As we turn 5 years old we thought we would share some things we have learned about creating social impact through the merger of profit and purpose.

1. O N TURNI N G

2. AS WE CAREEN OUT OF OUR TODDLER YEARS
TOWARD OUR FIRST DAY OF SCHOOL, WE FIGURED
WE SHOULD TAKE A MOMENT TO PAUSE AND
REFLECT ON OUR FIRST FIVE YEARS OF BUSINESS.
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ALL , THESE ARE THE FORMATIVE YEARS –
THAT BUILD CHARACTER , SET HABITS , AND OPEN
OUR EYES TO A WORLD OF POSSIBILITY .
A FTER

3. THAT POSSIBILITY HAS TAUGHT US
TWO IMPORTANT LESSONS.
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DREAM BIG. OUR ASPIRATION IS TO REDEFINE GOOD.
(O R TAKE LONGER NAPS . I T ’ S A CLOSE CALL .)
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STAY GROUNDED. OUR EVERYDAY IS DRIVEN BY
5 SIMPLE BELIEFS:
DO GOOD WORK.
KEEP GOOD COMPANY.
BE GOOD TO OTHERS.
HAVE GOOD FUN.
AND MOST OF ALL,
PROFIT BY DOING GOOD.
BUT WHAT ELSE?

4. 5 T H INGS
W E’RE P ROU D O F

5. 1
O U R I M PACT

6. FOR TWO GUYS THAT STARTED IN A SHARED OFFICE,
WE’VE PUT UP SOME DECENT NUMBERS.
OVER $20 MILLION RAISED FOR GOOD PURPOSE.
MORE THAN 10 MILLION POSITIVE SOCIAL ACTIONS.
SOMEWHERE AROUND A BILLION IMPRESSIONS
(BUT WHO’S COUNTING).
15 COLLEAGUES, AND GROWING.

7. BUT MORE THAN AGGREGATE RESULTS,
WHAT WE’RE MOST PROUD OF
ARE THE INDIVIDUAL ACCOMPLISHMENTS,
EACH WITH THEIR OWN UNIQUE STORY.
“MOST SUCCESSFUL GIVING CAMPAIGN IN OUR HISTORY.”
“BEST-EVER SOCIAL ENGAGEMENT OF CUSTOMERS.”
“LARGEST PUBLIC ACTIVATION CAMPAIGN EVER.”
“MORE THAN DOUBLED LAST YEAR’S RESULTS.”
“COMPLETELY REIMAGINED OUR APPROACH.”

8. 2
OUR PRI VI L EG E

9. INTERNATIONAL DEVELOPMENT EN
ENVIRONMENTAL RIGHTS WATER P
PROTECTION PEACEKEEPING CANC
CANCER STROKE MENTAL HEALTH S
SEXUAL VIOLENCE CITIZENSHIP SU
WE’VE BEEN BLESSED TO HAVE
SUICIDEOPPORTUNITY TO “MOVE THE NEEDLE”FO
AN ALZHEIMER’S HUNGER
ON
BROAD RANGE
FOOD IFAWE’RE TO LEAVEOF ISSUES THAT MATTER
SECURITY GRADUATING HIG
THIS PLACE GENUINELY
BETTER FOR THOSE THAT FOLLOW
HIGH SCHOOL TRANSPORTATION C
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CIVIC ENGAGEMENT VIOLENCE AGA
AGAINST WOMEN POVERTY VOLUN
VOLUNTEERISM CHILD SOLDIERS F
SUICIDE ALZHEIMER’S HUNGER FO
FOOD SECURITY GRADUATING HIG

10. 3
OUR CL I EN TS

11. WE’VE MADE MANY FRIENDS ALONG THE WAY.
HERE’S AN INCOMPLETE LIST
OF SOME BIG BRANDS YOU WILL RECOGNIZE,
AND SOME SMALLER ONES YOU MAY NOT.
PWRDF

12. 4
OUR P EO PL E

13. WE’VE BUILT A PASSIONATE, TALENTED
AND DIVERSE TEAM OF PEOPLE.
YOU SHOULD GET TO KNOW THEM.
THEY’RE GOOD PEOPLE.

14. 5
OUR A SPI R ATI O N
(BUT MORE ON THIS LATER)

15. 5 T HING S
W E’VE LE A RN ED

16. 1. WE’VE KEPT THE LIGHTS ON
EVERY SO OFTEN WE PINCH OURSELVES.
WE MAKE A LIVING
DOING WHAT WE’RE PASSIONATE ABOUT.
THIS IS NO SMALL FEAT,
BUT IT HASN’T MADE US COMPLACENT.
WE’D TELL YOU WE’VE GOT BIG THINGS
IN STORE FOR THE NEXT FIVE YEARS,
BUT DOING IS BELIEVING, SO STAY TUNED.

17. 2. WE NEED TO BE MORE DARING,
DISRUPTIVE AND DECLARATIVE
CALL IT THE 3 D’S.
PROFIT AND PURPOSE WILL DEFINE
THE 21ST CENTURY LEADER.
DOING GOOD IS NOT JUST
“THE RIGHT THING TO DO”.
THERE MUST BE SOMETHING IN IT FOR ME.
AND DOING GOOD SHOULD
DRIVE THE BOTTOM LINE.
WE WILL LEAD THIS CHARGE, BUT WE NEED YOUR HELP.

18. 3. FAILING ISN’T FAILURE
( BUT FAILING TO TAKE RISKS IS )
OUR FRIEND DR. MIKE EVANS HAS
A GREAT TURN OF PHRASE.
SUCK LESS
TAKE CALCULATED RISKS, FAIL FAST,
COURSE CORRECT, AND DO IT BETTER NEXT TIME.
WE WANT TO TAKE FAILURE MORE SERIOUSLY,
AND TO CONVINCE OTHERS THAT
IT’S FAR BETTER TO FAIL FAST,
THAN TO NEVER HAVE FAILED AT ALL.

19. 4. IT IS TIME FOR A NEW
DEFINITION OF GOOD
WHEN WE STARTED,
THERE WEREN’T MANY PEOPLE
TALKING ABOUT PROFIT AND PURPOSE
IN THE SAME SENTENCE.
AND IF THEY WERE,
IT WAS A “NICE TO DO”
NOT A “NEED TO DO”.

20. FAST FORWARD TO TODAY...
DOMINIC BARTON, MICHAEL PORTER,
ALEX BOGUSKY AND OTHER SMART COOKIES
ARE ALL TRUMPETING THEIR VERSION OF
“SHARED VALUE”.
WHICH GIVES US CONFIDENCE WE JUST
MIGHT BE ON TO SOMETHING.

21. 5. WE SHOULD’VE
BOUGHT MORE BEER
IF WE’RE HONEST ABOUT OUR ASPIRATIONS,
WE’RE GOING TO NEED A LOT MORE FRIENDS.
AND GOOD FRIENDS
COME FROM GREAT CONVERSATIONS.

22. W H AT ’S N EXT?

23. SINCE THERE’S TRUTH TO THE PHRASE
“YOU WON’T GET WHAT YOU DON’T ASK FOR”,
WE’RE ABOUT TO RELEASE OUR 14 FOR 2014.
14 PROJECTS ON OUR TO DO LIST
FOR THE COMING YEAR THAT WE HOPE
YOU’LL PLAY A ROLE IN.
DON’T WAIT ON US IF YOU’RE CURIOUS.

24. HELLO@PUBLICINC.COM
416.782.2220 x 205