This document discusses SEO efforts on the Dolibarr websites www.dolibarr.org to address declining search engine rankings. It outlines the current analytics tools in use, past SEO actions taken including link cleanup, image optimization and keyword targeting. Future planned actions are also mentioned, such as manually adding relevant backlinks, redirecting dead links, disavowing bad links identified by AHREF, moving servers to improve performance, and requiring partners to link to the main website. Results from these SEO activities will be reviewed on semalt.com.

1. DevCamp - Orléans 2017
Laurent Destailleur – Project leader
2017-03
Dolibarr ERP CRM
SEO on Dolibarr web sites

2. The situation
Position in search engine decline days after days (semalt.com).
Number of visitors is however stable because lost due to search engine position
decrease is nearly same than increase due to advertisement and social
networks traffic.
Dolibarr backlinks are really low compared to competitors.

3. Service we subscribe to understand
Google Analytics (free)
Semalt.com (we have subscribed this service several years ago) => Cheap, but
provide only position of keywords in search engine response.
AHRef => More expensive but more complete => Can see backlinks, generate
disavow lists, compare situation with competitors, detect removed pages to
restore.

4. Actions SEO done on www.dolibarr.og
Remove links “share on social network abc” on first page => Serious increase of
time loading of first page. Only kept on main article page.
Fight against spam on forum (clean messages/profils making evil backlinks).
Reduce size of large images (optipng+jpegoptim).
Optimize texts and keywords (priority done on “erp”, “crm”, “open source”).
Changes into joomla+kunena to report 404 instead of 200 on pages of deleted
forum profiles.
Patch wiki to include the language of page into header.
(good practices)

5. Actions SEO done on www.dolibarr.org
Add backlinks manually to promote www.dolibarr.org on pertinent web sites (list
of web sites detected using AHRef suggested opportunities)
Restore backlinks that were dead using Apache redirect to an existing page
(dead bad links detected using AHRef reports).
Disavow bad links of Google webmaster tools using AHREF list (using the
AHRef disavow tag and export tool).
(with help of AHREF)

6. Results
Let’s have a look at semalt.com...

7. Still to do
Move server www.dolibarr.org on an IP in north America (OVH Public Cloud ?).
Upgrade the server to PHP 7 to get better performances (failed on dolistore).
Add fail2ban rule on forum against spammers (need a change into joomla to log
registration with ip + email + url + login).
All partners MUST add a link to https://www.dolibarr.org
Complete the marketing pages with content.
Add a comparison page Odoo / Dolibarr