SlideShare ist ein Scribd-Unternehmen logo

Lenovo Goes Global with IBM PC Acquisition

•
•
Philip Stack
Philip Stack

Group assignment task in Marketing course. Case from Jobber Marketing book. Case made within 1 hour timelimit.

BildungTechnologieBusiness
1 von 6
goes global! Group 1
The BCG (Boston Matrix) Problem child Stars Dogs Cash cows Lenovo China 2005, a successful star IBM PC Division, from star to problem child/dog.
The General Electric Market Attractiveness–Competitive Position Model Zone 1 ,[object Object],= “star” High Zone 3 ,[object Object],= “problem children” Medium Market attractiveness: ,[object Object]
Strength of competition
Profit potentialZone 2 ,[object Object],= “Cash Cow” Zone 4 ,[object Object],Low Zone 5 ,[object Object],= “dog” High Low Medium Competitive strength: Market share, potential to develop differential or cost advantage, Reputation.
Why was buying the IBM PC division an attractive proposition for Lenovo? ,[object Object]

Empfohlen

ibm...SM Presentationn(Final)
ibm...SM Presentationn(Final)ibm...SM Presentationn(Final)
ibm...SM Presentationn(Final)- Freelance
 
Lenovo case study, strategy and SWOT analysis
Lenovo case study, strategy and SWOT analysisLenovo case study, strategy and SWOT analysis
Lenovo case study, strategy and SWOT analysissimeonedl
 
Lenovo: Building a global brand
Lenovo: Building a global brandLenovo: Building a global brand
Lenovo: Building a global brandNandhagopal Muralithar
 
Lenovo case study
Lenovo case studyLenovo case study
Lenovo case studyAnkit Gupta
 
Lenovo: Building a Global Brand
Lenovo: Building a Global BrandLenovo: Building a Global Brand
Lenovo: Building a Global BrandHet Mavani
 
Think Pad T410 T510 Top Options
Think Pad T410 T510 Top OptionsThink Pad T410 T510 Top Options
Think Pad T410 T510 Top OptionsArmidee Mack, MSIST
 
Report of lenovo
Report of lenovoReport of lenovo
Report of lenovoYInbai
 
Dell incorporate
Dell incorporateDell incorporate
Dell incorporateshakir27
 

Empfohlen

ibm...SM Presentationn(Final)
ibm...SM Presentationn(Final)ibm...SM Presentationn(Final)
ibm...SM Presentationn(Final)- Freelance
 
Lenovo case study, strategy and SWOT analysis
Lenovo case study, strategy and SWOT analysisLenovo case study, strategy and SWOT analysis
Lenovo case study, strategy and SWOT analysissimeonedl
 
Lenovo: Building a global brand
Lenovo: Building a global brandLenovo: Building a global brand
Lenovo: Building a global brandNandhagopal Muralithar
 
Lenovo case study
Lenovo case studyLenovo case study
Lenovo case studyAnkit Gupta
 
Lenovo: Building a Global Brand
Lenovo: Building a Global BrandLenovo: Building a Global Brand
Lenovo: Building a Global BrandHet Mavani
 
Think Pad T410 T510 Top Options
Think Pad T410 T510 Top OptionsThink Pad T410 T510 Top Options
Think Pad T410 T510 Top OptionsArmidee Mack, MSIST
 
Report of lenovo
Report of lenovoReport of lenovo
Report of lenovoYInbai
 
Dell incorporate
Dell incorporateDell incorporate
Dell incorporateshakir27
 
Strategic Management
Strategic Management Strategic Management
Strategic Management Sufian Albaadani
 
Lenovo Final Presentation
Lenovo Final PresentationLenovo Final Presentation
Lenovo Final PresentationKatie Metts
 
Lenovo Case Study - The raise to the global #1 PC manufacturer
Lenovo Case Study - The raise to the global #1 PC manufacturerLenovo Case Study - The raise to the global #1 PC manufacturer
Lenovo Case Study - The raise to the global #1 PC manufacturerOliver Gottschalk
 
Lenovo laptops Product Life Cycle and BCG Matrix Positioning
Lenovo laptops Product Life Cycle and BCG Matrix PositioningLenovo laptops Product Life Cycle and BCG Matrix Positioning
Lenovo laptops Product Life Cycle and BCG Matrix Positioningsalmanrizvi44
 
BCG Matrix & SWOT Analysis
BCG Matrix & SWOT AnalysisBCG Matrix & SWOT Analysis
BCG Matrix & SWOT AnalysisKiritKene
 
Lenovo Commercial MSI
Lenovo Commercial MSILenovo Commercial MSI
Lenovo Commercial MSIguest9f2a14
 
Lenovo
LenovoLenovo
Lenovojohnpapas7
 
Boston matrix
Boston matrixBoston matrix
Boston matrixhfonfe
 
Lenovo
LenovoLenovo
LenovoSantosh Anand
 
Lenovo case presentation
Lenovo case presentationLenovo case presentation
Lenovo case presentationKawin Bantherngphesajsakul
 
Sony BCG MATRIX
Sony BCG MATRIXSony BCG MATRIX
Sony BCG MATRIXAbhishek Shandilya
 
Dell presentation
Dell presentationDell presentation
Dell presentation'Shantunu Ghosh'
 
BCG matrix with example
BCG matrix with exampleBCG matrix with example
BCG matrix with exampleMayur Narole
 
RedCore.Team1.eBay.pptx
RedCore.Team1.eBay.pptxRedCore.Team1.eBay.pptx
RedCore.Team1.eBay.pptxTrushitOza1
 
Apple Inc. Case Study.
Apple Inc. Case Study.Apple Inc. Case Study.
Apple Inc. Case Study.Nazim Hussain
 
Apple INC Case Study
Apple INC Case StudyApple INC Case Study
Apple INC Case StudyRenjith Sreekumar
 
Apple Inc. 2008 Case Study
Apple Inc. 2008 Case Study Apple Inc. 2008 Case Study
Apple Inc. 2008 Case Study Mercy Antony
 
Brian byrne atc presentation deck tcxl 2015 final
Brian byrne atc presentation deck tcxl 2015 finalBrian byrne atc presentation deck tcxl 2015 final
Brian byrne atc presentation deck tcxl 2015 finalIIR USA
 
Major minor fair 8 19 05
Major minor fair 8 19 05Major minor fair 8 19 05
Major minor fair 8 19 05Lake Forest Graduate School of Management
 
Market research for startups
Market research for startupsMarket research for startups
Market research for startupsRodrigo Sepúlveda Schulz
 
Marketing the $100 Laptop
Marketing the $100 LaptopMarketing the $100 Laptop
Marketing the $100 LaptopChris Serio
 
APPLE INC.
APPLE INC.APPLE INC.
APPLE INC.guest759c78
 

Weitere ähnliche Inhalte

Andere mochten auch

Lenovo Final Presentation
Lenovo Final PresentationLenovo Final Presentation
Lenovo Final PresentationKatie Metts
 
Lenovo Case Study - The raise to the global #1 PC manufacturer
Lenovo Case Study - The raise to the global #1 PC manufacturerLenovo Case Study - The raise to the global #1 PC manufacturer
Lenovo Case Study - The raise to the global #1 PC manufacturerOliver Gottschalk
 
Lenovo laptops Product Life Cycle and BCG Matrix Positioning
Lenovo laptops Product Life Cycle and BCG Matrix PositioningLenovo laptops Product Life Cycle and BCG Matrix Positioning
Lenovo laptops Product Life Cycle and BCG Matrix Positioningsalmanrizvi44
 
BCG Matrix & SWOT Analysis
BCG Matrix & SWOT AnalysisBCG Matrix & SWOT Analysis
BCG Matrix & SWOT AnalysisKiritKene
 
Lenovo Commercial MSI
Lenovo Commercial MSILenovo Commercial MSI
Lenovo Commercial MSIguest9f2a14
 
Boston matrix
Boston matrixBoston matrix
Boston matrixhfonfe
 
BCG matrix with example
BCG matrix with exampleBCG matrix with example
BCG matrix with exampleMayur Narole
 

Andere mochten auch (13)

Strategic Management
Strategic Management Strategic Management
Strategic Management
 
Lenovo Final Presentation
Lenovo Final PresentationLenovo Final Presentation
Lenovo Final Presentation
 
Lenovo Case Study - The raise to the global #1 PC manufacturer
Lenovo Case Study - The raise to the global #1 PC manufacturerLenovo Case Study - The raise to the global #1 PC manufacturer
Lenovo Case Study - The raise to the global #1 PC manufacturer
 
Lenovo laptops Product Life Cycle and BCG Matrix Positioning
Lenovo laptops Product Life Cycle and BCG Matrix PositioningLenovo laptops Product Life Cycle and BCG Matrix Positioning
Lenovo laptops Product Life Cycle and BCG Matrix Positioning
 
BCG Matrix & SWOT Analysis
BCG Matrix & SWOT AnalysisBCG Matrix & SWOT Analysis
BCG Matrix & SWOT Analysis
 
Lenovo Commercial MSI
Lenovo Commercial MSILenovo Commercial MSI
Lenovo Commercial MSI
 
Lenovo
LenovoLenovo
Lenovo
 
Boston matrix
Boston matrixBoston matrix
Boston matrix
 
Lenovo
LenovoLenovo
Lenovo
 
Lenovo case presentation
Lenovo case presentationLenovo case presentation
Lenovo case presentation
 
Sony BCG MATRIX
Sony BCG MATRIXSony BCG MATRIX
Sony BCG MATRIX
 
Dell presentation
Dell presentationDell presentation
Dell presentation
 
BCG matrix with example
BCG matrix with exampleBCG matrix with example
BCG matrix with example
 

Ähnlich wie Lenovo Goes Global with IBM PC Acquisition

RedCore.Team1.eBay.pptx
RedCore.Team1.eBay.pptxRedCore.Team1.eBay.pptx
RedCore.Team1.eBay.pptxTrushitOza1
 
Apple Inc. Case Study.
Apple Inc. Case Study.Apple Inc. Case Study.
Apple Inc. Case Study.Nazim Hussain
 
Apple Inc. 2008 Case Study
Apple Inc. 2008 Case Study Apple Inc. 2008 Case Study
Apple Inc. 2008 Case Study Mercy Antony
 
Brian byrne atc presentation deck tcxl 2015 final
Brian byrne atc presentation deck tcxl 2015 finalBrian byrne atc presentation deck tcxl 2015 final
Brian byrne atc presentation deck tcxl 2015 finalIIR USA
 
Marketing the $100 Laptop
Marketing the $100 LaptopMarketing the $100 Laptop
Marketing the $100 LaptopChris Serio
 
My final Marketing Project
My final Marketing ProjectMy final Marketing Project
My final Marketing Projectsalman_tarique
 
One Laptop Per Child (Global Marketing Analysis)
One Laptop Per Child (Global Marketing Analysis)One Laptop Per Child (Global Marketing Analysis)
One Laptop Per Child (Global Marketing Analysis)Zeenat Rasheed
 
IBM Corporation - Case Study
IBM Corporation - Case StudyIBM Corporation - Case Study
IBM Corporation - Case StudyMacky Villagarcia
 
Strategic Formulation of Five Leading Mobile Company
Strategic Formulation of Five Leading Mobile Company Strategic Formulation of Five Leading Mobile Company
Strategic Formulation of Five Leading Mobile Company Rony Banik
 

Ähnlich wie Lenovo Goes Global with IBM PC Acquisition (20)

RedCore.Team1.eBay.pptx
RedCore.Team1.eBay.pptxRedCore.Team1.eBay.pptx
RedCore.Team1.eBay.pptx
 
Apple Inc. Case Study.
Apple Inc. Case Study.Apple Inc. Case Study.
Apple Inc. Case Study.
 
Apple INC Case Study
Apple INC Case StudyApple INC Case Study
Apple INC Case Study
 
Apple Inc. 2008 Case Study
Apple Inc. 2008 Case Study Apple Inc. 2008 Case Study
Apple Inc. 2008 Case Study
 
Brian byrne atc presentation deck tcxl 2015 final
Brian byrne atc presentation deck tcxl 2015 finalBrian byrne atc presentation deck tcxl 2015 final
Brian byrne atc presentation deck tcxl 2015 final
 
Major minor fair 8 19 05
Major minor fair 8 19 05Major minor fair 8 19 05
Major minor fair 8 19 05
 
Market research for startups
Market research for startupsMarket research for startups
Market research for startups
 
Marketing the $100 Laptop
Marketing the $100 LaptopMarketing the $100 Laptop
Marketing the $100 Laptop
 
APPLE INC.
APPLE INC.APPLE INC.
APPLE INC.
 
Market entry strategy - presenter deck
Market entry strategy - presenter deckMarket entry strategy - presenter deck
Market entry strategy - presenter deck
 
Hypercompetition
HypercompetitionHypercompetition
Hypercompetition
 
How to define your market entry strategy
How to define your market entry strategyHow to define your market entry strategy
How to define your market entry strategy
 
110117 markets
110117 markets110117 markets
110117 markets
 
Apple
AppleApple
Apple
 
Driving Marketing Strategy: Concepts and Structure
Driving Marketing Strategy: Concepts and StructureDriving Marketing Strategy: Concepts and Structure
Driving Marketing Strategy: Concepts and Structure
 
My final Marketing Project
My final Marketing ProjectMy final Marketing Project
My final Marketing Project
 
One Laptop Per Child (Global Marketing Analysis)
One Laptop Per Child (Global Marketing Analysis)One Laptop Per Child (Global Marketing Analysis)
One Laptop Per Child (Global Marketing Analysis)
 
IBM Corporation - Case Study
IBM Corporation - Case StudyIBM Corporation - Case Study
IBM Corporation - Case Study
 
Strategic Formulation of Five Leading Mobile Company
Strategic Formulation of Five Leading Mobile Company Strategic Formulation of Five Leading Mobile Company
Strategic Formulation of Five Leading Mobile Company
 
Apple complete
Apple completeApple complete
Apple complete
 

Kürzlich hochgeladen

The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesFatimaKhan178732
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxGaneshChakor2
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfchloefrazer622
 
Disha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfDisha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfchloefrazer622
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionSafetyChain Software
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationnomboosow
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Celine George
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDThiyagu K
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...Pooja Nehwal
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
The byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptxThe byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptxShobhayan Kirtania
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 

Kürzlich hochgeladen (20)

The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and Actinides
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdf
 
Disha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfDisha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdf
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory Inspection
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communication
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
The byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptxThe byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptx
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 

Lenovo Goes Global with IBM PC Acquisition