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What if someone cared enough to ensure our
youth had their voices heard in their classrooms,
in their communities, in their lives?
DEFYCOMPLACENCY
KICKSOMEAPATHY
We care. We hear them. Harnessing the power of
music, we help young people fuel creativity, build
confidence, and connect passions to professions.
ROCKYOURROLEThis is not a sound-check. We’re coming
to you live. Our young people want to be
heard and we’re turning up the volume!
Founded in 1993, House of Blues Music Forward
Foundation is an independent 501(c)(3) nonprofit
organization. Music Forward accelerates life skills
for youth using music as the bridge to success.
Focusing on underserved communities, we invest
in music programs and young musicians; provide
unique performance opportunities; and inspire
future careers with hands-on experience in the
music industry.
Music Forward uses music in energizing and
innovative ways to connect young people to
knowledge and tools that fuel creativity, build
confidence, and connect passions to professions.
Music Forward doesn’t just open doors, we usher
young people through them.
OURSTORY
$20MM+DOLLARSINVESTED
5,000+MUSICPROGRAMSENHANCED
6,000+CONCERTSPRODUCED
1MM+LIVESENRICHED
OURPHILOSOPHY
MUSIC
We use music as a catalyst for discovery, connection, and transformation.
CREATIVITY
We foster out-of-the-box thinking, flexibility, and innovation in every aspect of our work.
INDIVIDUALITY
We believe in the power of the individual voice and we provide a forum so those voices can be heard.
EXCELLENCE
We aim to do our best, be our best, and achieve the most we can for the young people we impact every day.
COLLABORATION
We initiate purpose-driven partnerships that produce win-win outcomes for our communities and our supporters.
POSITIVITY
We create a warm, welcoming, and respectful environment to nurture success in our workplace and our communities.
DIVERSITY
We honor the rich cultural roots that shaped our founding and leverage their significance to shape what we will become.
OURPROGRAMS
ACTION FOR THE ARTS GRANTS
Grants targeted to meet the needs of under-resourced music programs serving youth in grades
5 through 12.
BLUES SCHOOLHOUSE
Concert-style, educational performance that traces the history of African American influence on
American music and culture. From the slave trade to the Civil Rights movement to the current day, the
program tells a complex story of how music and culture can both reflect and drive social change.
BRINGIN’ DOWN THE HOUSE
Emerging artist incubator that expands career opportunities for young musicians by connecting them
to a variety of music industry professionals through a series of interactive workshops. The program
culminates with live participant showcases in legendary venues.
GIVE MUSIC
Annual holiday campaign that delivers instruments directly into the hands of young musicians who
need them most.
U FORWARD (UNIVERSITY FORWARD)
Hands-on mentorship, engagement, and job-skills training within the business of music. Participants
can also apply for competitive paid internships.
ROCKYOURROLE
Music Forward Brand Book

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Music Forward Brand Book

  • 1.
  • 2. What if someone cared enough to ensure our youth had their voices heard in their classrooms, in their communities, in their lives? DEFYCOMPLACENCY
  • 3. KICKSOMEAPATHY We care. We hear them. Harnessing the power of music, we help young people fuel creativity, build confidence, and connect passions to professions.
  • 4. ROCKYOURROLEThis is not a sound-check. We’re coming to you live. Our young people want to be heard and we’re turning up the volume!
  • 5. Founded in 1993, House of Blues Music Forward Foundation is an independent 501(c)(3) nonprofit organization. Music Forward accelerates life skills for youth using music as the bridge to success. Focusing on underserved communities, we invest in music programs and young musicians; provide unique performance opportunities; and inspire future careers with hands-on experience in the music industry. Music Forward uses music in energizing and innovative ways to connect young people to knowledge and tools that fuel creativity, build confidence, and connect passions to professions. Music Forward doesn’t just open doors, we usher young people through them. OURSTORY $20MM+DOLLARSINVESTED 5,000+MUSICPROGRAMSENHANCED 6,000+CONCERTSPRODUCED 1MM+LIVESENRICHED
  • 6. OURPHILOSOPHY MUSIC We use music as a catalyst for discovery, connection, and transformation. CREATIVITY We foster out-of-the-box thinking, flexibility, and innovation in every aspect of our work. INDIVIDUALITY We believe in the power of the individual voice and we provide a forum so those voices can be heard. EXCELLENCE We aim to do our best, be our best, and achieve the most we can for the young people we impact every day. COLLABORATION We initiate purpose-driven partnerships that produce win-win outcomes for our communities and our supporters. POSITIVITY We create a warm, welcoming, and respectful environment to nurture success in our workplace and our communities. DIVERSITY We honor the rich cultural roots that shaped our founding and leverage their significance to shape what we will become.
  • 7. OURPROGRAMS ACTION FOR THE ARTS GRANTS Grants targeted to meet the needs of under-resourced music programs serving youth in grades 5 through 12. BLUES SCHOOLHOUSE Concert-style, educational performance that traces the history of African American influence on American music and culture. From the slave trade to the Civil Rights movement to the current day, the program tells a complex story of how music and culture can both reflect and drive social change. BRINGIN’ DOWN THE HOUSE Emerging artist incubator that expands career opportunities for young musicians by connecting them to a variety of music industry professionals through a series of interactive workshops. The program culminates with live participant showcases in legendary venues. GIVE MUSIC Annual holiday campaign that delivers instruments directly into the hands of young musicians who need them most. U FORWARD (UNIVERSITY FORWARD) Hands-on mentorship, engagement, and job-skills training within the business of music. Participants can also apply for competitive paid internships.