1. Technical and Business Offer
e-commerce site
« ArtCase »
2012-07-30
ORN186C1
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2. sommaire
1 needs understanding
2 our approach
3 our commercial bid
4 our resources
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3. our understanding
of the need
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4. your need our understanding of the need
> project “ArtCase” organized in 3 phases :
- phase 1:
• launch on Sosh.fr through a corner on their accessories shop
• a personalization module to integrate into the Sosh customer journey
• planning forecast : November 2012
- phase 2:
• Artcase standalone site for France with customer journey from A to Z
• planning forecast : Q1 2013 1st launch on Sosh.fr, then Artcase standalone site
- phase 3:
• replication of Artcase standalone site for Q4 2012 Q1 2013
France in OK and Spain.  Corner Artcase on SOSH accessories
• all sites must be optimized for tablets shop
Totally integrated into the Sosh customer journey.
Exclusive artists on Sosh.
> constraints :  Artcase.com eShop (FR
then UK tbc)
- design, customer experience and visual design •Standalone eshop
•Cross link with Orange Shop
will be done by a web agency
Mid term opportunity
- furniture of templates, zoning and PSD ArtCase corner on
Orange accessories
eshop?
10 interne France Télécom - Orange
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5. your need the goals
> accessible and intuitive
> full functional coverage : content management, catalog and
products management, customer spaces, order management, ...
> exchange security
- compliance with norms and standards, best practices, …
- lock access between servers
> ability to interface with your information system
> scalable solution to internal processes
> reduce your internal load and increase your Marketing chances
> respect of project schedule
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6. project management
methodology and process
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7. Project methodology A team working with agile software development methods
> Sequence of a release (version x.0)
Sprint 0
Sprint 1 Sprint 2 Sprint n End
Initiation
> Project organized in sprint steps
 Initiating made by Product Owner :
• Defining features embedded in sprints : Product Backlog (to do list)
• Defining priority tasks (user stories)
 Evaluating made by the project team:
• Evaluating tasks duration (planning poker)
• Evaluating criteria defining the end of tasks
• Building the Sprint Backlog (To do list for each sprint)
 End of each sprint (Sprint review) :
• Showing work done through a demo and delivery for CIO
• Reporting problems
• Taking into account CIO feedbacks (bugs, changes)
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8. Project methodology A team working with agile software development methods
> Tools for agile software development
 The Product Backlog shows the entire to do list (user stories)
• some are well defined (forthcoming sprint)
• Other need to be reviewed
 Reporting
• Burn-up (or Burn-down) chart showing process
> Project steering process
 For each sprint review :
• Suggest features included for each sprint : Product Backlog
(To Do List)
• Defining To do List (user stories)
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9. Project methodology Steering
> Profiles
 Project Director
 Project Leader
 Scrum Master
 Technical Expert (if needed)
> Project supervision
 Initiating
 Steering committee
 Steering committee/sprint review
 workshop/daily scrum
> reporting
 Workload consumption
 Defining roadmap
 Dashboard showing indicators
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10. Project methodology Initiating
> Kick-off meeting
 Team presentations
 First roadmap with macro-planning
> Team organization
 Building core team and secondary teams
 Implementing project reports & reviews
 Development & integration platforms
 Tools for reviews
> Quality process
 Project Management Plan
 Risk & compliancy monitoring
 Indicators
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11. Project methodology Roadmap
> Roadmap is a key document started during the project initiation meeting
> Roadmap lists the To Do list, the following items :
 Tasks and actions
 List of priority
 Continuous activities (corrective maintenance, support, steering,…)
 Complet planning – tasks done by IT&L@bs and stakeholder, project steps
> Roadmap includes :
 MS-Project planning includes the entire list of activities, materials, profiles and reliance
 Budget dash board showing
 Workload used and wahr remains to be done,
 Several indicators for project governance
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12. Project methodology Risk management
> Identifying risks
 id Identify
 Level
 Probality of occurrence
 List actions done to reduce risks Estimate Periodic
-
re-estimate iteration
 trends
Defining and updating
> Recognization of probems actions to reduce risks
occured et and impact
Follow efficiency
analysis on risks in progress of actions
> Monitoring risk and actions
done during the project Close risks
committee.
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13. Project methodology Service level management – indicators
> Quality of service is analyzed using indicators defined during
initialization phase and tracked in reporting
> Indicators evolves depending on project needs & project progress
> Indicators are calculated at least monthly and analyzed during the
Steering Committee
> Indicators are used by IT&L@bs to highlight through Dashboard
the quality of service provided on the project
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14. Project methodology Global steering process
> Steering process Steering Committee
 Steering committee
 Project committee Steering
Progress meeting
Coordination, monitoring
(action plan, indicators)
Planning
> Risks management
> Planning management Project Project
Manager Committee
Synthesis Production
> Gestion des écarts Visibility on delivery Documentation,
Risk Management monitoring
Decisions & actions Project communication
Planning
Project team
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15. Process Identify project steps
Step 1
Initiation
Staffing / Quality process
Risks / requirements
Features Step 2
Step 3
specifications / design Step 4
Integration/ Step 5
Development Acceptance /
Workshop Delivery Deployment / support
Setting Magento Go live
Specifications
Delivery and
Technical Graphic charter Acceptance platform
Production
Architecture integration deployment
deployment
Document
Custom Internal acceptance Operational
developement
qualification
Web design
Client acceptance
Documentations support Go live support
Validation / tests
document
Steering and Quality process management
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16. our approach
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17. our approach why Magento ?
> an industrialized and recognized solution in the market of e-commerce
software
- efficient and respectful of standards (security, architecture, ...)
- a vibrant community,
- popular solution that facilitates the recovery of activity in-house or by
a third party.
> an open source software foundation scalable and interoperable
- open source that allows own customizations to evolve,
- integration capability with significant third-party products (via web
services or connectors and Magento internal API).
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18. our approach an appropriate project organization
Technical host
manager Customer Project
manager
Reporting
CV
CV
CV
CV
Project director
Project Project manager
Quality engineer
manager
Technical expert
Technical expert
Developer
ERP Provider
Developer Developer
Integration technical team
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19. our approach methodology and experience appropriate to large project scope
> experience
- IT&L@bs has real experience on large projects that require :
• to interface and work with other supplier companies
• organize the site into production in line with the overall project schedule
> approach with Quality Assurance (CMMI 3)
- monitoring of a quality permits :
• well reference the different actors and roles
• better track and follow the requirements for the project and its processes
(via the project dashboard)
• track and share risks
• optimize actions definition and implementation
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20. IT&L@bs bid
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21. Workload workload total by project steps
> Workload display bys steps and profiles
Total workload Project Project
Steps Expert DEV
(men / day) Director Leader
Project Initiation 10 1 5 3 1
Specifications and technical
32 3 8,5 20,5
design
Development & unit tests 76 21 55
Technical integration & internal
17 7 10
acceptance test
Delivery / client acceptance tests
18 2 9 7
& deployment
Project steering 21 3 18
Risks Management 10 1 3,5 5,5
3 months guarantee 12 4 8
Total 196 4 29 56 107
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22. our bid commercial bid
Total in € (excluding
Steps Workload / travel
VAT)
Project Initiation 10 6 530,00 €
Specifications and technical design 32 18 005,00 €
Development & unit tests 76 41 750,00 €
Technical integration & internal acceptance test 17 9 500,00 €
Delivery / client acceptance tests & deployment 18 10 470,00 €
Project steering 21 14 640,00 €
Risks Management 10 5 695,00 €
3 months guarantee 12 6 640,00 €
Options 4 2 120,00 €
Travel expenses 5 travels 2 731,20 €
Total 196 115 961,20 €
Total (including options) 200 118 081,20 €
> General Terms of sales (available in Annex)
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23. our bid billing schedule (without options)
> Billing terms and conditions and schedule
Description Milestone Total HTVA
30% (order validation) T0 34 788,00 €
20 % delivery of
specifications & technical T0+4,5 weeks 23 192,00 €
design
25 % delivery for client
T0+ 12,5 weeks 28 990,30 €
acceptance test
25 % operational En of operational
28 990,90 €
acceptance period ended acceptance
Total 115 961,20 € HT
> General Terms of sales (available in Annex)
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24. our bid project schedule
> schedule proposal with a T0 at 09/03/2012
Step Marker Cumulative time Start date
Launch T0 + 2 weeks 2 weeks 09/03/2012
Design and
T1 + 4,5 weeks 2,5 weeks 09/17/2012
specifications
Development T2 + 10,5 weeks 6 weeks 10/04/2012
Internal tests (VAU)
T3 + 12,5 weeks 2 weeks 11/19/2012
and delivery
T4 + 15 weeks
End of acceptance
acceptance 2,5 weeks 12/03/2012
support
support
Operationnal
End of warranty tests ended + 3 3 months 12/20/2012
month
> proposed dates
• production delivery date : 12/03/2012
• service phase start date : 12/20/2012
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25. our resources
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26. Gérald Noc Anthony Le Postec
"Portal" segment manager Presales manager
Phone : +33 2 51 85 16 35 Phone : +33 2.51.85.16.21
Fax : +33 2 51 85 16 58 Fax : +33 2 51 85 16 58
Mobile : +33 6 72 79 72 04 Mobile : +33 6.78.53.18.42
gerald.noc@orange.com anthony.lepostec@orange.com
Orange Business Services Orange Business Services
Europarc La Chantrerie Europarc La Chantrerie
9, boulevard Nicéphore Niepce 9, boulevard Nicéphore Niepce
44300 Nantes 44300 Nantes
IT&Labs Nantes
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