, Jabil Green Point
 Fion Tan, Managing Director & Co-Founder, Lalamove
 Juan Pavez Spencer, Senior Vice President Head of Logistics Strategy, Lazada Group
 Jess Kozman, Regional Representative - APAC, Professional Petroleum Data Management (PPDM) Association
 Dale Rankine, Partner & Advisor, Future Now Ventures, Co-Founder & Chief Executive Officer, Reekoh
 Juergen Hase, Chief Executive Officer, IoT Unit, Reliance Group
 Thomas Guillet, Managing Director, Remedial Performance
 Debapriya Dasgupta, Co-Founder, Remote Grid
 Dick Koh, Associate Member, Singapore Institute of Materials Management
 Ramesh Narayanaswamy, Chief Information Officer, Singapore Post
 Neil Mehta, Co-Founder & Vice President, Business Development, SaurePark
 Mikael Lindholm, Vice President and Head of APAC, Telenor Connexion
 Charles Ross, Senior Editor, Thought Leadership, Asia (The Economist Intelligence Unit), The Economist
 Prof. M. Palaniswami, Director, Intelligent Sensors, Sensor Networks and Information Processing (ISSNIP) Lab,
The University of Melbourne
 Aiden Kim (K.Y), Engineering Manager Consumer Technology, UL Korea
 Jonathan Tan, Vice President, Sales and Business Development, UnaBiz
 Christopher Buono, Vice President, Information Technology, Asia Pacific, UPS
 Saibal Das Chowdhury, Co-Founder & Chief Executive Officer, Urbanetic
 Jaafgie Garcia, Founder & Chief Executive Officer, WattSmart
 Alessandro Durì, Director for Regional Operations and Supply Chain, Zalora
THECONFERENCE

16. RICH CONTENT
THECONFERENCE

17. THECONFERENCE
A series of educational talks that offered an introduction to different
practical applications of IoT technology, including utilities, manufacturing,
transportation, logistics, telecoms, data analytics, data security and
interoperability.

18. TESTIMONIALS

19. Don’t just take our word for it, hear what senior executives have to say about the
IoT Show Asia 2016.
“There were a good breadth of topics. Good overview keynotes. Good quality speakers.
Overall satisfied with my experience.”
Mark Vee-Meng Wong, Principal Specialist, Public Utilities Board
“Various case studies of interest.”
Matt Coleman, General Manager Industrial Technology, Calibre Global
“We like the efficient way you have handled the event and the exhibition.”
Udari De Alwis, Research Engineer, Synergen Technology Labs
“New Ideas, Innovation can be reach & share & learn from this event, giving new insight to
improve city life.”
Setiaji, Head of Jakarta Smart City Management Unit
Jakarta Capital City Government
“Thanks for the great event.”
Chris Lee, Country Manager (Malaysia, Singapore and Brunei), Autodesk
“Round table discussion was great.”
Wilson Ang, Director – Technology Solution Division, IDA Singapore
“Well organised with good contents and exhibits.”
Hung Kwan Chan, Director, SP Power Grid
“Thanks for very good show! Very well managed!”
Mikael Lindholm, Vice President and Head of APAC, Telenor Connexion
“Many thanks for hosting us and congrats for the job well done ! It was an interesting
conference. “
Dan Chia, Head of Innovation & System Integration
Continental Automotive Singapore
“Thanks for organising a great show.”
Prof. M. Palaniswami, Director, Intelligent Sensors, Sensor Networks and Information
Processing (ISSNIP) Lab, The University of Melbourne
“The speakers invited are of high quality having personally getting involved in the subject
matter they presented. A lot of good insights were shared. The agenda was interesting as you
have start up companies to come and share their products as well. This gave credence to the
subjects delivered.”
Mark Foo, Vice President, Business Development, EDMI Asia
HEAR WHAT THEY SAY…
TESTIMONIALS

20. Don’t just take our word for it, hear what senior executives have to say about the
IoT Show Asia 2016.
“Thanks a lot for inviting me for the IoT Show, hope all your hardwork would have paid off. I
was able to learn and see a lot at the event and look forward to contribute hopefully in the
next year's event.”
Amit Dhupkar, Vice President - Group Technology (eCommerce Logistics)
Singapore Post
“It was very interesting to discuss and share perspectives from both East and West on the
different focuses for smart city development.”
Rasmus Bertelsen, Smart City Advisor, City of Copenhagen
“Fantastic event. Thanks for the opportunity to be part of it.”
Timothy Kooi, Innovation Leader DHL - Asia Pacific Innovation Centre, DHL
“It was a great event, and the responses were very good. Nice!”
Jonathan Tan, Vice President, Sales and Business Development, UnaBiz
“Thanks for organizing the conference. “
Andre Blumberg, Director - Information Technology, CLP Hong Kong
“Good sharing from the industry experts.”
John Lee, Assistant CIO, MINDEF
“Thanks for the great event organization during the exhibition and conference. It was a good
platform to exchange ideas and information on each other's IoT effort.”
Foo Soo Guan, Vice President, Digital Service, TUV SUD Asia Pacific.
“The show was a great success - congratulation.”
Juergen Hase, Vice President, Digital Service, Reliance
“It was a great event, I appreciate for the initiative and hard work of the event organizer.”
Tony Tony S. ARDJO, President Director, PT. Bhumi Prasaja
“This year showcased the newest trends in the Industry.”
Dick Koh, Associate Member, Singapore Institute of Materials Management
“Well run, good speakers.”
Daniel Ah Chong, Chief Operating Officer ,IBL
“Great first exposure to IoT Show. We enjoyed the show. It was well orchestrated and
organized. The business meeting coordination was very well done.”
Krishnan Raman, Chief Executive Officer & Co-Founder, Flutura
HEAR WHAT THEY SAY…
TESTIMONIALS

21. TESTIMONIALS
Thank you for a great experience at the conference!
We really enjoyed participating. Looking forward to
collaborating in the future.
Dave Ng, Principal & Gavin Teo, Partner
B Capital Group

22. NETWORKING

23. NETWORKING APP
200+ meetings were made across 35 timeslots via our networking app.
That’s equivalent to approximately 5 meetings per timeslot.
NETWORKING
“An opportunity to connect with new players in the space.”
Muhammad Shaamel, Business Development Manager, Lithan
“These are great networking meetings, sure gave me a chance to meet with potential partners in
the future. “
Mitchell Chang, Business Development Manager, Sales & Marketing, Intel Corporation
“Platform is great, simple and efficient.”
Laurent Derien, Head of Business System Development, Global Operations, Dyson
“Meeting was helpful to get connected with market participants, which I might not have
introduced to otherwise.”
Ulf Schneider, President, Singapore Semiconductor Industry Association
“A great networking platform with the ability to learn and get in touch of companies that could
be of potential clients and opportunities for collaborations.”
Norhayati Mohammad Ali, Director, Insightful Analytics Pte Ltd
“Quick and efficient platform in arranging meetings.”
Udari De Alwis, Research Engineer, Synergen Technology Labs

24. MARKETING

25. MARKETING CAMPAIGN
The IoT Show Asia 2016 conference and exhibition took on an integrated and extensive
marketing campaign spanning close to 50 weeks! Next to traditional marketing
channels, we also incorporated a series of innovative ideas, capitalising on multiple
channels to reach our global target audiences. The promotion undertaken included a
mix of different channels such as digital marketing, third party media channels, social
media and press relations.
Marketing plan overview:
 A total of 2,888 brochures were downloaded online by targeted audience
members as a result of email campaigns, social media campaigns and 3rd party
partnerships.
 Over 3,635,000 emails were sent as part of our internal email marketing
campaign commencing at 45 weeks
 We also sent 3rd party electronic mail blasts via partnerships with trade media
partners. These EDMs promoted the conference and exhibition and was sent to
over 271,000 contacts
 The event was also marketed by Emerging Technology Blog which featured over
50+ articles and interviews with speakers and start-ups
 We placed a total of 13 print and banner ads about the event in IoT related trade
publications and websites to publicise the event
 The event was listed on over 17 carefully selected event and trade related portals
 A dedicated search re-marketing campaign was carried out via Google Display
Networks, Youtube, Facebook and Linkedin
 Facebook campaigns to promote the free expo reached over 62,000 people
 The website attracted a total of 21,000 sessions with over 51,000 page views
MARKETING

26. Conference brochure collaterals
MARKETING

27. Website campaign
MARKETING

28. Email campaign
MARKETING

29. 3rd Party Marketing
Event banner ads and event listings on partners web sites contributed to traffic on
respective web sites and we could attribute bookings from delegates and visitors as we
track all banner ads
MARKETING

30. Print & Remarketing Ads
MARKETING

31. Emerging Technology Blog
MARKETING

32. Social Media
MARKETING

33. Onsite Marketing
MARKETING

34. TO SPONSOR / EXHIBIT / ADVERTISE:
justin.chin@terrapinn.com
+65 6322 2714
TO SPEAK:
phu.nguyen@terrapinn.com
+65 6322 2338
JOIN US IN 2017
6-7 SEPTEMBER 2017
SUNTEC CONVENTION & EXHIBITION CENTRE