In this presentation I'm going to take you through a key leadership approach that allows respected leaders like Tony Hsieh and Gary Vaynerchuk to reduce employee turnover.

2. Yeah,
You Read
That Right.

5. Let’s start
with why
you’d want
your
employees to
quit on you.

7. Let me
explain…

9. Wouldn’t
you be?

10. Then I was
asked to
reenlist.

11. I was
surprised
when my
supervisor
wasn’t keen
on my
interest in
the last part
of the Navy’s
sales pitch.

12. I had a goal
and a plan.

13. I was there
to do good
work and
then…

14. Have you
experienced
a similar
situation?

15. This event helped me craft five
retention keys that helped me retain
some incredible employees for many
years…

17. Openly talk
to employees
about their
personal
goals and
dreams,

19. Employees who feel safe, valued, and
aligned with a company stay longer.

20. Tenure shouldn’t result from
“pressured loyalty” to the company...

22. A feeling of
safety is key
to reducing
employee
turnover.
They can
stop
worrying
and start
working!

29. But BEWARE of defaulting to this
conclusion too often.

30. I’m not the
only one
who’s crazy…

32. “I don’t care
what your
agenda is[...]
I just wanna
know what it
is so I can
help us get
there,
because the
truth is…

33. An authentic relationship with your
employees is the granite foundation
that reduces employee turnover, and
on which you’ll build a successful
business.

34. VaynerMedia
has gone
from zero to
500+
employees in
6 years.

36. the CEO sitting down and making
investments in, and commitments
to, the dreams of his or her
employees…

37. When CEOs help employees pursue
dreams that don’t have anything to do
with the job or business they’re in at
that moment, people love it!

39. Zappos
brought in a
life coach
that helps
employees
work on any
goal related
to Zappos, or
not.

40. And they
want their
employees
to be able
to be
themselves
when
they’re at
work...

41. In 2013
Zappos
boasted a
0% voluntary
turnover
rate!

43. Obviously
there’s a lot
more to how
you execute
this approach.

44. The Author:
AskPhilipWilliams.com
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@askphilipw