Phoebe Yu

Melbourne, Australia, Victoria Australia

Founder and CEO of ettitude

Technology / Software / Internet

With over a decade's experience working in supply chain management and merchandising, i founded ettitude with the vision of offering luxury and ethical bedding essentials at an accessible price directly to consumers. Prior to ettitude, I had founded two international trading and sourcing companies. My experience includes business developing, manufacturing, outsourcing, branding, e-commerce & online marketing. With a love of technology, the internet and sustainability, I constantly seek new ways to use emerging technologies to solve real-world problems and provide better online shopping experiences.