This SlideShare gives information on successful tips on blogging for business.

1. 6 TIPS FOR
BLOGGING SUCCESS

2. MARSHA HUDSON
• Social Media Instructor and Coach
• Professional Photographer
• Professor of English at Wharton Jr. College
in Sugarland
• Give private workshops to companies/individuals
• Completing social media certification through
Hootsuite University
• Blogger, writer and presenter
• Love nature, reading, walking, traveling and coffee
shops.
• Writing blog: www.marshaandhudsonwrites.com
• Social Media blog:
www.marshahudsonsocialmedia.com

3. WHAT IS A BUSINESS BLOG?
A business blog is a marketing channel (just
like social media, direct mail, email
marketing, etc.) that helps support business
growth. It does that by driving traffic to your
website and providing opportunities for that
traffic to convert in some way.

4. FIVE BENEFITS OF
BLOGGING?
1. It helps to drive traffic to your website.
2. It helps convert that traffic into leads.
3. It helps establish authority.
4. It increases your SEO rankings.
5. It gives your company a voice.

5. WHERE ARE YOU WITH BLOGGING?
A. I don’t blog at all
B. I blog sometimes
C. I have been thinking
about it for the
business
D. I think it is hard to
understand.
E. I don’t know what to
blog about.
Idon’tblogatall
Iblog
som
etim
es
Ihave
been
thinking
abouti...
Ithinkitishard
to
underst...
Idon’tknow
w
hatto
blog
...
20% 20%20%20%20%

6. WHY SHOULD YOU BLOG?
LET’S LOOK AT STATS FOR 2015
• B2B marketers that use blogs receive 67%
more leads than those who do not.
• Marketers who have prioritized blogging
are 13x more likely to enjoy more positive
ROI than those that do not.
• By 2020, customers will manage 85% of
their relationships without talking to a
human.
• Companies who blog receive 97% more
links to their website

7. TODAY! YOU ARE IN THE RIGHT
PLACE AT THE RIGHT TIME!

8. BLOGGING
TERMINOLOGY
• Blog - short for weblog. Collection of
thoughts, media, links, etc., shared with
others online.
• Blogosphere - the entire network of blogs. It
is like a universe that is ongoing.
• Category - it is the list of topics you create
on your blog. It is like a table of contents for
your blog.
• Hosting - refers to the place where your
blog resides (for example like Host Gator or
Blue Host).

9. MORE BLOGGING
TERMINOLOGY
• Permalink - the specific link or URL for your
blog. It is the main page of your blog (for
example: http://marshahudsonwrites.com)
• Platform - refers to your blogging software
like: WordPress, or Blogger).
• SEO - stands for Search Engine Optimization.
It is how your blog ranks when someone
searches for it.
• Theme - the blogs layout, face or
appearance. Some themes are free and
some are for purchase.

10. WHY ARE YOU INTERESTED IN
BLOGGING?
A. Because everybody seems
to be doing it.
B. Because I want to put the
word out about my
business.
C. Because I see other
companies who are
successful at it.
D. Because I am just thinking
of adding something new
to company site.
E. Because It ties to my social
media campaign.
Because
everybodyseem
s..
Because
Iw
antto
putthe
...
Because
Isee
othercom
pa...
Because
Iam
justthinking..
Because
Ittiesto
m
y
socia...
0% 0%0%0%0%

11. FOUR COMMON TYPES OF
BUSINESS BLOGS
If you are new to blogging, as a business or
just want to get the word out on a certain
business, you need to know the more
common business topics. This can provide
you with a starting point. There are five most
common businesses that use blogs to
promote their business.

12. SPECIALTY BLOGS
This type of business blog is usually written by
two more contributors with a common
interest. It is a great way for you to build an
online community with people that share
your interests and ideas. This type of blog
can include such things like weight loss, how
to stay healthy, or even golf topics among
others. The possibilities are endless.

13. FEATURE BLOG
In this type of blog you will be advertising
creative types of businesses. These creative
topics can include topics on sewing,
crafting, computer programming and digital
photography as well as many others. The
possibilities for this type of business blog are
endless. In this type of business blog you
have the opportunity to show various
pictures, video clips, and even sewing
projects that you have been working on
among others.

14. INDUSTRY BLOGS
This blog focuses on a more narrow type of
industry and usually is made by industries
that sell their products to other businesses. It
usually consists of a variety of different topics
including trade shows, new lines of product,
and materials among others. It will take a lot
of careful research and you will need to
know a lot of information on the industry.

15. CONSULTING BLOGS
Usually consulting blogs are run by one
person offering their opinion, and advice on
a certain topic. This is a great way to
develop an online community in a topic that
interests you.

16. WHAT STILL CONFUSES YOU
ABOUT BLOGGING?
A. Terminology.
B. How it will help my
business.
C. Types of business
blogs.
D. What goes into a
blog.
E. I am pretty caught
up as of now.
Term
inology.
How
itw
illhelp
m
y
business.
Typesofbusinessblogs.
W
hatgoesinto
a
blog.
Iam
prettycaughtup
aso...
20% 20%20%20%20%

17. ACTIVITY TIME

18. WHAT TYPE OF BLOG WOULD YOU
LIKE TO START?
A. Specialty Blog
B. Feature Blog
C. Industry Blog
D. Consulting Blog
E. Not sure yet
SpecialtyBlog
Feature
Blog
IndustryBlog
Consulting
Blog
Notsure
yet
20% 20%20%20%20%

19. EASY STEPS TO SETTING
UP A BLOG
Decide on a blogging platform.
• WordPress is the most widely used
platform.
• It is simple, east, fast and free!
• Large and small companies alike prefer
WordPress.
• Of course, there are others.

20. WORDPRESS.COM
POPULAR AMONG BUSINESS BLOGGERS

21. DETERMINE YOUR
BUSINESS GOALS
• Build your customer list
• Create a content library that makes your
company a thought leader
• Engage customers in open dialogue
• Get better organic rankings from the fresh
content

22. WRITE YOUR FIRST POST

23. THE FACE OF A SIMPLE BLOG

25. A PHOTOGRAPHY BLOG - SAMPLE

26. A WRITER’S SAMPLE BLOG

27. BUSINESS BLOG - SAMPLE

28. ARE YOU CONVINCED THAT YOU
SHOULD BLOG NOW?
A. Yes
B. No
C. Maybe
D. If I have time
Yes
No
M
aybe
IfIhave
tim
e
0% 0%0%0%

29. HOW TO WRITE AND FIND
GOOD CONTENT
Check out online news headlines for the
scoop on industry trends, stats, studies, new
products, technologies or other newsworthy
topics related to your business. Simply set up
Google Alerts and RSS Feeds of your favorite
industry and other news sources.

30. CONTENT IS KING
Content marketing demands attention. You
need to pay attention to the latest popular
trends, analyze your competitors’ strategies,
and come up with new, original ideas on a
constant basis so you can post regularly and
build an audience that expects—and
desires—your consistent material.

31. CONTENT FOR BLOGS
• Check out blogs in other industries and put
your own spin on a topic.
• Your own email inbox and comments on
blog posts can spark great ideas for blog
posts.
oWhat questions are your customers,
clients and audience asking the most?
oWhat topics have you recently discussed
with colleagues?

32. NEWSJACKING FOR
CONTENT
Newsjacking has become a bit of a
buzzword, but it’s a viable and easy strategy
that anyone can use. Essentially,
newsjacking involves finding a relevant
trending topic and repurposing it for your
own blog. It will take a bit of effort to find the
right news story that fits your niche or
industry, and some more effort to brainstorm
and write a good spin on it.

33. SHARING-CURATED
CONTENT
Speaking of sharing content, don’t be afraid
to do it. The best content strategies are the
ones with mostly original content, true, but
the key word there is “mostly.” If you see a
cool infographic or an exciting video
relevant to your industry, feel free to post it
on your site (along with proper credit, of
course).
For example: “Taken from Woman Today.”

34. BE CREATIVE!
You can get many ideas for blog posts from
everywhere.
oMagazines
oConversations with Others
oSocial Media Sites
oConferences, lectures and presentations
At your leisure time!

35. HOW TO DRIVE TRAFFIC
TO YOUR BLOG
• Website - put a link there.
• Email - let people know about your blog.
• Newsletter - announce it on your monthly
newsletter. I use Constant Contact.
• Social Media Platforms
• Speak and mention your blog
• Put the URL on your business cards

36. CONNECTING TO YOUR
SOCIAL MEDIA SITES
• You can add your social media sites to your
blog page in WordPress.
• You can add your blog page to your social
media sites.
• You can use sidebars in your blog to
connect to social media site.

37. APPEARANCE-WIDGET-S.M.
To connect your social media to your
WordPress site:
• Go to Appearance on the dashboard
• Go to Widget
• Go to Social Profile
• Copy and paste your URL’s from the sites.

38. YOUR SOCIAL SITES ON
YOUR BLOG

39. MANAGING AND
SCHEDULING
How can you manage your blog with your
busy life? How can you schedule blog posts
and still have a life?
1. Pick a day for blogging
2. Develop a content calendar
3. Use an auto-scheduler like Buffer
4. Blog 1-2 times a week. Once is good.

40. MAKING MONEY WITH
YOUR BLOG
• Write an E-book
• Use affiliate marketing
• Become a guest blogger on other sites
• Sell your own products

41. BE A SUCCESSFUL
BLOGGER
• Be creative with posts– put a twist on subjects.
• Add content on a regular basis
• Make your blog an interactive online
community by encouraging comments,
feedback and shares.
• Promote your blog in a multi-faceted way.
• Keep the look and design professional
Be Consistent!