App Annie Decode Paris 2017

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Philippe Dumont

Perspectives on App Economy

Business

@AppAnnie
Bertrand Schmitt
CEO and Co-Founder
Perspectives sur l’app économie

This
image
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CREATE EAT & DRINK CONNECT DATE NEWS
SPORTS LEARN LISTEN WORK SHOP
PAY TRAVEL WATCH PLAY BANK
APP ANNIE © 2017
Today, Apps Are Changing All Industries

APP ANNIE © 2017
Quiz:
How Many Apps Do We Regularly Use in a Month
A. <10
B. 10-19
C. 20-29
D. 30-39
E. 40+

APP ANNIE © 2017
A Lot More Than Most Realize!
>30 / Month on Average

APP ANNIE © 2017
And the typical user has twice as many installed!

APP ANNIE © 2017
Globally, people spend 2+ hours per day in
apps, on average.
The App Economy is Fueled by Usage

APP ANNIE © 2017
Daily Time Spent in Apps Continues to Climb

APP ANNIE © 2017
How Apps Are Transforming All Industries

APP ANNIE © 2017
Gaming: East Asia Time in Games Twice that of Others

APP ANNIE © 2017
Retail: Wide variation by country

APP ANNIE © 2017
*Top 5 apps per category in MAU per country; Session data is for Android only
Retail: Apps Are Being Used More Than Ever & Digital First
Continue to Dominate

APP ANNIE © 2017
The number of sessions has increased nearly 60% over the last 2 years.
Travel: Time and Sessions in Travel/Local Expands
Globally

APP ANNIE © 2017
Entertainment: Video Players Are Embracing Apps
App = Convenience
Consumers increasingly
making in-app purchases
for subscription
entertainment
Netflix is top 1 or 2 in all 3
markets
China’s growth was 3x YoY,
catching up to U.S. market
in Revenue at $125+M

APP ANNIE © 2017
Our Outlook for App Stores
& Rise of Advertising

2016 2017
2021
3.4B
4.2B
6.3B
APP ANNIE © 2017
Mobile Users will Double

$ BILLIONS
$62B
2016 2017
2021
$82B
$139B
APP ANNIE © 2017
App Store Monetization will Double

$73B
$101B
$ BILLIONS $201B
2016 2017
2021
APP ANNIE © 2017
Advertising Spend In-App Will Triple

APP ANNIE © 2017
The Standard In Mobile App Market Data

• Millions of apps
App Annie’s mission is to help every
business achieve success through apps
And we do this through market data
• Every day
• Every country
The most accurate view of app performance
APP ANNIE © 2017

D I S C O V E R
S T R A T E G I Z EM O N E T I Z E
E N G A G E A C Q U I R E
Navigate the App Lifecycle Confidently with App
Annie Intelligence...
APP ANNIE © 2017

D I S C O V E R
S T R A T E G I Z EM O N E T I Z E
E N G A G E A C Q U I R E
Customer
Success & Support
Community
& Events
Professional
Services
App Annie
Academy
...supported by our world-class Solution
APP ANNIE © 2017

APP ANNIE © 2017
Cited by Media and Analysts
Used in Earnings Calls and IPO Filings

Helping Our Customers
Achieve Success Through Apps
APP ANNIE © 2017

450+ Employees
inc. 200 in R&D
$150M+
financing
APP ANNIE © 2017
Global Data. Local Expertise

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Si les marketeurs et développeurs mobiles investissent massivement en ASO (App Store Optimization) tout comme en acquisition de téléchargements d’applications, ils négligent parfois les problématiques d’expérience utilisateur, et la nécessité d’engager une véritable stratégie de UXO (User Expérience Optimisation). Des critères tels que la récurrence de l’utilisation, de l’engagement des utilisateurs, voire des conversions des visites en ventes, sont pourtant des indicateurs clés de réussite d’une application, et imposent de disposer des bons outils et des bonnes méthodologies. Découvrez au travers de nombreux exemples clients : - Qu’est-ce qu’une expérience utilisateur réussie sur mobile ? -Quels sont les outils à adopter pour bien comprendre les comportements utilisateur ? - Quelles sont les bonnes pratiques ou au contraire, celles à éviter ? - Quel bénéfice peut-on attendre de l’UXO ?

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App Annie Decode Paris 2017

1. @AppAnnie Bertrand Schmitt CEO and Co-Founder Perspectives sur l’app économie

14. APP ANNIE © 2017 Entertainment: Video Players Are Embracing Apps App = Convenience Consumers increasingly making in-app purchases for subscription entertainment Netflix is top 1 or 2 in all 3 markets China’s growth was 3x YoY, catching up to U.S. market in Revenue at $125+M

20. • Millions of apps App Annie’s mission is to help every business achieve success through apps And we do this through market data • Every day • Every country The most accurate view of app performance APP ANNIE © 2017

22. D I S C O V E R S T R A T E G I Z EM O N E T I Z E E N G A G E A C Q U I R E Customer Success & Support Community & Events Professional Services App Annie Academy ...supported by our world-class Solution APP ANNIE © 2017

App Annie Decode Paris 2017

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