SEO & SEM - Beau Rivage Palace

Einführung Online-Marketing andCommunication

Einführung Philipp Sauber @ INM AG CEO & Partner Tutor @ HWZ for Online Marketing and Communication

Einführung INM AG – inm.ch Creationanddevelopmentof innovativ online marketingsolutionswithstateofthearttechnologies ,[object Object]

Zürich & Wetzikon,[object Object]

SEO ,[object Object],SEO – SearchEngingeOptimization

SEO SEO Whatmakes a good online marketinginstrument?

SEO SEO Reach Image Quality Returningvisits Quantity Time on site

SEO How do SearchEngineswork? Indexing ,[object Object]

Howgoodisyoursiteindexed? site:http://www.url.xx,[object Object]

FramesCache function ,[object Object],[object Object]

SEO On-Page optimization ,[object Object]

Technical aspects,[object Object]

Quality vsquantity - Longtail,[object Object]

Length matter,[object Object],[object Object]

Whatmakes a good Link?PR Link from a keyword Techniclycorrect link Content relevance Balance text/links

SEO On-Page optimization Links (backlinks, inbound links) 1) Googles PageRank

SEO Off-Page optimization Links (backlinks, inbound links) 2) Link from a keyword ,[object Object],[object Object],[object Object]

Site - anotherone,[object Object],[object Object]

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