Worked in a team of five to design an advertising campaign for Bare Snacks. Conducted primary and secondary research to develop a big idea for our campaign based off our marketing objectives and goals. Designed creative executions for print advertisements and adaptations for television, Internet, social media, and out-of-home.

2. Summary & Table of Contents
EXECUTIVE SUMMARY
BaBare Snacks is a real fruit crisp brand that believes in
snacking simply and that less is more. The company
creates products that have high nutritional value with
very few ingredients, preserving the natural taste and
health benefits of fruit. The word “bare” demonstrates
the fact that its products are simple, and baked with no
additives. The purpose of this advertising campaign is
to highto highlight the nutritional value of Bare Snacks due to
all-natural fruit and minimal additional ingredients. Our
big idea is “All good things start Bare.” This points to
the fact that fruit is perfect the way it is grown, and
there is no need for add or modify it. This idea is
important to our target market, “The Less is more
Lover,” so they can eat a healthy snack on-the-go,
whilewhile living a busy lifestyle. To communicate our big
idea, we created a series of print, online, transit, and
television ads to show the target market that snacking
can be healthy.
TABLE OF CONTENTS
1 - Executive Summary
2 - Agency Identity
3 - History
4 - Environmental Analysis
5 - Competitor Analysis
6 - SWOT Analysis6 - SWOT Analysis
7 - Objectives & Budget
8 - Research
9 - Brand Value Proposition
10 - Target Profiles
11 - Campaign Strategy
12 - The Big Idea
13 - C13 - Creative Strategy
14 - Creative Executions
17 - Media Objectives & Strategy
18 - Media Mix
22 - Media Budget & Scheduling
23 - Brand Activation
25 - Evaluation
26 - Appen26 - Appendices
27 - Creative Brief
28 - Agency Profiles
30 - References
1

3. Agency Identity
Enigma is a full-service advertising agency based
in New York that dedicates itself to the creation
of integrated marketing and communication
solutions for clients. At Enigma, we believe each
client should be understood, managed, and
represented in order to provide the highest
service an agency can offer.
Our team members aOur team members are tasked with
understanding client needs and fulfilling them
through:
RESEARCH
CREATIVE STRATEGY
MEDIA PLANNING
BRAND ACTIVATIONS
EFFECTIVE EVALUATION
2

4. History Bare Snacks was founded on a
family farm in Okanoga Valley,
Washington by Eric Strandberg
and Bare apple chips was
announced.Jamba Juice Co. signs
deal with Bare Snacks.
Bare Snacks becomes
carbon neutral.
Bare launches
coconut chips.
Bare launches banana
chips.
Change in packaging.
Bare launches coconut
bites.
2001
2011
2012
2014
2016
2017
2015
3

5. COMPETITIVE FORCES
In the recent years there have been multiple new companies like Urban Fruit, Brothers-All-
Natural Fruit Crisps and Wild California Crisps. Just like Bare Snacks, they have proven to
be innovative through making crisps and chips. Additionally, they are non-gmo verified,
dairy free and soy free, having the same nutritional benefits as Bare Snacks1
.
ECONOMIC FORCES
The market for heaThe market for healthy foods has grown significantly over the past decade, with the healthy food
market expected to reach $1 trillion by the end year4
. Not only do more people want healthy food,
people are willing to pay more for those products. In 2015, Nielsen polled 30,000 individuals regarding
the market and 88% said they were willing to pay more for healthy food24
. These individuals come from
all demographics, from generation Z to baby boomers. This is because the appeal of the market is
incredibly important, since all demographics value health, one of Bare Snacks’ main qualities. Another
important factor isimportant factor is the average consumer’s increase in spending money in the past years, allowing for
more consumers to buy these more expensive food products.
SOCIOCULTURAL FORCES
Bare Snacks promotes itself as a nutritious snack with low preservatives, baked and made
from real fruit. Consumers are trending towards the healthy food market now that the
products have become mainstream. The market for healthy foods is very versatile, both men
and women of all ages past teenage years are being attracted to trying these kind of foods.
This large market is what Bare Snacks is trying to access.
Environmental Analysis
4

6. Competitor Analysis
5

7. SWOT Analysis
STRENGTHS
- Good source of fiber, non-dairy, nut free,
gluten free, preservative free, non-gmo verified
- 4 types of chips
- coconut, apple, organic apple, banana
- Can buy online and in select stores
- Many buying p- Many buying product variations
- Just repackaged
- Beautiful aesthetic online
WEAKNESSES
l
- Not a lot of social media platforms
- 16.1k followers on instagram
- 156,882 people likes on Facebook
- Not many new products
- 4 chips
- 1 bite (chia coconut)
- Low brand recognition
- Not well displayed in stores
OPPORTUNITIES
- Spread across more media vehicles
- Social media
- Television
- Brand activations
- Partnerships
- Fitness inspired brands
- Acai bowls
- Monthly box subscriptions
- More flavors/products
THREATS
- Small company in a competitive climate
- In a market where people need the money
- Growing number of competitors
- Urban Fruit
- Brothers All Natural Fruit Crisps
- Wild California Crisps
6

8. MARKETING OBJECTIVES
During a one-year long campaign, Enigma will assist
Bare Snacks in increasing overall sales by 15%. This
goal will be achieved by highlighting the simplicity of
the ingredients and healthiness of Bare Snacks.
BUDGET BREAKDOWN
Enigma was allocated a media budget of
$12 million to be distributed across a
variety of channels.
25% 25%
31%
12.5% 5%
TELEVISION
INTERNET
TRANSIT
PRODUCTION
*Only 98.5% of the budget was used
ADVERTISING OBJECTIVES
The taThe target market of Bare Snacks is men and
women ages 18-34. Enigma will achieve a 75%
comprehension rate and a 65% conviction rate. This
means that 75% of the target market will understand
the advertising message and 65% will find value in
the messaging and want to buy Bare Snacks. We will
achieve an effective reach of 75% and an effective
frfrequency of 4. This means that the advertising
message will reach 75% of the target market with a
minimum frequency of 4 times per person.
TIME FRAME
The advertising campaign will run for a total of 12
months, from January 2018 through December
2018.
Objectives & Budget
7

9. RESEARCH OBJECTIVES
- To find information about our target audience’s psychographics,
geographics, demographics, and behavioristics.
- Understand our target audience’s reasoning in perception of fruit
crisps and chips compared to Bare Snacks.
- Find- Find the best media vehicles to target our market through primary
research.
PRIMARY RESEARCH
For primaryFor primary research, a survey was conducted that
investigated the target market’s healthy snacking habits
and purchase behavior. The survey received 134
responses, surrounding the respondent’s perceptions of
Bare Snacks and healthy life practices. Out of the 134
responses of male and female ages 18 - 34, 35.58%
identified as male, 58.21% identified as female, and
8.21% p8.21% preferred not to say.
From our survey, 54.48% of people said they purchase
what they believe is a “healthy” snack because of
lifestyle and 31.34% eat this snack of choice everyday
and 20.15% multiple times a day. An overwhelming
71.64% of respondents said ingredients were the
deciding factor. When learning more about the target
audience’s perception of fruit chips, 53.73% of
respondents have triedrespondents have tried the snack, however 85.07%
have not purchased Bare Snacks. 52.99% have heard of
Bare Snacks, but are purchasing other fruit chips and
crisps produced by Brother-All-Natural Fruit Crisps and
store brands like Wegmans and Trader Joe’s. It was also
discovered that 40.30% of respondents would pay
between $1 to $2.50 and 38.81% would pay $2.50 to
$4 for a 12 oz. bag of Ba$4 for a 12 oz. bag of Bare Snacks.
EXPLORATORY RESEARCH
ExploratoryExploratory research was used to understand the
target market of Bare Snacks, learn more about the
brand, and gain insight into the industry. Simmons
Oneview Database was used to consolidate
information regarding the demographic and
psychographics of our market. Our results show that
the target market of Bare Snacks is ages 18-34, live
in a metin a metropolitan area, and care about snacking
healthy5
. Therefore, we named our target market,
“The Less is More Lover.” We also used Global
Market Insight to discover that the future of the fruit
snacks industry will focus on nutritious content. The
industry will continue to produce processed foods;
however, it is switching to less sugar and more
transpatransparency in products25
. This research was useful
in discovering competitors, revealing brand
perception, our campaign’s target market, and Bare
Snacks’ strengths and weaknesses.
Research
8

10. EMOTIONAL BENEFITS
When eating Bare Snacks, people will feel confident that what they are eating is not hurting
their bodies. In fact, the fruit chips will help feed a craving while also providing nutrition.
Knowing the health benefits, users will feel lively and awake since there are no hidden sugars or
artificial sweeteners. It will increase their efficiency since Bare Snacks will provide the energy
people need to get through their day-to-day activities.
SELF-EXPRESSIVE
People who use Bare Snacks want others to know they value what they consume. They believe
that a snack can be delicious and provide health benefits at the same time. By buying Bare
Snacks, users are also expressing they care about their health long-term by incorporating fruit
chips in their daily activities.
FUNCTIONAL BENEFITS
BaBare Snacks contain various health benefits that include them being baked, non-gmo
verified, gluten free, nut free, non-dairy free, and preservative free. They make it
convenient to shop their four kinds of fruit chips since they have become available in
grocery stores across the country. For people who like a simple snack, Bare Snacks is also
affordable for the average customer. It provides the prestige of a healthy chip while also
allowing for weekly loyalty at the grocery store.
Brand Value Proposition
9

11. Sean is a 23-year-old graduate student at the University of Delaware earning his degree in
Physical Therapy. During his undergraduate, Sean played tennis at Duke University, so now
that he does not have eligibility or time to play anymore, he is a graduate assistant coach
for the men’s tennis team at Delaware. Now that Sean’s life is less active, he is much more
careful of his food and beverage intake, since going to graduate school, he is more
mindful of the food he buys and cooks for himself. Even while he is on the go, Sean still
looks for easy ways to be healthy, Bare Snack’s Apple Chips are a great way to have a fruit
fix wifix without the worry of bruised fruit.
Margaret is a 19-year-old freshman college student earning a degree in business from Boston
College. During her day she is occupied by classes, clubs, and dance rehearsals for the dance
team. At home, Margaret’s mom loves to cook and is very opinionated about what she can and
cannot eat; now in college Margaret is excited to explore new food options in and outside the
dining hall. After her first few weeks of college, she realized that the fruit in the dining hall was
always bruised or they did not have a very wide selection. Recently, Margaret has noticed that
in the local Wegman’s they have Bare Snacks that are offered in a variety of flavors including a
coconut chips. Macoconut chips. Margaret is a regular consumer of Bare Snack’s Coconut Chips every week to
have something new and unique as a snack.
Carey is a 30-year-old wife and mom of one. She lives in a New Jersey suburb, but
commutes into New York City during the workweek to her job at a financial company. As a
young family, Carey and her husband are very financially conscious, but also want to
ensure that her infant son has the best, especially when it comes to food. Since Carey
recently had a baby, she has been working really hard to get back into shape.
Carey decided that she was going to train and run the New York City marathon.
At the end of every workday, Carey enjoys Bare Snack’s Banana Chips as a
quick and heaquick and healthy way to fueled up before her long run.
Target Profiles
10

12. THE CHALLENGE
Many heaMany healthy snack consumers are unaware of the Bare Snacks brand, but do consciously
purchase snacks based on health benefits. These shoppers are very brand loyal and stick to
their brands because of familiarity with ingredients and price. Our challenge is to expand the
awareness of Bare Snacks and show potential consumers that it is healthier than other fruit
crisp brands because of the limited added ingredients, does not contain trans fat, has nothing
artificial added, but does not compromise to the crisps taste. Bare Snacks are not only the
most healthy fruit crisp on the market, but also maintain great taste and flavor.
THE KEY INSIGHT
“The Less is more Lover” is very conscious of the food that they eat, especially when it comes to
snacking. They want to ensure when it is time for a midday snack or early evening snack, they are
selecting the healthiest food option possible. Our audience wants all the crunch of a chip without
the calories.
THE BRAND PROMISE
Bare Snacks is a healthy and simple on-the-go snacking solution.
Campaign Strategy
11

13. All good things start Bare.
The Big Idea

14. CREATIVE STRATEGY
“The Less is More Lover” wants a snack that has nutritional benefits without any artificial sweeteners
or preservatives. Fruits have been consumed since the beginning of time, before chemicals and
technology enhanced the food industry. All throughout time, fruit was loved and used for centuries, so
why fix them? Fruit untouched is the healthiest and most nutritious, especially when used for a snack
like Bare Snacks.
ART DIRECTION
Each ofEach of the advertisements will feature a single piece of fruit, showing off how wonderful they are all by
themselves. The fruit will be placed on a single-colored background with nothing else but copywriting to
show that there is nothing questionable about what is in Bare Snacks. In our television advertisement, it
will be the same with a single piece of fruit and the camera zooming in as the narrator tells the original
story of the banana, apple, and coconut. This idea will emphasize that at Bare Snacks, you are getting
exactly what you see.
COPYWRITING
Each story will present a comedic, casual, and light-hearted conversation with our audience telling the
story of how fruit was used centuries ago. We created one or two-worded headlines to make consumers
question what the advertisement could be in relation to the fruit pictured below. This writing is on
brand with Bare Snacks and is something we wanted to carry over into the ads.
CREATIVE TESTING
Our ads were tested with both men and women within our target audience. The members of the test
had very positive things to say about the ad. People stated they enjoyed the quirky humor of the body
copy, the eye-catching central image, and the simplicity of the aesthetic. The participants were able to
infer the main purpose of our ad, to highlight Bare Snacks as a healthy snack with personality.
Creative Strategy
13

15. Full Page, 4-Color Magazine Advertisements
Print Execution
14

16. Transit & Online Execution
Online Animated Skyscraper AdvertisementPoster Transit Advertisement
15

17. NARRATION
Alexander The GAlexander The Great wasn’t called “great” just
because he thought he was “great.” No, it was
because of his discovery of the banana. Yellow,
seedless, and with no pulp, who knew this exotic fruit
would take over? Alexander The Great did. You’re
probably thinking “wow, bananas are really cool!” with
no sarcastic tone whatsoever because at Bare Snacks
we donwe don’t joke about our bananas. I mean, if you like
vitamin B6, no fat, dietary fiber, and antioxidants, then
I think you’ll like this yellow peel. Picked from the
branch, baked to perfection and served to satisfy your
midday craving just like Alexander did to feed his army
in India.
Camera will zoom in over narration with no track.
Banana in first frame will eventually end up on
Bare Snacks packing by the last frame.
FRAMES
“All good things start Bare.”
30 SEC.Video Execution
All good things start Bare.
16

18. MEDIA OBJECTIVES
TARGET MARKET: The target market for the ad campaign are “The Less is More Lover.” They can be classified as
men and women between the ages of 18 to 34. These people live busy and active lives, between college, work,
and having a family. “The Less is More Lovers” are health-conscious, so when they snack they want it to be healthy
to allow them to still maintain their healthy lifestyle. Enigma will reach the target market via commercials,
magazines, online, and transit advertisements.
GEOGRAPHIC PLACEMENGEOGRAPHIC PLACEMENT: The ad campaign will be a combination of national and regional advertisements. The
print ads will be distributed nationally in magazines throughout the United States. The transportation ads with be
placed regionally in public transportation stations in large metropolitan areas such as Boston, New City City, and
San Diego.
MESSAGE WEIGHT: The campaign will be seen nationally; therefore the advertisements will have an equal weight.
MEDIA STRATEGIES
REACH & FREQUENCY: Enigma will aim to achieve an effective reach of 75% and an effective frequency of 4.
CONTINUITY: Our advertisements will be a pulsing campaign. This means our campaign will have consistent ads
throughout the entire year, but will have increased advertising during certain months. The campaign will pulse
during colder months when fruit is not as much in season to show consumers that Bare Snacks is a good
alternative. The winter months of pulsing will be December through February.
MEDIA DIMENSIONS: Print - (3) Magazine 8.5” x 11” 4-Color with bleed; Online - 240 x 400 pixels;
Television - (3) 30 second commercials; Transit - 21" W x 22" H
Media Objectives & Strategy
17

19. INSTYLE Circulation: 1,735,622
InStyle is a monthly, print and digital publication that showcases the private
lives of public figures. In addition, the publication details trends in beauty,
fashion, home, and inspiring ideas. 69% of the readers of the magazine range
from age 18-34 and 30% range from 35-49. The InStyle readership matches a
large majority of the target market of Bare Snacks5
.
COSMOPOLICOSMOPOLITAN Circulation: 3,026,406
Cosmopolitan is a women’s magazine that can be accessed online and in print.
It is printed monthly and owned by Hearst Communications Incorporated6
. The
topic in the magazine include health, fitness, sex, and fashion. Cosmopolitan
offers a rich channel for Bare Snacks to advertise in because of the similar
target market. The magazine has a 53% readership of women ages 18-495
.
GQ Circulation: 934,581
GenGentlemens Quarterly is a digital and print publication focused on men’s
personal style and health. GQ discusses topics ranging from finance, food,
travel, sports, and fashion. CQ has a readership of 60% of men and 40% of
women. Within the men and women readers, 41% are ages 25-345
.
MEN’S HEALTH Circulation: 1,816,878
MenMen’s Health is released ten times a year in print and digital. The magazine is a
source for information on living a healthy life through fitness, nutrition,
relationships, and careers. Men’s Health is primarily targeted toward men
ages 22-54, which matches the Bare Snacks target market5.
Media Mix: Magazine
18

20. FACEBOOK
Facebook is the world’s most visited social media page with 1.9 billion monthly
users17
. The sites algorithm allows advertisers to be very selective with their
audience, allowing for more efficient placement. The Bare Snacks ad on Facebook
will be a sponsored post, which have an average CPM of about $7.19.
YOUTUBE
YYoutube is the internet’s largest video sharing site and hosts about 1 billion
monthly viewers19
. The site is made up of “channels” of many content creators
who have varying sizes of subscriber pools. Bare ads will be placed on channels
whose audience is the same as our target, such as fitness channels and lifestyle
channels.
INSTAGRAM
Instagram has become a very popular spot for adverInstagram has become a very popular spot for advertising. This is because
Instagram’s users have some of the highest advertisement engagement rates, with
2.26% of its 700 million monthly users interacting with sponsored posts20
. The site
employees Facebook’s algorithm which allows more targeted messaging.
AMAZON
Amazon isAmazon is the leader in E-Commerce’s rise to prominence, with a 43% share of the
e-commerce market21
. Amazon is also a seller of Bare Snacks products. The site
is able to analyze user shopping and browsing tendencies in order
for ads to be placed so that specific groups can see them.
Media Mix: Online
19

21. NEW YORK CITY SUBWAY
The MetThe Metropolitan Transportation Authority is North America's largest transportation network,
serving a population of 15.3 million people in the 5,000-square-mile area fanning out from New
York City through Long Island, southeastern New York State, and Connecticut. The New York
subway system is the 7th busiest subway system in the world with about 5.7 million riders on an
average weekday. The Bare Snacks ads would be placed on the Q Line. This line not only
connects Manhattan to Brooklyn, but also traverses some of the city’s most popular stations and
locations, including the Financial District, Times Square, and Central Park22
.
MASSACHUSETTS BMASSACHUSETTS BAY TRANSPORT AUTHORITY
The “T” is MassachuseThe “T” is Massachusetts metropolitan public transportation. The T connects suburbs around
Boston to the heart of the city. For suburbanites the T is the most reliable and easiest way into
the city that is plagued with traffic. Our ads will be placed on the Orange Line that connects
suburbs that are north of Boston, through the heart of the city, and then south past major
universities in and around the city7
. The ads will gain a lot of exposure because the T is so very
popular and will be seen by the target audience that includes college students, young
professionals, and young parents.
SAN DIEGO METROPOLISAN DIEGO METROPOLITAN TRANSIT SYSTEM TROLLEY
The San Diego MetThe San Diego Metropolitan Transit System has multiple trolley lines that run in the heart of San
Diego and out through the suburbs. The various trolley lines run through major city landmarks
such as the airport, Mission Valley, and down to Tijuana, Mexico. Bare Snacks ads would solely
be placed on the SDG&E Silver Line that runs only through the center of the city
and connects the orange, green, and blue line stops23
. Many people in the target
audience will see the ads because it a younger city that relies on the trolley system
for city transportation.
Media Mix: Transit
20

22. YOUNG SHELDON
Young Sheldon is a spin-off series of the popular show, The Big Bang Theory. This show features Big
Bang’s, Sheldon Cooper in his childhood. The show is currently in its first season, but draws in large
audiences, due to its affiliation with The Big Bang Theory and the fact that is airs after it. The audience
watching Young Sheldon is men and women ages 18-49. Young Sheldon has the same and even larger
target market than Bare Snacks, which also provides opportunity for more brand exposure14
.
KEEPING UP WITH THE KARDASHIANSKEEPING UP WITH THE KARDASHIANS
Keeping Up with the Kardashians is a reality TV show focused on the lives of the Kardashian family. At
the moment, Kim Kardashian is the spotlight of all media publicity. The show is widely known and
popular in younger demographics. Going on it’s 14th season, the show is predicted to keep a consistent
following amongst millennials. The majority of viewership is women ages 18-24 and adults ages 18-24,
which captures the Bare Snacks target market16
.
GOOD MORNING AMERICA
Set in Times SquaSet in Times Square, New York City Good Morning America reports breaking news, weather, in-depth
interviews, and has celebrity guests and performances. Covering various topics and issues, Good
Morning America has a Nielsen rating of 4.7, and according to Simmons OneView 23% of its audience
fall within the Bare Snacks target market5
. This large audience will create an impactful platform for
advertising.
AMERICAN NINJA WARRIOR
American Ninja Warrior is a sports entertainment show that is a spin off of the japanese s
how “Sasuke.” The show features a variety of competitors racing to finish obstacle courses
win large cash prizes. The show brings in a 1.6 rating in Nielsen’s 18-49 demographic. This
audience is the target for Bare Snacks and would be most valuable towards male viewers
to captivate their attention15
.
Media Mix: Television
21

23. Media Budget & Scheduling
22

24. Brand Activation #1
OBJECTIVE
Create an in-store experience where visitors are immersed with the Bare
Snacks brand and become more brand aware.
STRATEGY
The pop-up stoThe pop-up store will be decorated with the essense of the brand; the
fruit. This Includes banana swings, a jungle themed section that smells of
coconut, and life-size apples. They have opportunities to take photos,
boomerangs, and videos. The point of the pop up is to share a moment
with Bare Snacks.
VVisitors are invited to write on a large wall that will have the words “All
Good Things Start With _____” to engage visitors to share what they think
all good things start with. Scented markers will be given to users and they
are encouraged to repost the content with the hashtag #Allgoodthings.
Once users write on the wall they are given Bare Snacks swag to take
home. The event will be open to the public, allowing for more visitors who
will likely be intrigued by the idea. Bags of Bare snacks will be sold at the
event atevent at discount prices in order to encourage visitors to taste Bare
Snacks, potentially leading to more customers in the future. The pop-up
will be held in LA at the OUE Skyspace and in New York City at the
Artbeam, two popular centers for people within our target audience in
two of the largest markets in the country.
FLOOR PLAN
3D Pop-up
23

25. Brand Activation #2
OBJECTIVE
Collaborate with the company Tasty to form a
sweepstakes competition of who can create the
best Tasty video including at least one type of
Bare Snack.
STRATEGY
This compeThis competition will be via shares on Facebook
and will show that our chips are so bare that they
could be used in any recipe. Once the participant
creates the brief recipe video, they would share it
on all forms of social media accompanied by the
hashtag #Startwithbare. This hashtag goes back
to the message of simple ingredients- showing
that you can eat Bathat you can eat Bare anywhere while staying
natural. The winner of the competition will receive
a yearly supply of Bare Snacks and will have their
recipe posted online or on packaging. Tasty
videos apply to a wide range of target audiences;
so this campaign will create mass awareness of
the competition.
“All tasty things start with Bare.”
24

26. 25

27. Appendices

28. Creative Brief
27

29. PHILIP PERRICELLI is a junior Integrated Marketing Communications major with a Legal
Studies Minor. He is a leadership scholar, an Event Marketing Coordinator with Campus Center and
Event Services, and Vice President of Ithaca College’s Public Relations Student Society of America. In
the past year he studied abroad in London and then worked as a production intern with MKG -
Experiential Marketing. Philip is looking forward to taking these recent experiences to help
revolutionize Enigma.
Favorite Bare Snacks: Bare Natural Banana Chips and Apple Chips.
KATHRYN SHAFFER is a junior Communication Management and Design major with a minor
in Integrated Marketing Communication. She is the secretary of the Student Athletic Advisory
Council, volunteers as a CMD ambassador, and is a Division III tennis player. She has previous
professional experience as a media and marketing intern. Kathryn is from Reading, Massachusetts, a
town north of Boston. This summer she hopes to intern in project management at a creative agency.
In her free time she enjoys playing tennis, traveling, and spending time with friends and family.
Favorite Bare Snacks: Bare Natural Apple Chips.
SOPHIA SCICHILONE is a third year Ithaca College student majoring in integrated marketing
communications. Sophia originates from Boston, MA with a strong passion for creating a meaningful
message and putting it out into the world. Her previous experience includes working with Viewpoint
Creative, a creative ad agency, where she was the sales/marketing intern. Some of her hobbies include
anything outdoors, food, shopping, and hanging out with friends and family. Sophia is looking forward to
utilizing her passion for creative advertising here at Enigma.
Favorite Bare Snacks: Bare Chia Coconut Bites and Bare Vanilla Bites.
Agency Profiles
28

30. JOAQUIN PALMIERI is sophomore who recently began working with Enigma. Majoring in
Integrated Marketing Communications and minoring in Economics, Joaquin found his passion in the
field of advertisement. Born in North Carolina, Joaquin has since lived in places such as Chile,
Switzerland and China. His lifestyle led to a desire to foster diversity which he has been able to
satisfy since arriving at Enigma. His previous work experience includes a summer internship with
Galaxeed, an agency in China, where his primary client was lifestyle clothing company Vans. He
hopes to continue challenging himself with Engima.
Favorite BaFavorite Bare Snacks: Bare Natural Apple Chips.
Agency Profiles
SARAH CARRILLO graduated from Ithaca College with a major in Communications
Management and Design, and a minor in Integrated Marketing and Communications. After working
with the Big Spaceship agency for three years, Sarah decided to bring her creativity to Enigma
Agency. Here, she has been able to challenge herself, and think outside the box. Sarah is dedicated
and passionate about Enigma Agency and wants to push the boundaries.
Favorite Bare Snacks products: Chia + Vanilla Coconut Bites
29

31. References
1 - http://www.baresnacks.com/pdfs/bare_Snacks_Fact_Sheet.pdf
2 - http://rachelkaypr.com/rkpr-clients/
3 - https://craft.co/bare-snacks
4 - https://www.forbes.com/sites/timworstall/2016/06/21/sure-the-middle-class-is-shrinking-30-of-americans-
are-too-rich-to-be-middle-class-now/#5527456021c8
5 - https://oneview-simmonsresearch-com.ezproxy.ithaca.edu/main/#
6 - h6 - http://next.srds.com.ezproxy.ithaca.edu:2048/nmp?newsess=y
7 - https://www.mbta.com
8 - http://www.pewinternet.org/2016/11/11/social-media-update-2016/
9 - https://digiday.com/media/demographics-youtube-5-charts/
10 - https://blog.hootsuite.com/twitter-demographics/
11 - https://sproutsocial.com/insights/new-social-media-demographics/
12 - https://www.statista.com/statistics/304940/amazon-prime-us-age-distribution/
13 - h13 - https://www.quora.com/How-much-does-it-cost-to-advertise-in-New-York-City-subways-
What-are-the-typical-costs-for-a-single-train-ad-that-runs-for-a-day-week
14 - http://variety.com/2017/tv/news/young-sheldon-cbs-ratings-big-bang-theory-1202606357/
15 - http://variety.com/2017/tv/news/american-ninja-warrior-ratings-nbc-1202562735/
16 - http://variety.com/2016/tv/news/3-day-ratings-survivor-keeping-up-with-the-kardashians-1201768322/
17 - https://www.tracx.com/resources/blog/social-media-demographics-2017-marketers/
18 - http://www.pewinternet.org/2016/11/11/social-media-update-2016/
19 - h19 - https://digiday.com/media/demographics-youtube-5-charts/
20 - https://sproutsocial.com/insights/new-social-media-demographics/
21 - https://www.statista.com/statistics/304940/amazon-prime-us-age-distribution/
22 - http://web.mta.info/nyct/facts/ffsubway.htm
23 - https://www.sdmts.com/schedules-real-time-maps-and-routes/trolley
24 - http://www.nielsen.com/us/en.html
25 - https://www.gminsights.com/industry-analysis/fruit-snacks-market
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